Case Study: Cymax

eBillme ™ CASE STUDY: Cymax Store™

Cymax Stores™ and eBillme Come Together to Offer the Perfect Online Shopping Experience

Perfection is the driving philosophy behind Cymax’s online furniture business. As an established
online retailer, they are committed to providing their customers with a superior shopping experience.
Presented with a need to offer their customers more choice and enhance the buying experience,
Cymax felt offering a cash-based payment option to their customer was a great way to accomplish that.

eBillme provided not only the cash-based payment option but a way reduce NSF, fraud and overall
operating costs. Arash Fasihi, CEO of Cymax says “We are thrilled with the results we have seen with
eBillme. With an overall increase in our AOV (average order value) of 11% and the removal of NSF’s
and chargebacks we have seen a very strong return on investment.” By leveraging the power of
online banking, eBillme is the only online payment solution that does not require Cymax customers
to share personal or financial information such as credit or social security numbers. As many consumers
are still leary of providing personal information online, eBillme has enabled Cymax to reach this large
audience of buyers. It also provides an alternative to credit for the over 84 million Americans who
currently use online banking.

The Cymax team was impressed with how quickly they were able to implement eBillme. Arash Fasihi,
CEO of Cymax says “A fast integration allowed us to capitalize on the holiday shopping crowd. The
eBillme implementation team was very responsive to our needs and worked closely with us to meet
the implementation date we were hoping for. Given the speed of implementation, the promotions
eBillme put in place and the lower transaction costs, we have seen a ROI of close to 110%.”

With more consumers making the choice to shop online, Cymax has made the decision to offer
flexibility to consumers in their payment options. They have also recognized the growing need for
security which is addressed with eBillme in both how you pay - and how you are protected. When an
online shopper pays with eBillme, they automatically qualify for the eBillme Buyer Protection program
at no extra charge. This program delivers consumer protection that rivals benefits offered by premium
credit cards, but without the costly fees. With features that include; Price Protection, Return Guarantee,
In Transit Protection and Payment Protection, it is has been true value add for Cymax customers.

Offering dozens of sites under one roof, each one specializing in a unique category of furniture
and accessories, Cymax and eBillme have truly come together to offer the perfect online experience.
Arash Fasihi when commenting on this union says “We feel we have a good partnership with eBillme
and look forward to a strong relationship in the years to come.”

Sales@eBillme.com | Toll-Free: 1.866.365.6632 | www.eBillme.com | 2207 Concord Pike #510, Wilmington, DE, USA 19803-2908
MODASOLUTIONS © Copyright 2008. eBillmeTM is a trademark of MODASolutions Corporations.
 Case Study: Cymax

About Cymax
As one of the fastest growing e-tailers with more than 100 specialty online stores, Cymax has one
of the largest selections of products on the web. Their browsing features make it easy for consumers
to find exactly what they need among hundreds of choices with only a few quick clicks. They sell only
brand-new merchandise from the top manufacturers in the world. All the brands sold by Cymax carry
the full manufacturer’s warranty and they stand behind the quality of every item on our site.

About eBillme
eBillme, brought to you by MODASolutions, is the only online payment solution that extends the
convenience of online banking to the merchant’s checkout, reducing the security risks of shopping
online for both consumers and retailers. No financial data is exposed over the Internet to the retailer,
and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank.
Consumers can shop online, by catalog or through call centers, and pay for their purchases at their
bank, credit union, or bill pay portal, with the security and convenience of online banking. eBillme
allows retailers to access the over 84 million Americans who use online banking. For more information,
please visit us at www.eBillme.com.

eBillme Buyer Protection Program

Give your customers peace of mind

When an online shopper pays with eBillme, they automatically qualify for the eBillme Buyer Protection
program, at no extra charge. This program delivers consumer protection that rivals benefits offered
by premium credit cards, but without the costly fees.

eBillme purchases are protected by the following features:

• Price Protection: Ensures that customers get the best possible price by refunding the difference if
the same item is found at a lower price.

• Return Guarantee: Provides a money-back guarantee if the consumer is dissatisfied with their purchase.

• In Transit Protection: Protects eBillme customers from loss, theft, or damages that may occur during shipping.

• Payment Protection: Safeguards the buyer by providing zero liability for unauthorized transactions.

Find out more about eBillme at www.eBillme.com.

Sales@eBillme.com | Toll-Free: 1.866.365.6632 | www.eBillme.com | 2207 Concord Pike #510, Wilmington, DE, USA 19803-2908
MODASOLUTIONS © Copyright 2008. eBillmeTM is a trademark of MODASolutions Corporations.