AN INTERNSHIP REPORT

ON
Customer Buying Behaviour with a Focus on
Market Segmentation
At
HDFC BANK




SUBMITTED TO

Dr. K.PADMA
Head of the Dept. (H.O.D)
SOM-NIT Warangal


SUBMITTED BY

N.PRAVEEN (138943)


Submitted in partial fulfillment for the award of
MASTER OF BUSINESS ADMINISTRATION (MBA)
SCHOOL OF MANAGEMENT
NATIONAL INSTITUTE OF TECHNOLOGY- WARANGAL
CERTIFICATE

This is to certify that the Internship Project entitled Customer Buying Behaviour with a
Focus on Market Segmentation in HDFC BANK is a bonafied work done and submitted
by N. PRAVEEN in the partial fulfillment for Post Graduate course leading to MASTER OF
BUSINESS ADMINISTRATION of SCHOOL OF MANAGEMENT, NATIONAL
INSTITUTE OF TECHNOLOGY, WARANGAL.




Dr. K.Padma
Head of the Department,
School of Management,
National Institute of Technology,
Warangal.







.
DECLARATION


I N. PRAVEEN declare that this project report entitled Customer Buying Behaviour
with a Focus on Market Segmentation has been prepared by me during the period of 8 weeks
from 05-05-2014 to 05-07-2014 under the guidance of Mr. Rajesh, HDFC MANAGER. It is the result
of my own work and has not been submitted to any other institute or university earlier. This project
work is in partial fulfillment of the requirements for the award of the MASTER OF BUSINESS
ADMINISTRATION.
.







Place: Warangal N. PRAVEEN
Date:

ACKNOWLEDGEMENT

I would like to thank each and every employee who has directly or indirectly helped me in
carrying out this project. I am thankful to the HDFC bank, for giving me an opportunity to undertake
my project work. I am very thankful to Mr. Rajesh, Customer Buying Behaviour with a Focus
on Market Segmentation for providing his guidance and sparing his valuable time as my project
guide in completing my project successfully in time.

Finally I would like to thank other faculty members for their extended cooperation &
suggestions which have helped a lot.

N PRAVEEN











CONTENTS

TABLE OF CONTENTS
1. INTRODUCTION TO THE INDUSTRY 06
2. OBJECTIVE OF STUDY 5
3. INTRODUCTION TO COMPANY 3
4. RESEARCH METHODOLOGY 6
Title
Title Justification
Significance of the Industry
Significance of the Research
Research Technique
Sampling Methodology
Sampling unit
Sampling Area
Sample Size
5. DATA ANALYSIS AND INTERPRETATION 9
6 .FACTS &FINDINGS 22
7. LIMITATIONS
8. RECOMMENDATIONS 23
9. CONCLUSION 24

10. BIBLIOGRAPHY
11. QUESTIONNAIRE