So by now you know you need to lead workshops, retreats, seminars. LIVE programs.

Change, challenge, and uncertainty in the world is rampant, and people everywhere are
eeling more than a little shaky.
!hey are looking or places to gather or hope, inspiration, comort, education, and the
e"act inormation that will help them deal with what is going on out there, and inside
themselves.
#nd all this adds up to a huge opportunity or $%&, as a Luminary, a person who is
conscious, caring, and competent in your ield.
I you have the desire to serve a lot o people, to be known in the world, and to earn a
great income working in your gits, you have a great opportunity to step up, and lead the
people that are in some cases dying or your mentorship and solution.
'y name is Callan (ush, and I)ve spent the last * years teaching
coaches, counsellors, healers, authors, holistic practitioners,
workshop, retreat and seminar leaders + people I call
,Luminaries) + how to make a lot o money while making a
massive positive dierence in the lives o others.
I don)t oten share this in public, but about -. years ago, my lie
was saved by a /olistic 0ractitioner, a workshop leader who
stepped into my space and pulled me out o a very, very dark
time.
I don)t know what would have happened to me had I not
stumbled across him at a live event, and beneited rom his personal brand o
encouragement and healing. I)m orever grateul1
#nd I want to pay it orward now
2ig social, economic, political, environmental and even 0E(S%3#L change isn)t
going to come rom the top down.
It)s coming rom the teachers in the streets4 workshop, retreat, seminar and live program
leaders. /ealers, and helpers that have a message to share that can end suering.
#nd I want to guide you to the means to get your message out to the masses. I wonder
who is waiting or $%& to step in and encourage them when things are looking pretty
bleak in their lie5
I)m about to walk you through the E6#C! process we use to ill #LL o our live events
this is the 7E$ to illing your live events, and 'agneti8ing $our Ideal #udience to your
workshops, retreats, seminars and programs.
9irst, I)ll deine each o the * 2ES! :#$S to promote ;and ill< your 0#I= workshops,
retreats, seminars and programs using ree ;or low cost< promotional events.
Second, I>ll deine the ? main ways to ill each o those promotional events
Lastly, I)ll share the actual 2lueprint with you phew, sounds like a L%! @< let>s get
started1
!he goal is to get your paid programs 9&LL o your ideal clients.
!here are * main promotional events we recommend you use to 9ILL your paid
programs.
#1 Speaking Engagements
# Speaking Engagement is when you take an opportunity to get in ront o a group o
people someone else has gathered. !he group would be chock ull ;or as close as
possible< to your Speciic #udience.
/ere are some e"amples o places you might get Speaking Engagements4
'embership groups
3etworking unctions
%ther people)s small A large
events
Chamber o Commerce
2usiness groups
'eet&p Broups
Educational cruises
&niversities
2oard meetings
Community unctions
#2 Live Self Hosted Introductory Workshops
Live Sel /osted Introductory :orkshops are when you arrange an opportunity to get in
ront o a room ull o your Speciic #udience, and where you do the work to gather
them.
&nlike Speaking Engagements where someone else does the work, at a Live Sel
/osted Introductory :orkshop you are responsible or4
2ooking the space
Bathering the group
(unning the event
#3 Weinars
# :ebinar is a seminar conducted over the internet. 0eople watch a visual presentation
on their computers, oten prepared in 0ower0oint ormat, and may watch online or listen
by telephone.
:ebinars allow people to participate in your promotional event rom anywhere in the
world they can access the internet1
#! " #eleclasses
# !eleclass is a live interactive workshop conducted over the telephone, Cust like a
conerence call. It)s similar to a webinar, without the visual component. 0articipants
may need to call long distance to participate, although many services now support
online streaming or Skype access to allow more people to participate.
#$ % &ideo Series
# Video Series is an education based series o online videos that get sent out to your
Speciic #udience. !hese videos educate your audience, while simultaneously
positioning your product, program or service as the only logical ne"t step.
