0 évaluation0% ont trouvé ce document utile (0 vote)
14 vues2 pages
Established in 2007, the client is a high-growth emerging Business Process Utility (BPU) company. A pioneer in the BPU space, the client offers technology enabled services for the litigation, insurance and microfinance industry segments. With ambitious growth plans, the client already has established traction with companies across Asia, Australia, Europe and the United States.
Titre original
CS-Dedicated Marketing Partner for a High Growth BPU
Established in 2007, the client is a high-growth emerging Business Process Utility (BPU) company. A pioneer in the BPU space, the client offers technology enabled services for the litigation, insurance and microfinance industry segments. With ambitious growth plans, the client already has established traction with companies across Asia, Australia, Europe and the United States.
Established in 2007, the client is a high-growth emerging Business Process Utility (BPU) company. A pioneer in the BPU space, the client offers technology enabled services for the litigation, insurance and microfinance industry segments. With ambitious growth plans, the client already has established traction with companies across Asia, Australia, Europe and the United States.
growth BPU CASE STUDY The Client Established in 2007, the client is a high-growth emerging Business Process Utlity (BPU) company. A pioneer in the BPU space, the client ofers technology enabled services for the litgaton, insurance and microfnance industry segments. With ambitous growth plans, the client already has established tracton with companies across Asia, Australia, Europe and the United States. Business Context Prayag was approached to help launch the company in the market as well as provide on-going marketng assistance. The scope of work included refnement of the corporate identty, building basic marketng infrastructure in quick tme, and providing assistance with specifc launch actvites, through the media and at events. The company needed a marketng partner to develop the brand, create marketng collaterals, create and contnuously enhance the corporate website as well as support on-going marketng initatves. The key executves of the company had visibility, through a prior engagement, to Prayags customer-centric approach, understanding of the client context and the target audience, marketng expertse and web-communicaton skills. These were the key consideratons for awarding the comprehensive outsourced marketng contract to Prayag. Email: info@prayag.com www.prayag.com 1 Email: info@prayag.com 2 www.prayag.com Prayags Soluton First, Prayag put in place a dedicated team for the engagement, drawing resources with diverse skills from its branding, content creaton, research and creatve teams. Once the context was set, the team immediately set about developing collaterals, including corporate and service brochures, case studies and whitepapers, and the website, with minimal inputs from the client. In parallel, the research team swung into acton to map the market and competton this helped in creatng more compelling content as well as in keeping the client updated on the market and competton. Prayags soluton also included corporate and service presentatons. In additon, Prayag was involved in providing total support startng with messaging to creaton of all collateral for launching the company and its fagship ofering at an important industry event the company was partcipatng in. The team created the panels, banners, a fash presentaton, a press release and a white paper for the event. The on-going website revamp includes substantal augmentaton of the site on design and content fronts, in additon to Search Engine Optmizaton. Prayags fexibility and ability to deal with the evolving business context ensured that the clients growth, evoluton and expansion in service oferings refected in the on-going web re-vamp as well as collaterals says Sudha Kumar, CEO, Prayag Consultng. On a contnuous basis, the team provides support and maintenance services for all the marketng initatves. Benefts The support provided for the various marketng and business development initatves helped the client successfully launch the company in India as well as in key markets. Today, Prayag works as the clients extended arm supportng all its marketng actvites. Through its reliable support and marketng acumen, Prayag has helped the client focus totally on growing the business. Prayag Consultng Pvt. Ltd. 45/B, 2nd Floor, Front Wing, 1st Main, JP Nagar 3rd Phase, Bangalore - 560 078. INDIA Phone : 080-41200439 | Tele-Fax : 080-26593328 Services Provided Brochures Corporate and Service presentatons White papers Case studies Corporate website creaton and maintenance Research and market updates Event panels CASE STUDY