Monday November 30, 2009

Your Local Executive VISTA, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 349,900 ±+
Asking Price Per Square Foot $ 192 ±+
The median list price in VISTA, CA this week is $349,900. Average Days on Market (DOM) 167 ±+
Percent of Properties with Price Decrease 26 %
Percent Relisted (reset DOM) 9%
With inventory and days-on-market basically unchanged and the
Market Action Index increasing, the market is not sending strong Percent Flip (price increased) 7%
directional signal for the near-term outlook. Median House Size (sq ft) 1830
Median Lot Size 0.50 - 1.0 acre
Median Number of Bedrooms 3.0
Median Number of Bathrooms 2.2

Supply and Demand Market Action Index Buyer's Advantage 24.2 ==

Home sales have been exceeding new inventory for several weeks. ±+ No change == Strong upward trend ≠≠ Strong downward trend
Since this is a Buyer's market prices are not yet moving higher as
excess inventory is consumed. However, the as supply and
= Slight upward trend ≠ Slight downward trend
demand trends continue, the market moves into the Seller's zone,

Price
and we are likely to see upward pressure on pricing.

Market Action Index We continue to see prices in this zip code bouncing around this
plateau. Look for a persistent up-shift in the Market Action Index
before we see prices move from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
1.0 - 2.5
Top/First $ 699,000 3085 acres 4.0 3.0 19 66 3 1 209 Most expensive 25% of properties

0.50 - 1.0
Upper/Second $ 419,500 2260 acre 4.0 2.5 25 66 6 14 146 Upper-middle 25% of properties

0.25 - 0.50
Lower/Third $ 320,000 1712 acre 3.0 2.0 30 67 8 13 167 Lower-middle 25% of properties

0.25 - 0.50
Bottom/Fourth $ 220,000 1286 acre 3.0 2.0 48 67 11 10 145 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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