ASSIGNMENT

Issues in Mass Communication

Topic:
Radio Pakistan
Submitted to: Sir Atif Shahzad
Submitted by: Maria Jamil
MSC 3rd Sem (Eve)
Date: 25
th
-Ar-2!"#
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Radio Pakistan
Pakistan "#oadcastin$ Co#po#ation
%&at is Radio '
$%he tra&'mi''io& a&d re(etio& of ele(troma)&eti( *ave' of radio fre+ue&(y, e'e(ially tho'e (arryi&)
'ou&d me''a)e' $-
$%he a(tivity or i&du'try of broad(a'ti&) 'ou&d ro)ram' to the ubli(.
(isto#) o* Radio Pakistan :
%he /a0i'ta& 1road(a'ti&) Cororatio&, oularly (alled 2adio /a0i'ta& (ame i&to bei&) a' /a0i'ta&
1road(a'ti&) Servi(e o& "# Au)u't "3#4 *he& /a0i'ta& emer)ed o& the *orld ma a' a &e* (ou&try-
%he i&dee&de&(e of /a0i'ta& *a' a&&ou&(ed throu)h 2adio /a0i'ta& o& Au) "3, "3#4 at "":53 m i&
5rdu, follo*ed by a 'imilar a&&ou&(eme&t i& E&)li'h- Mu'tafa Ali 6amda&i made the a&&ou&(eme&t i&
the follo*i&) *ord':
$/a0i'ta& 1road(a'ti&) Servi(e- 7e are 'ea0i&) from 8ahore- %he &i)ht bet*ee& the thirtee& a&d
fourtee& of Au)u't, year forty 'eve&- 9t i' t*elve o:(lo(0- Da*& of ;reedom-.
At i&dee&de&(e /a0i'ta& o''e''ed three radio 'tatio&' at Dha0a (e'tabli'hed i& "333), 8ahore ("334)
a&d /e'ha*ar ("33<)- A ma=or ro)ram of e>a&'io& 'a* &e* 'tatio&' oe&ed at ?ara(hi a&d
2a*ali&di i& "3#@, a&d a &e* broad(a'ti&) hou'e at ?ara(hi i& "35!- %hi' *a' follo*ed by &e*
'tatio&' at 6yderabad ("35"), Auetta ("35<), a 'e(o&d 'tatio& at 2a*ali&di ("3<!) a&d a 2e(eivi&)
Ce&tre at /e'ha*ar ("3<!)-
9& "34!, trai&i&) fa(ilitie' *ere oe&ed i& 9'lamabad a&d a 'tatio& oe&ed at Multa&- A ma=or 'te *a'
the e'tabli'hme&t of the 2adio /a0i'ta& 7orld Servi(e o& 2" Aril "343 for over'ea' /a0i'ta&i'
follo*ed by &e* 'tatio&' at ?hairur ("34#) a&d 1aha*alur ("345)-
%he mai& broad(a'ti&) u&it of /1C at 9'lamabad moved to the &e* Batio&al 1road(a'ti&) 6ou'e i&
"344 a&d the 'ervi(e rea(hed the remote't art' of /a0i'ta& *ith 'tatio&' at Cil)it ("344) a&d S0ardu
("344) i& the far &orth a&d %urbat ("3@") i& the far 'outh*e't- ;rom "3@" to "3@2 'tatio&' a&d
tra&'mitter' *ere al'o e'tabli'hed at Dera 9'mail ?ha&, ?huzdar a&d ;ai'alabad-
2adio /a0i'ta& oe&ed a &e* broad(a'ti&) hou'e i& ?hairur o& 4 May "3@<, follo*ed by relay 'tatio&'
i& "3@3 at Sibi a&d Abbottabad- %he remoter art' of the (ou&try be)a& to re(eive (overa)e *ith &e*
'tatio&' oe&ed i& the "33!' at Chitral, 8oralai a&d Dhob-
