BrandName

750ML 650ML 500ML 330ML 300ML 275ML

BACARDI COLA

75.00

BACARDI LEMONADE

75.00

BACARDI RAZZ UP

75.00

BREEZER PRE TROPICAL CRANBERRY

75.00

BREEZER PREM. JAMAICAL PASSION

75.00

BREEZER PREM. TROPICAL LIME

75.00

BREEZER PREM. TROPICAL LYCHEE

75.00

BREEZER PREM. TROPICAL ORANGE

75.00

BUDWEISER PREMIUM KING BEER

110.00 85.00

BUDWEISER PREMIUM KING BEER (CAN)

60.00
65.00

CALSBERG ELEPHANT ST.BEER

100.00 80.00

50.00

CARLSBERG CHILL ALL MALT PR.BEER

110.00 90.00

60.00

COX 10000 S.S BEER

65.00

35.00

FOSTER CLASSIC PREMIUM LAGER BEER

65.00

FOSTER STRONG PREMIUM BEER

70.00

GODFATHER SS INT.QUALITY BEER

65.00

35.00

70.00

60.00

40.00

HAYWARDS 5000 EXTRA S. STRONG BEER

70.00

65.00

HEINEKEN LAGER BEER

155.00

HUNTER EXTRA STRONG PREMIUM BEER

70.00

80.00
60.00

HUNTER EXTRA STRONG PREMIUM BEER (CAN)

40.00
40.00

KALYANI BLACK LABEL PR LAGER BEER

50.00

KING COBRA SUPERIOR STRONG BEER

60.00

50.00

KING FISHER BLUE PREMIUM BEER

70.00

60.00

KING FISHER EXTRA STRONG PREM. BEER

70.00

KING FISHER EXTRA STRONG PREM. BEER (CAN)

40.00

60.00

KINGFISHER PREMIER LAGER BEER

70.00

KINGFISHER PREMIER LAGER BEER (CAN)

40.00
60.00

KINGFISHER PREMIER LAGER BEER (DARUGHT BEER)

70.00

60.00

45.00
40.00

KINGFISHER PREMIER LAGER BEER (DARUGHT BEER)

CAN

45.00

KINGFISHER ULTRA LAGER BEER

120.00

KINGFISHER ULTRA LAGER BEER (CAN)

90.00

LEGEND PREMIUM LAGAR BEER

55.00

MEAKINS 10000 SPECIAL S.STRONG BEER

70.00

MILLER HIGH LIFE BEER

65.00

105.00

55.00

OKOCIM PALONE PREMIUM STRONG BEER

60.00

50.00

POWER 5000 SUPER STRONG BEER

65.00

SANDPIPER PREMIUM LAGER BEER

60.00

SUPERIOR 50000 PREMIUM STRONG BEER

65.00

TENNENT'S SUPER STRONG BEER

80.00

65.00

THUNDERBOLT PREM.SUPER STRONG BEER

65.00

60.00

TUBORG CLASSIC STRONG BEER

70.00

60.00

40.00

TUBORG GOLD BEER

75.00

65.00

40.00

VASCO SUPER STRONG BEER

60.00

WAVE PREMIUM BEER STRONG

70.00

ZINGARO SUPER STRONG PREMIUM BEER

65.00

60.00

Fosters
Parent Company

SabMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Australian for Beer

USP

Specially bred and imported Pride of Ringwood hops

STP

Segment

People looking to have beer beverages

Target Group

Young age group and the working class professionals with

average disposable income

Positioning

Australian-ness, Draught beer innovator and Super chilled(for

which they hold a patent)
SWOT Analysis
1. Strategically located breweriesfor better reach
2. Global expertise in packaging and pricing
3. Its global presence and visibility through marketing
4. Authentic Australian taste through imported hops

Strength

5. Strong brand presence through advertising and good

distribution by parent company
1. Tough competition means growth in market share is slow

Weakness

2. Global presence not as much as the market leaders

Opportunity

1. Launching a strong beer which is the fastest growing

segment in India

2. Consumer is more willing to buy a premium global brand

due to its quality, taste and its legacy
3. Young consumers do prefer drinking premium beers rather
than cheaply made local beers where brand names are often
misused to manufacture fake beverages

Threats

1. Government regulations in some states against alcohol

2. Rise of another international brewer Carlsberg in both
premium and strong beer category with equally competent
price
3. High taxes and regulations
Competition

Competitors

1. Kingfisher Premium
2. Carlsberg
3.Budweiser