A PRODUCT WHITE PAPERS 06/WINNING WORK IN CHINA 2 A PRODUCT 3 1/CONTENTS ? ?/EXECUTIVE SUMMARY 3 3/ OVERVIEW OF CHINAS CONSTRUCTION MARKET 5 3.I Economic context 3.z Spending on construction 3.3 Drivers for investment in construction 3.3.I Population growth 3.3.z Urbanisation 3.3.3 Energy targets 3.3.4 Government stimulus 3.3.o Foreign direct investment 3.4 Tender price and construction cost trends 4 /MARKET OPPORTUNITIES AND CHALLENGES BY SECTOR 1 4.I Residential 4.I.I Private housing 4.I.z Aordable housing 4.z Commercial 4.z.I Commercial oces 4.z.z Retail 4.3 Hotels, leisure and tourism 4.4 Industrial 4.o Healthcare 4.6 Education 4.6.I State funded education work 4.6.z Privately funded education work and international schools 4./ Transport infrastructure 4./.I Urban transit and transport oriented development 4./.z Aviation 4./.3 Rail 4./.4 Highways 4./.o Waterways 4.o Outward investment 5/ MARKET OPPORTUNITIES AND CHALLENGES IN KEY REGIONS 13 o.I Key rst tier cities o.I.I Beijing o.I.z Shanghai o.I.3 Guangzhou o.z Key second tier cities o.z.I Nanjing o.z.z Chongqing o.z.3 Chengdu o.3 Interview with Professor Li Shirong, Chongqing Foreign Trade and Economic Relations Commission and CIOB China ambassador
b/HOW CHINAS CONSTRUCTION MARKET OPERATES ?1 6.I Procurement routes 6.I.I Private sector clients 6.I.z Public sector clients 6.z Planning system 6.3 Chinese experience 6.4 Opportunities and challenges for western rms 6.4.I Architects 6.4.z Engineers 6.4.3 Consultants 6.4.4 Contractors 6.4.o Specialists and manufacturers 6.o Case studies and interviews: 6.o.I TFP Farrells and Ryder Architecture 6.o.z Interview: Sun Jinke, executive director, Shanghai Jianke Project Management /DOING BUSINESS IN CHINA ?5 /.I Geography /.z Licensing /.z.I Arup case study /.3 Language /.4 Recruiting and retaining sta /.o Corruption /SUSTAINABILITY ? o.I The rise of the sustainability agenda o.z Key sustainability policies and initiatives o.z.I Eco cities and community scale developments o.z.z Legislation and incentives o.3 Ratings systems o.3.I Three Star o.3.z LEED o.3.3 BREEAM o.3.4 Alternative rating systems o.4 Demand for sustainability: key trends o.4.I New construction o.4.z Retrotting o.4.3 Technologies o.4.4 Design o.o Leading companies in China for sustainability o.o.I Consultants o.o.z Developers/investors o.o.3 Provinces o.6 Challenges to achieving a more sustainable built environment 3/RULES AND REGULATIONS 33 '.I Completion '.z Building regulations '.3 Health and safety 1/KEY CONTACTS 34 11/METHODOLOGY AND ACKNOWLEDGEMENTS 35
1/CONTENTS WHITE PAPERS 06/WINNING WORK IN CHINA 3 A PRODUCT China has been the worlds largest construction market since zI, when it overtook the US with about Io of global work. Construction spend reached 1obn in zII; the latest step in a dramatic upward trajectory which has seen the market increase in value by Io since z/. A report by Global Construction Perspectives, published in zII, forecast that Chinas share of the global construction market will rise to zI by zz, as the market continues its growth at a time when other more established markets are contracting as a result of global recession. The Chinese economy has been experiencing a much publicised slowdown, with the /.6 growth rate in the second quarter of zIz its slowest in three years. This is likely to impact on some areas of construction in the short term. However, this eect has so far been very limited, and longer-term market prospects remain strong as growth in Chinas construction sector is being fuelled by strong underlying trends in the countrys wider economic and social development. First, rapid population growth has vastly outpaced development of infrastructure in the country. The population of mainland China has grown by o million people since I'/, and despite the slowing eect of Chinas one child policy, introduced in I'/' to limit population growth, it is expected to expand for at least another ve years. This has created urgent and continuing demand for residential development and social and transport infrastructure. This demand has been increased by a politically driven trend towards urbanisation. The Chinese governments Izth Five Year Plan, which outlines its political and economic priorities for the period zII-Io, emphasizes the desire for rapid urbanisation, continuing the development of previously rural economies within China. Particular areas of focus are the expansion of second and third tier cities. The government is also aiming to create z6 cities in the next z years. The Chinese governments desire for urban development is also aimed at attracting increased foreign investment to the country, albeit while adopting a tandem strategy of oering Chinese businesses market advantages that will increase their domestic and international competitiveness. In particular, it is attempting to encourage multinational businesses which have traditionally focused on the most developed cities of Shanghai and Beijing to enter the central and western regions, as part of an aim to rebalance Chinas national economy away from low-tech manufacturing and towards high-tech products and research and development. This is contributing to demand for improved local, regional and national transport systems at the same time as the growth in foreign-owned or foreign-invested businesses entering the market is increasing demand for commercial premises, and for higher standards in retail and oce space. A growing number of commercial clients are focusing this interest towards second and third tier cities as their accessibility improves, particularly as these tend to oer lower cost bases than Shanghai and Beijing. Another signicant driver of construction demand is an increasing consciousness of sustainability within China. This is being led partly by the government, which since the mid zs has come under increasing international pressure to address Chinas escalating contribution to global energy use and carbon emissions. In z', the Chinese government agreed to reduce the countrys carbon intensity a measure of carbon emissions as a proportion of GDP by 4-4o by zz. To achieve this, Chinas Izth Five Year Plan has set out a sizeable growth programme for renewable energy generation, including wind farms and facilities for harnessing solar energy. The government has also set out an ambitious strategy for community scale sustainable development, with a target that z of its z6 proposed new cities should be eco cities although it has not dened this term in detail. Finally, and perhaps most signicantly, it has developed and introduced a green building code the Three Star system, which is designed to promote sustainable construction. Although voluntary, the use of the code is steadily increasing, with the number of buildings accredited increasing threefold between z' and zI. The government is strongly pushing the adoption of Three Star; however, international commercial clients in particular are also often demanding buildings that meet the standards of the US LEED system. In this way, the growing number of foreign owned or invested businesses in China is also driving increased demand for sustainability expertise in construction. Until recently, the growth in Chinas construction market has been fuelled primarily by the housing sector, which has accounted for just over half of all construction spending. However, residential development is now reducing as a proportion of spend as a result of government policies introduced to cool the market amid concern over the possibility of a housing bubble. House prices have increased roughly I every ve years over the last decade, according to data from the International Monetary Fund, with demand driven partly by a trend for Chinese to invest in property rather than the countrys edgling stock market. The government has now limited the number of homes families can purchase in about 4 cities, and increased the minimum down-payment on homes in cities with the highest rises. This has led to a clear slowdown in the market. Short-term and medium-term growth is now expected to be led by government spending on infrastructure projects, with growth in non-building construction spend slightly outpacing the overall construction spend growth rate. Commercial and leisure and tourism projects, including hotel developments, are also expected to account for a signicant proportion of work. For western construction rms, the scale and projected growth of the Chinese construction market represents an obvious opportunity, particularly in a time when many other markets including the UK, US, Europe and Middle East continue to be adversely aected by the global downturn. 2/EXECUTIVE SUMMARY WHITE PAPERS 06/WINNING WORK IN CHINA 4 A PRODUCT 5 Since I'/o, when the Chinese government began a system of economic reform to replace its command economy with elements of a capitalist system, including laws that allowed foreign direct investment, the market has gradually become more open to western businesses. This has both created an environment where western construction companies can operate, and stimulated client-led demand for western construction services, particularly in engineering and in architecture, where western aesthetics have carried considerable prestige. This process has been particularly evident since the I''s, spurred by dramatic growth of western commercial interest in developed cities including Shanghai, and, latterly, by Chinas entry to the World Trade Organization in zI. As a consequence, there has over the last z years been a steady ow of western companies establishing a presence in China, and opportunities for these and new entrants is continuing to grow as the market expands. The major opportunities for western rms continue to be in architecture and consultancy, as opposed to contracting, which is almost entirely dominated by state- controlled or state-invested companies a legacy of Chinas historic command economy. However, the Chinese industry itself has developed rapidly over the last z years, and western rms are now under greater pressure to demonstrate specialist technical expertise in order to win contracts ahead of Chinese counterparts, as well as oer greater competition on fees. Areas where western rms are still perceived to have clear market advantage are in multidisciplinary oerings, technical expertise such as high-rise development, iconic design, and sustainability. Despite the opening up of Chinas economy, and the size of its construction pipeline, however, there also remain signicant barriers to entry for western construction rms which limit both the scale of opportunity on oer, and potentially, the protability of contracts. The most powerful of these is government attitude towards foreign-owned construction rms in terms of its overall policy framework and in its actions as a client. In terms of policy, despite moves to increase the amount of foreign businesses operating in China, there remain signicant restrictions in place designed to protect the interests of Chinese industry. In the construction sector, chief among these is the licensing regime which applies to architects and engineering consultants. It is extremely dicult for foreign owned enterprises to obtain full design licences, which means that many rms can only work to concept design stage before handing over to, or partnering with, a Chinese company. When government bodies, or state owned enterprises, act as clients, there are also often procurement practices applied which overtly give preferential treatment to Chinese rms: for contracts procured directly for government buildings, for example, legislation states that foreign services can only be used in exceptional circumstances. In addition, even for the majority of public sector contracts, which are covered by more exible laws, information on forthcoming tenders is often incomplete or published at short notice. This gives an advantage to Chinese companies, which are more likely to have closer historical ties to public sector clients. In several sectors, including highways development and air-side aviation work, the eect of these policies has been to virtually exclude western involvement in some or all construction disciplines. The government procurement landscape also inherently creates opportunities for corruption, which remains a signicant problem for western companies seeking compliance with international anti-bribery legislation. Chinas sought-after entry to the World Trade Organizations Government Procurement Agreement (GPA), a plurilateral agreement in which members open up public procurement markets more to each other, in theory should remove some of these barriers. However, the country has so far refused to oer sucient concessions on the amount of government procured work it will open up to overseas companies and as such, its entry, for which it has been bidding since z/, has been delayed amid continuing negotiations. Its last oer was rejected in late zII; there is little expectation of a swift resolution. Western rms operating in China have also encountered signicant business risks, with those most frequently cited during interviews for this White Paper including diculty in securing payment and the lack of a developed legal system for resolving disputes. Other downward pressures on protability include rapid salary ination: salaries for consultancy roles in China are rising by an average of I-Io a year, and experienced sta are requesting rises of as much as 3 to move companies. This White Paper examines the short- and medium-term opportunities and challenges in every major development sector in China, and sets out in detail the opportunities for and barriers to western involvement for rms oering services in architecture, consultancy, engineering, and contracting. It also outlines current practice and trends aecting construction