388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530

info@downtownoakland.org www.downtownoakland.org
info@lakemerritt-uptown.org www.lakemerritt-uptown.org













388 19th Street Oakland, California 94612
DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
info@downtownoakland.org www.downtownoakland.org
info@lakemerritt-uptown.org www.lakemerritt-uptown.org



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Downtown Oakland and Lake Merritt-Uptown District Associates
partnering with the Oakland Police Department
PROVIDED BY
Starter Kit
EASY
PHASES
W
ITH LONG BEACH POLIC
E

WATCH GROUP
Community
1
Learning & Research
Welcome
About Community Watch
Who to Call
2
3
4
2
Development
Objectives
Getting Started
Roles & Responsibilities
Materials
Meeting Checklist
Tips for Success
6
7
8
9
10
11
3
Action
Sample Agenda
Sample Flyers
Sample Sign Up Sheet
Sample Maps
Tools & Resources
13
14
15
16
18
Table of Contents
Learning & Research
2
Dear Community Watch Volunteer:
The Downtown Oakland Association and Lake Merritt/Uptown District Associations (DOA
and LMUDA) appreciate your interest in starting a Community Watch Group (CWG) and
wants to help ensure success in your endeavor. The CWG is a crime prevention
program that involves all aspects of the community working together and
assisting law enforcement to discourage crime. A passionate and organized CWG
group can make a significant difference in the prevention and reduction of crime in their
neighborhood.
CWGs typically consist of 12 to 20 businesses within the community. At least one person in
each group will serve as the CWGs Community Contact, taking a leadership role in
organizing meetings, engaging new members, and liaising with the community.
The DOA and LMUDA, in coordination with the Oakland Police Department, developed
this Starter Kit to make it as easy as possible to organize a CWG in your neighborhood.
Please contact me at 510-384-7874 to schedule a meeting to start the process of setting up
your own CWG.
We thank you for your continuous support and dedication to making Downtown Oakland a
safer place to live. I look forward to working with you!
Sincerely,
Andrew Jones
District Services Manager
Downtown Oakland and Lake Merritt/Uptown District Associations
T: 510.384.7874
WITH LONG BEACH POLICE
WATCH GROUP
Community
3
About Community Watch
Community Watch is an extremely efective tool because it brings the
community together with local law enforcement to deter crime and
make communities safer.
This block-to-block approach against crime is an opportunity to get
to know your neighbors and keep a watchful eye on your street and
the community as a whole. The program will teach you how to make
crime prevention part of your daily routine, simply by watching out for
each other.
The program does not require frequent meetings, and does not ask
anyone to put themselves at risk. To prevent crime, your job will be to
report suspicious activity to police, and let them handle the criminals.
This program also gives members a chance to meet and speak directly
to the ofcers who patrol their neighborhood.
An involved neighbor can be one of the most efective crime
prevention tools available. By working together, everyone can help
ght crime in the most successful way possible: before it begins.
