Vous êtes sur la page 1sur 9


History :

Traditional taste that goes back several generations, recipes that have been
handed down as precious family heirlooms from one generation to
another, a definitive will to bring good taste to a larger audience and an
almost missionary zeal to create an everlasting imprintthe Bikanervala
saga has the right admixture of all these in equal parts.
Fifty years ago, two intrepid sweet makers made the journey from their
home town Bikaner to Indias bustling capital city. They brought with
them secrets of sweet making as their capital and an enthusiasm to present
a very different culinary experience to the people who till now were
exposed to very different kind
of savories.
They started small with a shop in Old Delhis Moti Bazaar. Soon, their unique taste of the Bhujiya and Moong
Ki Daal ka Halwa found many discerning patrons.
Their reputation spread like the effusive aroma of their delectable creations and slowly but surely Bikanervala
grew into a name easily recalled and referred for every celebration or even a quick, satisfying snack.
The main ingredient of their success was the untiring work ethic and unwavering commitment to quality that
the family blended so well with their traditional forte. In its own little way, Bikanervala has contributed to the
culinary history of Delhi. Around thirty two years ago, the introduced the city to its first, delectable taste of
Kaju ki Barfi a sweet that is almost de rigueur for every celebration now.
From Bikaner to the hearts and minds of people across India and the world, it has been a heart warming
journey for Bikanervala. A sweet smell of success that will envelope many more in its fold, in times to come.

You are here: Home BrandGuide Food & Beverages Bikanervala
< Big Boy.. Bingo Chips.. >
Parent Company Bikanervala
Category Food Products & Restaurant
Sector Food and Beverages
Tagline/ Slogan Sab KhaateHain
USP Good quality, fresh, hygienic and tasty Indian sweets and snacks
Segment People who like Indian sweets, namkeens and other traditional snacks
Target Group Middle and upper middle class urban families
Positioning Indian sweets and snacks manufacturer as an alternate to western fast food
SWOT Analysis
1.High brand recall
2. Strong brand name with rich history of over 100 years
3. Numerous Bikanerwala showrooms serving multiple cuisines along with
traditional sweets and snacks
4. Number of products like sweet, bakery products, namkeens, chats and other
fast food
5.A strong brand in Bikano manufacturing world class packaged namkeensand
6.Trusted brand for its quality, hygiene and taste
7.Strong distribution network making the products available in India and abroad
8.Innovation through use of technology in packaging
9.Bikano chat cafes present in corporate houses and malls, serving western fast
food along with Indian traditional snacks
10.Affordable prices
11.Products available in gift packs making it an ideal gift
1.Limited number of stores and mostly concentrated in North India
2.Strong competition from the unorganised sector also means limited market
1.Increase its presence in international markets
2.Increase its number of showrooms, Bikano chat cafes and reach out to
customers throughout India
3.Advertise itself on various platforms
4.Launch products for health conscious people like sugar free sweets and snacks
with low trans-fat, etc.
1.Health consciousness amongst people
2.Increase in cost of raw materials
3.Inflation causing people to avoid unnecessary expenditure
4.Global economic instability and recession
4. Other local brands, sweet shops, bakeries, restaurants, etc.

The Bikanervala franchise is a 100 year old company dealing in
sweets and namkeens. The product ranges from tasty and healthy
namkeens to Delicious Sweets, syrup and papads. Our products are
also used on our national carrier Indian airlines and the railways. We
also cater to the international market with traditional sweets and
namkeens. We export our products to USA, CANADA, GERMANY,
UAE, UK & many other countries. Here at Bikanervala, an ISO 9002
company, the plant is built to meet international standards.

Recently we have also launched few small franchise outlets named
as Bikano Points. Now we have a total of 8 outlets all over Delhi and
NCRS. We are also planning to increase this number of Bikano
Points within this financial year.

In the continuation of our progress by innovative blending of heritage
and traditional expertise with modern technology, Bikanervala Foods
Private Limited has achieved the unique distinction of becoming the
first Indian Company in this kind of Business in its product category
to have been granted ISO-9002 certificate, an internationally
accepted Benchmark in more than 90 countries.

