Questionnaire

Kindly encircle the appropriate choice according to the following scales.

[Strongly Disagree(SD)= 1, Disagree(D)= 2, Neutral(N)= 3, Agree(A)= 4, Strongly
Agree(SA)= 5]
Q. Are you using social media? YES/NO
IF yes, which Smartphone brand you like on social media
a) Samsung b) Nokia c) Sony d) Other
Mention other phone brand name ________________
Social media (both firm-generated and user generated)
S.No. Statements SD D N A SA
1.
Companys social media communication regarding brand is
satisfactory.
1 2 3 4 5
2.
Level of social media communication used by company for
brands meets my expectations.
1 2 3 4 5
3.
Companys social media communication for brand is
entertaining.
1 2 3 4 5
4.
Influenced by other users expressions about brand.
1 2 3 4 5
5.
The level of other users communication meets my
expectation.
1 2 3 4 5

Brand knowledge
S.No. Statements SD D N A SA
1.
Awareness towards brands increases.
1 2 3 4 5
2.
Brands are offer value for price products.
1 2 3 4 5
3.
Brands are durable.
1 2 3 4 5
4.
Brands are admired by known persons.
1 2 3 4 5
5.
Brands are able to express my personality.
1 2 3 4 5


Brand personality
S.No. Statements SD D N A SA
1.
Brands are down-to-earth.
1 2 3 4 5
2.
Brands are cheerful.
1 2 3 4 5
3.
Information regarding brands are up-to-date.
1 2 3 4 5
4.
Brands are reliable.
1 2 3 4 5
Word-of-mouth
S.No. Statements SD D N A SA
1.
Using strong words for brand while communicating others.
1 2 3 4 5
2.
Informatively communicating about brands.
1 2 3 4 5
3.
During word-of-mouth influence others.
1 2 3 4 5
4.
While word-of-mouth spread credible information.
1 2 3 4 5
5.
Word-of-mouth is helpful for other users.
1 2 3 4 5
Brand loyalty
S.No. Statements SD D N A SA
1.
Committed towards a particular brand.
1 2 3 4 5
2.
Pay more attention towards brands you like.
1 2 3 4 5
3.
I recommend the brand to others.
1 2 3 4 5
4.
Repeatedly purchase a brand.
1 2 3 4 5
5.
Purchasing a brand is important in comparison to other
competitive brands
1 2 3 4 5
Brand relationship
S.No. Statements SD D N A SA
1.
I like to talk about my favorite brand with others.
1 2 3 4 5
2.
Always interested in learning more about my brand.
1 2 3 4 5
3.
I feel proud when others know I use this brand.
1 2 3 4 5
4.
I visit the website for my brand+++.
1 2 3 4 5

Demographic profile
Name- ____________________________________________
Age-_________________________________
Gender- ___________________________________