procurement, including the contract forms, tendering routes and sustainability measures most frequently being employed by private and public sector clients, and trends in construction costs. WHITE PAPERS 06/WINNING WORK IN CHINA 5 A PRODUCT 3.1 ECONOMIC CONTEXT Over the last 3 years, Chinas economy has altered from being a centrally controlled system that was virtually closed to international trade to become more market driven, with an expanding private sector. During this time it has experienced rapid growth, with GDP increasing from RMB 36z.4bn in I'/o to RMB 4/.z trillion in zII (US 5/.z6 trillion). In zI it became the second largest economy in the world after the United States, and in April zII, the International Monetary Fund predicted that Chinas GDP would overtake that of the US in zI6. China was the fastest growing major economy in zII according to the CIA World Fact Book, with a growth rate of '.o. Growth has been driven partly by private sector expansion since the government began economic reform in I'/o by introducing aspects of a capitalist economic system. These included a decision to allow foreign direct investment in special economic zones a move which paved the way for a rapidly expanding multinational presence in China. Today, although some restrictions still exist on foreign investment, the market is much more open than at any point in its history. Chinas growth has also been fuelled by extensive state investment to achieve two aims. The rst is the move from a rural to an urbanised nation, which has led to the government investing considerably in infrastructure. Second is the rapid development of industry, as China strives to meet ambitious annual GDP growth targets and provide employment for the countrys expanding population. Traditionally, Chinas industrial growth has focused on heavy industry and low cost exports; however, a central tenet of the governments Izth Five Year Plan its policy outline for the period zII-Io is a policy of developing the countrys economy into one based on high-tech industry and research and development. The government is also striving to move the economy from export dependency by encouraging a strong domestic market a move given particular impetus by the impact of the global recession on exports to the US and EU in particular. Chinas economy avoided contraction during the recent global recession. However, it did experience a signicant slowdown at the end of zo and early z' as the result of the impact on its exports, which accounted for roughly 3 of GDP at the time the crisis hit. To counteract the impact, the Chinese government introduced a RMB 4 trillion stimulus package at the end of zo, involving an extensive two-year infrastructure spending programme across I areas including aordable housing, rural infrastructure, transport and rebuilding following disasters including the zo Sichuan earthquake. The government also introduced tax cuts and loosened credit conditions: it instructed the banks, the most dominant of which are state-owned, to increase lending, with the result that loans grew at a rate of more than 3 over the next year. The majority of the new funds were used for infrastructure projects. But although Chinas economy has continued to grow, the scale of expansion, particularly in real estate, has led to fears of a crash. These fears have been increased by concern over the potential for loans made during the governments stimulus period to prove unprotable, which would create a burden for the banking system. To attempt to cool the market, the government in zII introduced a series of policies aimed at slowing down the residential property market, particularly in major cities, to achieve a stated aim of sustainable, manageable growth [see section 4.I]. This has led to a demonstrable slowdown in the market: between February and March zIz, 46 out of / major cities monitored by the government experienced a drop in new house prices. The eect of the policies towards residential development, combined with the continuing weak global demand for Chinas exports which was exacerbated by the eurozone crisis, has been a slowdown in GDP growth. In QI zIz, GDP expanded by I.o over the previous quarter, compared with a recent average growth rate of z.Io. Year-on-year growth was o.I. In Qz the growth rate was /.6 the slowest in three years. Amid fears of a correction going too far, the Chinese government is preparing to speed up infrastructure spending once more. However, this policy has been described by market commentators as ne tuning rather than a major stimulus package such as that of zo. Continuing fears over the impact of the eurozone crisis on exports have also prompted the Chinese government to take steps to boost domestic demand to stimulate its economy. These steps include the central bank cutting its reserve ratio requirement the amount of money banks need to hold in reserves three times since November zII, giving banks more available funds for lending. The most recent reduction, in April, will mean that large banks will be required to hold reserves equal to z of deposits instead of z.o. However, as of May zIz, the government was insisting that it will not relax its policies on the housing market in the short term. The Chinese government has an ocial zIz growth target of /.o, the lowest since z4. However, the latest Reuters consensus estimate, taken from a poll of private sector economists, forecasts /.' growth in Q3 and full year growth of o.z. 3.? SPENDING ON CONSTRUCTION Chinas annual construction market has increased from 1zbn in z/ to around 1obn in zII, according to research by Global Construction Perspectives. In zI it overtook the US as the worlds largest construction market with Io of global work, despite having less than I of the global market in the early I''s. Global Construction Perspectives predicts that 3/OVERVIEW OF CHINAS CONSTRUCTION MARKET WHITE PAPERS 06/WINNING WORK IN CHINA 6 A PRODUCT 7 gure will rise to zI by zz [Fig I]. Chinas recent construction growth has been fuelled by the housing sector, which accounted for o/ of construction spend in zI. However, this is reducing as a proportion of spend as the government takes steps to avoid a housing bubble by introducing greater restrictions around property ownership in key cities [see section 4.I] Total investment in real estate development including residential and commercial in January-March zIz was RMB I,'z./bn, a year-on-year growth of z3.o. This was I.6 percentage points lower than that in the same period of last year. Over the rst four months, the overall rise was even slower at Io./. Instead, growth is expected to be propelled by government spending on infrastructure projects, as it pursues a policy of greater urbanisation and connectivity between Chinese cities. Business research organisation the Freedonia Group forecast last year that construction spending in China would rise '.4 annually through to zIo, with non-building (i.e. infrastructure) construction growing I.I annually. 3.3 DRIVERS FOR INVESTMENT IN CONSTRUCTION 3.3.1 POPULATION GROWTH The population of mainland China at the end of zII was I.3 billion people, close to z of the population of the world, and a rise of o million people since I'/. The zII gure represented an increase of 6.44 million on zI, despite a at birthrate, controlled by Chinas continuing one child policy. This was introduced in I'/' to limit population growth, and remains in place despite recent relaxations for certain groups, including ethnic minorities and parents of disabled children. China is expected to remain the most heavily populated country in the world until zz, with its population continuing to expand for a further o-I years, reaching around I.4 billion at its peak [Fig z]. By zz Indias population is expected to overtake that of China. The rapid growth of Chinas population over the last 4 years, and its continuing rise, has led to high demand for residential, social infrastructure and transportation projects, the development of which has been vastly outpaced by the increase in population. This demand is continuing despite the slowdown in population growth, as a result of historic under-provision. 3.3.? URBANISATION The demand for construction work that has been created by the need to serve Chinas expanded population has been increased by a trend towards rapid urbanisation. By the end of zII, for the rst time, more than half of Chinas population oI.z/ - was living in urban areas as opposed to rural, according to Chinas National Bureau of Statistics. The government is pushing to continue this trend, and has stated an aim of creating z6 cities in the next z years. Its Izth Five Year Plan for zII-Io emphasizes the desire for greater urbanisation, and in particular to expand Chinas second and third tier cities. Chinas urbanisation is expected to continue at an annual rate of z.3 between now and zIo, according to the US Central Intelligence Agency. 3.3.3 ENERGY TARGETS Chinas industrial development has led to a dramatic increase in its contribution to 25UU 2UUU 15UU 1UUU 5UU U Year Population 197U 82U,4U3,282 1975 917,898,537 198U 984,736,46U 1985 1,U54,727,45U 199U 1,148,364,47U 1995 1,216,378,444 2UUU 1,263,637,531 2UU5 1,297,765,318 2U1U 1,33U,141,295 2U15 1,361,512,535 2U2U 1,384,545,22U 2U25 1,394,638,699 2U3U 1,391,49U,898 2U35 1,378,254,779 2U4U 1,358,518,748 2U45 1,333,892,477 2U5U 1,3U3,723,332 2UUU U2 U3 U4 U5 U6 U7 U8 U9 1U 11 12 13 14 15 16 17 18 19 2U Forecast FIG 1. CONSTRUCTION OUTPUT FORECAST ($BN AT ?1 PRICES AND EXCHANGE RATES) (SOURCE: GLOBAL CONSTRUCTION PERSPECTIVES, OXFORD ECONOMICS, ?11) FIG ?. CHINA POPULATION 13-?5 (SOURCE: CIA WORLD FACT BOOK) China US Japan India Sbn WHITE PAPERS 06/WINNING WORK IN CHINA 7 A PRODUCT global energy use. It overtook the US as the worlds largest energy consumer in zI, and in the same year accounted for a quarter of global carbon dioxide emissions, according to research from BP. Its emissions rose by more than I over the year. Following international pressure the Chinese government agreed at the Copenhagen Climate Change conference in December z' to reduce its carbon intensity a measure of a countrys carbon emissions compared with its GDP by 4-4o by zz. In zII it backed up this commitment by agreeing to allow international authorities to audit its calculation process for carbon reduction for the rst time. The increased awareness of energy consumption, combined with international scrutiny over carbon emissions, is driving a series of major programmes of construction work. First, the government is looking to increase greatly the countrys use of renewable energy, and has made the construction of large-scale hydro power, wind power and solar energy power stations a clear priority in its Izth Five Year Plan (zII-Io). Targets to be reached by zIo, compared with zI levels, include: o/ increase in installed capacity of hydropower, from zIIGW to 33IGW z increase in installed capacity of wind power, from 3oGW to IoGW (oshore to account for IoGW of new capacity) /33 increase in installed solar capacity, from .6GW to oGW. Secondly, it has advocated a sustainable approach to its urbanisation programme, including the construction of large-scale eco city developments and the improvement of energy eciency of individual buildings residential, commercial and industrial through retrotting. Thirdly, it is continuing a programme of projects begun during its IIth Five Year Plan to address specic environmental problems that have resulted from pollution in areas that have experienced rapid industrialisation. 3.3.4 GOVERNMENT STIMULUS The Chinese government has over the past four years been fast to react to protect its economy from the eects of international recession through stimulus measures that have centred on improving the countrys infrastructure development. Programmes funded by an RMB 4 trillion stimulus package introduced in zo designed as a two-year programme have largely been completed. In May zIz the government- controlled central bank relaxed the reserve ratios of banks in China in order to increase lending. Economic commentators have taken this move as conrmation that the government is ready to act quickly to boost the economy if the adverse impact on trade continues. Transport infrastructure, including roads and airports, is expected to be a main target of any future stimulus, although potential increases in spending have been described by ocials as ne tuning and there is no short term expectation of another major stimulus package. 3.3.5 FOREIGN DIRECT INVESTMENT Since I'/', when the Chinese government began to alter regulations to allow foreign investment in China, the country has proved increasingly attractive to foreign investors. Forms of permitted foreign direct investment in China include Chinese-foreign joint ventures, exclusively owned foreign enterprises (although there are restrictions on how these can operate) and foreign-funded shareholding companies. This is contributing to the demand for development, both directly in commercial and industrial premises but also in increased demand for better infrastructure as the Chinese government attempts to attract more foreign investors to the market. The involvement of foreign investors in businesses is also increasing demand for higher standard premises, particularly in the commercial sector. During zII, the number of newly approved foreign-funded enterprises in China was z/,/Iz, an increase of I.Iz year on year, according to statistics compiled by Foreign Investment Bulletin. Actually used foreign investment was up './z at US 5II6.IIbn. Levels during the rst four months of zIz have dropped year on year, because of the maturing of the Chinese market and the continuing economic turmoil acting as a break on investment. The number of newly approved foreign funded enterprises was z6 down year on year at I,63/, while actually utilised foreign investment was down ./4 at US5o.4bn. However, the Chinese government is continuing to pursue a strategy of attracting foreign direct investment, and is attempting to encourage multinational businesses to enter the central and western regions in particular. In zII the main countries of origin of actually used foreign capital in China were: 1. Hong Kong (US 5//.IIbn), 2. Taiwan (US 56./z/bn), 3. Japan (US 56.34obn), 4. Singapore (US 56.3zobn), 5. USA (US 5z.''obn), 6. Republic of Korea (US 5z.ooIbn) 7. UK (US 5I.6I billion), 8. Germany (US 5I.I36bn), 9. France (US 5ozm), 1U. Netherlands (US 5/6/m). 