November 2009 Reports

November 2009 Reports
Social Networking - UK
Issues discussed in the report in particular focus on: How many visitors do leading social networking
sites have on average? Which social network sites attract the most frequent users? Which social
network appeals most to older internet users? Could MySpace turn itself around by becoming an
entertainment platform? Are internet users open to buying goods and services online? What routes
can social networks take to encourage more advanced usage? Have security warnings encouraged
users to be more security conscious?
Cycling Holidays - International

This report examines the international cycling holiday sector. It investigates the profile of consumers
who take this type of holiday, where the main operators are based, what types of tour they offer, and
in which countries. It also looks at the impact that public sector investment has had on this sector, and
what the future holds for cycling holidays.
Hotel Catering - UK Despite the increasing popularity of no-frills/budget hotels during the recession,
catering continues to be an important element of the stay for many consumers. Just over 27m people
stating that they’ve eaten breakfast in a hotel in the last three years. This report focuses on catering
provision in UK hotels.
Inbound Tourism - UK
The UK’s inbound tourism market has recently undergone significant change. In 2008, the number of
visits to the UK stopped growing for the first time since 2001. The worldwide recession has hit tourism
hard, with a particular impact on business travel and all visits from the key long-haul market, the US.
However holiday visits to the UK continued to grow in 2008, with this increase continuing into 2009.
Exchange rate changes have meant an increase in European travel even while North American visits
have fallen. France became the UK’s top inbound holiday market in 2008, and our tourism authorities
have taken the opportunity to push the UK as a value-for-money holiday destination. This report
considers the future prospects for inbound tourism to the UK, examining what is being done to appeal
to overseas visitors, what the significant innovations in the market are, how the UK competes with
other countries in worldwide tourism and current trends at play. In addition, Mintel’s exclusive
consumer research investigates the attitudes of consumers from key incoming markets, identifying
positive and negative responses and their (country) destination preferences.
NEWS
Tourist Boards
Hospitality and leisure spend by disabled customer’s amount to nearly £1bn - VisitEngland
figures from the UK Tourism Survey reveal that overnight trips made by, or accompanied by,
someone with a health condition or impairment contributed almost £1 billion to the English domestic
visitor economy in the first six months of 2009, accounting for 5.7 million trips in total. The results
show trips made by impaired travellers account for 12% (5.7 million) of all overnight domestic trips in
the UK.
Caterer-online.com 20-11-2009
Sri Lanka aiming to increase its visitor numbers by 500% - Sri Lanka is hoping to increase its
visitor numbers by 500% in the next seven years. The end of the island's 26-year civil war earlier in
2009 had already prompted an increase in visitor numbers. In July 2009 arrivals were up 28% year-
on-year, August 34.3% and September 28.4%. Extensive marketing activity with UK operators would
take place from January to March 2010 and general promotion would continue throughout the year in
preparation for 2011 which the country has declared as the year of Sri Lanka. To house the planned
boom in visitors it is intended to add 36,000 rooms, including developing along Sri Lanka's east coast
for the first time, which had been out of bounds for tourism for three decades.
Travel Trade Gazette UK 10-11-2009
News
Wales and Ireland combine to attract more cruise business - In an attempt to attract more cruise
ship passenger to Wales and Ireland, six Irish Sea ports, comprising Milford Haven, Anglesey,
Swansea, Cork, Waterford and Dublin, are joining forces in a new initiative. The Celtic Wave project
will provide a significant economic boost to each destination through funding from the European
Regeneration Development Fund.
Leisure Opportunities 27-10-2009
Time for tourists to experience Iraq's unique charms again - Iraq's tourist board believes it is time
for tourists to experience the nation's unique charms. After all it does boast some of the finest
archaeological sites in the world and some of the holiest places in Islam.. Following the recent war,
tourism is in Iraq is in its infancy, but before the problems Iraq was a hugely popular holiday
destination for visitors from countries such as France, Germany, Japan as well as the UK before
Saddam Hussein went to war with Iran in 1980. However, it may be some time before that happens as
Britons are currently advised by the Foreign Office not to visit Iraq because of the high threat of
terrorism.