#' " Livecasts
#lso known as a live webcast, or live stream, a livecast is a video broadcast that is sent
out live over the internet. # livecast allows your audience to watch you present rom
your oice, usually using a webcam, in real time.
&nlike a webinar, there are usually no slides, although a livecast can include a realDtime
sharing o your computer screen over the internet.
#( % Strategy Sessions
# Strategy Session is a highly ocused meeting, usually held oneDonDone where you)ll
come up with a speciic strategy or approach to achieve a particular goal. % course,
the people who come to your strategy session will be potential clients that you)d love to
work with on an ongoing basis.
=uring your Strategy Session, in addition to providing enormous value, you)ll also
position your product, program or service as the ne"t logical step or your potential client
in getting their problem solved.
Each o these * promotional events must appear in your event illing marketing timeline.
Here)s Ho* to +ILL Each
,f -our .romotional Events/
3ow that you know the * promotional events you)ll use to ill your paid programs, the
ne"t Euestion becomes
How will I get people IN to those promotional events so that they can be
extremely lucrative for me?
!here are ? key ways to promote in to those * promotional events, as ollows4
#1 % Email
Email is a great method o e"changing digital messages rom you to a L%! o dierent
recipients at a single time. !here is incredible Leverage in being able to broadcast a
message about your upcoming promotional event to many people at the same time.
$ou)ll use one or more wellDcrated emails to get olks interested in attending one o
your * promotional events.
!here are F dierent kinds o emails we recommend you use and schedule in your
marketing timeline.
0oint &enture emails + emails your GV partners will send to their lists o people.
1ffiliate emails + emails the people who love you will send out to their circle on
your behal. $our ailiates can be riends, amily, current or past clients, or
acEuaintances.
!he maCor dierence between a Goint Venture and an #iliate is
that a GV has access to a large number o people in your speciic
audience, while an ailiate might only know a ew people.
Emails to -our list + emails you send to people already on your subscriber list
inviting them to participate in one o your * promotional events.
#2 % Social 2edia
Social 'edia means spreading the word to your ans, riends and ollowers through the
various online social networking platorms including your personal 9acebook account,
your 9acebook business page, !witter, LinkedIn, and any other networks you may be a
part o.
#3 % ,nline 1ds
%nline #ds can be an incredibly eective, low cost way to let people know about your
promotional events. $ou can advertise online using 9acebook ads, banners in online
maga8ines, 0ayD0erDClick ads with Boogle or other search engines, and online
newsletters.
#! % 1ffiliate #ickets
#iliate !ickets are physical tickets you)ll distribute to your ailiates to hand out to the
people they know that would beneit rom the inormation you)ll be sharing. :e use
;and strongly recommend< !icketmaster tickets because they are low cost and have a
highDperceived value in 3orth #merican culture.
#$ % ,ffline 1ds
%line #ds are paid A ree ads that you)ll place in newspapers, maga8ines, ree
presses, bulletin boards, etc. !hese ads can be used to promote both online #3=
oline promotional events although in my e"perience, it)s best to promote oline
events with oline ads.
So, those are the ? marketing tactics you)ll use to ill the * promotional events that will
ultimately ill your paid programs.
=o keep in mind that most o the -H activities have subDactivities associated with them.
9or e"ample, you)ll need to note :/E3 to send out your tickets to your ailiates. $ou)ll
also need to know how to ormat the tickets, when to order them, when you)ll mail them
and when you)ll ollow up to make sure that your ailiates receive them.
%7, now you know everything you need to know to understand our Event 9illing
2lueprint below this is the E6#C! process we used to ill more than ?. live
workshops this year alone11
!his is the same blueprint we have used and reined over the past ive years to ill all o
our paid programs and build a *Digure per year business that serves thousands o
people in the process1
%7, that)s enough buildDup here)s your Event 9illing 2lueprint1