Community Watch is easy to start, and valuable when implemented.
By starting a Community Watch Group in your area, you are heading
in the right direction to make your home and community a safer
place to live.
WITH LONG BEACH POLICE
WATCH GROUP
Community
Who To Call
4
WITH LONG BEACH POLICE
WATCH GROUP
Community
OPD WEST DIVISION (510) 238-3455
455 7th St
OPD EAST DIVISION (510) 777-8500
2651 73RD Ave (510) 238-3455
Neighborhood Services (510) 238-7750
REPORTING LINES
Narcotics (510) 238-3610
Gangs (510) 238-3770
Terrorism (510) 238-3640
Traffic Complaints (510) 238-3155
Juvenile Investigation Section (510) 238-3641
Internal Affairs (510) 238-3161
Missing Persons Reports (510) 238-3352
FAMILY SERVICES DIVISION
Child Abuse (510) 259-1800
Domestic Violence (510) 238-3256
Sex Crimes Tip Line: (510) 637-0298
Alternate: (510) 238-7910
Police Dept Website www.oaklandpolice.com
Crime Statistics www.crimereports.com
Sex Offender Website www.meganslaw.ca.gov
CITY REPRESENTATIVES
First City Council (510) 238-7001
Dan Kalb
Second City Council (510) 238-7002
Patricia Kernigan
Third City Council (510) 238-7003
Lynette G. McElhaney
EMERGENCY POLICE AND FIRE 911
Police Dispatch/Non-Emergency/Anonymous (510) 777-3333
Police Dispatch Emergency (510) 777-3211
OPD Headquarters (455 7
th
St) (510) 777-3333
Fire Department (150 Frank H. Ogawa Plaza) (510) 238-3856
OTHER CITY SERVICES
The Public Works Number (510) 615-5566
This number may be contacted for Oakland specific
concerns/ problems/ issues (Graffiti Abatement, Gas
Emergency, Sewer, Abandoned Shopping Carts, Trash
Collections, Traffic Signals, Street Lights, And For Any Other
City Orientated Problems.)
Animal Care Services (510) 535-5602
Code Enforcement Prvt: (510) 238-3381
Public: (510) 615-5566
Parking Enforcement (510) 238-3099
EBMUD 1 (800) 403-2683
Neighborhood Resources Center (510) 238-3083
Neighborhood Resources (510) 986-2715
COMMUNITY BENEFIT DISTRICT
388 19TH St, Oakland, CA, 94612
DOWNTOWN OAKLAND ASSOCIATION
www.downtownoakland.org
Office Phone: (510) 238-1122
Fax: (510) 452-4530
Email: info@downtownoakland.org
LAKE MERRITT/UPTOWN ASSOCIATION
www.lakemerritt-uptown.org
Office Phone: (510) 452-4529
Fax: (510) 452-4530
Email: info@lakemerritt-uptown.org
SAFETY AMBASSADOR TEAM
Team Leader/ Supervisor (510) 898-8592
Operations Manager (510) 898-8488
CLEANING AMBASSADOR TEAM
Maintenance Supervisor (510) 719-6541
Development
Objectives
6
PERSONAL SAFETY
How to avoid becoming a victim
Increase awareness of personal safety in the home, on the street, and
in daily travels throughout the community
BUSINESS SECURITY
Promote easily implemented methods of burglary prevention and home
& business security
EMERGENCY COMMUNICATION
How to report suspicious activity and how to describe possible suspects
Developing a communication tool to distribute information throughout
the community
LEARNING EVERYDAY TECHNIQUES
How criminals choose their victims and commit their crimes
Predominant crimes in your area
Latest in crime prevention techniques, security technology, personal
safety and identity theft.
QUALITY OF LIFE
Addressing and contributing to making the community safer
Improving police and community relations and communication
A sense of neighborhood security
The community looking out for each other
Empowering the community to help
prevent crime in your neighborhood.

