EVALUATION OF SANITATION PROGRAM

Objective
To measure,
explore, and
discover
the Event Indicator; awareness, source of
information, likes and dislikes, satisfaction,
relevance, understanding
To analyzed The
Effectiveness of the
event
the Product Indicator; brand knowlegde,
brand perception, brand image
the Customer Indicator;
engagement, purchase intention,
loyalty
Area of Exploration
Awareness
Top of Mind
Source of
Information
Expectation
Experience
Perception
Understanding
Believability
Relevance
Satisfaction
Impact
Level of Acquisition
Level of Promotion
(Word of Mouth,
recommendation)
Level of Retention
Loyalty
Brand Image
Top Of Mind
33%
20%
10%
23%
5%
46%
9%
11%
20%
32%
45%
10%
56%
23%
48%
20%
15% 16%
8%
17%
30%
9%
22%
3%
18%
24%
37%
3%
2%
15%
45%
14%
8%
50%
6%
20%
6%
21%
TOTAL
(Baseline)
TOTAL
(Endline)
Surabaya
(Baseline)
Surabaya
(Endline)
Medan
(Baseline)
Medan
(Endline)
Makassar
(Baseline)
Makassar
(Endline)
Yes, they have heard CTBS before, but they forget what its all about
Yes, they have heard CTBS acronym before, but they ansed CTBS activities( Hand wash with soap, Stop
open defecation, etc)
Yes, I have heard CTBS acronym before, but can't tell it stands for correctly
Yes, CBTS stands for community-based total sanitation
Never Heard CBTS stands for before
Source Of Information
30%
7%
4%
46%
40%
12%
4%
5%
2%
5%
11%
53%
89%
53%
9%
1%
19%
34%
30%
25%
7%
14%
Intervention Region Non Intervention
Region
Intervention Region Non Intervention
Region
Intervention Region
Surabaya Medan Makassar
event that held by one of NGO in our region
one of literature/magazine/local newspaper
CTBS Pokja
High Five facilitator
Friends/neighbour
Posyandu volunteer
CTBS volunteer
Teacher
Understanding
40.0%
30.0%
50.0%
60.0%
55.0%
60.0%
70.0%
50.0%
40.0%
45.0%
Intervensi Non Intervensi Intervensi Non Intervensi Intervensi
Surabaya Medan Makassar
Respondent who have good knowledge about
CTBS
Respondent who have fairly good knowledge
about CTBS
Perception
36%
30%
45%
30%
80%
64%
70%
55%
70%
20%
Intervensi Non Intervensi Intervensi Non Intervensi Intervensi
Surabaya Medan Makassar
Respondent who have good perception toward
CTBS
Respondent who have fairly good perception
toward CTBS
Relevance
52%
42%
27%
50%
45%
33%
17%
27%
30%
20%
48% 48%
32%
48%
58%
73%
50%
55%
67%
83%
73%
70%
80%
53% 52%
68%
baseline midline endline baseline endline baseline midline endline baseline endline baseline midline endline
Intervention Region Non Intervention
Region
Intervention Region Non Intervention
Region
Intervention Region
Surabaya Medan Makassar
No
Yes
Did your Baby has diarrhea recently?
Level Of Retention
30%
59%
29%
67%
40%
64%
3%
1%
7%
Surabaya Medan Makassar
I don't know
No
Yes
Do you think, CTBS activities can be continue independently by societies such as community,
local government, without High fives support?
Level of Promotion
44%
26%
19%
5%
30%
24%
24% 38%
37%
22%
11%
34%
12%
16%
20%
4%
2%
17%
11%
3%
18%
14% 14%
32%
25%
Intervention Region Non Intervention Region Intervention Region Non Intervention Region Intervention Region
Surabaya Medan Makasar
friends
Brother/sister
couple
Children
Parents
To whom you will share sanitation information?
Brand Image
90%
40%
50%
10% 10%
20%
5%
40%
50%
20%
50%
50%
40%
40%
70%
34%
30%
56%
20%
10%
30%
40%
25%
26%
100%
20%
100%
24%
30%
10%
40%
40%
10%
50%
20%
baseline midline endline baseline endline baseline midline endline baseline endline baseline midline endline
Intervention Region Non Intervention
Region
Intervention Region Non Intervention
Region
Intervention Region
Surabaya Medan Makassar
suggest to own private closet
take a bath twice a day with soap
hand wash with soap
stop open defecation
about sanitation
What do you know about CTBS?