Brainstorming

The SCAMPER method

Input # 1
Substitute
What other purpose?
What other rules?
What other times?
What other places?
What other people?
What other technologies?
What other materials?
What other shapes?
What other elements / parts / components?
What other colours?
What other names?
What other sounds or smells?
What other processes?
What other thoughts / attitudes / feelings?
Input # 2
Combine
Solar panels are combined with a keyboard.
http://www.logitech.com/
A table is combined with a lamp
What parts / components can be combined?
What materials can be combined?
What technologies can be combined?
What can be combined with other objects?
What people can be combined?
What can be combined to enhance synergy?
Input # 3
Add / Adapt
What can be added in order to create more value?
What ideas outside my field can I use / incorporate / add?
What can I copy / borrow from other products / services?
Whom can I emulate?
What processes can be adapted?
What different contexts can I put my concept in?
What can happen when a greenhouse is added to
the roof of a supermarket or farmers market?
http://urbanfarmers.com/productsservices/uf-globe/
Input # 4
Modify, maximize
and/or minimize
Example of apartment entrance renewal
A closet is replaced with a larger closet, in
which the front wall has an integrated
mirror. In addition, the colour of the wall is
changed from white to blue.
What can be made larger higher / bigger / stronger?
What can be exaggerated / overstated?
What can be duplicated / repeated?
What can be increased in frequency?
Which extra features can be added?
What color, form, or shape can be added?
What motion, sound, or smell can be added?
Input # 5
Put to other use
Butter holder is put to new use as soap holder
How could improved bicycle infrastructure in cities
be used to simultaneously
help increase sales of retail stores,
reduce congestion in cities,
improve the environment?
http://www.slideshare.net/frankcalberg/bicycle-friendly-cities
What else can the product / service be used for?
Who else can the product / service be used by?
How would a child use it? An elderly person?
How would people with diabilities use it?
What new ways are there to use it in its current form?
What other possible uses are there if its modified?
Can I use it in other industries?
Can I use it in other markets / places?
Input # 6
Eliminate / subtract
What if lecture halls at university buildings were
removed or redesigned as
individual, quiet study booths, and/or
workshop rooms for small groups.
What is nonessential or unnecessary?
What would happen if it was made smaller?
How can the rules / standards be eliminated?
How can it be made more simple?
How can it me made smaller / lower / shorter / lighter?
What parts can be removed without changing its function?
What features could be understated?
In which different parts could it be split?
Input # 7
Rearrange or reverse
Can it be turned up side down or twisted?
What might be rearranged?
Could roles be reversed?
Should the last step in a process be done as the first step?
What if external people were involved in
what companies do continuously?
https://delicious.com/frankcalberg/crowdsourcing
Further sources of inspiration
http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf
http://www.brainstorming.co.uk/tutorials/scampertutorial.html
http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html
http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/
http://fosenabling.wetpaint.com/page/Scamper
http://litemind.com/scamper/
http://www.managementexchange.com/blog/so-you-want-be-creative-genius
http://www.mycoted.com/SCAMPER
http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq
Thank you for your interest. For further inspiration
and personalized services, feel welcome to visit
http://www.frankcalberg.com
Have a great day.