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WHO WE ARE &

BRIDGESTONE
HISTORY
Bridgestone Americas traces its roots to two
distinguished companies The Firestone Tire & Rubber
Company, founded by Harvey Firestone in Aron, !hio in
August "#$$, and the Bridgestone Tire Company %td&,
founded by 'ho(iro )shibashi in *apan in "#+"&
The two companies merged in "#,, when
Bridgestone Corporation purchased Firestone for -.&/
bi00ion, transforming the companies1 combined operations
into the wor0d1s 0argest tire and rubber company& As part
of its integration with Bridgestone1s e2isting 3&'&
operations, Bridgestone4Firestone moved its head5uarters
from Aron to 6ashvi00e in "##.&
Today, Bridgestone Americas 7B'A89, consists of an
internationa0 fami0y of enterprises with :. production
faci0ities and more than :$,$$$ emp0oyees throughout
the Americas&
B'A8 and its subsidiaries deve0op, manufacture and
maret a wide range of Bridgestone, Firestone and
associate brand tires to address the needs of a broad
range of customers& The companies are a0so engaged in
retreading operations throughout the ;estern
Hemisphere and produce air springs, roo<ng materia0s,
and industria0 <bers and te2ti0es& The B'A8 fami0y of
companies a0so
operates the wor0d1s 0argest chain of automotive tire
and service centers&
Bridgestone Americas remains committed to being a
wor0d 0eader in tire techno0ogy, providing wor0d=c0ass
customer service and being an outstanding corporate
citi>en in the communities in which we 0ive and wor& The
company1s cu0ture and mission remains rooted in the
words of founder 'ho(iro )shibashi, who said Bridgestone
is dedicated to ?serving society with superior 5ua0ity&@
LOCATION
The Bridgestone group has 180 manufacturing plants
and R& facilities in !" countries and sells products
in more than 1"0 countries #orld#ide$
New Tire Plants / Other Tire Related
Plants (25 plants)
Country

Location Products
U.S.A.
Des Moines, Iowa Tires

Russellville, Arkansas Tubes and flaps

Bloomington, Illinois Off-the-road tires

a!ergne, Tennessee Tires

"ilson, #orth $arolina Tires

"arren, Tennessee Tires

Aiken, %outh $arolina Tires

Ma&odan, #orth $arolina Retread tires for

air'raft

O(ford, #orth $arolina Retreading materials

Abilene, Te(as Retreading materials

)riffin, )eorgia Retreading materials

ong Bea'h, $alifornia Retreading materials

Mus'atine, Iowa Retreading e*uipment

Mun'ie, Indiana Retreading molds

Canada
+oliette, ,uebe' Tires
Mexico
$uernava'a Tires

Monterre& Tires

eon Retreading materials

Costa
Rica

%an +ose Tires
Venezuel
a

!alen'ia Tires
Brazil
Bahia Tires

%ao -aulo Tires

$ampinas Retreading materials

and e*uipment

Mafra Retreading materials

Argentin
e

Buenos Aires Tires

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PRODUCTS:

FORMULA RACING

Bridgestone started to invest in motor sport in the

1980s by developing race tires for feeder series like
orm!la "# orm!la ord# orm!la $pel %ot!s and
karting&

'n order to increase the irestone s!bsidiary(s brand

a)areness# Bridgestone Firestone NAH Ltd# re*entered
the irestone brand into +,-. 'ndy +ar open*)heel
racing in 199/ to challenge 0oodyear& .he tires proved
better and 0oodyear retired for 2000& 1ince then#
irestone has been the single tire provider for the
renamed and disappeared +hamp +ar# the 'ndy +ar
1eries and its feeder series irestone 'ndy %ights&

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A)BCR')F)CA DR!A3CT'E

.he predecessors of Bridgestone began making

diversified prod!cts in the 19"0s# soon after they started
making tires& .oday# Bridgestone diversified operations
encompass a!tomotive components# ind!strial prod!cts#
poly!rethane foam prod!cts# constr!ction materials#
parts and materials for electronic e2!ipment# bicycles and
sporting goods& 3iversified b!siness generates abo!t
one*fo!rth of total sales in the Bridgestone 0ro!p&
,!tomotive parts are an especially large line of
b!siness for Bridgestone in diversified operations&
Bridgestone s!pply a!tomakers )ith vibration*isolating
components# s!ch as engine mo!nts& Bridgestone also
s!pply air springs for tr!cks# a!tomobiles and train
carriages& Bridgestone market al!min!m )heels and
other a!tomotive accessories# too&