3.4 TENDER PRICES AND CONSTRUCTION COSTS Construction in China has been aected by increasing materials prices as demand for development has grown. The main drivers for rises are increasing labour costs, which increased I6./ during zI-II according to research by EC Harris, and rising cost of cement, which rose oz.o in the same period. China price rises - Material Increase Reinforcement steel I6./ Portland cement oz.o Pre-mixed concrete I4.' Skilled labour I/.6 Source: EC Harris research, November zII Cement price rises are likely to slow as new production capacity comes online throughout zIz and zI3; however, demand continues to outstrip supply and EC Harris reported in WHITE PAPERS 06/WINNING WORK IN CHINA 8 A PRODUCT 9 November zII that some plants were two years or more away from operation. [Fig 3, Fig 4, Fig o]. In the short term, however, cost consultants are not forecasting dramatic overall cost rises. Rider Levett Bucknall reported in its QI zIz outlook: It is anticipated construction costs in major cities will remain rather stable in the coming months. [See Fig 6 and Fig / for detailed cost breakdowns by sector]. FIG 3. PRICE RISES OF REBAR (SOURCE: EC HARRIS) FIG 4. PRICE RISES OF PORTLAND CEMENT (SOURCE: EC HARRIS) FIG 5. PRICE RISES OF PREMIXED CONCRETE (SOURCE: EC HARRIS) Rebar RMB/t Annual increase z/ 3,o zo o, 4z.' z' 3,o -z4. zI 4,z I.o zII 4,' I6./ Portland RMB/t Annual cement increase z/ 3 zo 3o I6./ z' 3zo -/.I zI 36 I.o zII oo oz.o Premixed RMB/t Annual concrete increase z/ z/o zo 3zo Io.z z' 3o -/./ zI 3/ o./ zII 4zo I4.' 55UU 5UUU 45UU 4UUU 35UU 3UUU 25UU 2UUU 15UU 1UUU 5UU U 7UU 6UU 5UU 4UU 3UU 2UU 1UU U 5UU 45U 4UU 35U 3UU 25U 2UU 15U 1UU 5U U 2UU6 2UU7 2UU8 2UU9 2U1U 1st half yr 2U11 2UU6 2UU7 2UU8 2UU9 2U1U 1st half yr 2U11 2UU6 2UU7 2UU8 2UU9 2U1U 1st half yr 2U11 grade I 6mm grade I omm grade I Imm grade II Iomm grade II zomm grade II 3zmm grade III Iomm grade III zomm grade III 3zmm grade 3z.o (bagged) grade 4z.6 (bagged) grade 4z.o (bulk) C3, Do-4 C4, Do-4 Co, Do-zo C4, Do-zo RMB/tonne inc VAT RMB/tonne inc VAT RMB/tonne inc VAT WHITE PAPERS 06/WINNING WORK IN CHINA 9 A PRODUCT The following data represents estimates of current building costs in the respective markets. Costs may vary as a consequence of factors such as site conditions, climatic conditions, standards of specication, market conditions etc. Range of cost per m 2 of gross oor area Oces Retail Premium Grade A Mall Strip Shopping Location Low High Low High Low High Low High
Beijing RMB /,z II,' 6,/ I,z o, Iz,z 6,'o I,' Guangzhou RMB 6,' I,'o 6,3 ',o /,o II,z 6,o I,Io Shanghai RMB /,3o II,oo 6,/o I,z o,o Iz,4 /, II,Io Shenzhen RMB 6,/ I,'o 6,3 ',o /,3 I,oo 6,4 ',/o Rates are per m z of construction oor area, measured to outer face of external walls. All hotel rates are inclusive of furniture ttings and equipment (FF&E). Range of cost per m 2 of gross oor area Hotels Industrial Residential 5 Star 3 Star Warehouse Multi-storey Low High Low High Low High Low Hi g h Beijing RMB Iz,3 I6,z ', II,/ 4,I o,z 3,o o,6 Guangzhou RMB Iz,z Io,6 ',I II,z 3,' 4,' 3,6 o, z Shanghai RMB Iz,4 I6,3 ',Io II,/ 4,I o,z 3,/ o, 3 Shenzhen RMB II,o Io,3 o,o II,o 3,o 4,o 3,o o, I o FIG b. BUILDING COSTS BY SECTOR (SOURCE: RIDER LEVETT BUCKNALL, JANUARY ?1?) FIG . BUILDING COSTS BY SECTOR (SOURCE: RIDER LEVETT BUCKNALL, JANUARY ?1?) WHITE PAPERS 06/WINNING WORK IN CHINA 10 A PRODUCT 11 4.1 RESIDENTIAL Demand for residential property in China has an underlying basis in the countrys growing population, which stood at I.3 billion at the end of zII and has a current estimated annual growth rate of .o. The demand for the construction of residential property has been increased further by the trend towards urbanisation. For the rst time, by the end of zII, more than half of Chinas population oI.z/ was living in urban areas as opposed to rural, according to Chinas National Bureau of Statistics. The government aims to continue and accelerate this trend with the creation of z6 cities in the coming z years. A third factor that has driven the development of Chinas residential market is the attitude of Chinese society towards owning property. There is very little demand for rental property in China, with individuals and families tending to own their own homes. In addition, the Chinese preference for investing in property over its edgling stock market has led to many families buying homes years in advance for their childrens use. 4.1.1 PRIVATE HOUSING Chinas private residential market was only established around z years ago, and has experienced dramatic growth during that time. When China became the Peoples Republic in I'4', initially all housing was provided by the state. However, three decades later the government made a legal shift towards private home ownership; although the state still legally owns the land, it leases this out for residential development. Individuals can live in those residential developments, and have the right to sell or rent properties. Another major milestone occurred in the late I''s when the government began discouraging state owned organisations from giving free or subsidised housing to employees, instead encouraging these enterprises to give housing benets to employees to use in the private market. Since then, the combination of market drivers has led to a rapid rise in private house prices, which have increased roughly I every ve years over the last decade, according to the International Monetary Fund. This price growth has been mainly concentrated in larger cities, and particularly on the eastern coastal region with the biggest eects in cities including Beijing, Shanghai, Shenzhen, Tianjin and Hangzhou. In an eort to cool this market, and prevent a housing bubble, the central government last year increased the minimum down payment on homes in cities with the highest rises, including Shanghai, with down payments higher for second mortgages. It also limited the number of homes families can purchase in around 4 cities, and introduced property taxes for the rst time in Shanghai and Chongqing. This has led to a clear slowdown in the market. House prices fell in oz of / major cities monitored by the government between November and December zII, and in 4o between December zII and January zIz. The trend continued throughout the rst half of zIz, with prices falling in 46 cities in March and 43 in May. Prices in some cities have dropped by almost z, and the falls have led to a drop in investment and development. However, there were signs in June that the market was beginning to warm again, with only zI cities experiencing a drop. There were rises in zo cities over the month, including Beijing, Shanghai and Guangzhou. Several city level governments, concerned about the slowdown, relaxed the governments rules in the rst quarter of zIz after experiencing a strong drop in the market. Some commentators believe that the government will increasingly turn a blind eye to such decisions this year, thereby boosting the market; however, the government has said that it will not tolerate relaxation of its policies, and in fact the attempts to relax rules have in many cases been retracted, fuelling uncertainty in the market. The local In an eort to cool this market, and prevent a housing bubble, the central government last year increased the minimum down payment on homes in cities with the highest rises 4/MARKET OPPORTUNITIES AND CHALLENGES BY SECTOR WHITE PAPERS 06/WINNING WORK IN CHINA 11 A PRODUCT government in Shanghai restated home purchase restrictions on second homes only a week after relaxing them, and in March the eastern city of Wuhu reversed its decision to waive a deed tax and subsidise purchases. Despite this, however, many commentators expect that zIz will be the lowest point of the residential cycle in China, as the inherent demands of the population, combined with the tight control of the government, will not allow the market correction to descend into a crash. Daneo Shen, associate director at consultant Sweett, interviewed in February zIz for this White Paper, said: The demands in the residential market are still at a high level and the residential sector is near to the bottom now. For western companies, opportunities in private sector housing tend to be on mixed-use projects or those residential schemes funded by major developers and investors, particularly international organisations, rather than smaller local projects. There is also demand for western design expertise on senior housing, which is relatively new area in China but one which is growing as the population ages, due to the impact of a lower mortality rate and Chinas one child policy. In zII, people over the age of 6 accounted for I3.3 of the population, a rise of almost 3 since z, according to the latest national census [Fig o]. 4.1.? AFFORDABLE HOUSING The Chinese governments Izth Five Year Plan for zII-Io set a target for completing 36 million units of aordable housing during the period. These projects are designed to help citizens who cannot aord to enter the private property market, and also to help compensate on a national economic level for the slowdown in the private housing sector. However, the programme has already fallen behind schedule, with a third of the I million units started in zII being only at very early stages of site preparation, according to the housing ministry. Deputy housing minister Qi Ji said at the end of zII that the government would aim for fewer than the I million further starts originally envisaged for zIz, although he did not specify a number. The delay has been attributed partly to an apparent clash of private and public housing policies: local governments rely on land sales for about a third of their income, and so the slowdown in private housing investment has limited the funds they have available to invest in aordable housing. The impact of this is signicant because the aordable housing programme, which covers ve categories of social housing including low-rent homes, only receives a fraction of its funding from For western companies, opportunities in private sector housing tend to be on mixed- use projects or those residential schemes funded by major developers and investors FIG . HOUSING INVESTMENT (SOURCE: NBS, MOODYS ANALYTICS, RICS) 5U 4U 3U 2U 1U U Annual " change Housing investment - left scale House prices - right scale Annual " change 16 14 12 1U 8 6 4 2 U -2 2UU6 2U11 2UU8 2UU9 2U1U 2U11 WHITE PAPERS 06/WINNING WORK IN CHINA 12 A PRODUCT 13 central government. The Ministry of Finance said in its zIz budget that it planned to spend RMB I/I.3bn on the construction of aordable housing, which is up zo from last years actual expenditure, but is less than I of the total needed to fund this years programme. The remainder is intended to be funded by local governments, banks and developers. The heavy involvement of local government in funding and procuring aordable housing means that there is limited opportunity for international involvement, particularly given the small scale of many individual developments. The vast majority of work, including consultancy services, will be provided by local Chinese rms. 4.? COMMERCIAL Chinas commercial sector has seen signicant growth over the past two years as developers and investors have shifted their focus to the sector in light of government measures to cool the housing market. There has been a rapid expansion of mixed-use developments typically comprising residential, high-rise oce buildings, retail and hotel space and also of large-scale oce and retail developments built by developers more traditionally active in the residential sector. Investment in commercial property exceeded RMB I trillion in zII, up from RMB /4bn in zI. This trend is continuing, and is being fuelled further by the expectation of sizeable investment demand from Chinas insurance companies, which in late zI were given government approval to invest up to I of their assets in property with restrictions on the amount that can be invested in residential schemes. These insurance companies, including China Life and China Pacic, have about assets worth about RMB o trillion in total, creating the potential to invest up to RMB obn in property. So far, only a small fraction of this sum has been invested, and there is signicant potential for future growth as insurance company assets are growing at a rate of around zo a year. However, there are fears of a bubble forming in Chinas commercial property market, even before signicant investment from insurance companies, as the prices of oce and retail space continue to rise, while rental yields have fallen due to speculative buying. This is particularly the case in some second tier cities, with Chengdu, Shenyang and Tianjin among those cities which have seen a recent surge in development but where there are doubts over future demand. Despite these fears, the sector continues to oer signicant opportunity, which is enhanced for international construction rms by the growing presence of multinational businesses in China, acting as both clients and tenants. This increases opportunities for construction rms who can demonstrate an understanding of these companies business ethos and property needs. The Chinese government has a stated policy of attracting more foreign companies to establish operations in China by improving laws and regulations on foreign trade and enhancing intellectual property rights protection; a trend which will continue the countrys attractiveness to foreign enterprises and therefore demand for commercial property. However, it should be noted that there remain signicant barriers to competitiveness for foreign rms, which are often not aorded the same operational business licences as Chinese competitors, which may serve to deter some rms from entering or expanding in the market. An annual survey by the American Chamber of Commerce in China, published in March zIz, found that of I/o members surveyed, 34 said foreign businesses could not be awarded the same licences in their eld as Chinese companies an increase from z' in zII. The percentage saying Chinese and foreign companies were treated equally fell to zz from z'. 