Samsung Sony Instruction: Please just highlight your answers. 1. Edad: a) Menos de 18 aos. b) [18 a 21) aos. c) [21 a 24) aos. d) [24 a 27) aos. e) [27 a 30) aos. f) [30 a 33) aos. g) [33 a 36) aos. h) [36 a 39) aos. i) [39 a 42) aos. j) [42 a 45) aos. k) Ms de 45 aos.
2. Gnero: a) Masculino b) Femenino
3. Grado de Instruccin: a) Primaria b) Secundaria c) Tcnica d) Universidad e) Postgrado f) Otros estudios ____________Cul?______________________________________
4. Sector de actividad: a) Agroalimentario b) Biotecnolgico c) Construccin d) Comercio y Distribucin e) Servicios f) Minera g) Otras industrias____________ Cul? Culturales
5. Ingreso mensual (en Nuevos Soles): a) Menos de S/. 3000 b) [S/. 3000 a S/. 8000) c) [S/. 8000 a S/. 12000) d) Ms de S/. 12000
6. I trust the quality of products from X. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
7. Products from X would be of very good quality. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
9. Some characteristics of X come to my mind quickly. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
10. I can recognize X quickly among other competing brands. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
11. I am familiar with X brand Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
12. X has very unique brand image, compared to competing brands. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
13. I respect and admire people who use X. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
14. I like the brand image of X. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
15. I like and trust the company, which makes X products. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
16. I consider myself to be loyal to X. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
17. When buying cell phones, X would be my first choice. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
18. I will keep on buying X as long as it provides me satisfied products. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
19. I am still willing to buy X even if its price is a little higher than that of its competitors. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
20. I would love to recommend X to my friends. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
21. Even if another brand has the same features as X, I would prefer to buy X. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
22. If another brand is not different from X in any way, it seems smarter to purchase. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree
23. X is more than a product to me. Strongly Disagree 1 2 3 4 5 6 7 8 9 10 Strongly Agree