Industrial products-

.he prod!cts span a vast range of items& .hey

incl!de poly!rethane foam for a!tomotive seats and
interiors# for bedding and f!rnit!re and for ins!lation and
sealing in appliances and b!ildings4 )ater hoses4 marine
hoses for loading and !nloading oil tankers4 specialty
precision hose prod!cts# s!ch as )ire*blade hose for
constr!ction e2!ipment and machine tools4 conveyor
belts4 and r!bber tracks for cra)ler tractors& ,dditionally#
they make retreaded tires for aircraft& .heir corporate
head2!arters for the Bridgestone ,ircraft tire division is
located in 5iami in the 6nited 1tates&

.he Bridgestone prod!ct line in constr!ction and civil

engineering materials is similarly broad& Bridgestone
s!pply 5!lti*-!bber Bearings for installing in fo!ndations
to protect b!ildings from earth2!akes# inflatable r!bber
dams for managing )ater)ays 7no longer man!fact!red *
20088# marine fenders for protecting )harves# additives
for pavement# )aterproofing sheet# r!bberi9ed ceiling
and roofing materials# panel tanks for storing )ater# bath
fi:t!res and residential flooring# air and )ater systems&

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Bicycles:

.he Bridgestone +ycle +o %td originated in 1949& 't

offers bicycles !nder its o)n brand and !nder the ,nchor
brand&

,t one time# Bridgestone marketed bicycles !nder

the name ;ab!ki& .he 6&1& marketing director of the
Bicycle division# 0rant <etersen# developed a rep!tation
for resisting pop!lar trends in the bicycle ind!stry and
instead follo)ed his o)n personal philosophy of b!ilding
dependable and comfortable bicycles& <eterson applied
this approach to -ivendell Bicycle =orks after
Bridgestone stopped marketing bicycles in the 6&1&
.he company )as an innovator in the nascent
mo!ntain bike scene# designing mo!ntain bikes )ith
shorter chain*stays and steeper frame angles than then
pop!lar& .his made it more nimble and a better climber&
6ntil 1986# Bridgestone models )ere n!mbered in
m!ltiples of 100# )ith the higher n!mbers indicating a
higher end bike& .he entry*level road bike in 1986# for
e:ample# may have been the Bridgestone 100# )hile the
Bridgestone >00 )o!ld have been a competition level
race bike&

Bridgestone Aircraft Tire

Bridgestone ,ircraft .ire 761,8 is a man!fact!rer of

aircraft tires as )ell as retread servicing& Bridgestone
,merica(s ?oldings anno!nced in 5ay 2006 that it )o!ld
be moving its 5iami# lorida aviation operation to its ne)
160#000*s2!are*foot 71/#000 m
2
8 facility located in
5ayodan# @orth +arolina# this move is e:pected to be
completed by mid*200> and )ill create appro:imately 9/
ne) Aobs& +B$ and <resident of Bridgestone ,ircraft .ire
761,8 Coe -ayna is 2!oted as saying4 DThis move allows
us to ontinue to !re!are "or a hanging mar#et$ %oth in
demand and in !rodut mi&$ New modern airra"t$ suh
as the Boeing '(' )reamliner and Air%us A*(+$ arrive
"itted with new Bridgestone tehnolog, airra"t tires$ and
this new "ailit, will om!lement that tehnolog,E&
Bridgestone ,ircraft .ire 761,8 has been a maAor s!pplier
of aircraft tires and retreads to the aircraft ind!stry for
over >0 years and has sister aviation facilities in .okyo#
?ong ;ong and Belgi!m&