4.?.1 COMMERCIAL OFFICES There is still high demand for quality oce space in Chinas rst tier cities, with prices and rents continuing to rise in cities including Shanghai and Beijing. These insurance companies, including China Life and China Pacic, have about assets worth about RMB o trillion in total, creating the potential to invest up to RMB obn in property WHITE PAPERS 06/WINNING WORK IN CHINA 13 A PRODUCT According to research by Knight Frank, the rent and prices of Grade A oces in Shanghai are expected to grow by Io and I respectively this year. In its latest market outlook, Knight Frank forecasted price and rent rises in Shanghai and Beijing in Qz zIz, with prices rising in Guangzhou but rents remaining stable. There is also increasing demand for commercial oce space in second tier cities, as businesses look to reduce operation costs by opening bases away from the highly developed areas of Shanghai and Beijing. This trend is likely to increase as infrastructure improvements are made between second tier cities and the eastern coastal region. Demand for oce space is coming from both multinational corporates and Chinese businesses. The demand from multinational corporates in particular oers opportunities for western rms who may have worked with these businesses internationally, or in the case of speculative developments whose design expertise is viewed by developers as an advantage in attracting multinational tenants. 4.?.? RETAIL Retail rents have been rising in China at the same time as rents for commercial oces, and according to Knight Frank are expected to continue this upward trend in zIz. Analysis by the consultant in its latest retail market report predicts rises in six of seven cities studied: Shanghai, Guangzhou, Shenzhen, Beijing, Hangzhou and Chengdu, with Tianjin remaining static. Demand for retail space is particularly strong in the supermarkets sector. Tesco has said it plans to invest more than RMB I'bn in China between zII-zIo with supermarkets often incorporated into major shopping developments that house other retail space, food centres and cinemas. Signicant opportunities exist for western rms with multinational retail clients expanding their operations in China, which is seen as a growth market by major companies including Apple, Wal-Mart and Carrefour. However, the pace of expansion for some of these rms has been limited by the continuing international downturn, with some US companies in particular lacking funds to invest. 4.3 HOTELS AND LEISURE AND TOURISM Hotel development is a major growth market in China, being fuelled primarily by business and international travel. According to the March zIz STR Global Construction Pipeline report, the Asia/Pacic hotel development pipeline includes I,6z hotels, including 366,//o rooms of which z3,zI6 are in China. This pipeline represents a Io growth in the number of rooms in China, which currently total I.3/ million. Hotel development is increasingly being incorporated into mixed-use schemes, as local and regional councils attempt to develop cities in a balanced way. Attracting a major hotel brand oers a signicant increase in the likelihood of securing planning permission and development funding, a fact which has contributed to the growth of international hotel chains in China, particularly ve-star brands. Marriott, for example, counts China as its fourth largest market, and as of 3I December zII had o/ properties in the country covering zz,o3I rooms. The chain has a Io share in rooms under construction in China, according to chief executive Arne Sorenson. Hilton, which has 3 properties open in China, has a pipeline of more than ' hotels in the country and expects to have a portfolio of more than I hotels open within the next ve years. There is also potential within the mid-range hotel market. Wyndham Hotel Group, which operates brands including Days Inn, said last year that China was its largest international market. The company has a pipeline of around 64,o rooms in China. Chinas hotel market is prevalent both in cities that are targeting business travellers and in areas that are being developed as resorts or have the potential to be so. The opening of China to the west has led to a rapid expansion in the number of tourism- Demand for retail space is particularly strong in the supermarkets sector. Tesco has said it plans to invest more than RMB I'bn in China between zII-zIo with supermarkets often incorporated into major shopping developments WHITE PAPERS 06/WINNING WORK IN CHINA 14 A PRODUCT 15 focused schemes, including dedicated regions, such as Hainan Island, and major schemes such as Disneyland in Shanghai. 4.4 INDUSTRIAL Chinas industry traditionally focused on heavy industry and low-cost manufacturing has grown by around II annually over the last ve years, according to government gures. Chinas current ve-year plan emphasizes the long-term goal of continuing and accelerating industrialisation, with a particular focus on promoting technologically advanced industries. It also lays out a policy of green industrial development, under which China will promote sustainable ways of developing industry and will follow an approach of energy saving measures and emissions reduction. In zII Chinas National Development and Reform Commission published an extensive plan to modernise Chinas economy, outlining its transition to a more technologically advanced and sustainable industrial economy. The plan sets out /o industry segments that will be encouraged, 4z6 that will be phased out and zz3 that will be restricted based on criteria such as minimum size. The plan promises backing for enterprises wishing to develop technologies including clean vehicles and solar power, and asks for small coal mines and steel mills to be shut as part of a drive to consolidate heavy industry under state owned companies. Correspondingly, there are opportunities in the industrial sector for construction rms with clients carrying out research or operation in more technologically advanced areas. As well as energy ecient technologies, these include the pharmaceuticals sector, where the presence of multinational clients makes it a particularly approachable market for western rms. The Chinese government has been trying to encourage multinational companies to build research facilities in China. Another signicant driver of opportunity in the industrial sector is that the government is applying pressure to industry to vastly improve its energy eciency, which is leading to the creation of more advanced facilities and a edgling retrot programme. Energy consumption in industrial production currently accounts for around / of the national total. In April zIz the government issued an annual industrial energy-saving target of o, up from a 4 level in zII. This is driving investment in retrotting, which oers openings for western rms with demonstrable international expertise in sustainable technologies and low-energy design. However, there remains a reluctance to invest from some clients, particularly Chinese companies, so rms seeking work in this area may need to oer fee models that enable clients to pay for work out of the savings on energy costs delivered through improvements. The government is also trying to facilitate industry transfer among dierent regions, to reduce the impact on local environments which have been polluted by the rapid growth of industrial facilities. 4.5 HEALTHCARE Chinas healthcare system is facing major challenges. Rapid urbanisation has outpaced the provision of healthcare services, and at the same time demand is increasing as a result of an ageing population and an increasing prevalence of western health problems such as diabetes, heart disease and cancer, as caloric intake has increased. Historically, China has lacked a primary care system, with most primary care being administered in hospitals. In addition, access to healthcare facilities in rural areas has been far more restricted than in urban areas in particular there has been limited access to western medical practices, which are growing in popularity. By the I'os, western style medical practitioners in China outnumbered practitioners of traditional Chinese techniques, yet the vast majority of these were located in urban areas. In z', China launched a major healthcare reform initiative, with the aim of The opening of China to the west has led to a rapid expansion in the number of tourism-focused schemes, including dedicated regions, such as Hainan Island, and major schemes such as Disneyland in Shanghai WHITE PAPERS 06/WINNING WORK IN CHINA 15 A PRODUCT establishing a basic healthcare system for all. Since then, according to the China National Health Development Research Center, RMB oobn has been committed to ve priority areas: Accelerate the establishment of basic health protection Set up a national essential drugs system Improve the delivery system for grass roots health services Gradually equalise public health services Pilot test hospital reforms. Since then, some progress has been made in the construction of facilities: the percentage of rural households residing within Io minutes of a health facility increased from /o.6 in zo to o.o in zII, according to the China National Health Development Research Center. However, China is still falling far short of the level of provision that it needs, meaning that there are clear opportunities in healthcare construction. In the Izth Five Year Plan, launched in zII, the government outlined investment to develop z, healthcare facilities across the country, including z, 3A hospitals acute facilities with more than I, beds. It also restated its commitment to move towards greater community healthcare and a primary healthcare system. The government is placing increased emphasis on private healthcare provision as a way of meeting its needs meaning greater opportunities for western construction rms because contracts will be let by private clients rather than by Chinese governmental clients, which tend to award individual schemes, in particular, to local rms. In a new policy introduced in zI, the Chinese state council said it would sell o some publicly owned healthcare facilities to private rms to facilitate the acceleration of this market. In November zI the government introduced policy changes intended to open up the private healthcare market much more to foreign investment. Previously, foreign investors could only enter the private healthcare sector in China through joint venture with a Chinese partner, and the level of investment which could be held by a foreign partner was capped. However, policy changes will mean a gradual easing on the level of investment allowed by foreign rms, and rms will be able to set up completely foreign owned healthcare facilities with approval from Chinas Ministry of Health and Ministry of Commerce. The changes, again, are designed to speed up the creation of private healthcare facilities. The impact of these changes in practice has not yet been fully realised; however, an increased emphasis on private healthcare provision and the increase in the amount of international investment in healthcare facilities should create opportunity for those western rms with existing expertise in the construction of medical facilities, particularly those who have worked with the clients entering the Chinese market. Overseas healthcare providers with a strong interest in China include: Parkway Holdings, an integrated healthcare provider based in Singapore which has opened hospitals across Asia; and United Family Healthcare, a hospital chain which was formed out of Chindex (previously the US- China Industrial Exchange) in JV with the China Academy of Medical Sciences. 