Vous êtes sur la page 1sur 44

Steve Jobs Page 1

STEVE PAUL JOBS




Steve Jobs' death is heartbreaking, but might be the perfect point to take a second and look at the
good, bad and as he might have put it, "insanely great" parts of a history-changing life.
Foreword (It's long. You can skip this if you want.)
The timeline itself is made from a half dozen books, which I've listed below, and several
websites. I'm sure there are some errors and missing parts, because the books often contradict
each other. Also, I consider this timeline/biography to be in Alpha, so let me know if there's a
mistake and send me a good piece of source material and I'll make corrections. Also, images are
very welcome. When Bill Gates went into retirement, we threw him a week long celebration and
wished him well on his journey through philanthropy at his foundation. The comings and goings
of Steve Jobs have been less ceremonious. He's been sick and Apple's tried to down play that and
his importance to the company so the company, his life's work, can go on after he retires and
having to do it without much fanfare so the company doesn't seem too reliant on him. Look: Last
Monday the first press release came out in months with a Steve quote in it, and he was seen on

Steve Jobs Page 2

campus. But no one at Cupertino is making a big deal of it. Here's the thing: None of us really
want to believe that he's not important. It's total bullshit to think that, if you look at his life and
where his work fits in history. I mean, this is the co-founder of Apple getting sick, and slowly
leaving behind his 30 year legacy in computing to the next generation. That deserves more
respect, as it did in the case of Gates stepping down. Not many news pieces were written in this
context.
As I was doing some background reporting, digging up pieces I hoped would give stronger
context to the current events, I realized there wasn't a good reference for all the little stories
collected from the Valley and beyond about Steve Jobs' life. The best information comes from
books and quotes in magazine articles here and there, not the web. And so, it was hard to find a
frame of reference online that would give better context to all that was happening today.
So I started collecting a lot of it here, and found it enjoyable to document this notable life, rather
than tear it down one hospital or liver transplant rumor at a time. In some ways, it dissolved
away some of the guilt I felt about writing about tracking someone's health as if it were merely a
piece of news. And so I kept going, until it was a somewhat presentable record of what we know
about Jobs. From what I've seen, it's the most complete online.
Before we go, I'd like to eschew the custom of linking to sources at the end and place them here
because all these books are pretty amazing and worth checking out if you have the inclination.
The three notables are Owen Linzmayer's Apple Confidential 2.0 which has exactly levels of
detail in regard to dates, times, etc, although less on Jobs personal life. And VC and
former TimeValley reporter Michael Moritz's out of print The Little Kingdom, which is out of
print and I paid handsomely for on ebay. Lastly, Andy Hertzfeld, one of the creators of the Mac,
createdRevolution in the Valley (also available in website form at folklore.org), a telling of
maybe 100 personal anecdotes from the development of the Mac. It will make you think you
were there. I'm not done with the pile below, but I'll keep updating this timeline as more bits
come up.
So, without further delay, here are the books this timeline is based on, and here's a link to a
single page if you don't want to read the timeline in gallery format. Apple Confidential 2.0 by
Owen Linzmayer

Steve Jobs Page 3

The Little Kingdom: The Private Story of Apple Computer by Michael Moritz
Revolution in the Valley by Andy Herzfeld
Inside Steve's Brain by Leander Laune
icon Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey Young
The Perfect Thing by Steven Levy
The Journey is the Reward by Jeffrey Young
West of Eden: The End of Innocence at Apple Computer by Frank Rose



1955:
Steven Paul Jobs was born on February 24th, 1955. He was adopted by Paul and Clara Jobs,
where they lived on 45th avenue in San Francisco. His father was of "imposing demeanor" and
before he was a repo man, he was an engine room machinist in the Coast guard. He'd tinker with
cars and sell them for a profit.
Steve was a hyperactive child. Somewhere in his childhood, he ingested a bottle of ant poison
and had to be brought to the emergency room.
Of being adopted, Steve would later say, "I think it's a natural curiosity for people to want to
understand where certain traits come from." "But mostly, I'm an environmentalist. I think the

Steve Jobs Page 4

way you are raised, your values, and most of your worldview come from the experiences you had
growing up."
1963:
Steve said this about his early school years, with a hint of pride: "You should have seen us in
third grade." "We basically destroyed the teacher."
1965:
Even at 10, Steve's attraction to electronics was becoming obvious to his parents. At one point in
his childhood he got a bad shock when jamming a bobby pin into a wall socket. Paul moved with
the family to Palo Alto, to handle the greater number of car repossessions that went with the
greater of number of loans in the fast growing area known as Silicon Valley.



Steve Jobs Page 5




1970-1971:
Steve Jobs discovers marijuana. ( That there is what we call a Photoshop.)

Steve Jobs Page 6


1970-1972:
Steve Jobs meets Steve Wozniak through a friend and they bonded quickly over electronics and
pranks, Bob Dylan and the Beatles. They attempted and failed one particular prank, where a
rigged sheet with the acronym SWAB JOB (The initals of the Steves' and Allen Baum's) was
supposed to fall and cover a roof during graduation. The lesson Woz learned: Never brag about
your pranks. Woz was the first person Jobs had ever met who knew more about electronics than
he did; Woz admired Steve's confidence with people.

