CASE 1: STORM BETTER THAN OTHERS : IRENE ROSENFELD

ABOUT IRENE ROSENFELD:

Irene Blecker Rosenfeld is the current Chairman and CEO of Mondelez International. Considered a top
American Executive, Rosenfeld was appointed the CEO of Kraft Foods in 2006. She was later joined by
General Foods which became a part of Kraft. Rosenfeld is known and respected for her accomplished
restructuring and turnaround of key businesses with Kraft Foods within the United States, Canada, and
Moscow. Irene Rosenfeld has been placed on the Wall Street Journals 50 Women to Watch list as
number 6. Forbes has rated Irene Rosenfeld as the 2nd to the Top 10 Most Powerful Women in
2010.
.


ABOUT MONDELEZ INTERNATIONAL:
Mondelez International is an American multinational confectionery, food and beverage
conglomerate, employing around 107,000 people around the world.
It comprises the global food brands of the former Kraft Foods.
Mondelz International manages well known snack brands around the globe, including in
cookies and crackers (Oreo; Chips Ahoy!; TUC; Belvita; Triscuit; Club Social; and Barni),
chocolate (Milka, Cte d'Or, Toblerone, and Cadbury Dairy Milk), and gum and candy
(Trident, Chiclets, Halls, Stride, and Cadbury Dairy Milk Eclairs).
HIGHLIGHTS OF THE CASE STUDY:


Mondelez has spent over $400 million in the last four years in India to set up manufacturing
facilities and logistics-related infrastructure, highlighting the country's importance as a priority
market.
Mondelez will be a fully-fledged multi-category company in 2 years as said by: Irene Rosenfeld,
CEO of Mondelez International
Her mission is to turn Mondelez international --into a global snacks power house. The last
engagement on her packed two day India trip was dinner with Ratan Tata on August 22 2014.


Mondelez the world's greatest startup strategy used to drive growth:

mondelez international have the opportunity to create from scratch a $36 billion enterprise. their
main strategy is taking some of the best brand assets in the world and marrying them together
with some of the best geographic footprints in the world with some of the best people and that
combination will give them the confidence that this is the world's greatest startup and the
opportunity to bring the learning from one market to another.



CASE 2: PARANJPE MAY WORK OUT OF INDIA TILL DECEMBER


ABOUT NITIN PARANJPE:

Nitin Paranjpe is an Indian mechanical engineer and business executive. He is now
the President of the Home Care Business of Unilever globally.
Before this global role and promotion, he was the MD and as of currently he is the
former CEO of Hindustan Unilever company,
Paranjpe is also a part of the 15-member Unilever Leadership Executive (ULE), the
highest executive authority at the $68.2-billion firm.




AGILE WORKING STRATEGY :

"Agile working strategy is all about focusing on goals and targets rather than focusing on time and
attendance by leveraging technology."
Agile working supports with significant investments in virtual collaboration technology and
advanced mobility the ability to get data from anywhere on laptops and smartphone devices
and other applications such as Share-Point, Microsoft Lync, Skype, Communicator, Live Meeting,
telepresence or cloud computing.