CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter presents the review of related literature and studies and both
local and foreign, which were taken from different source. It also includes
internet materials, magazine and encyclopedia that have important to the study,
This chapter also include the theoretical framework, conceptual framework,
synthesis of the art, gap bridge by the study and definition of terms.

Foreign literature
In 2010, there were almost 1.2 million students in degree programs on
Canadian campuses: 755,000 undergraduates, 143,400 graduate students
studying full-time, and an additional 275,800 students studying part-time. Fifty-six
percent of university student were women, and 10 percent were international
students. The number of full-time university students has more than doubled
since 1980, and part-time enrollment is up 16 percent. In 1980, there were
550,000 full-time and 218,000 part-time university students on Canadian
campuses. Clearly, universities have experienced tremendous growth over the
last 30 years. So what has driven growth in university enrollment? The demand
for a highly skilled and educated labor force has been a principal driver in the
growth of university participation rates. Canada has shifted from a resource-
based economy to a service-based one, resulting in a different mix of job
available for Canadians. The fastest growing occupations are now in Canadas
service sector, the growth in university enrollment is evidence that students are
responding to changes in the labor market, and that universities, in turn, are
responding to the students, universities have more than doubled their capacity in
the last 30 years, and continue to introduce new programs that meet student
demand.
1

This literature shows the projecting future enrollment levels, even over a
relatively short period, is difficult to do with great precision. Enrollment well also
affected by labor market demand for highly qualified graduates, example of this
factor includes government policies that influence the availability of human and
physical resources (technology and space). It relates to our study because of the
student respondent to enhancing the quality of enrollment procedure in mariners
polytechnic colleges foundation by providing more engaging learning experience
about the technology.
Park University is an innovation private university. Enrollment at the
university increased dramatically. And the university found that its decentralized,
manual, paper-based enrollment process was out of date. At that time, each
campus center relied on its own enrollment process. But the basic steps involved
collecting, copy and shipping paper documents to a central registrars office for
official storage. The deluge of paperwork overwhelmed the admissions, registrars
and financial aid offices. And the university was no able to process application in
a timely fashion. In fact, it sometimes took 30 days to complete the process. All
told, the delay in processing applications cost the university an estimated $1.5
million in lost revenue every term. The difficulties associated with accessing
information also had a significant impact on organizational efficiency and the
quality of student services. Park Universitys Senior Team developed and
implemented an effective, long-term document management strategy with help
from a proven partnerXerox.
2
This study talk about the improving of the used procedure of enrolment to
an effective way of less hassle and approve by the department involve. It relates
to our study because they have been study their enrolment procedure and the
things they do for improvement of their service.
The University of Derby has operated an electronic enrollment system for
over 9 years. An electronic system was first trialed in 1992 followed by the
implementation of a system developed in partnership with software provider in
1993. The system operated until June 2000 when it was replaced with a web
based system. The operation of the system mirrored some of that used in the
manual system but required changes in business practice in order to maximize
the benefits gained. Used of the system meant a far wider involvement in the
enrollment process by other department within the university than previously.
Data was imported on a semi-automatic basis into the SRS (student record
system) on a regular overnight import, report on numbers and the provision of
class list was then undertaken from the main student system. In 2000 derby has
move to a new web based system in order to meet the demands created by the
changing nature of the student and to take advantage of opportunities created by
new technology.
3
This literature is related to the present study for a reason that it shows the
important of technology, making the enrollment grow and to enhance the
enrollment procedure in Mariners Polytechnic College Foundation reaching the
high quality procedure.

Azusa pacific university, Student satisfaction is of compelling interest to
colleges and universities as they seek to continually improve the learning
environment for students meet the expectations of their constituent groups and
legislative bodies, and demonstrate their institutional effectiveness. Unlike
service industries, which hold satisfaction as a goal in and of itself, colleges and
universities typically perceive satisfaction as a means to an end. Higher
education tends to care about student satisfaction because of its potential impact
on student motivation, retention, recruitment effort, and fundraising.
4
In a service institutional organization, student satisfaction is the most
important determining factor of improvement learning environment for students.
In the same way, Azusa pacific university focused on satisfaction of student.
Because of this, physical environment is highly considered due its huge effects
on students mood and behavior.
Enrollment management plan developed by Muskegon community
college, according to Craig Engel, senior vice president of Noel-Levitz,
enrollment management is an institutional wide, systematic, comprehensive,
research driven system designed to locate, attract, and retain the students the
institution wishes to serve. Mr. Engel further stated in the above power point
presentation enrollment management is about moving from a current state to a
desire state. Enrollment management is holistic and synergistic. It requires
cooperation and a sort of functioning as one it is a cradle to grave process that
begins at the first point of the students goal. Enrollment management is a
comprehensive process designed to help achieve and maintain optimum
enrollment. It is an aspect institutional-wide process that permeates virtually
every aspect of the colleges function and culture.(Seidman, 1995) Muskegon
community college believes the ultimate goal of an enrollment management plan
is: to achieve the colleges desired enrollment state, to improve the quality of
student life and learning, to ensure student success and satisfaction.
5
The literature is related to the present study because it talks about student
satisfaction through service improvement they clearly understand the need of
students. They believe the ultimate goal is to achieve the college desire and
ensure the student success.

Local literature
Philippines colleges and universities had their own institutional-specific
enrollment procedure, which were given in different times. Students enrolled at
De La Salle Lipa College are classified as New, Old, Transfer, Audit/special,
International. New students are admitted based on the results of the entrance
examination and evaluation conducted by the admissions committee; Old
students are admitted based on the grades received from the previous semester.
Policies on readmission or non -readmission of old students are contained in this
handbook; Transfer students are admitted based on the records presented and
evaluation conducted by the admission committee. Crediting of subject is being
conducted by the curriculum and evaluation in charge from the OR in
coordination with the department chairs and the deans based on the following
guidelines set by the institutional; Audit student are those who take classes for
purely educational purposes, and not for academic credit; International students
upon endorsement of the institutional admissions and testing office (IATO),
international students will be evaluated and interviewed by the chair of the
English language area (ELA) of the college of education, arts and sciences. Such
evaluation has to be scheduled by both the IATO and chair of ELA.



Enrollment process for the college of nursing in Cebu Doctors University



On his study of student self-enrollment at the university of derby, has stated that
the student enrollment system produced benefit in the timeless of the data, which
created secondary benefits such as the ability to start invoicing much earlier. He
mentioned that the system has also improved the accuracy and consistency of
data, since student could only enter what they were allowed to there is less room
for errors or guest, he had discussed that the system, although never intended to
be its by-product, improved the image of the institution in the eyes of the student
and others. The system also improved the service provided to students who
previously had enroll in many different locations and had to wait for considerable
periods for their details to be entered in the system and identification cards.


Another theory on client satisfaction advocated by kevin j. cooley stated that an
entity needs to know what it takes to satisfy their clients before the can do it well.
Thus, there is needs to take time to ask their clients, listen and understand their
answer and act on them. this statement is further strengthened by the goal of
marketing which is to build and maintain a preference for a company and its
products within the target markets. The goal of any business is to build mutually
profitable and sustainable relationship with its costumers