1970-1971:
after reading an article in Esquire about phone prefacing, they begin working on Blue Boxes

Steve Jobs Page 7

used to crack codes on the public telephone systems for free calls. Steve Jobs was still a senior in
high school. They sold these boxes for $150 on campus, spending $40 on parts. Woz pranked-
called the Pope as Henry Kissinger. They met Captain Crunch, the subject of the article, one
night. After departing, their car broke down on the side of the road. Some police found them
trying to make free calls and got suspicious. Woz and Jobs got out of trouble by telling the
officers their Blue Box was a music synch.

1972:
Jobs attends Reed college and drops out after one semester. (He stated in his Stanford
commencement speech in 2005 that he went because his birth parents insisted to the Jobs that he
go to college.)
Jobs and Woz take $3 an hour jobs at the Westgate Mall in San Jose, dressing up as Alice in
Wonderland characters.


Steve Jobs Page 8

1973:
Jobs remains in the Reed college area for 18 months dropping in random classes like calligraphy,
which would later impact the typography on Macs.
SEXPAND
1974:
Returned to California and worked at Atari. He just showed up and said he wouldn't leave until
they hired him.

Steve goes on a spiritual trip to India with his friend Dan Kottke, and paid for Dan's ticket. Upon
wandering into a religious gathering, Jobs was taken away to the top of this mountain where the
guru shaved his head. In India, Steve experimented with LSD. Dan shaved his head later, too,

Steve Jobs Page 9

because he had lice. Steve left for California and gave Dan the rest of his money to continue his
journey in India.
Back at Atari, Nolan Bushnell asked Jobs to work on a special project that would eventually
become the game Break-Out. He made a deal to pay Jobs a certain amount if the machine had
less than 40 chips. Woz, who was an expert at such things, helped Jobs complete the design in 48
hours, and Jobs got the bonus. The design was too complex to be manufactured. In 1985, Woz
found out that his friend and partner had shorted him on that bonus, and is rumored to have been
so hurt that he cried. When he was confronted at that time, Jobs is said to have repeated that he
didn't remember that happening. If Woz had found out earlier, he may have never joined up with
Jobs to create Apple.
SEXPAND
1975:
In the Homebrew Computer Club, Woz was showing off two printed circuit boards that were
built to drive output to a TV. Jobs continued working at Atari while Woz continued at HP.

1976:
Woz and Jobs start Apple. It wasn't a thrilling name, but it was functional, and it reminded Jobs
of the time he spent on an apple farm in Oregon. On April 1st, they signed papers for equal
ownership. To raise capital, Woz sold his HP 65 electronic calculator for $520 and Jobs sold his
red-and-white VW bus for $1500only half of which was ever paid, because the engine blew

Steve Jobs Page 10

out soon after the sale. Their first order was for 50 Apple I computers, and Jobs made the sale
barefoot. He confused the order and delivered circuitboards instead of finished machines with
cases, and so had to take partial payment. By the end of the year, they shipped 150 computers.


Woz and Jobs decided the Apple II would load their OS from the circuit board, instead of
needing to be loaded manually. It would also have a fanless power supply, something that
needed to be designed from scratch using a switching model instead of a linear source.
Mike Markkula is their first investor. Seeing their work, he thinks he can put Apple on the
Fortune 500 in 5 years (and he eventually does).

Steve Jobs Page 11

SEXPAND
1977:
Apple Computer becomes a corporation when Mike Markkula and Jobs and Woz sign papers at
Mike's house, on January 3rd.
Mike Scott becomes Apple's president, and offends Jobs in two ways: First he awards Woz the
position of being Employee #1 because his design was instrumental in the company's founding.
Jobs would later insert himself as Employee #0. Later, he informs Jobs his body odor is stinking
up the office.
Jobs begins leaving his mark on Apple's design by hiring Intel's ad agency, Regis McKenna, to
redesign the logo to the rainbow-filled Apple, which would be easily recognizable when small,
although expensive to reproduce with its many colors. The bite out of its side was a play on the
word "byte" and kept it from being confused with a tomato.

Steve Jobs Page 12

The Apple II premieres at the West Coast Computer Faire on April 17th as the world's sleekest
personal computer, in its plastic case. Woz developed the machine with only 62 chips and Jobs
insisted they be neatly placed on the board. It has expansion slots but no visible screws (all were
on the bottom).
Randy Wigginton, one of Apple's first programmers, said that during the development of the
Apple II, Woz and Jobs' BFF friendship began to dissolve.
Jobs' girlfriend, Chris-Ann Brennan, becomes pregnant, and Steve denies being the father. She
refuses to get an abortion and it ends their relationship.

1978:
May 17th 1978, Jobs' daughter Lisa Nicole is born at the All-One farmhouse in Oregon, near
apple orchards. Steve visited and helped name her but still denied paternity. At that time, Steve
begins pitching a next generation business machine that will eventually be called the Lisa.
Steve Jobs designs a case for the Apple III, and builds it too small to fit the components the
engineering team had constructed.
Apple moves into its Cupertino headquarters.
At the first Apple Halloween costume party, Jobs dresses up as Jesus Christ.

