What we see depends mainly on What We Look for…..

Our Vision
“Is to emerge as the best & no. 1
switching solution provider in the
industry”
 The Essence of the competent is unity in variety….

Our variety of offerings

Modular Plate Digital Dimming and

Switches Range Underfloor Box Energy Management System
• Thames Casa • aura PRO
• Piccadilly • aura IWD
• Athena • aura IWS
• motion sensor
 Brand enhancement Strategy 2008-09

• For aggressive brand promotion and awareness, television ads,

magazine ads, road shows, electrician meets, retailer meets are
going on.
• To enhance the brand perception amongst the specifier
community regular architects, electrical consultants, interior
designer meets & in-house presentation are organised.
• Continuously adding new products and improvising existing
products as per the market demand, no wonder, we have one of
the most exhaustive range today in the industry.
• To maintain our high technical standards and to provide
technically the best product, all our factories are ISO : 9001 &
trying to achieve six sigma by the most advance machinery.
 Market Strategy 2008-09

• To improve and ensure dealer profitability, uniform pricing

policy is implemented across the country.
• Utilising and optimising our existing dealers and opening new
dealers & distributors, so that crabtree is available in every nook
‘n corner of the country.
• Direct interaction of Head office with the dealers ‘n distributors
updating them about the latest happening in the organisation ‘n
solving their problems and grievances if any.
Thames…
designs for classic look
Piccadilly…
colourful plates to match your interiors
to lend elegance to your walls
classic lines with color choice
The Best Way to Keep good offerings in memory is
to Refresh them with NEW…..

• ATHENA – Epitome of simplicity

• SERENE – Pure white for those silent
moments
pure whiteness for those silent moments
athena
epitome of simplicity
Accessories…
Hospitality range :

We innovate so as to help you serve your customers better…

 We Excel Through…

• ISO 9001 certified Ultra Modern designs,

manufacturing facilities and R&D laboratories.
• Vast Network of Dealers & Retailers
• Consistent QUALITY control during production cycles
• Constant innovations
• Elegant aesthetics to match your interiors
• Extensive promotions
Our Presence infuses TRUST and

REVERENCE….
 Changes in Intensity, Color and direction of light directly impacts our
Visual Experience surrounding us, affects our mood and even productivity.

Digital Dimming & Energy Management System

 Enhance your living experience with aura
aura empowers you by
• bringing all the artificial lights under your control
• dimming and switching solutions
• making your life more comfortable, secure and energy efficient

Digital Dimming & Energy Management System

 aura pro
• Aura PRO is a Digital Dimming & Energy Management System.
• System comprises of a Dimmer Unit, a Control Keypad and / or and Hand held
Remote Unit.
• Aura PRO is appropriate for large application units like Banquet halls,
Conference room, Hotels etc.

Digital Dimming & Energy Management System

 aura Pro range

PRO H 410
• 4 Channels, 10 Amps each
• For incandescent / halogen
loads

PRO H 405
• 4 Channels, 5 Amps each
• For incandescent / halogen
loads

Digital Dimming & Energy Management System

 aura Pro range

PRO FC 425
• 4 Channels, 25 ballasts per channel
• For fluorescent loads (CFLs / FTLs)

Accessories

KP-10-IR
• Wall mounted Key Pad
• 10 tactile buttons
• Available in Platinum Plate HH-IR
• Hand Held remote Control

Digital Dimming & Energy Management System

 User benefits

• Personalize your lightning environment / Scene Creation

• Glare Control

• Heat Reduction

• Networkable to other Systems

Digital Dimming & Energy Management System

 aura IWD (In Wall Dimmer)

• New Generation Electronic Switching / Dimming devices

• Replaces a conventional 6 / 12 Module Switch

• Personalized light levels setting & Controlling

• Integration of loads like Fans & AC’s into a scene

• Remote Operation using Hand Held Device.

• Manual Override option

• Easy to wire & program

Digital Dimming & Energy Management System

 aura I

Size : Six Module Serene Plate

Channel types : Incandescent / Fluorescent (Switching & Dimming)

Digital Dimming & Energy Management System

 aura II

Size : Six Module Serene Plate

Channel types : Incandescent / Fluorescent
(Switching & Dimming) / 5 Step FAN Control

Digital Dimming & Energy Management System

SOME PRESTIGIOUS CUSTOMERS

Hotels

Hyatt Regency-Kolkata
Hotel Intercontinental-Delhi
ITC WelcomMarriot-Delhi
Fortune Hotels-Hyderabad

Hospitals
Escorts Faridabad,
Apollo Hospitals-(Bilaspur &
Ludhiana), Batra Hospital-Delhi,
AIIMS-Delhi
SOME PRESTIGIOUS CUSTOMERS

Call Centres

V-Customer
American Express
Agilent Technologies Educational
EXL Technologies Institutions
HCL

IIT-Kanpur & Guwahati

AMITY-Noida
Symbiosis-Pune
ISB-Hyderabad
SOME PRESTIGIOUS CUSTOMERS

IT & Software
Telecom
Microsoft (Gurgaon)
Infosys Technologies Ltd. Reliance India
Satyam Infoway Ltd. BSNL
Hughes Software, HCL Ltd. Tata Telecom Ltd.
Polaris Software AVAYA (Lucent)
Adobe World Bharti Telesoft Ltd
Shyam Telecom Ltd.
Alcatel
Fibcom India Ltd.
 aura is the whim of
the Elite
Before, it becomes a need of
the Common...
CASA – Under floor Box

Features:
•In our endeavor to regularly provide you with innovative
useful and unique product, we have added under floor box
CASA
•It is used in hotels, office spaces, malls etc.
•Under Floor Boxes are made of very high quality materials
to withstand heavy load and Corrosion
•The trap Frame and Trap are made of Flame Retardant
ABS and Polyamide ratchet for strength and durability
•The Trap Frame is designed for quick installation and
leveling for self adjusting to any floor finish thickness
i-sense – Motion Sensor

Features:

•aura i-sense Passive Infra-Red occupancy sensor is

designed to switch ON any connected electrical load when
motion is detected within its detection range. When rooms
are unoccupied, lights are switched OFF automatically after
a preset duration.
•aura i-sense leads to significant energy savings besides
providing automatic control.