Kay Pinkerton MA public relations .

marketing communication p rofessional

suwanee ga 30024 . 972.754.0346 . kay@pinkertonpr.com

Kay is an award-winning public relations professional seasoned in strategic planning, management and team leadership. She
offers more than a decade of experience in public relations; local, national and global media relations; employee communi-
cations; marketing communications; research; digital media and academic instruction. She has worked with clients in the public
policy, non-profit, high-tech, professional service, energy and other industries. Former clients/employers include the George W.
Bush Policy Institute: Freedom in North Korea, DreamHack, March of Dimes, American Red Cross, RISE Residential Construction,
Great Expressions Dental Centers, Ericsson, Fujitsu, Apple and more. | Kay has managed multiple client accounts, departments
and outsourced agencies, as well as hundreds of undergraduate students. | She has also collaborated on digital marcom
projects, strategies and tactics; and with marketing teams to develop and enhance corporate brands. | Kay believes in sound
research and was academically recognized for her graduate work focusing on anti-American attitudes, opinions and
propaganda. (Faculty members submitted her work to the U.S. Department of State in answer to the White Houses call for
social science research.) She has shared her passion for PR with undergraduate students as an academic instructor.

Kay is an excellent PR professionalShes always willing to pitch in wherever needed, and she brings an excellent work
ethic, professional skill and sense of humor to any taskI would hire her again in a heartbeat. Daniel Smith, PR Senior
Director, McCloudUSA
Kay is a strategic thinker, self-starter, terrific writer and adaptable. She is that rare individual who is not only creative and
thoughtful, but also detail-oriented and well organized. Shecan handle almost anything that is thrown at her! Allison
Griffin, President, Griffin Strategies Inc.
Kay brings a true, innate creativity and curiosity to bear, which is supported by disciplined, logical thinking, solid writing,
good research skills and an overall professional manner. Karla Neely, Vice President, MB&A

Kays professionalism and winning personality inspire trust from clients, the media and other business associates
Kay produces results. Virginia Stuart, Vice President, MB&A
She knows how to earn trust and maintain relationships with reporters and writers. Gary Kim, Editor in Chief and COO,
Dagda Mor Media
Kay excelled in the classroomher considerable experience in public relations and strategic communication informed her
teaching. Dr. Thomas B. Christie, Associate Professor, University of Texas-Arlington
Kay managed 15 students as project director for a regional institutions marketing plan in my Marketing 5311 course. Under
the most difficult circumstances, Kayensured the project was of high quality and completed on timeShe is in the top one
percent of all graduate students Ive taught at UTA. Dr. Richard Dailey, University of Texas-Arlington College of Business

WORK

Pinkerton Communications LLC . Owner and Consultant . Suwanee, GA 2013-Current

Serves as consultant and strategist for a range of industry clients, including non-profit, medical technology,
construction and telecommunications.
Specializes in conducting media research, securing media placements for challenging news stories and under
tight deadlines.
Devises comprehensive strategies that integrate media relations, digital media, research and marketing
communications.
Active member of the Public Relations Society of America.

1
Georgia State University . Part-time Instructor . Atlanta Fall 2015

Developed the curriculum and taught public relations research for two undergraduate classes.

Partnering with the American Red Cross of Georgia, students conducted targeted media research for nine
Red Cross chapters statewide.

UT- Arlington . Instructor of Public Relations . Arlington, Texas 2008-2011

Developed curriculum and educated hundreds of undergraduates in the Department of Communication.

Monitored trends and continued updating curriculum to ensure students were gaining knowledge of
constantly-evolving communications tools and techniques.

McLeodUSA . Public Relations Manager . Dallas 2007-2008

Established companys public relations department, in collaboration with senior management.

Secured placements with major publications such as Bloomberg, IP Business and Telephony.
Helped develop communications plan to increase awareness and enhance companys reputation.

UT-Arlington . Researcher and Graduate Student . Arlington, Texas 2004-2006

Designed and conducted a qualitative study concerning the U.S. public image in Muslim nations. Graduate
programs faculty presented the research to the U.S. Department of State.

Introduced Freud's Displacement Theory to public relations research.

Selected by the faculty as the programs Most Outstanding Graduate Student

MB&A . Account Executive . Dallas 2000-2004

Developed and managed strategic communication campaigns for multiple high-tech and energy accounts,
including Paragon Innovations Inc., Fujitsu's ATM division and Blessing Petroleum Group.
Secured hundreds of news articles and editorial placements in local and national publications
Succeeded in increasing awareness and positive perceptions, customer satisfaction, speaking engagements,
and new business for clients.

Edelman Public Relations . Assistant Account Executive . Dallas 1998-2000

Served on a collaborative team to develop and manage communication strategies for technology clients,
including Ericsson, Apple, and Raytheon.
Secured news and editorial coverage and developed special events and speaking engagements for clients.

SCHOOL

UT-Arlington UT-Arlington
M.A. in Communication, 2006 B.A. in Journalism, 1995
2005 outstanding graduate student Cum Laude