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After 9/11 businesses may have been tempted to retrench. But they didn’t.
Just days after 9/11, International Treasurer opined that companies shouldn’t be tempted to retrench after the terrorist attacks. They should keep moving forward; keep a global perspective.
As IT wrote in “Combatting Global Vulnerability,” September 24, 2001, “This domestic-oriented thinking belies the fact that recent attacks show that terrorism can hit at home as well as overseas. For global multinationals retrenchment-however tempting-is not really possible, much less desirable.”
Titre original
Just days after 9/11, International Treasurer opined that companies shouldn’t be tempted to retrench after the terrorist attacks. They should keep moving forward; keep a global perspective.
After 9/11 businesses may have been tempted to retrench. But they didn’t.
Just days after 9/11, International Treasurer opined that companies shouldn’t be tempted to retrench after the terrorist attacks. They should keep moving forward; keep a global perspective.
As IT wrote in “Combatting Global Vulnerability,” September 24, 2001, “This domestic-oriented thinking belies the fact that recent attacks show that terrorism can hit at home as well as overseas. For global multinationals retrenchment-however tempting-is not really possible, much less desirable.”
After 9/11 businesses may have been tempted to retrench. But they didn’t.
Just days after 9/11, International Treasurer opined that companies shouldn’t be tempted to retrench after the terrorist attacks. They should keep moving forward; keep a global perspective.
As IT wrote in “Combatting Global Vulnerability,” September 24, 2001, “This domestic-oriented thinking belies the fact that recent attacks show that terrorism can hit at home as well as overseas. For global multinationals retrenchment-however tempting-is not really possible, much less desirable.”
The Journal of Global Treasury and Financial Risk Management
September 24, 2001 http://www.intltreasurer.com Commentary Combaning Global Vulnerability By joseph Neu Global companies must now step back and assess the vulnerabilities and resilience of their global presence. Treasury should be part of this assess- ment. The terrorist attacks on New York and Washington September 11, while on the one hand prompting thoughts of engagement and retaliation, will also spur thoughts of retrench- ment and scaling back from commitments abroad. This domestic-oriented thinking belies the fact that recent attacks show that terrorism can hit at home as well as overseas. For global multinationals retrenchment-however tempt- ing-is not really possible, much less desirable. See for example the story at right, listing compa- continued on page 3 September 11 Remembered Our deepest sympathy to all who have been touched by the recent attacks. The World Trade Center was not the only target on September 11 , but it is the one that has impacted us most visibly. We want to thank everyone who expressed their concern for our well-being. While our offices are near the site of the World Trade Center attack, we were able to evacuate safely. Although we were unable to return to our offices in lower Manhattan for the week following the tragedy, our inconvenience pales in comparison to the many others who lost their lives, their loved ones, close friends or colleagues. Our thoughts and prayers are with you. In the wake of this, a small blessing in the birth of a son to our Editorial Director Nilly Essaides on September 12. A sign that life continues no matter what. We would also like to express our deep admira- tion for everyone involved in the rescue and recov- ery effort. Your tireless effort has been inspiring. To all who now engage in the battles before us- we stand with you. Risk management Who's Afraid of A Weaker Dollar? By Ed Rombach How will a weaker US dollar affect the earnings and stock prices of US multinationals? If the pain inflicted by the strong dollar is any indication, a weaker greenback should help lift lukewarm cor- porate earnings. [Editor's Note: This article was written prior to the events of September 11 . It lends a pre-attack perspective to the environment faced in their wake.] The dollar's mostly steady rise (over 40 percent) since 1995 (until earlier this year) has translated into lower US MNC earnings, particularly for companies with large overseas sales. An analysis of the effects of currency fluctua- tions on corporate earnings and market capital- ization during 2000 by Bank of America reveals a clear linkage between a robust dollar and weaker earnings (see box on page 8). The reason is simple: The strong dollar reduces the value of overseas' revenues. While the rationale for the currency's rise may be undecided, what's clear is that since the Bush administration took over, the backdrop for the currency's value has changed (slower economy, less rhetoric, smaller budget surplus) . More recently, so has its value. Turning the corner The dollar fell 16 percent against the euro post elections and into early this year. "More recent- ly, after putting in a low of the year near $0.8350 in early july, the euro has appreciated nearly 10 percent against the dollar," noted economist Marc Chandler, with HSBC last month. "We may be witnessing the beginning of the end of this six-year run," predicts Steven jen, an economist with Morgan Stanley. "It is time for us to contemplate the potential triggers, the speed, and the implications of a correction in the USD." First, Mr. )en notes, Morgan Stanley's valuation continued on page 8 Combaning Global Vulnerability By j oseph Neu Treasury should do