4.b EDUCATION The demands of Chinas rapidly growing population, together with a historic disparity in education provision across the country and an increasing emphasis on the quality of education by the Chinese government, mean that investment in the education sector from both private and public sectors has risen dramatically, and continues to do so. China introduced a nine-year compulsory education policy in I'o6. Since then, the education system has developed to consist of pre-school, then nine years of compulsory primary and junior middle school education, followed by non-compulsory senior high school (middle school) or vocational school, and then university or college. Primary typically covers pupils aged 6-II, junior middle aged Iz-Io, and middle school or vocational school Io-Io. 4.b.1 STATE-FUNDED EDUCATION WORK The central Chinese governments spending on education will reach 4 of GDP for the rst time in zIz, according to a statement made by prime minister Wen Jiabao to the National Peoples Congress in March. The 4 target was set by the government in I''3, and its achievement emphasizes the importance the government is now placing on improved education provision. Taking into account the governments year-on-year GDP growth rate target of /.o for this year, education spending could reach more than RMB z trillion. Spending was 3.66 of GDP in zI. State spending on education is being targeted in particular at addressing the disparity of provision, with the government pledging that the additional spending involved in meeting the 4 target will be directed at poorer areas. In particular, the government has said that more spending will be directed to central and western regions, rural and remote areas and areas with high concentration of ethnic groups. Publicly funded education construction work is being particularly targeted at primary and junior middle school level. Work is paid for both directly by the central Chinese government, via the Ministry of Education, and local governments, who are responsible for managing schools in their areas. The government is targeting investment at building new schools in areas where provision is lacking, particularly in developing cities and rural areas. It is also currently investing in improving the quality of buildings at Chinas healthcare system is facing major challenges. Rapid urbanisation has outpaced the provision of healthcare services, and demand is increasing as a result of an ageing population and an increasing prevalence of western health problems WHITE PAPERS 06/WINNING WORK IN CHINA 16 A PRODUCT 17 existing schools, prompted by the zo Sichuan earthquake, which destroyed an estimated /, school buildings. A three- year programme to rebuild or renew existing school buildings, launched in z', has led to renovation projects being started in about I3, primary and middle schools, equating to 'o of the schools scheduled for inclusion in the programme as of March zIz, according to Ministry of Education data. Central and local government spending on the programme has reached RMB zzobn, according to the Ministry of Education. However, although investment in the state funded schools market is increasing, the market is extremely challenging for western rms to enter as work is usually carried out at a local level by Chinese rms hired by local government. 4.b.? PRIVATELY FUNDED EDUCATION WORK AND INTERNATIONAL SCHOOLS A far greater area of opportunity for western rms lies in privately funded schools construction, particularly in the international schools market, where opportunities exist with Western clients. Growth in the international schools market is being fuelled by the rising number of expats in China, and also by explicit backing from the government, which has introduced a series of legislative measures which are advancing the development of international schools. In z3 the Chinese government introduced the Law Promoting Private Education, which lent government support to the growth of private sector education and included measures aimed at encouraging the establishment of private sector schools, including a directive that regional governments should give preferential treatment to private schools above other projects in decisions about land allocation. Another signicant development has been Chinas zI entry to the World Trade Organization, which entailed the Chinese governments agreement to allow foreign organisations to provide education services. China is looking to enhance international school provision in second and third tier cities in particular, in tandem with the drive to attract more businesses to these areas. Data from ISC Research, an organization established to map international schools worldwide, indicates China has the third highest number of international schools in Asia, with 3Io, compared with 36 in the UAE and 3o4 in Pakistan. Most western institutions looking to establish a school or university in China will partner with a Chinese organisation. International schools and universities active in China include Nord Anglia, Dulwich College, Manchester University and Birmingham University. 4. TRANSPORT INFRASTRUCTURE 4..1 URBAN TRANSIT AND TRANSPORT ORIENTED DEVELOPMENT Urban transit is a major area of development in China, where the burgeoning population and urbanisation have given rise to serious concerns over trac and local travel. Urban transit systems, including metro lines, are usually procured at municipal government level, after plans are approved by central government. Currently only around 4 cities in China meet government requirements for transit planning a further zo have central government approval for their proposals, and as of February zIz another eight were awaiting approval. The remainder of Chinas cities are engaged in developing proposals, oering a stable pipeline of work. The Izth Five Year Plan lists as priorities the urban rail trac work in the following cities: Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chongqing, Shenyang, Changchun, Wuhan, Xian, Hangzhou, Fuzhou, Nanchang and Kunming. The urban transit sector oers opportunities for western rms. The fact that the sector is relatively young means that Local Design Institutes (LDIs) tend to lack the design expertise needed on projects, and the multidisciplinary nature of the work favours international companies. The traditional separation of disciplines in China means that many local rms will not be able to provide a full service oering. The major opportunities for international rms are therefore in design and technical consultancy and masterplanning, with opportunities also in detailed design work where companies are licensed or team with an LDI. The demand for urban transit has also opened up linked opportunities in transport oriented development (TOD), where developments include a mix of transport and commercial development on government land. There is a growing trend towards this type of development, particularly in second and third tier cities where urban transit systems are being developed at the same time as sizeable programmes of commercial work. The majority of LDIs do not have extensive experience in transportation, which has created opportunities for western rms. Openings for western rms are also boosted by the requirement for commercial projects to go to open tender, which in turn has opened up opportunities in related transport work. Key areas of demand for western rms are urban masterplanning, concept design, and project and technical consultancy. 4..? AVIATION China is undergoing a rapid expansion of aviation facilities in order to meet demand for both international and domestic travel. In its latest ve year masterplan, the Civil Aviation Administration of China (CAAC) said that it expects Chinese airlines to carry 4o million passengers in zIo, compared with z6o million in zI, with passenger trac growing at an annual rate of II between now and then. It expects airline revenue passenger kilometres (RPKs a measure of the total distance travelled by fare paying passengers) to increase by I3 annually from zI- zIo. In addition, cargo volumes are expected to increase by I annually to ' million tonnes in zIo from o.6 million tonnes in zI. To meet this demand, the CAAC is aiming to build around 6 airports during the current Five Year Plan period, increasing the number of airports in China to at least z3 by zIo. WHITE PAPERS 06/WINNING WORK IN CHINA 17 A PRODUCT The CAAC believes this will help serve o3 of Chinas population meaning that there is strong scope for further expansion beyond this point. In addition to its new airport programme the CAAC wants to strengthen the capacity of existing regional airports to enable them to become regional hubs. These include airports in Xian, Xiamen and Chengdu. The Izth Five Year Plan lists as priority projects the construction of a new airport in Beijing and the expansion of airports in Guangzhou, Nanjing, Changsha, Haikou, Harbin, Nanning, Lanzhou and Yinchuan. The plan also lists feasibility studies of new airports in Chengdu, Qingdao and Xiamen as priorities. Airport projects are managed by state clients at a regional level after being approved by central government. This presents a high barrier to entry for western rms, as state owned companies tend to be awarded the majority of masterplanning and high security, airside work. However, there are opportunities for western companies in land side aviation work. These include the concept design for terminals Foster + Partners designed the Beijing Capital International Airport terminal 3 completed in zo although as with other architectural work, detailed design work will be carried out by a Local Design Institute. Airport terminals also oer opportunities for engineering and cost consultants. There are also opportunities for western involvement in infrastructure surrounding airports, and in early stage consultancy on major and regional aviation hub projects. 4..3 RAIL The pace of Chinas investment in rail has slowed over the last two years, but it nonetheless remains an area of signicant spending. The rail ministry is spending RMB 4bn on railway infrastructure in zIz, compared with RMB 46'bn in zII and more than RMB /bn in zI. The slowdown can be attributed largely to a slowing of the high speed rail programme, prompted by safety concerns following a fatal crash in Zheijiang province in zII, in which 4 people were killed. However, despite speculation that the programme would be halted, work is continuing. There are currently z6 high speed railways under construction and a further z3 planned, adding to I3 already in operation. The high speed rail network is projected to grow to I, miles of track by zz from 3/ miles in zII. Although Chinese expertise in high speed rail work has increased as the programme has developed, western rms services, particularly in construction management, are still in high demand. This is partly because the rapid growth of the sector has outpaced the growth of Chinese capacity, and partly because the increasing awareness of safety concerns has led the Ministry of Rail to open up roles such as that of construction supervisor to foreign rms. There is also opportunity in rail improvement work, particularly in relation to improving the operational safety of existing systems. The government is directing part of its budget towards work to improve signalling equipment and protection against lightning and earthquakes. However, rms working in rail need to be aware of the signicant problems with corruption in the sector, particularly given the UK governments introduction of the Bribery Act zI, which allows prosecutions within the UK of bribery committed abroad. The former minister of railways, Liu Zhijun, left his position in February zII amid allegations of corruption within the ministry, and is currently facing a charge of serious disciplinary violations. Although the Communist Party is now working to improve transparency within the sector, contractors quoted anonymously within Chinese media have also alleged that they have been squeezed by government ocials who keep some of the money allocated for construction, leading to contractors taking short cuts on materials in order to make a prot. 4..4 HIGHWAYS Construction of highways in China is directed by the Ministry of Transport. This sector is virtually closed to western rms, however, with the Local Design Institutes and state owned contractors carrying out the vast majority of work. There is some limited opportunity for foreign companies in consultancy work; however, this is a marginal area of interest as there is little technical expertise western rms can oer that is not provided by Chinese rms. In addition, the investment peak for national investment in highways in terms of market volume has passed, with the market gradually cooling over the last I years. 4..5 WATERWAYS Waterways construction, like that of highways, is directed by the Ministry of Transport. Similarly to the highways sector, there is little demand for western involvement due to the capacity and expertise of Local Design Institutes and state owned contractors. However, one area that does oer opportunity is the construction of cruise terminals the demand for which has increased as living standards within China have risen. There is an appetite for landmark designs for these projects creating opportunities for western architects and also for technical expertise from consultants with international experience of similar projects. For example, Aecom has acted as transportation adviser on the landmark Xiangyun Island International Cruise Terminal, designed by Heller Manus Architects. The design was procured through competition, with the brief stating that the terminal should incorporate recent design trends of international cruise terminals in its size and conguration. 