Steve Jobs Page 13


1979:
He starts working on the Lisa project, rumored to be named after his then estranged daughter.
They reversed engineered an acronym, "Local Integrated Software Architecture", and a joke at
the time insisted it stood for "Let's Invent Some Acronym."
The computer would have a UI based on the windowed and mouse driven interfaces inspired by
tech at Xerox PARC. At one of the meetings at PARC, where they showed Jobs the tech, he
reportedly jumped around the room excited saying, "Why aren't you doing anything with this?
This is the greatest thing! This is revolutionary!" He also said, toRolling Stone magazine, " I
don't think rational people could argue that every computer wouldn't work this way someday."
He bought a house in Los Gatos, and left it mostly undecorated. Only a painting by Maxfield
Parrish, a mattresss and some cushions are noted as the major possessions in the home. (The
photo above was taken by Diana Walker in 1982.)

Steve Jobs Page 14

Jobs is known for owning a Mercedes coupe. In this year he buys his first, along with a BMW
motorcycle.
Jobs cuts his hair neatly and vows to become more business saavy. He started wearing suits,
occassionally.
A word processor called AppleWriter was released. It worked with Apple's first printer,
Silenttype.
He takes a paternity test and it is 94.97% certain that Lisa Nicole is his daughter. He still denies
that he is her father and Chris-Ann goes on welfare. A court order forces him to pay child
support.

1980:
Apple stock goes public. Jobs is worth $217 million by the end of the first day of trading.
Jobs' friend and India travel partner Dan Kottke, received no stock at all, despite being employee
#11. It is rumored that Jobs denied him stock because he felt betrayed that Kottke offered Chris-
Ann a shoulder to cry on after her split with Jobs. Other early employees received little or no
stock. Woz, on the other hand, offered stock to many who Apple did not provide for, giving
away 1/3 worth of his shares under his Wozplan.

Steve Jobs Page 15


1980's :
Sometime in the '80s, Jobs had this moustache. Related: Magnum PI aired first in December
1980.

Steve Jobs Page 16


1981:
Mike Scott leaves post as CEO, unhappy with the job, but happy about the stock. Jobs takes over
as president.
Booted from the Lisa team by management that disagreed with his tactics and doubted his
leadership abilities beyond his vision, Jobs gets involved with the Jef Raskin's Macintosh project,
named after the McIntosh apple, with a typo. It was designed to be a $1000 appliance computer
that would turn on and just work. Eventually, Jobs would take the project away from Raskin. At
one meeting, Jobs threw a telephone book on the table and insisted it be no longer than that, and
vertical standing. He commissioned frogdesign and Hartmut Esslinger to come up with the
design language for the Mac, called Snow White.

Steve Jobs Page 17

Unlike Woz's Apple II, it had no expansion cards. While much of Apple was becoming more
straight laced, some credit Burrell Smith, a wildly creative tech who's talent was being wasted in
the service department, for creating a brilliant digital board that the rest of the team could build
around. It was also notable, because unlike the Lisa project and others that were usually named
after females (wives, girlfriends, daughters) the Mac was purposely named by Raskin to buck the
sexist trend. (The project was originally called Annie.) Before much of this, in 1979, Jobs asked
Raskin to come up with the specs before the price. And Raskin wrote a list of outrageous features
meant to mock the idea. The list would, years later, describe most of the machine, vindicating
Jobs' method.
The Mac team defines the "reality distortion field" as different from how we describe it today:
An engineer would mention an idea to Jobs, who would call it stupid, and weeks later he'd bring
it up as his own, knowingly or not.
Jobs describe the case design of the Mac needing to be more like a Porsche than a VW. (He
drove a Porsche 928 at the time.) He spoke design-ease and said this when judging a prototype
coming from the car conversation: "It's way too boxy, it's got to be more curvaceous. The radius
of the first chamfer [a beveled edge connecting two surfaces, says Wikipedia] needs to be bigger,
and I don't like the size of the bezel. But it's a start."

Jobs gives Bill Gates a demo of the Macintosh, and Gates agrees to develop software for it. Bill
Gates and Steve Jobs disagree on the future of the computer, Gates believing in its business
utility and Jobs believing in its benefit to common people. In the dramatized movie, Pirates of
Silicon Valley, Gates uses this demo to kickstart Windows development, behind Jobs' back.
Apple engineers were to avoid showing Gates the Lisa, though, and were very secretive about
what they demoed. Jobs cuts off Andy Hertzfeld, engineer and presenter, by shouting "Shut Up!"
when he thought Andy was getting too close to revealing a secret.
When the first IBM PC came out, Apple took out a cocky ad in the Wall Street Journal led with
the text "Welcome IBM. Seriously." Jobs was quoted as saying that if IBM were to win, there
would be a sort of "computer dark ages for about 20 years". Steve also said, "We're going to out-

Steve Jobs Page 18

market IBM. We've got our shit together." 20 years later, the heirs of the IBM PC, running
Microsoft's Windows, would have over 90% market share.