Daily Mail 05-11-2009
US golf courses in crisis - US golf courses are in crisis as memberships slump. The economic
recession has made a club membership seem more extravagance than necessity. The elite clubs
such as Augusta National remain impervious to the current downturn, as do many of the most
established, old-money clubs. The hardest hit are the thousands of middle- and lower-tier courses.
Already, dozens are in foreclosure. And according to the National Golf Foundation, 15% of the rest
are suffering serious financial problems. The number of golfers belonging to clubs is down to 2.1
million, 900,000 below the peak in the early 1990s. Experts such as consultant Jim Koppenhaver,
whose firm Pellucid, monitors the industry, warns at least 400 and worst case, 1,000 private clubs will
have to close, convert to public play, or be absorbed into healthier clubs to survive.
Business Week 09-11-2009
US is top country brand - President Barack Obama's starpower has made the US the place most
people want to visit and do business with, according to an annual survey that ranks nations like retail
brands. Compiled by brand consultancy FutureBrand, the Country Brand Index is based on a survey
of about 3,000 business and leisure travelers from nine countries identifying global trends in travel
and tourism. The US unseated Australia, which held the top spot for the past three years. Australia
came in third this year with Canada rising to second place in this year's index that included 102
countries. The US was seen as the ideal place for business, one of the top places for families,
shopping and quality products, as well as one of the countries people wanted to visit whether for the
first time or again.
Reuters 06-11-2009
Adventure tour operators offer more variety to keep up with travellers' changing preferences -
According to research by the global group Adventure Travel Trade Association, adventure tour
operators are to offer more variety in 2010 to keep up with travellers´ changing preferences. The
research, which surveyed 287 tour operators in 51 countries, found 84% of operators reported an
increased interested in customised itineraries; 73% in shorter duration trips; 55% in closer-to-home,
shorter haul trips; 79% in activity-based adventures; 70% in cultural interaction adventures; 40% in
volunteering within travel; and 55% in multi-generational travel. Meanwhile operators´ performances
for the first half of 2009 were mixed: 33% said bookings were up compared with the same period in
2008; 8% said bookings were flat; 56% said bookings had fallen.
Travel Weekly 09-11-2009
Lonely Planet names its Top 10 Places to Go in 2010 - Lonely Planet's fifth annual travel guide has
named its top places to visit in 2010. They are, in alphabetical order: Alsace, France; Bali, Indonesia;
Fernando de Noronha, Brazil; Goa, India; Koh Kong Conservation Corridor, Cambodia; Lake Baikal,
Russia; Oaxaca, Mexico; Southern Africa; The Lake District, England; Southwest Western Australia.
International Herald Tribune 03-11-2009
European travel sector could experience tentative growth mid-2010 - According to a report by the
European Travel Commission - European Tourism 2009 - Trends & Prospects - travel demand across
the continent is stabilising and 2010 could see some growth. The rate of decline - which fell
significantly in the first half of 2009 - slowed in the last 3 months and demand for accommodation and
air transport seems to be returning to levels comparable to 12 months ago. However, this refers to
volume, as opposed to value, as the credit crunch and economic downturn has driven down prices.
2009 has been a tough year for the travel industry - 2009 has been a tough year for the travel
industry. With much of the world in recession, people have been cutting back on taking holidays. A
report published to tie-in with the World Travel Market fair in London, one of the world's largest
gatherings of travel industry leaders, estimates that global travel bookings will fall 8% in 2009. The
situation has been even more challenging for hotels around the globe, with the Global Trends Report
2009 adding that their bookings will fall an expected 16%. Meanwhile, global airlines are expected to
report a 14% fall in passenger numbers.
BBC 10-11-2009
Casualties in online travel agency sector expected - The boss of lastminute.com is predicting
casualties in the online travel agency sector in Europe due to the recession. Ian McCaig says having
19 large online agencies with turnovers of £100 million-plus was "unsustainable" in the present
economic conditions. He said business models evolve in a particular way and either you have to be
large and able to take advantage of scale, like lastminute, or small and niche and able to drive higher
margins from differentiated product. If you are in the middle, you cannot compete with the economics
of the big mass-market players. Or the other extreme against those companies that do bits and pieces
of your business model better than you ever do.
