Lovemarks is a marketing concept that is intended to replace the idea of brands.

The idea was first

widely publicized in a book of the same name written by Kevin Roberts,CEO of the advertising agency
Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice".[1] He considers that love
is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason? What
makes a truly great love stand out?"[2] Roberts suggests the following are the key ingredients to create
lovemarks:[3]
Mystery
Great stories: past, present and future; taps into dreams, myths and icons; and inspiration
Sensuality
Sound, sight, smell, touch, and taste
Intimacy
Commitment, empathy, and passion

In 1985, Houston Natural Gas merged with InterNorth. Post-merger, the new entity
came to be known as what?Enron

Southwestern Bell Corporation was one of seven Regional Bell Operating Companies that were
incorporated in 1983 by AT&T Corp following the break-up of the original AT&T as a result of the United
States v. AT&T antitrust suit. The company changed its name in 1995 toSBC Communications Inc. and
again in 2005 to AT&T Inc. after it purchased its former parent company, AT&T Corporation. The newly
merged company took on the iconic AT&T logo and stock-trading symbol (NYSE: T, for "telephone").
The current AT&T reconstitutes much of the former Bell System and includes ten of the original 22 Bell
Operating Companies along with one it partially owned (Southern New England Telephone), and the
original long distance division.[8] The company is headquartered in downtownDallas, Texas.[9]



Bangalore based company that made a tablet pc--Adam


Coimbatore Krishnarao Prahalad (Kannada: ) (8 August 1941
16 April 2010)[1] was the Paul and Ruth McCracken Distinguished University Professor of Corporate
Strategy at the Stephen M. Ross School of Business in the University of Michigan.
He is famous as the father of the concepts of Core competency and BoP - Bottom of the pyramid.

Nabisco's trademark,[2] a diagonal ellipse with a series of antenna-like lines protruding from the top,
forms the base of its logo and can be seen imprinted on Oreo wafers in addition to Nabisco product boxes
and literature. It has been claimed in company promotional material to be an early European symbol for
quality; it may be derived from a medieval Italian printer's mark that represented "the triumph of the moral
and good over the evil and worldly." Oreo cookies in Canada do not have the Nabisco Orb, as they are
branded as Christie in that country. Elsewhere, the packaging is branded with the Kraft logo.
Now owned by Craft--controversy with
Britannias treat-o-cookies

The concept of using a card for purchases was described in 1887 by Edward Bellamy in his utopian novel
Looking Backward. Bellamy used the term credit card eleven times in this novel.[3]

Invented by IBM, the first ATM was introduced in December 1972 at Lloyds Bank in the UK. On most
modern ATMs, the customer is identified by inserting a plastic ATM card with a magnetic stripe or a
plastic smart card with a chip, that contains a unique card number and some security information such
as an expiration date or CVVC (CVV). Authentication is provided by the customer entering a personal
identification number (PIN).
Lyod bank atms are also called cash points or hole in the wall

by Jack dorsey
]








Lila Chitnis--first indian lux model Ginger
rogers--first us lux model