Here's another photo of Jobs saying hello to IBM.

1982
Jobs makes Bill Gates and Microsoft promise to never work on any business software that would
use a mouse unless it was for Apple. The fact that they did not exclude them from developing a

Steve Jobs Page 19

competing operating system would allow Gates to develop Windows alongside the Mac software
Microsoft was developing.
The Mac team's building had a security system that would arm itself at 5:30PM, far too early for
programmers who tended to come back to work after dinner. It went off every day, or at least
plenty of times. Finally, Steve yelled for someone to destroy it. Andy Hertzfeld drove a
screwdriver into the alarm and when a security guard showed up and yelled at them, Jobs took
responsibility for the destruction. Obviously, he didn't get in trouble.
Jobs is dating singer Joan Baez. Some say Jobs' fascination with Bob Dylan, a former lover of
Baez's, is part of the attraction.
Jobs buys an apartment in NYC in the San Remo building over looking Central Park. He had it
renovated by architect I.M. Pei, but would never move in and eventually sells it to U2's Bono
decades later.

1983
Steve Capps of the Macintosh team hoists a pirate flag above their building. The Lisa team steals
it, but it is retrieved and stands for over a year.
Early in the year, a Time magazine cover story written by Michael Moritz (today a venture
capitalist who was on the board of Google) began to reveal the darker side of Jobs to the public.

Steve Jobs Page 20

It had quotes by Woz claiming he didn't design much tech in the Apple II, and lots of snipes by
anonymous sources. Jobs cancelled his new year's plans and thought about the article.
People could tell when Steve was in the office, because he parked in the handicapped spot out
front in his blue Mercedes. People think he did it because he was a dick, but David Bunnell has
been quoted as saying it was because disgruntled Lisa or Apple II employees would come by and
scratch it with their keys.
"It's better to be a pirate than to join the Navy," said Steve. The Mac project stole more and more
technology from the Lisa project, especially after Burrell Smith figured out how to get the same
processor as the Lisa, the Moto 68000, into the Mac. Jobs refused to make the two machines
code compatible, however.
The final Lisa product would be released years later for $10K, 5 times the original project's cost.
It would tank, competing with IBM's $3K machine.
Jobs hires John Scully to be CEO, from Pepsi, with the line, "Do you want to spend the rest of
your life selling sugared water or do you want a chance to change the world?" Others considered
Scully's lack of tech knowledge a drawback; Jobs saw it as an opportunity to guide the man who
would be his boss.
Gates unveils Windows, claiming over 90% of the IBM machines on the market would run the
software by the end of 1984.



Steve Jobs Page 21


1984
Jobs meets Lee Clow, creative director at ad agency Chiat/Day. He says, "Am I getting anything
I should give a shit about?"
Jobs presents the famous "1984" ad, directed by Ridley Scott (of Blade Runner), to the board.
They absolutely hate it and vote to sell back the Super Bowl air time they'd bought (which cost
more than the commercial's production costs of $750K). They couldn't sell the space, and they
decided to run the ad, which pictured a dystopian world like that in Orwell's novel, implicitly run
by IBM and shattered by the coming arrival of the new Mac. The ad went on to win awards. Jobs
said, "Luck is a force of nature...Using the 1984 theme was such an obvious idea that I worried
that someone else would beat us to it, but nobody did."
The Mac launches on January 24th. Jobs wore a polka dot bow tie and recited Bob Dylan lyrics
from "The Times They Are A-Changin'." Then he unveiled the Mac, which began to speak using
a voice synthesis program: "Hello, I am Macintosh", finishing with, "So it is with considerable
pride that I introduce the man who's been like a father to me, Steve Jobs."
The Apple III, meant to replace the Apple II, is discontinued on the same day Jobs announces the
Apple IIc, a compact version of the II meant to feel more appliance like, to Jobs' insistence. The
celebration, called "Apple II Forever," was interrupted by a 6.2 richter scale earthquake in San
Francisco.

Steve Jobs Page 22



The Mac initially sells well, but starts to falter in sales because of word of its bugginess and lack
of competitive functionality. Programmers joke about the need to continuously swap disks for
programs and saving files; they called it the "Disk Swap Olympics" or the resulting injury "Disk
Swapper's Elbow." Microsoft's three programs, Paint, Word and Write, were some of the rare
applications available. People start to blame Jobs for not doing any market testing beyond what
he would want.
Jobs gains control of the Lisa team again and berate them as having "fucked up" in front of the
newly combined Mac/Lisa team.
Jobs' Mac development team starts to discover that they, slaving under the motto of "working 90
hours a week and loving it" were grossly underpaid compared to the Lisa team's staff, and even
compared to the junior engineers on the Mac team. Many feel betrayed by Jobs. Bonuses helped
alleviate morale problems, but then the profitable Apple II team became resentful of the Mac
team's privileges.
Jobs stars as President Roosevelt in a war-themed "1984" ad parody called "1944," where Macs
waged war on IBM computers. It costs $50k to develop and is shown off to the international
sales team at the annual meeting in Waikiki, HI. "IBM wants to wipe us off the face of the
earth," said Jobs to Fortune magazine.
Vietnam Vet memorial artist Maya Lin is Steve's most recent flame.
Jobs buys Jackling House, a 1926 Woodside CA mansion, built for mining and metallurgical
engineer Daniel Cowam Jackling in 1926 by famous architect George Washington Smith. Jobs

Steve Jobs Page 23

lived in the 17,000-square-foot house for another 10 years, hardly furnishing it. He rented it out
for a time after that.