Gap Adventures launches new range of small-group tours - Gap Adventures is introducing a new
range of small-group tours, aimed at the 18-30s age bracket. Tours in the YOLO programme (You
Only Live Once) are described as fun and adventurous. The small-group itinerary are the first real
alternative to large bus tours in the 18-30 touring sector. Gap Adventures is also linking up with the
Discovery Channel to create a series of Discover Adventure tours, aimed particularly at women in the
22-44 age group.
Brits love to travel but reluctant to embrace local languages - According to a survey by online
travel service travelsupermarket.com, Britons love to travel abroad, but more than half of those going
on holiday refuse to embrace local languages. More than one in 10 of the 2,012 British respondents
felt there was no point in learning foreign languages because everyone speaks English anyway.
Although 16% of Brits are happy to holiday in foreign-speaking destinations, nearly two-thirds were
embarrassed by their inability to speak another language.
American tourists seeking an authentic British experience - Results of a survey by
onenewspage.com reveals 71% of American tourists visiting the UK are often disappointed by a less-
than authentic British experience, instead discovering many of the American brands they are used to
in their home towns, such as McDonald's and Starbucks, have swept across the pond. Three quarters
of US tourists questioned wanted the UK to be more 'old fashioned' and for businesses to greet
travellers with a polite 'good morning' and not use popular American phrases such as 'have a nice
day', instead wishing Brits would be more British.
Travel Trends
Holidaybreak profit drops 77% - Holidaybreak, the company that offers short-breaks in the UK and
Europe, has suffered a 77% fall in pre-tax profit to £5.4 million in the year to 30 September 2009,
which included a £9.6 million goodwill impairment.
Reuters 27-11-2009
Over-60s refusing to let the recession ruin their holiday - A poll of more than 1,000 holidaymakers
by WTM reveals over-60s are refusing to let the recession ruin their holiday plans. They comprise
two-thirds of the 54% of people who have declared their holiday’s sancrosanct and are maintain their
annual summer planes.
Tunisia could be 2010's hot destination - Tunisia could be 2010's hot destination. Tunisia has
benefited greatly from the addition of 20,000 passenger seats during the summer. With the average
sales price £300 cheaper than Egypt, the destination could come into its own in summer 2010.
Mexico's UK tourist arrivals plummet - The swine flu epidemic has caused Mexico's UK tourist
arrivals to slump in 2009. Arrivals in the January to August period totalled 172,000, compared with
311,000 for the whole of 2008. The outbreak earlier this year led to cruise lines and operators pulling
out of the destination.
Three-quarters of Brits plan to take a holiday in England in 2010 - According to a poll of more
than 1,000 UK residents commissioned by tourist board VisitEngland, 72% plan to take a holiday in
England in 2010. The survey follows the July 2009 results from the UK Tourism Survey which
revealed that the number of holiday trips taken by UK residents within England were up by 40% in
comparison to July 2008.
Weather puts a dampener on winter staycations - Holidaying at home was meant to be the hot
credit crunch option for cash-strapped Brits. However, no one counted on the British weather and new
evidence suggests the idea of a winter staycation is far from appealing. New travel website
Hotelly.com has reported a significant increase in the number of Brits keen to escape the predicted
chilly winter, with 41% of users opting to fly into the sunset in October, alone.
The Sun 31-10-2009
Short- and long-haul travel for top European business destinations is set to rise - According to
Egencia, the business travel division of travel website Expedia, short- and long-haul travel for top
European business destinations is set to rise. Egencia´s 2010 Corporate Travel Forecast and Hotel
Negotiability Index predicts that companies will reinvest in conferences and meetings in 2010.
Industries expected to up their spend on corporate travel include the pharmaceutical and financial
sectors and business destinations, including Brussels, Berlin, London, Madrid and Paris are expected
to benefit from the increased demand.
More passengers cruising direct from the UK - Gill's Cruise Centre, an independent cruise
specialist, said cost, convenience and comfort are encouraging more passengers to cruise direct from
the UK rather than fly to their destination. Since the beginning of 2009, Gill's Cruise Centre has seen
a 20% rise in ex-UK passengers and, so far, 67% of its customers have opted to cruise from the UK.
That figure mirrors the trend across the trade that saw 531,000 Brits starting and finishing their cruises
in the UK in 2008, which was 20% up on 2007. By contrast there was only a 4% year-on-year
increase in the number of passengers taking a flycruise between 2007 and 2008. Ex-UK sailings are
also being boosted by the increasing number of cruiselines offering them and choosing to base ships
in UK ports.