4. OUTWARD INVESTMENT The increase in Chinese outward investment, particularly to the west, means that relationships established with Chinese clients are likely to lead to opportunities for rms in western markets, giving companies that work in China a potential advantage on major schemes in their native markets in future. Chinese annual investment overseas has increased by 4oo since zo, from 5Iz.3bn to 5/z.4bn, according to statistics from the WHITE PAPERS 06/WINNING WORK IN CHINA 18 A PRODUCT 19 Chinese Ministry of Commerce [Fig ']. This investment is being increasingly targeted at Europe, including the UK, as China has a stated policy of reducing the proportion of its investment in the US. Within Europe, the UK accounted for the biggest share of Chinese investment, with 5'bn. The regional breakdown of foreign investment for zII is shown in Fig I (right). Investment from China takes three forms: Financial investments by the state, implemented by organisations including the State Administration of Foreign Exchange (SAFE) and China Investment Corporation (CIC), the sovereign wealth fund with a stake in Songbird Estates, the company which controls developer Canary Wharf Group. Private investment by high-wealth individuals. A joint survey by Bain & Company and China Merchants Bank, published in the Economist in zII, estimated that the investable wealth of Chinese individuals was RMB 6z trillion. Wealthy Chinese have doubled the proportion of their portfolios invested abroad from I in z' to z in zII, according to Bain. Investment by Chinese corporates. Property in the UK is an increasing target for all three forms of investment. According to Jones Lang LaSalle, mainland Chinese are the fastest growing group of foreign investors in top-end property in London. Chinese companies and government have also expressed an interest in investing in UK infrastructure, with CIC, a Chinese sovereign wealth fund, taking a stake in Thames Water in January zIz. Region Sbn US 534./ EUROPE S52.1 Britain 5' France 5o.I Switzerland 5/.3 WEST ASIA S55.8 Iran 5I/.' Kazakhstan 5Iz.3 Russian Federation 5I.' EAST ASIA S59 Indonesia 5I'.' Vietnam 5o.3 Singapore 5/.6 AUSTRALIA S42.5 WESTERN HEMISPHERE S87.8 Brazil 5z4.6 Canada 5I4.6 Argentina 5II./ SUB-SAHARAN AFRICA S67.3 Nigeria 5Io.I South Africa 5o.z Democratic Republic of Congo 5/.o ARAB WORLD S44.1 Saudi Arabia 5II.o Algeria 5'.z Iraq 5o.o FIG 1. FOREIGN INVESTMENT FOR ?11 (SOURCE: THE HERITAGE FOUNDATION) FIG 3. ANNUAL INVESTMENT OVERSEAS: TWO VIEWS (SOURCE: MINISTRY OF COMMERCE AND THE HERITAGE FOUNDATION) S8Ubn S7Ubn S6Ubn S5Ubn S4Ubn S3Ubn S2Ubn S1Ubn SUbn 2UU5 2UU6 2UU7 2UU8 2UU9 2U1U 2U11 Ministry of Commerce (total: S314bn) The Heritage Foundation (Total: S3U9bn) 2UU5 2UU6 2UU7 2UU8 2UU9 2U1U 2U11 5Iz.3 5zI.z 5z6.o 5oo.' 5o6.o 56o.o 5/z.4 5I.z 5zI.4 533.I 5o3.o 5oz.z 56o.o 5/z./ WHITE PAPERS 06/WINNING WORK IN CHINA 19 A PRODUCT 5.1 KEY FIRST TIER CITIES 5.1.1 BEIJING The pace of construction in Chinas capital Beijing has slowed since the zo Olympics, but despite the large amount of development work that has taken place over the last decade, there is still a steady pipeline of construction work, as the city expands outwards from its core. The recent introduction of government policies to limit the amount of residential property that can be purchased in rst tier cities, including Beijing, has led to a signicant cooling of the residential market: new house prices in Beijing fell .o between January and April, but were at in May and picked up .3 in June. Developers have discounted the selling prices of some new units in developments in the citys Tongzhou and Daxing areas, according to research by Rider Levett Bucknall (RLB) published in January zIz. Several commentators have said that they expect this trend to continue, and RLB says it is likely that the eect of property market control policies should last until at least mid zIz before there is any lift in momentum. The commercial market in Beijing remains steady, however. It has been boosted by the launch of projects linked to the eastward expansion of Central Business District (CBD) areas, with the local government announcing in late z' that it intended to double the size of the 3 km z CBD in the hope of attracting more multinational corporations and creating I, jobs. Projects already under way include what will become Beijings tallest tower the om Zhongguo Zun project, which includes oce space, apartments and hotels which began construction last September. In addition to opportunities in the commercial and hotel sectors, the local government is carrying out an ongoing programme of infrastructure improvement works. 5.1.? SHANGHAI Despite its maturity, the construction market in Chinas largest city Shanghai is continuing to grow steadily. Between January and October zII, investment in the property market reached RMB I/4./bn, according to analysis by Rider Levett Bucknall, which was an increase of '.' over the same period in zI. The consultant reports that the total area under construction in the city reached IzI,'3/,m z , an increase of I6.I compared with the same period in zI. During this period, the residential market was the main driver of investment; however, in the rst half of zIz government policies to limit the number of homes that can be purchased by individuals, plus the introduction of a property tax in Shanghai, have led to a cooling of the market. New house prices in Shanghai fell .o between January and May, experiencing falls each month, but picked up .z in June. As investors and developers look to commercial property in the wake of the slowdown in residential, there exist signicant opportunities in commercial oces, retail and hotels. A total of RMB Io.ozbn was invested in oce buildings between January to October zII, according to RLB, a /.z rise on the same period in the previous year. Shanghais hotel market will also be boosted by the construction of a RMB z'bn (13bn) Disneyland resort, due to open in zIo. 5.1.3 GUANGZHOU In common with Chinas other maturing rst tier cities, which have been hit by the governments attempts to cool the housing market, developers in Guangzhou in southern China are increasingly turning their attention away from residential construction towards commercial. The local government also has an extensive programme of planned infrastructure and low energy industrial developments. Key projects over the period to zIo include a major extension to the regions metro system, earmarked at RMB z.3bn between zII and zIo, including RMB 4I.4bn in zIz. 5.? KEY SECOND TIER CITIES 5.?.1 NANJING Nanjing has become the focus for a steady stream of investors keen to escape rising prices in neighbouring Shanghai, driving development in the commercial sector in particular. The majority of construction businesses operating in Shanghai interviewed for this White Paper reported a steady ow of enquiries for work in Nanjing. The city is a traditional base for the automotive, electronics, iron and steel and petrochemical industries, but the local government is promoting the area as a destination for businesses focusing on renewable energy, pharmaceuticals, and advanced ship manufacturing. Nanjing is carrying out major upgrades to its infrastructure, including expansion of its metro system. Nanjing metro Line I, scheduled to be launched in zI4, will incorporate I4 stations over a length of about zIkm. 5.?.? CHONGQING Chongqing, one of four directly controlled municipal cities in China alongside Beijing, Shanghai, and Tianjin, is identied in the Chinese governments Izth Five Year plan as a priority for investment and development. This state backing for development means that signicant investment in the region is likely to continue despite recent turmoil over its leadership, with the citys former leading ocial, Bo Xilai, being replaced by vice premier Zhang Dejiang. Bo Xilai has been suspended from his post by the Communist Party of Chinas central committee on suspicion of being involved in 5/MARKET OPPORTUNITIES AND CHALLENGES IN KEY REGIONS WHITE PAPERS 06/WINNING WORK IN CHINA 20 A PRODUCT 21 serious violations of discipline in the wake of the allegations that his wife murdered British businessman Neil Haywood. Zhang has held meetings with leading multinational businesses in the region, including Hewlett Packard, to assure them of the regions intentions to continue its policy of openness towards investors. The region had a notional GDP growth rate of around I6.o in zII, making it Chinas fastest growing economy over the period. GDP for QI zIz increased by I4.4 compared with QI zII, up to RMB zoz.3'bn, according to the regions statistics bureau. The growth rate was 6.3 higher than the national average. Growth has been fuelled by state backed incentives to businesses relocating to the region. Businesses have also been attracted by the relatively low wage expectations of workers in the region: the average income in Chongqing is about half that in Beijing and Shanghai. The major opportunities for construction in Chongqing, as the city expands in line with this economic growth, are in the commercial and infrastructure sectors: the development of an urban rail trac network in the region, for example, was listed as an infrastructure priority in the governments Five Year Plan. The government has taken steps to cool the residential sector in the city, with Chongqing and Shanghai being the only two Chinese cities subjected to its recent introduction of a residential property tax. So far, however, the impact of this has been limited: house prices dropped about o in QI, according to Knight Frank, but this was broadly in line with average falls in China. It is therefore likely that there will be a short-term slowdown in development in the sector, but the majority of commentators expect that in the medium to long term the market will remain strong. 5.?.3 CHENGDU Chengdu, capital of Sichuan province and one of the central Chinese second tier cities, is one of the regions identied by the governments Izth Five Year Plan as an area to be promoted for development, as part of plans to enhance the Chengdu-Chongqing economic belt. Work is focused on the Chengdu Tianfu New Area, the programme of development for which extends from zI to z3. The Chengdu Tianfu New Area includes about 6o km z of land earmarked for construction, within a planning area of I,o/o km z . The aim of the programme is to create a district which focuses on high- end manufacturing, within a balanced development that incorporates a modern industrial base, towns and villages. The population of the area is targeted at between o.o million and 6.3 million people. As part of the development, construction is planned on four major transport projects: New Tianfu Railway Station, Longquanyi Station, and two major highway schemes. The government is also examining the feasibility of constructing a new airport. Thirty years ago, the majority of development in China happened on the coast, in regions such as Shanghai and Guangzhou. But now that trend is coming to inland and western China. Coastal areas are facing challenges in respect of land and cost, so developers and businesses are looking at new locations with lower cost and greater resources. And Chongqing has become a priority. Central government policy is to speed up urbanisation: after years of development in the east, the divide between that region and the west has become greater, and that needs to change. This urbanisation is creating opportunities in buildings and urban infrastructure. The vision is that Chongqing will become a regional world trading centre. We have a river, and now a railway link to Europe, which leads from Chongqing to Germany. In the past, the region has never been as competitive as coastal areas for foreign trade, but now the railway goods can reach Europe in I3 days. Its like Chinas new silk road some call it the iron route. Foreign investment in Chongqing has increased tenfold between z/ and zII. In the last ve years we have been building a lot of infrastructure, including railways and roads. We are still developing our port, which will become the biggest inland port, and expanding the airport to include an additional runway. Aside from infrastructure, the biggest activity is in industrial work: manufacturing, IT and pharmaceutical facilities. There is also real demand for commercial and for residential properties. Government policies to control the residential market have meant the sectors growth has slowed a bit, but in general they have had a relatively small impact. There are lots of opportunities for consultants, including in architecture, planning and project management. There are not so many for contractors, but those with expertise in private nance could nd opportunities. Chongqing is very keen on sustainable development. In zo Chongqing signed a memorandum of understanding with the UK government to promote working together on sustainable cities, and Chongqing is setting up targets for reaching higher environmental standards. We would like to see more emphasis on building materials Chongqing could become a manufacturing centre for sustainable building materials. China is facing challenges on sustainability but we are looking for foreign expertise in particular to help us nd solutions. 