THE MOBILE

INTERNET CONSUMER
IRAQ 2013
AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
Preface
2
The Mobile Internet Consumer Iraq 2013 report produced by Vserv.mobi
addresses the audience insights of the growing mobile internet user base in
Iraq. This report focuses on profiling the mobile web & app users, their
purchasing power, lifestyle and consumption pattern. The findings and
insights are drawn from a survey conducted in 36 countries across regions.
The Mobile Internet Consumer report is designed for media planners & brand
advertisers. It is created with the objective to help brands plan their media
strategy for reaching the right target audience through Mobile Web & Apps. It
will also help app developers, content providers, OEMs & telecom service
providers in understanding the evolving mobile consumer. The Mobile Internet
Consumer report is available for India, China, Southeast Asia, Middle East,
Africa, Latin America, North America and Europe.
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
DEMOGRAPHICS
3 THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
2/3rd of the mobile internet
users in Iraq are less than 24
year old
Less than 18 yrs 21%
MIDDLE EAST
18-24 yrs 39%
25-35 yrs 26%
more than 35 yrs 14%
4
Age
46%
23%
10%
21%
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
7 out of 10 mobile
internet users in Iraq
are men
Male Female
35%* 65%*
32%
68%
*MIDDLE EAST 5
Gender
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
Higher proportion of Graduates or Post-graduates amongst
mobile internet users in Iraq compared to Middle East average
Graduate / Post Graduate
Diploma / Undergraduate
Schooling upto 12 yrs
6
Education
44%
36%*
24%
30%*
27%
26%*
Uneducated
5%
8%*
*MIDDLE EAST
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
2 out of 5 mobile
internet users in
Iraq are students
7
Occupation
Business
15%
Self Employed
Professional
11%
Full-time job
24%
Part-time job
2%
24%*
20%*
9%*
5%*
Earning class
52%
58%*
Currently
not working
7%
Housewife
2%
Student
39%
31%*
4%*
7%*
*MIDDLE EAST
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
CONSUMPTION PATTERN
8 THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
58%
44% 44%
29%
5 out of 9 mobile
internet users have
downloaded a video
on their device in
the last month
Game / App Video Music Themes
9
Mobile content downloaded
in the last month
65%* 51%* 44%* 38%*
*MIDDLE EAST
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
Download mobile content
Find a good deal on something
Learn about a brand
Locate something nearby
4 out of 7 mobile internet users find mobile ads useful for downloading
mobile content
10
Users love mobile ads that help them...
58%
58%*
30%
45%*
40%
48%*
32%
40%*
*MIDDLE EAST
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
PURCHASING POWER
11 THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
Payment Cards Consumer Durables Automobiles
Lower penetration of different
product categories witnessed in Iraq
compared to Middle East averages
Connected Devices
Computers Tablets
12
Product Ownership
57%* 45%* 63%* 43%* 35%*
18% 49% 34% 37% 53%
*MIDDLE EAST
THE MOBILE INTERNET CONSUMER - IRAQ 2013 |
Restaurant
Movie Theatre
Shopping Mall / Market
2/3
rd
of the mobile internet users in Iraq have been to a
shopping mall/ market in the last month
13
Affluent Lifestyle
47%
61%*
22%
41%*
64%
60%*
*MIDDLE EAST
The Mobile Internet Consumer report produced by MMA & Vserv.mobi is based
on a primary survey of over 2500 mobile web & app users. The survey was
conducted using random sampling for natural representation of the target
group across 7 key countries in Middle East - Bahrain, Iraq, Jordan, Qatar,
Saudi Arabia, Turkey and United Arab Emirates. The overall Middle East
averages were weighted as per the regional composition of mobile internet
users in each focus country.
About the study
To know more about The Mobile Internet Consumer report, please write to us at
insights@vserv.mobi or visit vserv.mobi/insights
The Mobile Marketing Association (MMA) is the premier global non-profit trade
association established to lead the growth of mobile marketing and its associated
technologies. The MMA is an action-oriented organization designed to clear
obstacles to market development, establish mobile media guidelines and best
practices for sustainable growth, and evangelize the use of the mobile channel.
The more than 700 member companies, representing nearly fifty countries
around the globe, include all members of the mobile media ecosystem. The
Mobile Marketing Associations global headquarters are located in the United
States and it has regional chapters including North America (NA), Europe (EUR),
Latin American (LATAM) and Asia Pacific (APAC) branches.
About the Mobile Marketing Association (MMA)
For more information, please visit www.mmaglobal.com. For information relating
to the MMAs Mobile Marketing Forum series, please visit
www.mobilemarketingforum.com.
About Vserv.mobi
Visit www.vserv.mobi for more details or follow Vserv.mobi on: @vservmobi
Vserv.mobi is an Award Winning Mobile Advertising Exchange focused on
Emerging Markets, that maximizes value of mobile media for advertisers,
developers, publishers and telecom operators.
Powered by award winning AudiencePro and AppWrapper platforms,
Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500
brands & digital media companies, across 200 countries. AudiencePros audience
targeting capabilities and AppWrappers "One Click" SDK integration for App
Developers continue to empower the mobile ecosystem.
The company has a global presence, with offices across USA, UK, South Africa,
India, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG ventures,
Vserv.mobi was founded in January 2010.