Number of UK residents travelling abroad down - According to Barclays Commercial head of travel
Chris Lee, the fall in the number of UK residents travelling abroad has been caused by a "hangover"
from the global recession. Lee said the plunge in the value of sterling had also contributed to fewer
Britons taking their traditional holiday breaks. Holiday visits by UK residents fell by 14% in the 12
months to September 2009, according to figures from the Office for National Statistics. That was a
drop of 9.6 million to 60.8 million with the North American visits down by 18%. Meanwhile quarterly
data revealed that visits overseas between July 2009 and September 2009 dropped by 1% to 14.7
million. However, spending by holidaying Brits remained the same at £7.6 billion. Lee said: "Generally,
while British holiday makers that can afford one, view their annual break away as almost sacrosanct,
an additional weekend city break or skiing holiday seems to have fallen by the wayside, a trend that is
set to impact the industry throughout the winter."
Economic Trends
Holidaymakers careful with cash while abroad - Research by Santander Cards reveals UK
holidaymakers are spending less than they budget for while abroad. Brits this year returned home with
£1.78 billion of unspent foreign currency. As many as 71% who have taken a foreign trip have come
home with about £61 to spare.
Marketing
EasyJet in social media push - Low-cost carrier EasyJet has kicked off an ambitious social media
push to source user-generated content and turn its website into what it calls a "travel encyclopedia".
New Media Age 12-11-2009
JC Penney intros Facebook holiday campaign - JC Penney is tapping Facebook for a holiday
campaign for the first time, introducing its "Joy of Giving" virtual community.
WWD 11-11-2009
ASA to regulate marketing on brand websites - The Advertising Standards Authority (ASA) will
regulate marketing on brand websites after Google has agreed to provide "vital seed capital" to get
the digital media regulation initiative off the ground.
Marketing Week 12-11-2009
Environmental issues
Green issues are a major consideration for consumers when choosing a hotel - According to a
poll of 5,000 people in a survey by OnePoll commissioned by Samsung Electronics Europe, green
issues are a major consideration for consumers when choosing a hotel. 29% said they would choose
an eco-friendly hotel if it was offered by an online booking system. Guests are increasingly expecting
strong eco-credentials from their hotels with 65% saying that all hotels should install low-flow toilets to
save water, while 54% say sustainable energy sources, such as solar, wind or hydro-electric power,
should be used. 48% say hotels should use more efficient electrical appliances, such as flat screen
energy-efficient TVs.
Scotland's most environmentally friendly hotel opens - Blythswood Square, one of Scotland´s
most environmentally friendly hotels, has opened in Glasgow. The luxury 100-bedroom hotel is part of
the Town House Collection, which owns four boutique hotels in Edinburgh.
Trade
'Staycations' benefiting Best Western - According to latest occupancy figures from Best Western,
the summer staycation has extended into the autumn. As well as seeing increased leisure business
during the summer months, the UK´s largest consortium of independently owned and managed hotels
reported a rise in leisure sales of 17% in September 2009 and more than 30% in October 2009,
compared with the same periods in 2008, as more holidaymakers opt for a British holiday.
Orient-Express unveils 'staycation' itinerary - Orient-Express Hotels, Trains and Cruises has
unveiled its 2010 Journeys in Great Britain brochure, including itineraries on the British Pullman and
Northern Belle trains. Following the success of the British Pullman's signature journey, the Golden
Age of Travel, the Northern Belle has launched its own signature journey, The Spirit of Travel. All
British Pullman departures are from London Victoria station, with day trips to Bath, Southampton, York
and Brighton. Horticultural excursions include Exbury Gardens in the New Forest and an assortment
of flower shows such as Hampton Court. Key events on the sporting calendar are also catered for,
including Cowes Regatta and Goodwood Revival.
Luxury beach hut developments across the UK - A scheme to create luxury beach huts across the
UK by Beach Huts Resorts is to begin in Whitely Bay. Similar in appearance to a conventional beach
hut, the properties will boast a separate bedroom, a bathroom, a fully-fitted kitchen and a 24-hour
concierge service.