1985
Jobs and Woz receive the first National Medal of Technology from Ronald Reagan.
Around this time, either before or after it, Jobs discovers that Woz has resigned. Woz would
eventually going back to college under an alias, Rocky Clark. He earned a CS/EE bachelor's
degree from UC Berkeley.
Ella Fitzgerald sings at Jobs' 30th birthday party at the St. Francis hotel in San Francisco, a
black-tie dinner dance.
Jobs visits nerd and supermodel Bo Derek to convert her to a Mac user. She was unimpressed
with both Jobs and the Mac.
Jobs says in a Playboy magazine interview that he was not happy that he learned, from a video
tape he was not supposed to see, that every US nuke operated out of Europe was being aimed
using an Apple II.

Steve Jobs Page 24

Apple executives start blaming him for the miscalculated forecasting of Mac sales and start to
build up resentment of his management style. Mike Murray, Jobs' lieutenant in marketing, writes
a memo summarizing the problems that Apple has, laying much blame on Steve Jobs. He shows
it to Steve first and his reality distortion field begins to deflate. The board and Scully strip Jobs
of his control of the Mac group and the Lisa product line is killed.
Scully is tipped off by a VP that Jobs will try to unseat him while Scully attends a a trip to China.
When confronted, Jobs says, "I think you're bad for Apple and I think you're the wrong person to
run this company." Scully calls an emergency meeting for the next morning. "I'm running this
company, Steve, and I want you out for good. Now!" Scully made each man in the room pledge
their alliance to Jobs or Scully. Job is quiet the entire time. Jobs goes to assure Scully again that
he'd respect his leadership, but Jobs is plotting a final coup attempt behind his back. Tuesday
evening, May 28th 1985, Jobs is stripped of all duties, but remains the chairman of the board.
Friends worry he'll kill himself.


Jobs wanders for a bit; he tries to get NASA to let him ride the Space Shuttle, thinks about
entering politics and learns about biotechnology. And then he recognizes that he loves creating
innovative products and begins plotting a new venture. He informs Apple of his new venture,

Steve Jobs Page 25

and his willingness to resign from the board. Apple considers keeping him on and investing in
the new company, but realize that he's taking key Apple technologists with him and Jobs ends up
resigning entirely from the company.
He resigns at sunset, by handing a letter to Mike Murray on his front lawn, with press in
attendance. Dramatically, he told the press, "If Apple becomes a place where computers are a
commodity item, where the romance is gone, and where people forget that computers are the
most incredible invention that man has ever invented, I'll feel I have lost Apple." "But if I'm a
million miles away, and all those people still feel those things...then I will feel that my genes are
still there."
Jobs sells almost all his Apple stock, over 4 million shares ($11m), citing a lack of confidence in
Apple's management. He retains one. Some say for sentimental reasons, some say so he still
receives quarterly reports.
Apple sues Jobs for using company research to launch a new company. Jobs responds, "It's hard
to think that a $2 billion company with 4,300 plus people couldn't compete with six people in
blue jeans." The suit is dismissed before it could go to court.
Microsoft launches Windows 1.0, aping the look and feel of early Mac OS GUIs (which aped
Xerox GUIs).
Scully allows Gates to use Mac tech in Windows if Microsoft would hold off on selling a
Windows version of Excel, allowing Apple to get a foothold in the business market.
Jobs names his company NeXT. Their first project would be a workstation for higher education,
inspired by his interest in biotech, that would be cheap enough for students, but powerful enough
to run wet lab simulations. A Businessweek cover story at the time featured a quote by Andrea
Cunningham, an ex publicist for NeXT, "Part of Steve wanted to prove to others and to himself
that Apple wasn't just luck... He wanted to prove that Sculley should never have let him go.''
Sometime during this year, Apple discontinues the Lisa.

Steve Jobs Page 26


1986
Jobs spends $100K to have designer Paul Rand, creator of the IBM logo, among others, to create
a brand identity for NeXT, including a logo.
Around this time, Jobs has begun to build his relationship with his daughter, Lisa, who is about
7.
Jobs finishes his sell-off of Apple stock.
Jobs buys Pixar out of Lucasfilm's computer graphics group for a discounted price of $10m
$5m of which will be used for operationsso that Lucas could finance his divorce without
selling Star Wars stock. Jobs is quoted as saying, "If I knew in 1986 how much it was going to
cost to keep Pixar going, I doubt I would have bought the company."