"ack G#ound :
%he /a0i'ta& Ele(tro&i( Media 2e)ulatory Authority (formerly, 2AM1E - 2e)ulatory Authority for
Media a&d 1road(a't Er)a&izatio&') *a' formed to )radually liberate the broad(a'ti&) 'e(tor i&
/a0i'ta&- /EM2A ha' i''ued a &umber of li(e&'e' to Cable %F oeratio&', ;M 2adio 'tatio&', a&d
Satellite %F Cha&&el'-
2adio i' the mo't effe(tive media tool today eve& i& the era of 9% a&d multimedia (ommu&i(atio&
T&e int#oduction o* M c&anne+s:
GetH be&efiti&) from e>erie&(e' )ai&ed i& other (ou&trie'H /a0i'ta& broad(a'ti&)
(ororatio& i&trodu(ed a mu'i(al (ha&&el o& the ;M ba&d at it' ?ara(hi 'tatio& i&
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ArilH "333- Duri&) the 'ame yearH 'imilar (ha&&el' 'tarted oerati&) u&der the /1C
ma&a)eme&t from 8ahore a&d 9'lamabad a' *ell- %he imme&'e re'o&'e that it re(eived
from the audie&(e' i& the three urba& (e&ter' (o&vi&(ed the /1C eole that they had
ta0e& a 'te i& the ri)ht dire(tio& by 'etti&) u ;M (ha&&el-
%he ;M (ha&&el i& the three ma=or (itie' (9'lamabadH 8ahoreH ?ara(hi) *a' &amed
;M "!"H a&d it 'tarted oerati&) *ith a fa(elift from E(tober "H "33@- Gouthful
re'e&ter' *ith frie&dly 'tyle *ere e&)a)ed a&d the ho&e-i& fa(ility *a' made available
to the li'te&er'- %he tra&'mi''io& hour' *ere al'o i&(rea'ed 'o that the (ha&&el &o*
remai&' o& the air daily from < i& the mor&i&) till #:!! am- ;M "!" i' &o* oerati&) for
22 hour' tra&'mi''io& daily from @ 'tatio&' at
9'lamabadH 8ahoreH ?ara(hiH /e'ha*arH AuettaH ;ai'alabadH Sial0ot a&d 6yderabad- At
re'e&t' ;M "!" (ha&&el i' the bi))e't ;M (ha&&el of /a0i'ta& broad(a'ti&) "42 6our'
tra&'mi''io& er day from @ 'tatio&'-
%he ro)ramme (o&'i't' of mu'i( mai&ly of the o variety- 7e'ter& mu'i( ha'
al'o bee& allo(ated t*o hour' every dayH form 3 to # i& the after&oo& a&d @ to 3 i& the
eve&i&)- %he tra&'mi''io& i' 'ri&0led *ith i&formatio& o& a variety of toi(' i&(ludi&)
drivi&) ti'H horo'(oe'H 'ort'H *eather udate'H (ulture a&d (ivilizatio&H health a&d
hy)ie&eH +uizH *ome& a&d 0id' i''ue'H fa'hio& a&d 'tyle a&d eve& 'to(0' a&d bu'i&e''
hi&t'- /romi&e&t er'o&alitie' of differe&t field' of life are al'o i&vited i& live 'ho*' to
tal0 to the li'te&er' a&d a&'*er their ho&e (all'- ;M "!" (ha&&el al'o broad(a't Curre&t
Affair' i''ue' a' a&d *he& re+uired-
%he li'te&er' )ive their feedba(0 a&d have i&tera(tio& *hi(h the DJ' of ;M "!"