Accommodation Sector
Boutique hotels for frugal travellers - The world's largest hotel chains are beginning to offer
fashionable products at low prices. Starwood is developing boutique hotels for frugal travellers with
rooms starting at $119 a night. InterContinental is following a similar strategy with its boutique brand,
Hotel Indigo. The hotel chains hope to cash in on a formula popularised in the 1980s, when small,
individual properties with designer interiors and quirky decor gained in popularity.
Room for cautious optimism in hotel market - Despite a poor year for hoteliers, there's now room
for cautious optimism and things were not as bad as had been previously predicted, according to law
firm Halliwells. After the worst recession in the UK's history, confidence is returning. Hotels had
capitalised on the growth in domestic tourism. The 'staycation' had provided a good opportunity for the
industry to showcase its properties to a new audience. While hotel occupancies and average room
rates have fallen throughout 2009, London fared better than other European cities. While the UK
capital saw a 9% fall in hotel revenue in 2009 compared with the first 10 months of 2008, revenue
slumped by 13% in Paris, 16% in Rome, 18% in Frankfurt, 21% in Amsterdam and 25% in Prague.
Looking towards the next three months, 61% of the 107 UK chain hotel general managers surveyed
by TRI Hospitality Consulting said they were either optimistic or very optimistic about their hotel's
trading performance. Trends to watch out for include more discerning guests demanding quality and
value for money from hotels; increasingly aggressive marketing from the major budget hotel groups;
continued hotel openings, predominately in the budget sector; and ongoing value-added and
discounting packages.
Weekly hotel revpar drops in the regions but rallies marginally in London - According to STR
Global figures, hotel revenue per available room (revpar) fell by 10.1% in the regions but grew by
0.3% in London in the week ending 17 October 2009. Revpar at London hotels advanced to £121.41,
up from £121.10 in the equivalent week of 2008. Occupancy grew by 5 percentage points, to 89.5%
while average room rate slumped by 4.2% to £135.64. In the same week, regional revpar dropped to
£47.72 (2008: £53.10) as occupancy fell by 2.3 percentage points (to 70.4%) and average room rate
decreased by 7.2% to £67.81.
Hotel rates down 8.8% in 2009 - Hotel room prices are expected to drop a total of 8.8% in 2009
compared to 2008 and will continued to drop in 2010, though at a much slower rate, according to
PricewaterhouseCoopers.
Business Week 09-11-2009
Hotel revpar falls in the regions but up in London - According to data from hospitality research
company STR Global, hotel revenue per available room (revpar) fell by 8.1% in the regions but edged
ahead by 1.5% in London in the week ending 24 October 2009. Revpar at London hotels advanced to
£112.09, up from £110.43 in the equivalent week of 2008. Occupancy increased by 3.7 percentage
points, to 86.1% while average room rate fell by 2.8% to £130.19. In the same week, regional revpar
dropped to £47.61 (2008: £51.82) as occupancy fell by 0.7 percentage points (to 71.2%) and average
room rate slumped by 7.2% to £66.92.
Asia is the place to be for hoteliers - Global hotel chains have not been put off expanding in Asia,
despite a downturn in the world´s major economies that has caused a plunge in occupancy and room
rates across the region. Accor, the French hotel group, which runs the Novotel, Mercure and Sofitel
brands, is opening 54 hotels, with about 10,000 rooms, in Asia in 2009 and about as many again in
2010. In India alone, Accor plans to have 50 hotels, with more than 10,000 rooms, by 2012, up from 5
hotels currently. Starwood, whose upmarket brands include Le Meridien and Sheraton, has just
opened its 150th hotel in the region. Smaller local hotel operators are also joining the rush. The
statistics point to Asia's untapped potential. While, the US has 4.9 million hotel rooms catering to a
population of 300 million and Europe has about 5.3 million rooms, China, with its population of 1.3
billion, has only 1.7 million, and India barely has 120,000.
London hotels are worst in Europe - London is home to the worst hotels in Europe, according to
price comparison website trivago.co.uk. The English capital has the lowest average rating, 69.9%, for
hotel satisfaction of any of the top 50 cities in Europe. Trivago´s Reputation Ranking, which compiles
data from 2.7 million hotel reviews from 13,000 hotels across Europe, ranks hotels in 50 European
cities based on the average review score. Coming out on top was the German city of Dresden with a
score of 81.3% with Bruges, Bologna, Salzburg and Venice also scoring highly.