Steve Jobs Page 27


1987
Ross Perot saw Jobs on TV, called him, and offered to be an investor. Jobs waited a week to play
it cool. Perot gained 16% share of NeXT by investing $20m.
Jobs, sometime in his thirties, learn of his birth parents: Joanne Carole Schieble, a speech
therapist, and Abdul Fattah Jandali, a Syrian political science professor. He also finds out that
they have a daughterhis birth sisterMona Simpson, who is a novelist.
Mona, brings Jobs to a book party for her new novel, Anywhere But Here, revealing their
relationship as siblings to those who attended the party. Some believe Jobs was the base from
which Mona created her main character in a later book, A Regular Guy. Mona Simpson's
husband, Richard Appel, was a writer for The Simpsons, and he named Marge's mother after his
wife. His interactions with her, and upon learning how similar they were, impacted Steve Jobs.
Steve Lohr wrote for theNY Times, "The effect of all this on Jobs seems to be a certain sense of
calming fatalismless urgency to control his immediate environment and a greater trust that

Steve Jobs Page 28

life's outcomes are, to a certain degree, wired in the genes." Just years earlier, Jobs was firm on
most of his character having been formed from his experiences, not his birth parents or genetics.
NeXT's robotic factory opens in Fremont, not to control labor costs but to use lasers to more
accurately solder circuits for improved quality.

1988
Windows starts looking uncannily like Mac OS. Apple sues Microsoft for copying their GUI,
claiming the earlier agreement to use Mac tech in Windows only extended itself only to
Windows 1.0.
Jobs sells King Juan Carlos I of Spain a NeXT computer at a party, before it's even been
released.
In October, the NeXT computer, nicknamed the Cube, was unveiled in a symphony hall, to show
off the machine's stereo sound processing. The magnesium-cased machine had an ethernet port
and inline graphics and audio in email (rare at the time), and a 17-inch black-and-white monitor.
Most universities preferred color screens for workstations by this time. It also had a magnetic-
optical disc that was a bit too slow and expensive. frogdesign's Esslinger works on the ID, but
only on the terms that he has free reign.
The PR machine tells the press that Steve's mellowed out a bit, and gained some self awareness.
One ex employee told an opposing story that ''everyone would put in their one vote. Then Steve
would put in his 70 votes.''

Steve Jobs Page 29

Steve did change, though. One example is of the unusual pay scheme at NeXT. Up till the early
'90s, there were only two tiers of pay, $50K and $75K, based on how early you started in the
company. Pay day came once a month and the check was for the upcoming 4 weeks. Seniors
who joined with NeXT were given 2% in company stock. The even handedness stood in stark
contrast with the chaotic pay and reward schemes found early at Apple.
At a dinner with important representatives from universities, the major target buyers of NeXT
machines, the staff neglected to prepare a vegetarian dish for Jobs. He canceled the entire entree
portion of the meal for the room, leaving a room full of potential customers hungry.

1989
Apple is sued by the Beatles' Apple Corp. Steve's a big Beatles fan, once even saying his model
for business is the same as that the Beatles have, the sum of the parts being greater than the
individuals involved.
Apple is sued by Xerox for the GUI.
The NeXT cube starts shipping to customers. When asked about the ship date's delay, Jobs
responds that the computer is still five years ahead of its time, regardless.
In 1989, the last 2700 Lisa computers would be quietly dumped in a landfill in Logan, Utah, so
Apple could collect a tax write off.
Mac Portable comes out.

Steve Jobs Page 30


1990
About this time, Jobs meets Laurene Powell, when he speaks at a class at Stanford business
school. They exchange numbers. Jobs had a business dinner that night. ''I was in the parking lot,
with the key in the car, and I thought to myself, If this is my last night on earth, would I rather
spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd
have dinner with me. She said yes, we walked into town and we've been together ever since.''

1991-1992
The PowerBook comes out.
Steven Jobs and Laurene Powell are married at the Ahwahnee Hotel in Yosemite National Park,
on March 18th in a ceremony held by Buddhist monk Kobin Chino. Their first child, Reed Paul
Smith is born later that year, named after Reed College and Jobs' father.

Steve Jobs Page 31

Around this time, daughter Lisa starts living with Jobs and continues to through her teenage
years.

1993
The Newton Message Pad comes out.
The Macintosh TV comes out.
John Scully ousted by the board in June, replaced by Apple Europe head Michael Spindle.
After selling only 50,000 of their machines, neXT exits the hardware game, focusing solely on
software. They work on porting the NeXT STEP OS to 486 Intel processors.
1994
PowerMac 6100/60 comes out.
QuickTake Camera comes out.
1995
Jobs and his best friend Larry Ellison, of Oracle, are on vacation in Hawaii and they discuss the
possibility of a hostile takeover of Apple while walking on the beach. They'd arranged for $3m
in financing and to have Jobs take the helm. "We came very, very close to doing it,'' Ellison says
to the NY Times, ''Steve is the one who decided against it.'' ''I decided I'm not a hostile-takeover
kind of guy,'' Jobs says. ''If they had asked me to come back, it might have been different.''