(ha&&el throu)h SMS 'ervi(eH e-mail' a&d letter'- %he tra&'mi''io& of ;M "!" i' al'o
available o& the *eb-
%he 'u((e'' of a&y broad(a't or)a&izatio& dee&d' o& the 'tyle re'e&tatio&
te(h&i+ue'H it ha' adoted- %hereforeH the fir't a&d foremo't dema&d of ;M "!" from it'
re'e&ter' i' 'ub=e(t 0&o*led)eH la&)ua)e effi(ie&(y a&d vo(abulary *ith
(ommu&i(atio& '0ill' a&d ma&&eri'm- %he re'e&ter' of the (ha&&el have bee& rovided
the'e '0ill' *ith e>te&'ive trai&i&) a&d )uida&(e by e>erie&(ed rodu(tio& team of /1C-
!i**e#ent Se#,ices o* Radio Pakistan :
%he /1C rovide 'everal 'ervi(e' i&(ludi&):
6ome Servi(e (Dome'ti( Bet*or0)-
7orld Servi(e (for over'ea' /a0i'ta&i')
E>ter&al Servi(e
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/1C Be*'
Be*' a&d Curre&t Affair Cha&&el
Sautul Aura& (2eli)iou' 1road Ca'ti&)) -
;M "!" (Servi(e' i& ma=or to*& a&d (itie' )
Batio&al Sou&d ar(hive'-
E-te#na+Se#,ices:
%he E>ter&al Servi(e' of 2adio /a0i'ta& *a' 'tarted o& the "#th Au)u't "3#3- 9&itially the
ro)ramme' *ere tra&'mitted i& # la&)ua)e' *ith four hour' duratio& a&d &o* the E>ter&al
Servi(e' broad(a't ro)ramme' for @ hour' daily i& "! forei)& la&)ua)e'
(Chi&e'eH /er'ia&H DariH 6i&diH /a'htoH 1a&)laH BealiH Si&hale'eH %amil a&d
Cu=rati) (overi&) Af)ha&i'ta&H 9ra&H Chi&aH 9&diaH 1a&)lade'hH Beal I Sri 8a&0aH *hile 5rdu Servi(e
for over'ea' /a0i'ta&i li'te&er'H broad(a't ro)ramme' for @ hour' 35 mi&ute' duratio& daily-
9t ha' bee& ur'ui&) the ob=e(tive' of i&trodu(i&) /a0i'ta& to the *orld a&d ro=e(ti&) /a0i'ta&:' lo&)
'ta&di&) oli(ie' of ea(e a&d frie&d'hi *ith all &atio&' of the *orldH fi)ht a)ai&'t terrori'm a&d it'
oo'itio& to all form' of he)emo&y a&d e>loitatio& i& a&y art of the *orld-
%he E>ter&al Servi(e' of 2adio /a0i'ta& i' a art of the &atio&J' effort to 'tre&)the& it' brotherly tie' a&d
u&der'ta&di&) *ith the out'ide *orld-
Mai& ob=e(tive' of E>ter&al Servi(e':
%he E>ter&al Servi(e' i' a& i&te)ral art of /a0i'ta& 1road(a'ti&) Cororatio&- 9t' mai& fu&(tio& i' to
i&form the li'te&er' about oli(ie' of /a0i'ta& a&d di''emi&ate )ood relatio&' amo&)'t the &atio&'- A' a.
voi(e of /a0i'ta&. it' broad ob=e(tive' areK
7orld Servi(e (5rdu Servi(e):
7ith the a''a)e of timeH it *a'H ho*everH realized that *hile E>ter&al Servi(e' *ere e&)a)ed i& a
laudable mi''io& a' /a0i'ta&J' amba''ador of ea(e a&d )ood*illH the &eed of our o*& (ou&tryme&
abroad *ere &ot ade+uately met- %hey did &ot very mu(h 0&o* ho* thi&)' *ere 'hai&)H or *hat *e
*ere doi&) i& /a0i'ta& it'elf- %he /a0i'ta&i' i& di'ta&t la&d' *ere 'ufferi&)H erha'H ri)htlyH from a
'e&'e of deta(hme&t-9& thi' ba(0)rou&dH it *a' de(ided that E>ter&al Servi(e' 'hould devi'e 'e(ial
arra&)eme&t' e>(lu'ively to 'erve our &atio&al' i& differe&t (or&er' of the la&et- %hi' i' ho* 7orld
Servi(e too0 it' 'hae o& 2&d ArilH "343 a' a bra&(h of E>ter&al Servi(e'-7orld Servi(e bri&)' our