Getting Started
IDENTIFY KEY LEADERS
People concerned about safe communities, including crime, cleanliness,
landscape and public spaces (see Roles and Responsibilities on page 8)
DETERMINE BOUNDARIES
12 to 20 businesses, schools, faith based organizations, etc.
Typically 1-2 blocks
SET FIRST MEETING DATE
Set meeting date far enough in advance to give people time to plan
Choose a time that is convenient for most members
Decide on a location. Meet at the home of a neighbor to create a
comfortable environment
DEVELOP AN AGENDA
Topics should focus on introductions, importance of a CWG
and OPD involvement
Use provided template on page 13
CREATE & DISTRIBUTE FLYERS
Use provided template on page 14
Canvas door-to-door to recruit members and participation
COMMUNICATION & PREPARATION
Remind everyone of the meeting date a couple days before
Organize communication tools used for keeping in touch with members
(see Materials on page 9)
Use templates provided: Sign-up sheet and Maps
FIRST MEETING
Ask OPD and DOA/LMUDA to attend your rst meeting
See Meeting Checklist on page 10
7
WITH LONG BEACH POLICE
WATCH GROUP
Community
Roles & Responsibilities
CWGS COMMUNITY CONTACT
Personally introduce yourself to your neighbors to gain members support
and participation in the program.
Welcome newcomers to the neighborhood and invite them to be part of
the group
Prepare and distribute meeting invitations. Remind your neighbors just
before the meeting
Maintain a map that shows your street name and each house/ business.
Write down addresses and make copies for everyone. (see pages 16 & 17)
Actively encourage vigilance and awareness. Serve as a model, practicing
crime prevention measures and early reporting of suspicious incidents to
the police.
Serve as a liaison to the DOA/LMUDA and OPD and stay updated on new
information
Collect crime information and share with members
Supply each group member with crime prevention literature
Attend one police department organized meeting annually to keep your
group on the active list. (Each OPD Commander hosts a quarterly
community leadership forum)
PARTICIPANT
Get to know your neighbors and build a neighborhood team
Be alert and observant, reporting suspicious activity or crimes
immediately to the police
Learn about community resources, crime trends, and crime prevention.
Identify and discuss neighborhood problems or concerns and help
develop a plan of action
8
WITH LONG BEACH POLICE
WATCH GROUP
Community
Keep all members active and involved. Get creative and develop
roles for people based on their interests and skills. There are many
as taking minutes, communications outreach, membership, etc.
Materials
9
COMMUNITY WATCH MAP
This map will help members give precise information when reporting suspicious
or emergency information in your community.
Identify the CWGs Community Contact
Label street names, addresses and phone numbers of each building
Important identiers: senior citizens, people with health issues or
special needs, etc.
Listing the make, model, color and license plate numbers of residents
cars will help neighbors identify suspicious vehicles
KNOW YOUR NEIGHBORS
Knowing your neighbors and their daily routines better will help you recognize
abnormal or suspicious activities. Here is basic information everyone should
consider exchanging with each other:
Home, work and cell phone numbers
Number, ages and names of employees, colleges, frequent visitors
Work hours
Planned vacations or visitors
Scheduled deliveries or repairs
WITH LONG BEACH POLICE
WATCH GROUP
Community
The role of a community watch member
is to learn how to be a good neighbor, a
helpful witness, and how to identify and
report suspicious activity.
9
First Meeting Checklist
MAKE SURE EVERYONE SIGNS IN
DESIGNATE SOMEONE TO TAKE
NOTES/MINUTES
ALL MEMBERS SHOULD WEAR NAME TAGS
EVERYONE SHOULD INTRODUCE THEMSELVES
& WHERE THEY LIVE
EXPLAIN THE IMPORTANCE OF A CWG
DISCUSS CONCERNS ABOUT THE COMMUNITY
DECIDE ON GOALS AND OBJECTIVES FOR THE
GROUP
HAVE AN OPD OFFICER ATTEND THE MEETING
WITH LONG BEACH POLICE
WATCH GROUP
Community
Tips For Success
BE INCLUSIVE
Involve people with dierent backgrounds and ages to reect your
whole community
HOLD REGULAR MEETINGS
Hold regular meetings to help members know each other and to
decide on program strategies and activities
WINDOW WATCHERS
Ask people who seldom leave their homes to be window watchers,
looking out for children and reporting any unusual activities in the
neighborhood.
TRANSLATORS
Be willing/capable to translate all information into other languages
needed by non-English speakers in your community. If necessary,
have a translator at meetings.
REMEMBER...
YOURE NOT THE POLICE
Remind members that CWG are not vigilantes and should not assume
the role of the police.
11
WGs are a proven and efective way to
substantially reduce crime within the community.
Action
Community Watch Group
CALL TO ORDER and INTRODUCTIONS 5 Minutes
Topic 1 - Crime Update:
Topic 2 - Safety Tips:
Topic 3 - Community Concerns:
Topic 4 - Goals/Strategies:
Topic 5 - Upcoming Events:
Old Business
New Business
Public Comment
Adjournment
AGENDA
Date:
Time:
Location:
Date:
Time:
Location:
Next Scheduled Meeting
WITH LONG BEACH POLICE
WATCH GROUP
Community
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NAME ADDRESS PHONE EMAIL