5.3 INTERVIEW WITH PROFESSOR LI SHIRONG, DEPUTY DIRECTOR GENERAL OF CHONGQING FOREIGN TRADE AND ECONOMIC RELATIONS COMMISSION AND CIOB CHINA AMBASSADOR WHITE PAPERS 06/WINNING WORK IN CHINA 21 A PRODUCT b.1 PROCUREMENT ROUTES b.1.1 PRIVATE SECTOR CLIENTS Overseas and Hong Kong private sector clients developing schemes in China generally use selected rather than open tendering to procure construction services, and operate using an international tendering system. Tenders are followed by an interview stage, with price being the major factor in deciding a winning bidder. Repeat clients, such as major hotel chains, often have a pool of approved rms for consultancy services, and will pick between three and ve from this pool to tender for a project rather than negotiate with a single rm. Similarly, projects where the majority stake is from foreign investment are free to follow international tendering rules. However, Chinese clients, or those projects that are funded by more than o of Chinese investment, must abide by mandatory tendering processes governed by a tendering institute. These clients will either use open or selected tendering, with contract award based on a panel decision. b.1.? PUBLIC SECTOR CLIENTS There are two sets of laws covering public tendering in China: the Government Procurement Law (GPL) and the Tender and Bidding Law (BL). The GPL essentially applies on all projects that are required for the government to operate so includes the construction and maintenance of ministry buildings. The GPL is administered by the Ministry of Finance, and strongly favours domestic products and services foreign imported goods or services may only be purchased in exceptional circumstances. Domestic products and services are dened as those with more than o of value added in China. Under the GPL, companies have z days from a tender announcement to submit their bid. The BL is by far the more commonly used tendering system for construction projects. The BL covers all tenders run by state owned enterprises (SOEs) which include the vehicles set up by government bodies to deliver large scale construction and infrastructure projects. Special purpose SOEs set up by government usually at a municipal or provincial level are responsible for carrying out almost all public construction work. It also applies to large-scale projects with private investment, mainly in the form of joint ventures where one partner is an SOE, which are being constructed in the public interest. All of the zo Olympic construction projects, for example, were covered by the BL. The BL does not disadvantage foreign providers as explicitly as the GPL. There is no formal denition of a domestic product, with this left to the discretion of individual ministries. However, some have reportedly stipulated up to / local content. However, foreign invested companies have frequently complained that they are disadvantaged in procurement by a lack of access to information. Under the BL, procuring bodies will often engage a bidding agency to administer the tendering process, but the initial bid announcements produced by these companies are often lacking in detail and are not comprehensively listed on any single platform. This has a tendency to advantage rms with a closer relationship with the procuring authority and also increases the potential for corruption. Tenders under the BL are usually (but not comprehensively) posted on chinabidding. com.cn, one of the ocial media for announcing government and public sector tendering notices, and in selected other industry and national publications. Companies technically have z days to submit their bid under the BL; however in practice this timeframe is often condensed to around I4 days. Under the BL, bidders must purchase tendering documents in order to obtain necessary information for bidding including detail on any prequalication required. Another diculty with bidding for contracts under both the GPL and the BL is that procuring authorities rarely publish full evaluation or scoring criteria. Under the GPL, some information including criteria for bid evaluation is required, but there is no information on the level of detail required. The BL does not specify what information should be included in bid documents. Many organisations responsible for procuring construction work through both the GPL and BL also have prequalication requirements, including certications issued by particular ministries. These include the Ministry of Housing and Urban Rural Development (MOHURD). The requirements that must be met to obtain these certications often make it more dicult for foreign companies to gain prequalication than their Chinese counterparts. b.? PLANNING SYSTEM Planning decisions in China are approved by various levels of government depending on their degree of importance. The overall urban planning of municipalities, provincial capitals and key cities is agreed by municipal and provincial governments and then submitted to the State Council for approval. The overall urban planning of other cities is agreed by the Peoples Congress of the city and then approved by the provincial or municipal government. City governments are responsible for approving detailed planning of individual cities. Planning decisions are taken by planning bureaux at the relevant governmental level. These are advised by urban planning committees. Because the planning system is so intrinsically linked to local political outlook and decision-making, major projects, likely to continue for more than one political cycle, can be at risk of disruption or cancellation if they do not meet the vision of a new mayor. However, in general the planning system operates more quickly than in the west. 6/HOW CHINAS CONSTRUCTION MARKET OPERATES WHITE PAPERS 06/WINNING WORK IN CHINA 22 A PRODUCT 23 b.3 CHINESE EXPERTISE China-based contractors reported a combined total global revenue of US 5I43obn in zI, according to research published by Shanghai-based Construction Times in partnership with Engineering News Record in December zII. The revenue of the top 6 Chinese contractors accounted for US 54o.3bn, and was up z'.o from z'. The same research reported that the revenue of the top 6 Chinese design rms in zI was US 5I3.3bn, an annual increase of '. The majority of Chinese construction rms are part or fully owned by the state a legacy of the command economy when the enterprises were created to deliver to state development requirements. Consequently, the majority of income for both contractors and designers is from domestic projects, boosted in particular by public sector work. However, as the Chinese industry is developing, its contractors in particular are seeking to expand overseas, in a move that is set to enhance growth and also increase their levels of expertise. Firms following this strategy include cladding specialists Yuanda, which was last year appointed on the Cheesegrater tower in London by main contractor Laing ORourke, and Far East Global. b.4 OPPORTUNITIES AND CHALLENGES FOR WESTERN FIRMS b.4.1 ARCHITECTS Public and private sector clients in China have employed western signature architects for the majority of landmark developments over the past z years, demonstrating a strong appetite for the prestige associated with western rms. Shanghais landmark Pudong business district, for example, features projects designed by Richard Rogers, TFP Farrells, SOM and KPF. This trend is continuing despite the gradual upskilling of Local Design Institutes, partly because clients are increasingly recognising the contribution western expertise can make to the design quality of a building, for example in terms of sustainable design. Signicant opportunities exist for western architects with overseas clients operating in China, private Chinese clients and government clients on large projects such as masterplanning or signature cultural schemes, and encompass all major sectors, including commercial, leisure and tourism, transport infrastructure and education. Work on these projects will usually be oered through an international design competition. Smaller, local projects for example housing developments tend to be unviable for international practices: the low level of complexity means that these will be procured locally and undertaken by an LDI. However, this opportunity is counterbalanced by the burden of heavy regulation which limits the amount of services that western practices can provide. Architectural services in China are governed by design licences, which are tailored to dierent types of project and graded A (highest) to C. Lower class licences mean that practices can carry out concept designs, but a Class A licence is needed to produce detailed design and construction drawings. To be granted each level of licence, practices must meet stringent criteria on areas including: Minimum level of registered capital in China Stang numbers and qualications Previous project experience in China (for grade A). Class A licences are usually only held by LDIs, as they are extremely dicult for overseas rms to obtain because of the increased amount of capital that must be registered in China and the demand for previous project experience in China projects must have been undertaken within the last two years and must match criteria set by the government. Local regions and major government spending departments such as the rail ministry all have their own LDIs, and there are also some LDIs which are privately held a trend which began in the I''s. Western rms that do not have a full design licence need to partner with an LDI on projects. In some cases, a western rm will carry out the initial design and then pass the project over to an LDI for completion; in others, the LDI will work alongside the western rm from the outset. Despite the need to involve an LDI at detailed design stage, some international practices will be retained in a reviewing capacity in the later stages of development, increasing fee earning potential. Practices operating in China have reported a growing shift towards this type of retainer, as clients move away from a desire to minimise cost by curtailing a western practices involvement and towards a greater appreciation of the value of western expertise in the later stages of a buildings design. Although the quality of work from the LDIs has increased as Chinas construction industry has developed, in general services remain far below the standards oered by major international practices, particularly on design detail and nishing, including on the specication of materials. For example, a director at one western architectural practice interviewed for this White Paper reported that when carrying out an inspection on a project that had been handed over to an LDI, he found that light bulbs had been tted to interior columns with no scope to change the bulbs without cutting open the structure. This trend to retain western practices in a reviewing capacity has also been aided by increased competitiveness on fees between international practices and LDIs, whose rates have increased as they become more experienced. For the majority of western practices that operate in China without a full design licence, forming a close relationship with LDIs is crucial both to preserving the integrity of their design and to securing public recognition for their work. Western rms frequently report instances where LDIs have taken a design at concept stage and subsequently refused to acknowledge the overseas practices involvement in the design, at which point the western architect has had to consider whether the fee levels associated with the project justify their pursuit of recognition particularly given the lack of a robust legal framework in China for dealing WHITE PAPERS 06/WINNING WORK IN CHINA 23 A PRODUCT with such issues. One architect said: As a company we have not yet run into a legal situation, but we have been close we had one hotel project which the LDI refused to put our name to. Sometimes you need to be cautious. Building a relationship with the LDI is critical, and you need to treat them as a partner. b.4.? ENGINEERS Chinese Local Design Institutes oer structural engineering and mechanical, electrical and plumbing (MEP) services, and it is commonplace for a client to take these services from the LDI to save on cost. However, the prevalence of high rise buildings in China, in particular, oers openings for overseas structural engineers, as the LDIs, particularly in second and third tier cities which do not have a history of high rise development, often lack specialist experience. International engineer Arup, for example, has worked on around half of all buildings in China taller than 4m. International expertise is also sought in tall buildings in the mitigation of the eects of seismic activity and wind damage, as Chinese clients seek to continually improve in these areas, often beyond the limit of statutory codes. Similarly to architects, engineers can work up to preliminary design stage without a full design licence, but must hand over detailed design to an LDI. Most opportunity for engineers lies in buildings as opposed to infrastructure, where the government-funded nature of the projects, together with the lower demand for specialist skills, means the majority of work is carried out by LDIs. The main opportunities for engineers in infrastructure lie in masterplanning or consultancy or specialist work on individual schemes, rather than on the central engineering role although should the edgling Public Private Partnership (PPP) market develop further, lessening the state control on projects, opportunities will increase. b.4.3 CONSULTANTS Project management is a relatively new discipline in China, with the rst wave of project management companies being established during the internet boom. The fallout from project disasters such as the collapse of a half built subway tunnel in Hangzhou in November zo, which involved the collapse of a /om section of road and caused the provincial government to suspend subway construction, has also led to political backing for enhanced project management. Demand is still not widespread, but is growing steadily as projects become more complex and as repeat clients seek to avoid repeats of problems that have arisen on previous contracts. Multinational and Chinese clients are both requesting project management services, although the service is still commoditised and as such fee levels can be suppressed. One western project manager working in the region said that his rm had recent experience of a large Asia-based client approaching the business in recognition of the need for project management services, but saying that it could not justify the expense. The project management rm negotiated fee and service levels down in expectation of future work. This is typical of the approach to project management in China, with services requested varying from full programme management to solely administrative services. Cost consultancy is also an area of growing demand in China, where value is still often determined by lowest price but where the lack of project and cost management controls have led to spiralling costs on schemes. Other services particularly sought after are pre-planning and pre-tendering advice. Because these services are relatively new to the Chinese market, there is a clear market for western expertise. b.4.4 CONTRACTORS Very few western contractors have established themselves in China, with Lend Lease one of the few to have made inroads into the market. China has a very