Golf Products

Bridgestone 0olf is a division of Bridgestone and is

the brand name !nder )hich Bridgestone(s 0olfing
<rod!cts are marketed& Bridgestone has been prod!cing
golf*related prod!cts since 19"/& .he 0olf division of
Bridgestone c!rrently prod!ces both# balls and
accessories& ,long )ith technical developments in tire
technology came breakthro!ghs in golf ball technology&
.hat has led Bridgestone to be the n!mber one golf ball
prod!cer in Capan&
3esign and prod!ction of golf cl!bs follo)ed in 19>2&

Bridgestone has global coverage of its golfing

prod!cts )ith maAor divisions in 61, 7Bridgestone 0olf
61,8# ,!stralia 7Bridgestone 0olf ,!stralia8 and ;orea
71okio +orporation8&
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5,-;B.'@0 1.-,.B0F*
Bridgestone 1=$. ,nalysis:

Strengths * .ied for highest global market share

and has seen an increase in profits and reven!es&

Weaknesses * BridgestoneGs market share and

brand a)areness in B!rope is a m!ch lo)er rank )hen
compared to their global market share
* Bridgestone has )eak reven!es per employee#
)hen compared to its strongest competitors& Bridgestone
co!ld be foc!sing too m!ch on differentiation and not
eno!gh on cost minimi9ation&

Opportunities * Bmerging economies 7'ndia#

+hina etc&8 )o!ld be prime targets for gro)th
opport!nities& 'ndian and +hinese markets are already
gro)ing at a healthy rate and Bridgestone co!ld leverage
its pre*e:isting plants in those regions to capt!re more
market share&

Threats * 6nstable oil and r!bber prices co!pled

)ith high po)er of s!ppliers co!ld make costs rise
significantly as ca!se financial losses at a momentGs
notice 73ata monitor# 20108
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BALA!" S#""T -

!apital "fficiency

Total Assets $ et Assets

Asset Turno%er $ &OA'&O" ()*

,ssets 7bil&yen8 2
009
2
010
2
011
2
012
2
01"
.otal ,ssets 2
#808&
4
2
#>06&
6
2
#6>>&
"
"
#0"9&
2
"#
/>>&0
,sset .!rnover 7time8 0
&9"
1
&04
1
&12
1
&06
1&
08
-$, 7H8 0
&0
"
&6
"
&8
6
&0
6&
1
@et ,ssets 1
#120&
>
1
#1>6&
1
1
#16/&
6
1
#419&
0
1#
862&9
-atio of total e2!ity to total
assets 7H8
"
8&>
4
2&2
4
2&2
4
/&2
/
0&/
-$B 7H8 0
&1
8
&9
9
&1
1
"&>
1
2&>
,sset .!rnover I @et 1ales / 77<revio!s year*end
.otal ,ssets J c!rrent year*end .otal ,ssets8 /28K100
-$, 7-et!rn on ,ssets8 HI @et 'ncome / 77<revio!s
year*end .otal ,ssets J c!rrent year*end .otal ,ssets8 /
28K100
-$B 7-et!rn on B2!ity8 I @et 'ncome / 77<revio!s
year*end .otal B2!ity J c!rrent year*end .otal B2!ity8 /
28K100
Interest-Bearing +e,t

7bil&yen8 2
009
2
010
2
011
2
012
2
01"
'nterest*Bearing 3ebt >
86&"
6
6"&1
6
02&/
6
20&0
/
64&2
+ash L +ash B2!ivalents 2
"6&"
2
16&9
1
28&8
2
69&4
"
24&6
@et 'nterest*Bearing 3ebt /
/0&0
4
46&2
4
>"&>
"
/0&6
2
"9&6

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"n%iron-ental .ission State-ent-

.he Bridgestone 0ro!p has 1>8 prod!ction locations
in 2/ co!ntries# b!siness presence in more than 1/0
co!ntries# and a combined )orkforce of aro!nd 140#000
employees& $!r global Bnvironmental 5ission 1tatement
acts as a common philosophy to )hich each of o!r
employees adheres to as they do their Aobs on a daily
basis&

.he refined Bnvironmental 5ission 1tatement

contin!es to portray the Bridgestone 0ro!p(s !nchanging
environmental philosophyM Nto help ens!re a healthy
environment for c!rrent and f!t!re generations&E 't also
defines three areas of environmental progress 7prod!cts
and services# operations# and comm!nity activities8 and
t)o core strategies for gro)th 7.otal Bnvironmental
,dvanced 5anagement 1ystem O.B,51P# o!r global
standardi9ed environmental management system8# and
environmental comm!nication& =e are striving to take
o!r environmental management program to the ne:t
level by implementing three important environmental
perspectives in the drive to reali9e a s!stainable society:
ecological conservation# reso!rce conservation# and
red!cing +$
2
emissions&