Steve Jobs Page 32

Pixar releases Toy Story, Job's 80% stake in Pixar is worth $600m.
Mac clones live.
Erin Seinna, second child to Steve and Laurene Powell, is born.
The Microsoft/Apple cases are finally settled; Apple loses.

1996
"I am saddened by the fact...that Microsoft...makes really third rate products," said Jobs in an
interview this year.
To Fortune magazine, Jobs says, "You know, I've got a plan that could rescue Apple. I can't say
any more than that its the perfect product and the perfect strategy for Apple. But no body there
will listen to me."
Gil Amelio replaces Michael Spindler as CEO of Apple, and the stock soon hit a 12-year low.
Apple's aging OS needs replacement. Apple considers buying BeOS, or even licensing Windows
NT from Microsoft. But instead, they look to NeXT and the NeXTSTEP OS, which directly
influenced Apple's modern OS X UI, architecture and multitasking abilities, which is used in the
iPhone and all Macs today.
Apple announces intent to purchase of NeXT for $430 million to pay back investors, and 1.5m in
Apple shares to Jobs. Jobs would also re-enter the company as an advisor, bringing "a lot of

Steve Jobs Page 33

experience and scar tissue." He's also recognized as having mellowed out in his management, as
one Pixar employee describes: "After the first three words out of your mouth, he'd interrupt you
and say, 'O.K., here's how I see things.' It isn't like that anymore. He listens a lot more, and he's
more relaxed, more mature.'' Jobs attributed the change to an increased faith in people: "'I trust
people more.''
Jobs steps back onto the Apple campus, wildly changed since he'd last been there, for the first
time since 1985.

1997
"Steve is going to fuck Gil so hard his eardrums will pop," says an anonymous ex Apple
employee in regards to Jobs returning to Apple, to New Yorker magazine. Sure enough, Steve
Jobs is swiftly installed as interim CEO after ousting Gil Amelio.
Jobs: "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its
current predicament."
Jobs calls Dell computers boring beige boxes; Michael Dell says if he ran Apple, he'd give the
share holders back their money.
Jon Ive is hired, beginning a new era of Apple design.
The 20th Anniversary Mac, with a DVD player and TV tuner comes out as Ive's first piece of
work.

Steve Jobs Page 34


1998
Jobs shuts down many projects, focusing on computers at Apple.
Eve Jobs born.
The first iMac is born.

1999
Pirates of Silicon Valley, the movie, comes out. Noah Wyle plays Steve Jobs and Anthony
Michael Hall plays Bill Gates. The film opens on the set of the 1984 Super Bowl ad for the Mac.
2000
Jobs is the permanent CEO of Apple again.

Steve Jobs Page 35

PowerMac Cube comes out.
Jobs stops maintaining the Jackling House mansion he bought in 1984.

2001
First Apple retail store opens in McLean, Virginia.
iPod comes out.
OS X 10.0 comes out.

Steve Jobs Page 36


2003
Power Mac G5 comes out in familiar all-aluminum case.
Al Gore joins Apple's Board.
Jobs discovers malignant tumor in his pancreas. It's a rare form of pancreatic cancer that can be
cured. He tries 9 months of alternative medicine, unsuccessfully curing the cancer.

2004
Steve has a surgery to remove a tumor in July and takes a month off to recover. In a letter to
Apple employees, he wrote from the hospital on a 17-inch PowerBook, "I have some personal

Steve Jobs Page 37

news that I need to share with you, and I wanted you to hear it directly from me... This weekend
I underwent a successful surgery to remove a cancerous tumor from my pancreas."
Jobs receives permission to demolish the Jackling House and rebuild a smaller home on the land.
Local preservationists veto the decision.

2005
Apple announces Intel inside of Macs, long culminating project "Star Trek", which was about
running OS X on x86 Intel hardware. PCs and Macs are the same, essentially, component wise.
Only software and design are their differences; Jobs' awareness of design, emphasized early on
in his days at Apple, and the importance of software over hardware learned at NeXT, would help
guide Apple through the coming years.
Jef Raskin, father of the Mac, dies of pancreatic cancer in his home in Pacifica, CA.
Jobs turns 50.
iPod Nano, Video iPod, iPod Shuffle come out.
Jobs gives the commencement speech at Stanford, telling three stories, one about intuition and
how he went to college and what he learned from it despite dropping out. One was about his love
for Apple and losing the company. And the last was about death and his experience with cancer.
The video and transcript are widely available online and the most personal look we have at his
life during his second era at Apple.

Steve Jobs Page 38


2007
The iPhone is announced in January, and then launched in June.
Apple TV comes out.

2008
Macbook Air comes out. Rumors abound about Steve looking too thin to be healthy.
Psystar announces a $400 mac clone, using Hackintosh work arounds to get OS X on a clone PC.
Jobs beings to give keynotes by sharing the stage with other Apple executives.
Gizmodo runs a rumor that Steve is sick and will step down in the Spring; the mainstream press
denies it, particularly CNBC bureau chief Jim Goldman and some WSJ reporters, until January.