PLEASE PRINT YOUR CONTACT INFO BELOW (PRINT CLEARLY).
SIGN UP SHEET
15
Community Watch Group
WITH LONG BEACH POLICE
WATCH GROUP
Community
An involved neighbor is one of the most efective crime prevention tools
Address #
Address #
Address #
Address #
Address #
COMMUNITY WATCH MAP
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
Name:
Home Ph#:
Cell Ph#:
Email:
Extra:
CWGS COMMUNITY CONTACT:
Address #
STREET
Address #
Address #
Address #
Address #
S
T
R
EE
T
:
16
COMMUNITY VEHICLE MAP
Address #
Address #
Address #
Address #
Address #
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Name:
# of Cars:
Model:
License#:
Color:
Address #
STREET
Address #
Address #
Address #
Address #
S
T
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T
:
CWGS COMMUNITY CONTACT:
17
18
Tools & Resources
NIXLE
Important, time-sensitive alerts sent by OPD
Road closures, trafc issues, missing persons, dangerous
suspects, etc.
For more information or to sign up, visit www.nixle.com
CRIME MAPPING
View statistics at the citys website:
http://gismaps.oaklandnet.com/crimewatch/
NEXTDOOR.COM
FREE Private social network for you, your neighbors and
community
Every neighbor must verify their address
Great way to share information about suspicious activity,
CWG meetings, or recommendations
For more information visit www.nextdoor.com
19
Youre On Your Way...
Now that you have your CWG established, understand this is only the start. The
signicant part to keep a CWG active is maintaining interest over time. By getting
the whole community involved it will create a sense of pride and closeness.
An active CWG can make changes in their community, such as improving street
lighting, sidewalks and alleyways. You can work together to develop new policies
or practices to improve building and property security.
Make being a CWG member enjoyable and rewarding. Remember, people will
most likely become involved and remain interested if the programs are fun as
well as meaningful. Get creative and use your imagination.
THANK YOU!
WITH LONG BEACH POLICE
WATCH GROUP
Community
20