Recently we got HACCP certification & SQF quality standard.

under the name of Bikanervala Aangan family restaurants & Bikano

About the Opportunity

We at Bikanervala want to be amongst the masses so that they can
reach us within a short while. We wish to open Bikanervala in prime
location markets frequented by people at all times. To open up a
Bikanervala unit the space needed for the showroom is
approximately 4,500 sqm which will include the display counters for
the bengali sweets,kaju sweets,desi ghee sweets,dry fruits,
confectionary items last but not the least the chat section. And to
open an Aangan type of QSR, we require for good operation, a
space of approximately 3500 sqm .To operate a good restaurant
there should be minimum of 100 covers.


At AANGAN of BIKANERVALA you will find vegetarian, north Indian
fast food ranging from specialities of Punjab, to fast food to the
marvals of Avadh. Other SERVICES provided by our restaurants are
catering to various parties & social meets.

In an excellent example to show our willingness to understand the
changing moods of our esteemed customers we have specially
offered bikano branded products & few bakery products only at
these Bikano Points.

Packed namkeens
Packed sweets
Biscuits & cookies
Fast foods or ready to eat products (sandwich, French fries, burgers,
nans etc)
Chaat range (bhel puri, gol gappa, raj kachori, papri chaat etc)
Ice creams & shakes
Soft drinks : tea, coffee, pepsi, soup etc
Required Capital: Rs. 7,500,000 - 15,000,000 (excluding land &

Location of interest: We are open for all Major sites.

A 100 year old company

Getting into high gear, Bikanervala is going to open its next
Bikanervala & Aangan Restaurant in a prime Location at USA soon
which is surely a part of its global retail operations.