eole out'ide the (ou&try &earer homeH '*eet homeH *hile they are hy'i(ally 'o a*ay from home-
7orld Servi(e tell' them all about their &atio&al affair'H eve&t'H their mu'i( a&d their (ulture *hi(h they
'o badly mi'' i& a forei)& la&d-At re'e&t the 7orld 'ervi(e i' broad(a'ti&) @ hour' 35 mi&ute' 5rdu
ro)ramme' daily-
O#$ani.ation st#uctu#e o* Radio :
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Mi''io& of the /ro)ramme' *i&) i' to e&tertai& eole throu)h mu'i( ro)ramme'H feature' a&d lay'-
9t edu(ate' eole o& 'o(ial i''ue' a&d roblem'- i-e- ubli( 'ervi(e ro)ramme' (overi&)
healthH edu(atio&H e&viro&me&tH oulatio& *elfareH a)ri(ultureH 'e(ial er'o&'H ri)ht' of
*ome&H huma& ri)ht'H mi&oritie'a&dmedia freedom et(- 9t i&form' eole about the
oli(ie'H ro)ramme' a&d a(hieveme&t' of the )over&me&t a&d di''emi&ate vie*oi&t of oo'itio& a&d
other 'ta0e holder' o& differe&t i''ue'-
P#o$#ams:
%here are 25L Be*' a&d (urre&t affair' ro)ram' broad(a't o& radio-
%here are 24L 2e)io&al, Edu(atio& a&d So(io e(o&omi( broad(a't o& radio-
A&d #@ L E&tertai&me&t ro)ram' broad(a't o& radio
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!i**e#ent Lan$ua$es in P"C:
%here are 23 re)io&al la&)ua)e' i& *hi(h ro)ram' are broad (a't o& radio-
2ole of /EM2A
/EM2A i' a& i&dee&de&t (ororate body *hi(h ha' bee& e'tabli'hed *ith effe(t from " 't Mar(h, 2!!2
i& order to:
"- 9mrove the 'ta&dard of i&formatio&, edu(atio& a&d e&tertai&me&t-
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2- E&lar)e the (hoi(e available to the eole of /a0i'ta& i& the media for &e*', (urre&t affair', reli)iou'
0&o*led)e, art, (ulture, '(ie&(e, te(h&olo)y, e(o&omi( develome&t, 'o(ial 'e(tor (o&(er&', mu'i(,
'ort', drama a&d other 'ub=e(t' of ubli( a&d &atio&al i&tere't-
3- ;a(ilitate the devolutio& of re'o&'ibility a&d o*er to the )ra'' root' imrovi&) the a((e'' of the
eole to ma'' media at the lo(al a&d (ommu&ity level-
#- E&'ure a((ou&tability, tra&'are&(y a&d )ood )over&a&(e of otimizi&) the free flo* of i&formatio&-
%he'e are the four ob=e(tive' of /EM2A a&d it' *or0i&) to e&'ure the +uality a&d +ua&tity of the
ro)ram' i' i&(rea'i&) for the li'te&er' of 2adio or the vie*er' of %F or ;ilm i& /a0i'ta&- %ill &o*
/EM2A ha' i''ued li(e&'e' to:
"# (ha&&el' i& 1alu(hi'ta&
23 i& ?hyber /a0htu& ?h*a
"2 i& &orther& area' a&d Azad ?a'hmir
4@ i& /u&=ab
34 i& Si&dh
T#ansmittin$ net/o#k o* Radio Pakistan :
M7 %ra&'mitter (23) medium *ave 53!-"4!! 06z
;M %ra&'mitter (3#) ;M @4-5-"!@ M6z
S7 %ra&'mitter (!4) 'hort*ave 2-3-2<-2 M6zJ'
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Co&(lu'io&:
%oday, there are over a hu&dred ubli( a&d rivate radio 'tatio&' due to more liberal
media re)ulatio&'- ;M broad(a't li(e&'e' are a*arded to artie' that (ommit to oe& ;M
broad(a'ti&) 'tatio&' i& at lea't o&e rural (ity alo&) *ith the ma=or (ity of their (hoi(e-
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