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Uptown Signage
Preliminary Signage Designs
20 May 2014
M M m M M
297 Lee Street, Oakland, CA 94610 | 510.834.4329 | www.mmmdesign.net
Preliminary Signage Designs - Uptown Signage 2
Overview of Proposed Signage Numbers & Locations
69 signs Total 39 Vehicle Directional, 17 Pedestrian Directional, 8 Pedestrian Map signs, 5 Kiosks, with
the possibility of additional stencil/sticker signage on sidewalks, walls, utility cabinets, etc.
13-20 Downtown Maps in Bus Shelters, BART Concourses and Parking Garages
Signage focuses on directing people to, from and around Uptown but offers directional guidance to
areas throughout the greater Downtown
Signs thus cover a large portion of Northern portion of Downtown, but is not complete in those areas not
directly on major routes into Uptown
Goal of designs and plan is to create a system that can be built upon to cover entire downtown
Implementation and Phasing Plan are part of this project
Proposed Signage Types
1. Auto Directional (AD)
Gateway (in medians) visible from both directions
Typical
2. Pedestrian Directional (PD)
3. Pedestrian Map (PM)
4. Kiosk (K)
Wall mounted
Free standing
5. Pedestrian Stencils (PS) Stencils and/or stickers placed as a simple discrete waynding compliment to
overall system
+ Greater Downtown Maps at Bus Shelters, Parking Garages, BART Concourse, and.
Preliminary Signage Designs
An overview of possible signage designs within the range of proposed signage
From preferred designs options 3 designs will be further developed at all scales
These designs are meant to offer a range of possibilities
All signs will provide distance information
All kiosk, ped map signs will have heads-up orientation
Signage designs are meant to offer a positive expression of Oakland and to promote Oakland
Preliminary Signage Designs - Uptown Signage 3
Proposed Signage Locations
Preliminary Signage Designs - Uptown Signage 4
Auto Directional Signage
U
AUTO PED DIRECTIONAL
CITY HALL 10 min
3 min
5 min
8 min
FOX THEATER
PARAMOUNT
THEATER
CHINATOWN
Preliminary Signage Designs - Uptown Signage 5
U
CHINATOWN
CITY CENTER
P
LAKE
MERRITT
auto directional
Preliminary Signage Designs - Uptown Signage 6
AUTO PED DIRECTIONAL
Lake Merritt
5 min
Snow Park
5 min
Kaiser Garden
Roof
5 min
City Hall
8 min
Oakland
Convention
Center
5 min
Preliminary Signage Designs - Uptown Signage 7
AUTO PED DIRECTIONAL
uptown
Lake merritt
6
10
12
fox theater
chinatown
city hall
Preliminary Signage Designs - Uptown Signage 8
2 min
Lake merritt
6 min
chinatown
3 min
paramount theater
UPTOWN
AUTO GATEWAY DIRECTIONAL
Preliminary Signage Designs - Uptown Signage 9
Ci ty Center
1/4 mi l e
Jack London
1/2 mi l e
Lake Merri tt
1/4 mi l e
Chi natown
1/4 mi l e
Auto Directional
Preliminary Signage Designs - Uptown Signage 10
Auto Directional - gateway
OAKLAND OAKLAND
Ci ty Center
1/4 mi l e
Jack London
1/2 mi l e
Lake Merri tt
1/4 mi l e
Chi natown
1/4 mi l e
Uptown/Fox
Theater
1/8 mi l e
Preliminary Signage Designs - Uptown Signage 11
Ci ty Center
1/4 mi l e
Jack London
1/2 mi l e
Lake Merri tt
1/4 mi l e
Chi natown
1/4 mi l e
Auto Directional
Jack London Jack London
1/2 mi l e 1/2 mi l e
Lake Merri tt Lake Merri tt
1/4 mi l e 1/4 mi l e
Chi natown Chi natown
1/4 mi l e 1/4 mi l e
Cl ay Street
1/4 mi l e
P
Preliminary Signage Designs - Uptown Signage 12
Kiosks
Kiosk - wall mounted
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Jack London
Ci t y Cent er
Ol d Oakl and
Chi nat own
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
CI TY of OAKL AND
U
P
T
O
W
N
Preliminary Signage Designs - Uptown Signage 13
Kiosk - wall mounted
UPTOWN
17th Street & Broadway - 19th Street BART
Paramount Theater
3 mi nutes
Broadway & Grand
4 mi nutes
Lake Merri tt/Snow Park
5 mi nutes
Lake Chal et
6 mi nutes
Ci ty of Oakl and Downtown BI D Vi si t Oakl and
Jack London 8 mi nutes
Ci ty Center 3 mi nutes
Ol d Oakl and 4 mi nutes
Chi natown 4 mi nutes
Uptown 1 mi nutes
Fox Theater 1 mi nutes
Preliminary Signage Designs - Uptown Signage 14
Kiosk - wall mounted
Jack London
3 minutes
City Center
4 minutes
Old Oakland
2 minutes
Chinatown
8 minutes
Uptown
3 minutes
Fox Theater
4 minutes
Paramount Theater
3 minutes
Broadway & Grand
4 minutes
Preliminary Signage Designs - Uptown Signage 15
Kiosk
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Jack London
Ci t y Cent er
Ol d Oakl and
Chi nat own
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
CI TY of OAKL AND
U
P
T
O
W
N
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Jack London
Ci t y Cent er
Ol d Oakl and
Chi nat own
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
CI TY of OAKL AND
C
I
T
Y