Steve Jobs Page 39


2009
Steve Jobs takes a health related leave of absence in January, until June. Tim Cook takes over
day to day responsibilities while Jobs retains the CEO title.
Jobs receives permission to tear down Jacking house and build a smaller home on the property.
Steve Jobs receives a liver transplant in Tennessee. The NY Times raises the question of how he
received a transplant so quickly and the hospital releases a statement, with Jobs' permission, that
he received it quickly because he was the most sick on the list of recipients.
Steve Jobs returns to Apple in June 2009, quietly, by appearing on campus, and by being quoted
in a press release.

Steve Jobs Page 40


2010
Jobs begins 2010 by getting his keynote groove back in earnest, debuting the pad in January.
At a corporate town hall, Steve calls Google's "Don't be evil" slogan "bullshit." Employee
applause follows.
Steve's former tech pal Eric Schmidt turns foe as their companies become rivals. A later sit down
meeting shows things are still tense.
Apple announces the iPhone 4 in June.
Design flaws in the iPhone 4 lead to spotty reception when gripped normally. Jobs replies to one
user's email, "Just avoid holding it in that way."
A testy Jobs later holds an event to defend the iPhone 4's antenna, but informs users they'll be
eligible for a free bumper case. He also takes the opportunity to claim his health is "fine," call a
WSJ article about antenna mis-engineering "bullshit," and accuse the NYT of "just making this
stuff up."

Steve Jobs Page 41

The Magic Trackpad comes out.
Steve takes the keynote stage again to introduce new Apple TV, iPod Nano, iPod Touch, and
iPod Shuffle.
Jobs makes non-tech headlines over email bickering with a 22 year old journalism student. "Our
goals do not include helping you get a good grade," he replies, before finally dropping a "Please
leave us alone" bomb.
Apple sells more iPads than Macs for the first time ever.
Steve mounts the stage again to show off OS X Lion, iLife '11, and two new MacBook Airs.
The Financial Times names Steve Jobs its Person of the Year, lauding him as "A rebuttal of F.
Scott Fitzgerald's much-quoted aphorism that there are no second acts in American
life."[assoicate]

2011
After much anticipation, Verizon offers the iPhone 4. Steve Jobs not in attendance at
announcement.

Steve Jobs Page 42

Jobs sends out a company-wide memo informing Apple that he'll be taking another medical
leave of absence, though says he will "continue as CEO and be involved in major strategic
decisions for the company." Tim Cook placed in charge of "Apple's day to day operations." It
remains unclear whether the departure is a consequence of Jobs' liver transplant or earlier bout
with pancreatic cancer. "I love Apple so much and hope to be back as soon as I can," he
concludes.
On August 24th, Steve Jobs announces his resignation as Apple CEO, moving to become the
company's Chairman of the Board. He writes the following in a letter to the company:
I believe Apple's brightest and most innovative days are ahead of it. And I look forward to
watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of
being able to work alongside you.
On October 5th, Steve Jobs passed away, peacefully, surrounded by his family.



Steve Jobs Page 43

Contents
STEVE PAUL JOBS .......................................................................................................................................... 1
Foreword (It's long. You can skip this if you want.) .................................................................................. 1
1955: ............................................................................................................................................................. 3
1963: ............................................................................................................................................................. 4
1965: ............................................................................................................................................................. 4
1970-1971: .................................................................................................................................................... 5
1970-1972: .................................................................................................................................................... 6
1970-1971: .................................................................................................................................................... 6
1972: ............................................................................................................................................................. 7
1973: ............................................................................................................................................................. 8
1974 .............................................................................................................................................................. 8
1975: ............................................................................................................................................................. 9
1976: ............................................................................................................................................................. 9
1977: ........................................................................................................................................................... 11
1978: ........................................................................................................................................................... 12
1979: ........................................................................................................................................................... 13
1980: ........................................................................................................................................................... 14
1980's : ........................................................................................................................................................ 15
1981: ........................................................................................................................................................... 16
1982 ............................................................................................................................................................ 18
1983 ............................................................................................................................................................ 19
1984 ............................................................................................................................................................ 21
1985 ............................................................................................................................................................ 23
1986 ............................................................................................................................................................ 26
1987 ............................................................................................................................................................ 27
1988 ............................................................................................................................................................ 28
1989 ............................................................................................................................................................ 29
1990 ............................................................................................................................................................ 30
1991-1992 ................................................................................................................................................... 30
1993 ............................................................................................................................................................ 31
1994 ............................................................................................................................................................ 31

Steve Jobs Page 44

1995 ............................................................................................................................................................ 31
1996 ............................................................................................................................................................ 32
1997 ............................................................................................................................................................ 33
1998 ............................................................................................................................................................ 34
1999 ............................................................................................................................................................ 34
2000 ............................................................................................................................................................ 34
2001 ............................................................................................................................................................ 35
2003 ............................................................................................................................................................ 36
2004 ............................................................................................................................................................ 36
2005 ............................................................................................................................................................ 37
2007 ............................................................................................................................................................ 38
2008 ............................................................................................................................................................ 38
2009 ............................................................................................................................................................ 39
2010 ............................................................................................................................................................ 40
2011 ............................................................................................................................................................ 41