Food industry
Brief Introduction
India is the worlds second largest producer of food with the potential of being the biggest, backed by its
food and agricultural sector. The food processing industry is one of the largest industries in India and is
ranked fifth in terms of production, consumption, export and expected growth. The total food production in
India is likely to double in the next 10 years with the countrys domestic food market estimated to reach
US$ 258 billion by 2015.
Agriculture, which provides employment to 52 per cent of the population, is estimated to account for 14
per cent of the countrys gross domestic product (GDP). Further, technology and advancements in
agricultural sciences and mechanisation of farm operations has helped transform Indian agriculture and
increased output considerably.
Presently, the Indian food processing industry accounts for 32 per cent of the countrys total food market.
The Government of India has nominated two agencies, Agricultural & Processed food products Export
Development Authority (APEDA) and Marine Products Export Development Authority (MPEDA), for
promoting exports from India. Owing to them and the seemingly lucrative opportunities in this sector, the
food industry in India has been attracting a lot of attention from foreign investors as the country is close to
the markets of Middle East, Africa and South East Asia.
Market Size
Indias agricultural production is expected to grow at a rate of 4.6 per cent in 2014. With the second green
revolution just around the corner, Indias production of foodgrains this year is expected to break the
201112 record of 259 million tonnes (MT). Presently, the overall grain stock position in India is about
62.1 MT, including 41.8 MT wheat and 20.3 MT rice.
India is the third largest fish producer and second in inland fish production in the world. Marine products
contribute a fair share to Indias food processing industry. According to MPEDA, export earnings from
marine products touched a record US$ 5 billion during 201314.
India has a livestock population of 470 million, which includes 205 million cattle and 90 million buffaloes.
Total meat production in the country is about five MT annually. The country produces 450 million broilers
and 33 billion eggs every year. Growth rate of egg and broiler production is 16 per cent and 20 per cent
The Indian food industry which presently stands at close to US$ 135 billion with a CAGR of 10 per cent, is
expected to touch US$ 200 billion by 2015. The food processing industry in India attracted foreign direct
investments (FDI) worth US$ 5,793.95 million during the period April 2000March 2014, according to data
published by Department of Industrial Policy and Promotion (DIPP).
The evolving Indian food industry has seen quite a few investments in the recent past. Investments have
been observed both within the country and also by private Indian firms abroad. Some of the notable
investments are as follows:
Hindustan Coca-Cola Beverages and Jain Irrigation plan to invest Rs 50 crore (US$ 8.42 million) over 10 years in
the second phase of their joint venture (JV) project, Unnati, which will help farmers grow more mango trees.
PepsiCo has joined hands with the Clinton Foundation to source cashew fruit from farmers in Maharashtra for its
Indian juice business. This partnership is expected to stimulate social and economic development in emerging
markets through a social enterprise model.
Caf Coffee Day (CCD), in a bid to expand its market in India, plans to add 150 cafes and 120 more Xpress outlets
across the country in FY 15.
Food Bazaar plans to tap the under-branded food and beverages space in the Indian domestic market with the
help of private labels to offer more choice to consumers.
Everstone Capital has picked up 51 per cent stake in Dominos Pizzas Indonesian local franchise, PT Dom Pizza,
for US$ 20 million.
Bisleri International has opened its first overseas production unit in Bangladesh's capital Dhaka under a franchise
agreement with local firm Chittagong Fashion. The facility has a production capacity of 6,000,000 bottles per
Government Initiatives
Some of the notable recent government initiatives in the sector are as follows:
The Uttarakhand government under Mr Harish Rawat, Chief Minister, has planned to implement the National Food
Security Scheme in the state by the end of June 2014 and has issued stringent orders to complete all formalities at
the earliest.
Mr Ram Vilas Paswan, Food and Civil Supplies Minister, plans to provide minimum support prices (MSP) to
farmers through effective procurement and efficient management of foodgrain stocks and thereby strengthen the
public distribution system (PDS) in the next five years.
Bhabha Atomic Research Centre (BARC) under the Department of Atomic Energy, Government of India through its
Centre for Incubation of Technologies (BARCIT) has signed an MoU with M/s Veena Industries for incubation of
technology for Biodegradable and Edible films for Food and Pharmaceuticals Packaging. The biodegradable
edible films for food and pharmaceutical packaging from natural resources will help overcome the disadvantages of
plastic packaging materials.
National Fisheries Development Board has taken up an initiative to supply subsidised fish transport vehicles to
fishermen and women societies in Andhra Pradesh so as to help them transport fish to places of their choice and
get the highest prices for their catch.
The Kerala State Coastal Area Development Corporation (KSCADC) in association with National Agricultural
Innovation Project under Indian Council of Agricultural Research (ICAR), has developed a food processing
technology to convert the highly nutritious small pelagic fishes into sweets, desserts and snack-like dishes.
The MPEDA under the Ministry of Commerce is undertaking a major co-branding drive, which will promote the
brand equity of Indian marine products in regulated markets.
Road Ahead
The Confederation of Indian Industry (CII) has estimated that the food processing sector has the potential
to attract US$ 33 billion of investment in 10 years and generate employment of around nine million
Also, the opportunities in food and grocery retail in India are immense, given that it constitutes about 69
per cent of Indias total retail market, as per panel members at the seventh Food and Grocery Forum
The revival of the agriculture sector could open up opportunities for developing a number of other
businesses in the food industry, such as integrated cold chains, mega food parks and processable
varieties of crops, among many others. To promote food processing industries in India, the MoFPI has
finalised the Vision 2015 document, which envisages tripling the size of the processed food sector by
increasing the level of processing of perishables from 6 per cent to 20 per cent, value addition from 20
per cent to 35 per cent and share in global food trade from 1.5 per cent to 3 per cent, by 2015.
References: Ministry of Food Processing Industries (MoFPI), Agricultural and Processed Food Products
Export Development Authority, Media reports and Press Releases, Department of Industrial Policy and
Promotion (DIPP), Press Information Bureau (PIB), Confederation of Indian Industries (CII), Marine
Products Export Development Authority (MPEDA).