C
E
N
T
E
R
Preliminary Signage Designs - Uptown Signage 16
Kiosk
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
CI TY of OAKLAND
U
P
T
O
W
N
U
P
T
O
W
N
Lor em i psum dol or si t amet , consect et ur adi pi sci ng el i t .
Maecenas egest as er os vel por t a f r i ngi l l a. Cr as ul l amcor per
ul t r i ces di am et vest i bul um. Fusce vel nunc mol l i s, gr avi da
vel i t vel , susci pi t l or em. Nunc ul l amcor per adi pi sci ng neque
t empus el ei f end. Nam vul put at e accumsan or ci sed
hendr er i t . Al i quam er at vol ut pat . I n f eugi at er os ut l aci ni a
dapi bus. Nul l a condi ment um er os non i mper di et sol l i ci t udi n.
Sed auct or l or em
L o o k i n g D o w n B r o a d w a y
1 9 2 4
Preliminary Signage Designs - Uptown Signage 17
Kiosk
UPTOWN
17th Street & Broadway
19th Street BART
3 mi nutes Paramount Theater
4 mi nutes Broadway & Grand
Lake Merri tt/Snow Park
5 mi nutes
Lake Chal et 6 mi nutes
Ci ty of Oakl and
J ack London 8 mi nutes
Ci ty Center 3 mi nutes
Ol d Oakl and 4 mi nutes
Chi natown 4 mi nutes
1 mi nutes Uptown
1 mi nutes Fox Theater
Preliminary Signage Designs - Uptown Signage 18
Kiosk
Fox Theat er
2 mi nut es
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
Upt own
2 mi nut es
Lake Mer r i t t
8 mi nut es
2 mi nut es
Fox Theat er
2 mi nut es
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
Upt own
2 mi nut es
Lake Mer r i t t
8 mi nut es
2 mi nut es
Lor em i psum dol or si t amet , consect et ur
adi pi sci ng el i t . Maecenas egest as er os
vel por t a f r i ngi l l a. Cr as ul l amcor per
ul t r i ces di am et vest i bul um. Fusce vel
nunc mol l i s, gr avi da vel i t vel , susci pi t
l or em. Nunc ul l amcor per adi pi sci ng
neque t empus el ei f end. Nam vul put at e
accumsan or ci sed hendr er i t . Al i quam
er at vol ut pat . I n f eugi at er os ut l aci ni a
dapi bus. Nul l a condi ment um er os non
i mper di et sol l i ci t udi n. Sed auct or l or em
L o o k i n g D o w n
B r o a d w a y 1 9 2 4
Preliminary Signage Designs - Uptown Signage 19
OAKL AND
Kiosk
Jack London 3 mi nut es
Ci t y Cent er 4 mi nut es
Ol d Oakl and 2 mi nut es
Upt own 3 mi nut es
Fox Theat er 4 mi nut es
Par amount Theat er 3 mi nut es
Br oadway & Gr and 4 mi nut es
Preliminary Signage Designs - Uptown Signage 20
Kiosk
OAKLAND
Ci ty Center
2 bl ocks
Jack London
8 bl ocks
Lake Merri tt
5 bl ocks
Chi natown
3 bl ocks
Uptown/Fox
Theater
1 bl ock
Preliminary Signage Designs - Uptown Signage 21
12th Street
PED kiosk
lighted strip
along side
Lake Merritt 5 min
Snow Park 5 min
Kaiser Garden Roof 5 min
Lake Merritt 1
Snow Park 2
Kaiser Garden Roof 3
Paramount Theater 5 min
12th Street
PED kiosk
lighted strip
along side
Lake Merritt 5 min
Snow Park 5 min
Kaiser Garden Roof 5 min
Lake Merritt 1
Snow Park 2
Kaiser Garden Roof 3
Paramount Theater 5 min
Preliminary Signage Designs - Uptown Signage 22
PED pole
Lake Merritt 5 min
Snow Park 5 min
Kaiser Garden Roof 5 min
Fox Theater 5 min
Oakland City Hall 5 min
Oakland Convention Center
5 min
Paramount Theater 5 min
Preliminary Signage Designs - Uptown Signage 23
PED kiosk pole
U
Preliminary Signage Designs - Uptown Signage 24
Preliminary Signage Designs - Uptown Signage 25
PED kiosk / WEDGE
UPTOWN
Lake merritt
SNOW PARK
KAISER GARDEN ROOF
Oak Wood with
Logo Carving
Metal or
Plastic Panel
3 min
5 min
6 min
city hall
FOX THEATER
PARAMOUNT
10 min
15 min
8 min
U
P
T
O
W
N
L
a
k
e
m
e
r
r
i
t
t
S
N
O
W
P
A
R
K
K
A
I
S
E
R
G
A
R
D
E
N
R
O
O
F
3 m
in
5 m
in
6 m
in
c
i
t
y
h
a
l
l
F
O
X
T
H
E
A
T
E
R P
A
R
A
M
O
U
N
T
10 m
in
15 m
in
8 m
in
Preliminary Signage Designs - Uptown Signage 26
Preliminary Signage Designs - Uptown Signage 27
Pedestrian Orientation Maps
Pedestrian Orientation
UPTOWN UPTOWN
INFORMATION
CHINATOWN
2 MINUTES
CITY CENTER
2 MINUTES
JACK LONDON
2 MINUTES
FOX THEATER/UPTOWN
2 MINUTES
PARKING GARAGE
2 MINUTES
Preliminary Signage Designs - Uptown Signage 28
Preliminary Signage Designs - Uptown Signage 29
1
9
t
h

