A

RESEARCH REPORT

ON


Marketing Strategies Of Amway In Indian Market




Submitted in Partial Fulfillment for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION

Of

ChhattisgarhSwamiVivekanandTechnicalUniversity,Durg(C.G.)
Session 2012-2014



Submitted by

Chanchal Vishnoi- 5017613096(AM9089)
MBA II Semester, 2012-14











DEPARTMENT OF MANAGEMENT
BHILAI INSTITUTE OF TECHNOLOGY
(An ISO 9001:2000 Certified Institute)
Bhilai House, G.E. Road, Durg 491001(C.G.), India



A

RESEARCH REPORT

ON


Marketing Strategies Of Amway In Indian Market




Submitted in Partial Fulfillment for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION

Of

Chhattisgarh Swami Vivekanand Technical University,Durg(C.G.)
Session 2012-2014



Submitted by

Chanchal Vishnoi- 5017613096(AM9089)
MBA II Semester, 2









DEPARTMENT OF MANAGEMENT
BHILAI INSTITUTE OF TECHNOLOGY
(An ISO 9001:2000 Certified Institute)
Bhilai House, G.E. Road, Durg 491001(C.G.), India





DECLARATION

I Chanchal Vishnoi student of M.B.A. II semester in Department of Management,
Bhilai Institute of Technology, Durg (C.G.) hereby declare that the research report
work entitled Marketing Strategies Of Amway In Indian Market is the record of
original work done by me and the matter enclosed has not been submitted for the award
of any other degree or diploma in the university or anywhere.



Date:
Place:

Chanchal Vishnoi Roll No.5017613096(AM9089)
MBA II Semester, Sec-A2014,





























Appendix I

CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled
Marketing Strategies Of Amway In Indian Market

Submitted by
Chanchal Vishnoi (5017613096)AM9089

Has been examined by the undersigned as a part of the examination for the award of Master of
Business Administration degree of Chhattisgarh Swami Vivekanand Technical University, Bhilai
(C.G.).




________________ __________________
________________ __________________
Name & Signature of Name & Signature of
Internal Examiner External Examiner
Date: Date:






Forwarded By
Head
Department of Management
ACKNOWLEDGEMENT

It has been a great pleasure for me to work on this project. I am highly obliged for the support
provided by Head of Department Dr. Sanjay Guha and pay sincere thanks to my Research
Teachers Dr. Sheetal Sharma and Dr. Ashok Chandra for giving me an opportunity to work
on this project Marketing Strategies Of Amway In Indian Market which helped me to
increase the span of our knowledge and developed our thinking on more practical lines. I
thank them for their guidance and support throughout the time I was working on this project.
I express my sincere thanks to my parents, friends who encouraged me throughout this
project.






Chanchal Vishnoi
MBA II Semester, 2013
Roll No. - 5017613096
Enrollment No: AM9089














TABLE OF CONTENTS




LIST OF TABLES

Tables Contents
Page No.
Table 3.1.1 Research Methods 32
Table4.1.1 Chi-square test 39
Table 4.1.2 Chi-square test 40
Table 4.1.3 Chi-square test 41
Table 4.1.4 Chi-square test 41
Table 4.1.5 Chi-square test 42
Table 4.2.1 Combined Table 43




ABSTRACT
CHAPTERS PARTICULARS PAGE NO.
CHAPTER-1
1.1 Introduction
o Amway Profile
o Amways Marketing
Strategies
1.2 Problem Statement
1.3 Research Objectives
1
6

16
27
28
CHAPTER-2
2.1 Literature Survey 29
CHAPTER-3
3.1 Methodology
3.2 Research Design
3.3 Sample Design
31
33
35
CHAPTER-4
4.1 Analysis
4.2 Findings
38
42
CHAPTER-5
5.1 Conclusion
5.2 Recommendation
45
47
BIBLIOGRAPHY
QUESTIONNAIRE
49
51




Amway is a unique company. It is defined by the fundamentalphilosophy of helping people
help themselves. Amway has helpedmillions of people run their own independent business
around the world.Today, Amway continues to grow by offering new products and business
opportunities to people from all cultures and walks of life. Whether theyare employees,
distributors, or citizens in the community, Amwaytouches their lives for better.

The focus of this project is based on studying a single organization i.e.The Amway
Corporation. This research has been conducted to study themarketing strategy adopted by
Amway in the Indian market. An attempthas been made to study the companys perspective
in the new market andanalyse on how the company plans its expansion in India.

Direct selling is the traditional form of marketing. MLM is a variant of direct selling. It is
very important for multilevel marketing distributors to perceive things as they really are in
order to make accura
for their respective sales but for sales generated by people they recruit. It is very important
for multilevel marketing distributors to perceive things as they really are in order to make
accurate and useful decisions. Distributors may sometimes show the tendency to believe that
they see the real truth before they actually collected ample facts. This paper describes the
problems and sets out a research paradigm to investigate the influence of demographics on
the perception level of multilevel marketing distributors. A right perception towards
multilevel marketing is a prerequisite in building a wide network that eventually results in
better performance in the field.

We have substantiated our research by conducting interviews to gain moreinsight about the
corporation. The data has been analysed on the basis of2 surveys which were conducted by
us.

Survey 1 was conducted through direct, phone and online interviews.
Survey 2 was conducted by gathering information through structured questionnaire and the
interpretation for the same has been provided.

We have finally concluded my research by providing a summarized conclusion and also
suggested recommendations on the basis of the marketing mix.

Key Words: Direct Selling, Direct Selling Strategy,MLMStrategy,IBOs

1 MBA, Jomo Kenyatta University of Agriculture and Technology (JKUAT), Department of Commerce and
Economic
Studies, Kisii
2 PhD, Lecturer, Department of Commerce and Economic Studies, Jomo Kenyatta University of Agriculture and
Technology,
Nairobi
3 PhD, Lecturer, Department of Business management, Marist International University College (a constituent
College of
Catholic University of Eastern Africa), Langata Road, P.O Box 24450-00502, Nairobi
4 MBA, Jomo Kenyatta University of Agriculture and Technology (JKUAT), Department of Commerce and
Economic
Studies, P.O Box 176-40203 Nyamache
5 Lecturer, Maasai Mara University, School of Business and Economics
6 Lecturer, Kisii University, Department of accounting and Finance