.o ens!re everyone in the Bridgestone 0ro!p is

e:posed to the Bnvironmental 5ission 1tatement# it has
been translated into 18 lang!ages and is displayed on
posters in every Bridgestone 0ro!p b!siness& =e also !se
vario!s ed!cational opport!nities# s!ch as employee
training programs and environmental intranets# to
s!pport employees both in !nderstanding the connection
bet)een the Bnvironmental 5ission 1tatement and the
)ork they do# and in facilitating individ!al initiatives to
protect the environment&
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Long-ter- "n%iron-ental /ision

'n ,pril 2012# the Bridgestone 0ro!p anno!nced the

%ong*term Bnvironmental QisionK1 targeting 20/0 and
beyond in the three activity areas of e:isting in
harmony )ith nat!re# val!ing nat!ral reso!rces# and
red!cing +$
2
emission& .hese initiatives are conceived to
help reali9e the s!stainable society described in o!r
Bnvironmental 5ission 1tatement# )hich o!tlines the
direction of its long*term environmental aspirations&
.he establishment of the %ong*term Bnvironmental
Qision )as based on the predictionK2 that the )orld(s
pop!lation is estimated to increase from its c!rrent level
of > billion to 9 billion by 20/0 and that soaring demand
for energy# food# and nat!ral reso!rces f!eled by
increases in standard of living )orld)ide )o!ld
precipitate additional environmental iss!es& 'n partic!lar#
as e:perts point to the possibility that h!mankind may
face maAor challenges as it enco!nters climate change
and the limits of reso!rce cons!mption# the Bridgestone
0ro!p believes that its stat!s as the )orld(s largest tire
and r!bber company confers responsibility for s!pplying
advanced# high*2!ality prod!cts in a s!stainable manner
to facilitate safe and comfortable mobility&
.he 0ro!p is committed to contrib!ting to the
reali9ation of a s!stainable society by balancing its
b!siness activities )ith the Barth(s capacity to coe:ist in
harmony )ith nat!re# even as it contin!es to meet the
vario!s needs&
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HR PRACTISS O! TH CO"PAN#
=
HR POLICIS.
/ To develop and retain the best trained 'ompetent, highl&
motivated and lo&al work for'e0
/ To 'reate an environment of mutual trust to develop harmonious
industrial relations0
/ To develop and propagate the best aspe'ts of +apanese and
Indian 'ulture0
SPCIAL !A"UR A" BRI#$S"O%&
Bridgestone $orporation, +apan0 It maintains the highest *ualit&
to live unto the motto of
'Ser(ing t)e society *it) +roducts o, su+erior -uality.0 In
order to a'hieve these parameters the management has set up a
*ualit& assuran'e s&stem of 1M2s 3 4 i0e0 Material, Ma'hiner&,
Methods, Manpower, Management and 4nvironment0
/ Bridgestone has also introdu'ed 5 sigma T,M 6Total ,ualit&
Management7, a highl& effi'ient *ualit& 'ontrol s&stem to ensure
total *ualit& 'ontrol in produ'tion pro'esses0 The management
ensures the introdu'tion of various poli'ies that are safe and e'o-
friendl&, to assist the implementation of I%O-85999 norms of
*ualit&0
/ Top most priorit& is given to the safet& of the emplo&ee0 It
believes in:0
/01O MO ICHI %ICHI A%2% #/
Translated as.
/"O#A1 IS ALSO O% #A1 O! SA!"1./
/ Bridgestone;s work 'ulture is an alive e(ample of best of the
two worlds0 A number of +apanese work at Bridgestone India
in'luding the Managing Dire'tor, Dire'tor-<inan'e,
Dire'tor-Te'hni'al, Dire'tor-%ales = Marketing0
/ $ompetent work for'e0
/ 4('ellent 'ommuni'ation fa'ilit&0
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