S
t
r
e
e
t

B
A
R
T

S
E

B
r
o
a
d
w
a
y

&

1
9
t
h

E
n
t
r
a
n
c
e
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
Preliminary Signage Designs - Uptown Signage 30
i
1
9
t
h

S
t
r
e
e
t

B
A
R
T
S
E

B
r
o
a
d
w
a
y

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1
9
t
h
E
n
t
r
a
n
c
e
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
Preliminary Signage Designs - Uptown Signage 31
Jack London
3 mi nut es
Ci t y Cent er
4 mi nut es
Ol d Oakl and
2 mi nut es
Chi nat own
8 mi nut es
Upt own
3 mi nut es
Fox Theat er
4 mi nut es
Par amount Theat er
3 mi nut es
Br oadway & Gr and
4 mi nut es
i
19th Street BART SE Broadway & 19th Entrance
Preliminary Signage Designs - Uptown Signage 32
Pedestrian Directional
CHINATOWN
2 MINUTES
CITY CENTER
2 MINUTES
JACK LONDON
2 MINUTES
FOX THEATER/UPTOWN
2 MINUTES
PARKING GARAGE
2 MINUTES
P
CHINATOWN
2 MINUTES
CITY CENTER
2 MINUTES
JACK LONDON
2 MINUTES
FOX THEATER/UPTOWN
2 MINUTES
PARKING GARAGE
2 MINUTES
P
Preliminary Signage Designs - Uptown Signage 33
Pedestrian Orientation
UPTOWN
YOU
Galleries / Temescal
Old Oakland/Jack London
La
ke M
erritt
5 minutes walking
Chi natown
4 bl ocks
Ci ty Center
2 bl ocks
Fox Theater
1 bl ock
Snow Park
Lake Merri tt
5 bl ocks
Pedestrian Directional
UPTOWN
YOU
Galleries / Temescal
Old Oakland/Jack London
5 minutes walking
L
a
k
e
M
e
r
r
itt
Preliminary Signage Designs - Uptown Signage 34
Pedestrian Directional
Chi natown
4 bl ocks
Ci ty Center
2 bl ocks
Fox Theater
1 bl ock
Snow Park
Lake Merri tt
5 bl ocks
Pedestrian Directional
Chi natown
4 bl ocks
Ci ty Center
2 bl ocks
Fox Theater
1 bl ock
Snow Park
Lake Merri tt
5 bl ocks
Pedestrian Directional
Preliminary Signage Designs - Uptown Signage 35
UPTOWN
Lake
merritt
SNOW PARK
KAISER
GARDEN ROOF
3 min
5 min
6 min
city
hall
fox theater
paramount
theater
3 min
5 min
6 min
Preliminary Signage Designs - Uptown Signage 36
Preliminary Signage Designs - Uptown Signage 37
Preliminary Signage Designs - Uptown Signage 38
Stencils and Stickers
UPTOWN
FOX THEATER
UPTOWN
FOX THEATER
Ground Stencils (or stickers)
UPTOWN/FOX THEATER
JACK
LONDON
JACK
LONDON
Ground Stencils (or stickers)
JACK LONDON
CHINATOWN
CHINATOWN
Ground Stencils (or stickers)
CHINATOWN
Preliminary Signage Designs - Uptown Signage 39
Preliminary Signage Designs - Uptown Signage 40
Preliminary Signage Designs - Uptown Signage 41
Wall Painting at alleyway