its part to assess the vu 1- nerabilities and resilience of their firm's global presence. page 7 Who's Afraid of A Weaker Dollar? By Ed Rombach A weaker dollar may have been good news for US multinationals. page 7 Suspend International US Tax Code? By j oseph Neu Should the US Treasury consider emergency tax measures to help US multinationals abroad? page2 Anticipated Exposures New hedging parame- ters for a bleak foreign earnings outlook; The SEC responds but FASB does not and more. page4 Effective In-House Fixes By Christopher Kemp Spreadsheet alternatives to in-house FAS 133 solutions. page 6 Leveraging Tax Rate Volatility By Ed Rombach Can exposure to changing tax rates be managed like financial market risk? page 10 Global Retrenchment, continued from page 7 nies who derive the better part of their sales from abroad. More than just earnings being at risk, however, multinationals must consider how increasing integration of their businesses globall y, supply chains and project teams, call s their abili ty to produce goods and services into question when communi cation/ distribution lines are severed. Not to mention f inancing lines: Treasury must note how even US equity markets can be closed for almost a week. Strengthening resiliency The flip side of this vulnerability is the tremen- dous resi li ency that has been demonstrated by these attacks. Even firms that lost their head- quarters and a majority of their people in the coll apse of the World Trade Center, were able to continue, somehow, to conduct vital busi- ness. In part, this was due to thei r global pres- ence, distributed networks and the nature of key personnel making decisions from abroad. Seen in this context, we think that one of the lessons from September 11 is the benefit of decentralized business model s in miti gating business discontinuity risk; particularly, when the option of havi ng a self-sustai ning central - ized model is all but impossibl e in the context of today's global economy. Lessons for treasury. The benefits of decen- tralization is something for treasurers to con- sider when they again weigh the degree to whi ch they seek to focus core treasury activi- ties in one place. Yes, information technology makes this easier, but it also enables "do-it- from-anywhere" appli cations. The latter enable more viable disaster recovery plans. One outcome of the September 11 attacks should be an accelerated deployment of dis- tributed treasury applications that can function over global networks with redundant connec- tivity (public internet, private networks, both wired and wireless) . Treasury mi ght envision, for example, mir- rored repositories of treasury data and appli ca- tions served from myriad locations around the wor ld. Tradi ng platforms, electron ic exchanges, and treasury vendors should be playing up these kind of capabilities. The cen- tralized, stand-alone treasury workstation model , already dying, is now dead. Since the tools are next to useless without the human intelli gence to work them, staff skill ed International Treasurer I September 24, 2001 Treasury Management in performing core treasury activities might be simil arly dispersed. A practical measure for firms that intentionall y rotate staff in and out of treasury would be to keep such people in the loop on new treasury systems, policies and activit ies so that they could step in during a cri- sis scenario. Without being too alarmist about this, dis- persed treasury operations should also consid- er maintaining access to certain alternate sources of funding or alternate channels to pri- mary sources of fi nancing to help guarantee contingency liquidity. This puts even more pressure on treasurers to successfully manage bank (and credit agency) relationships. Thankfull y, the global financial system is less easily shut down than non-f inancial distribu- tion channels, but there should be some thought given to ' what-ifs' before the unthink- able happens. September 11 has redefined unthinkable. Supporting global demand Given September 11 's impact on an already bl eak foreign earnings outlook, it is important not to forget that providing liquidity to the financial system is not just the job for central bankers. Corporate treasurers should do all they can to provide liquidi ty to their enter- prise's own f inancial system, ensuring affiliates have enough cash on hand (perhaps literall y cash) to cope with necessary business transi - tions and even evacuations from certain parts of the world. Looking beyond the crisi s or even war foot- ing that may be required in certain cases, treas- urers must also work with business lines to again reconsider terms on vendor financing to vital credits and building longer term demand via the acquisition of assets with recycled for- eign earnings. For many corporates in the US, the initi al focus may be on revitalized share buybacks to support the stock price, but stake- holders and customers cannot be forgotten completely. Who knows whi ch economy may be the first to break out of what now looks to be a certain global recession. If it were simpl y that, the urge to build capacity and acquire assets overseas would be assured. However, there is too much uncertainty to know it is best to pull back to home markets, even if we face prospects of sus- tained, war- like confli ct. To prevail, we must nurture (and not just hope for) recovery. - Corporate treasurers should do all they can to provide liquidity to their enterprise's own financial system, ensuring affiliates have enough cash on hand (perhaps literally cash) to cope with necessary business transitions and even evacuations from certain parts of the world. 3