Weekly hotel revpar down 6.7% in the regions but up 3.3% in London - According to data from
hospitality research company STR Global, hotel revenue per available room (revpar) fell by 6.7% in
the regions but improved by 3.3% in London in the week ending 31 October 2009. Revpar at London
hotels increased to £108.49, up from £105.05 in the equivalent week of 2008. Occupancy grew by 5.1
percentage points, to 86.8% while average room rate shrank by 2.8% to £124.96. In the same week,
regional revpar dropped to £45.87 (2008: £49.15) as occupancy fell by 0.3 percentage points (to
70.6%) and average room rate decreased by 6.3% to £64.98.
Crash pad hotels - Crash pad hotels are the latest London trend. Instead of trying to find your way
home on public transport or forking out £50 on a taxi fare, you can now check into a chic boutique
hotel without breaking the bank. Increasingly, London hotels are designed to tempt the spontaneous
overnight guest. The crash pad model is based on no-frills timeshare-style hotels you get at train
stations or airports. However, no-frills they aren't. The crash pad boutique hotels are wooing
customers with flamboyant interiors and enough glamour to entertain guests at an affordable price.
This is London 16-11-2009
Travelodge expands into Edinburgh and Manchester - Budget hotel operator Travelodge has
announced the latest stage of its expansion into the UK's major cities with new projects in Edinburgh
and Manchester costing around £50 million.
The Times 16-11-2009
Hotel guests wish-list - According to research carried out by Telindus, the network integration
specialist, an update on the weather is the most important information that British guests want to be
able to access in their hotel rooms. When offered a variety of information and viewing options in their
hotel room, 65% opted for local weather updates. 64% chose local tourist attractions and bar and
restaurant reviews. Receiving TV channels in their native language comes third, with 51% of viewers
choosing this option. Just 4% chose adult entertainment on their TV.
Hotel offers mother-in-law rates over festive period - Holiday Inn and Holiday Inn Express is
introducing a special mother-in-law rate for the festive season. Mothers-in-law can receive a 25%
discounts between December 23 - 29. The leading hotel chain said that it hoped the idea would help
reduce stress levels in the busy days just before and after Christmas Day.
Hotel revpar up in London, down in the regions - According to data from hospitality research
company STR Global, hotel revenue per available room (revpar) increased by 6.2% in London but
dropped by 10.9% in the regions in the week ending 7 November 2009. Revpar at London hotels rose
to £106.44, up from £100.26 in the equivalent week of 2008. Occupancy grew by 4.2 percentage
points, to 80.4%, while average room rate increased by 0.6% to £132.33. In the same week, regional
revpar dropped to £44.53 (2008: £49.98) as occupancy fell by 2.6 percentage points (to 65.2%) and
average room rate decreased by 7.4% to £68.25.
Transport
bmi could be forced out of business in under a year - British Midland (bmi) has conceded that it
may not be able to continue operating as a going concern beyond 2010 amid a severe shortage of
financing at the airline.
The Times 11-11-2009
BMI Baby to cut jobs and routes - Airline BMI Baby has revealed plans to cut up to 158 jobs as it
reduces the number of routes in the wake of the economic downturn.
Independent 05-11-2009
Eurostar 15th anniversary campaign - Eurostar is launching a campaign to celebrate how it has
changed European culture since launching in 1994. The campaign, by Fallon, will encourage
consumers to visit Eurostar's social media site, Littlebreakbigdifference.com, and describe the biggest
change to their life over the past 15 years. 100 winners will be invited to a champagne reception on
Friday 13 November, with a further15 couples selected to go on all-expenses-paid trips to Paris.
Brand Republic 09-11-2009
Iberia and BA approve merger - British Airways and Iberia have finally approved their merger that
will give the UK carrier a majority stake, ending 15 months of negotiations.
Wall Street Journal Europe 13-11-2009
European train booking system shelved - Railteam, the alliance of European high-speed rail
operators, has shelved plans top implement a Europe-wide common booking system due to rising
costs.
BBC 27-11-2009
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November 2009 Reports

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