strong contracting sector that is virtually impossible for overseas rms to compete with. Its contractors were historically state owned enterprises, and even though around half of them are now listed on Chinas stock exchange the government retains a stake in the companies, meaning that they have an inherent hold on the market. Those overseas contractors that have entered the market have tended to operate more as programme managers, subcontracting actual construction to local Chinese companies. b.4.5 SPECIALISTS AND MANUFACTURERS The increasing technical demands of construction in China have led to a growth in demand for new products and specialist contracting services, particularly in areas such as sustainability. However, the low cost of manufacturing in China makes it highly dicult for western companies to compete, given their higher overheads. Even if companies establish a manufacturing base in China, the rapid development of products by native manufacturers means it is dicult to secure WHITE PAPERS 06/WINNING WORK IN CHINA 24 A PRODUCT 25 a foothold in the market any advances are likely to be swiftly replicated by cheaper Chinese companies. b.5.1 TFP FARRELLS AND RYDER ARCHITECTURE CASE STUDY Architecture practice TFP Farrells established an oce in Hong Kong following a project win on the Hong Kong Peak Tower in the early I''s. The practice then went on to work on projects in China and Korea from its Hong Kong oce, before opening its rst oce in mainland China in December zII Joey Wong, project director at TFP Farrells in Asia, says that the decision to open a mainland oce was taken because clients require us to service them more quickly than we can by ying in from Hong Kong. She adds that having an operating base in mainland China will also help the practice to deal eectively with any legal diculties it encounters on projects. TFPs China experience has so far been focused on commercial, transport and masterplanning work. However, the practice has recently begun a collaboration with Ryder, which has particular expertise in healthcare in the UK, European and central American markets, to target opportunities in healthcare in China. The relationship, which arose from Ryder director Paul Bell having previously worked for TFP in Hong Kong, will see the practices team up to target healthcare opportunities in China, Hong Kong and wider South-east Asia. The collaboration gives Ryder access to the Chinese market, while enabling TFP to demonstrate greater strength in healthcare work. b.5.? INTERVIEW: SUN JINKE, EXECUTIVE DIRECTOR, SHANGHAI JIANKE PROJECT MANAGEMENT Shanghai Jianke Project Management is the largest project management company in Shanghai, oering project management, construction supervision, cost consultancy and tendering agency work. The company employs more than , people, and is currently working on the Shanghai Disney resort. In , it formed a joint venture company with US consultant Hill International, called Hill Jianke Project Management, to combine Chinese market knowledge with global resource on key schemes. Western rms are attractive to clients, but their problem is that Chinese companies are often a lot cheaper. Most building work is carried out by local contractors, and most equipment and materials used are local. Theoretically, the Chinese building market is open, but price is a problem, particularly if western rms have the costs of ights and accommodation. We provide a lot of services for western clients, because we understand both international standards and local. This is our advantage. Where British companies, in particular, have an advantage is on green building. Developers want to make their buildings green with new technology, such as solar energy and energy eciency measures. Commercial clients usually want high, three star buildings [under the Chinese Three Star ratings system]. Residential clients usually want to achieve one or two star. The client doesnt always want to pay more money, but they are starting to want a higher level. Five years ago, people couldnt see what a green building was, but the government is trying to get people to know more and people are learning. b.5 CASE STUDIES AND INTERVIEWS As Chinas development market increasingly shifts towards its second and third tier cities, rms who are already established in Shanghai and Bejing are establishing bases elsewhere in China, in rapidly developing areas such as Chongqing WHITE PAPERS 06/WINNING WORK IN CHINA 25 A PRODUCT .1 GEOGRAPHY It is possible to work in the Chinese market from a base outside the country, for example Hong Kong. However, increasingly rms are nding that they cannot maximise workloads without a Chinese base. This is because of the importance placed on personal relationships with Chinese client representatives for cultural and practical reasons, which include encouraging prompt payment and swift resolution to any project diculties in a market that lacks a prominent legal structure. TFP Farrells, for example, has operated from Hong Kong since I''z, winning major infrastructure schemes in China such as Guangzhou South Station and KK I Tower in Shenzhen. The rm last year opened an oce in Shanghai as part of a strategy to increase its workload in mainland China (see case study, section 6.o.I). As Chinas development market increasingly shifts towards its second and third tier cities, rms who are already established in Shanghai and Beijing are establishing bases elsewhere in China, in rapidly developing areas such as Chongqing in the south-west of the country, to improve access to markets in the central region. .? LICENSING For architects and engineers, the most common route is to partner with Local Design Institutes to advance a project, rather than to obtain a full design licence themselves, because of the high level of bureaucracy involved in obtaining a licence. For rms which do seek a full licence, the fastest route to doing so is by purchasing an LDI. However, although this strategy gives the western rm fast access to a licence, it is highly risky because of the less developed standard of the LDIs compared with western rms. One architect working in the region interviewed for this White Paper said that he had seen one rms reputation suer after following this strategy: The company was a fantastic practice, but after buying the LDI it led to some bad outputs. Its for that reason that we do not want to become an LDI. Another Shanghai-based professional said: There is risk in buying an LDI. It is hard to merge them into your organisation. A more bureaucratic, but perhaps more stable, route to gaining a licence is to apply directly, which requires rms to meet a series of stringent criteria on areas including: Minimum level of registered capital in China Stang numbers and qualications Previous project experience in China (for grade A licences). International engineer Arup is among those currently pursuing this route (see case study below). Arup has been working in China for z/ years, with its rst project in the region being a Hilton hotel. It has now carried out almost o projects, and has seven oces in mainland China. Its three biggest are Shanghai (z4 people), Beijing (Io people) and Shenzhen. The majority of its work in China is building engineering consultancy and specialist engineering, although it is also growing its infrastructure presence and carrying out planning consultancy, particularly high level and strategic planning. Arup does not currently have a full design licence, so has to pass the nal stages of work to a Local Design Institute. Michael Kwok, director, says: We have developed trust with LDIs. We are aware we need to get them involved earlier [than the point of handover], and we are involved in reviewing the construction drawing work to make sure that designs are carried through. He says that the engineering aspects of projects are more or less xed before handover, which combined with the fact that in Arup usually takes a review role on projects means that the consultant has generally been satised with the way its projects have progressed under these arrangements. However, Arup is now in the process of applying for a full design licence. Kwok says: From a business point of view, its not urgent, but we dont know whether policy may change in the longer run. He says that the decision to apply now has been particularly driven by a belief that it will help with sta retention. He says: It will give engineers condence that Arup is here for the long term, which is important as their professional qualication is attached to the company. He adds that should the rm be successful in its application, it will consider whether to use its licence on a project by project basis. In Kwoks view, the other route to obtaining a licence buying a Chinese rm would carry a high risk. Its hard to merge them into your organisation. Weve never done it at the end, we decided it was not what we wanted to do. 7/DOING BUSINESS IN CHINA .?.1 ARUP CASE STUDY WHITE PAPERS 06/WINNING WORK IN CHINA 26 A PRODUCT 27 .3 LANGUAGE Business meetings in China may be conducted in either Mandarin, Chinas ocial language, or English. However, although the vast majority of clients and rms involved in construction projects will employ English speakers, western businesses seeking to work in China are advised to employ at least some Mandarin speaking sta of Chinese origin. This is particularly the case given the importance placed on personal connections both in winning work and in resolving any disputes that may arise, in the absence of a stringent legal framework. The relative importance of Mandarin to business negotiations, compared with other languages, was reected in research by Bloomberg in zII, which ranked Mandarin as the highest language other than English for business usefulness. French was second and Arabic third. .4 RECRUITING AND RETAINING STAFF Recruitment and retention of sta, particularly local Chinese, is a major challenge for western rms operating in China. It is seen as necessary for cultural reasons for western rms to have some Chinese sta involved with projects; these sta also bring an understanding of how to work with government and Chinese contractors, through an appreciation of the collaborative, rather than contractual, nature of the Chinese market. Having Chinese sta can also be necessary from a language perspective, as business may be conducted in either Mandarin or English. The sta in highest demand are skilled native Chinese or localised foreigners, who may have worked in the market for up to z years and have an ability in the language and strong understanding of business culture. However, salaries for consultancy roles in China are rising by an average of I-Io a year, and experienced sta can ask for 3 rises to move companies. This is partly due to the rapid rise of consumerism in China, and partly to the rapid expansion of the development sector, which has vastly outpaced the training of sta, leading to a skills shortage. The director of one consultant interviewed said: There arent enough people in the market. A recruitment rm we employed recently said that people didnt exist to match the job descriptions we wanted, as these people who are likely to be in their early forties are too well embedded and are handcued to their rms. Salary is a strong motivation in attracting local Chinese sta; however, increasingly, as these people become more wealthy, career progression is becoming a stronger attraction. Firms that can oer candidates a career structure and clear route to progression, for example through professional grades, report more success in attracting sta than those who cannot. The negative consequence of this, however, is that salary levels have begun to outweigh ability in both consultancy and design, adding further heat to the employment market. In many cases, overseas sta are now cheaper to employ than local Chinese, and rms are increasingly using western sta to ll particular skills gaps and as second row sta that have limited or no direct contact with the client. Another popular solution to skills shortages is to attempt to attract returning Chinese sta from overseas markets, such as the US, UK and Middle East, that have seen a reduction in workload due to recession. .5 CORRUPTION China was ranked /oth on the zII Transparency International Corruption Perceptions Index (out of Ioz countries, where I is the least corrupt). By way of comparison, this ranks it more at risk of corruption than Brazil (/3rd) but far less than Russia (I43rd). The UK ranked I6th and the US z4th. The index is based on surveys and data from independent institutions, covering issues including bribery of public ocials, kickbacks in public procurement, access to information and the enforcement of anti-corruption laws. China had a score of 3.o out of I on the index; scores of less than o mean that a country is considered to be signicantly corrupt. The Chinese construction industry has been implicated in some high prole corruption cases in recent years, with Chinese news agency Xinhua reporting that Io,I' ocials were punished for construction related corruption or dereliction of duty between July z' and November zII. One senior industry gure interviewed for this White Paper said he was aware of three or four recent scandals within the sector in Shanghai, which had gone unreported, that involved individuals taking personal payments on contracts. However, construction managers interviewed for this White Paper tended to agree that there was a growing trend for local government ocials to look unfavourably on companies with a reputation for giving inducements. Part of the diculty for UK rms operating in China is navigating the requirements of the Bribery Act zI, and internal corporate compliance procedures, while retaining strong relationships with Chinese clients. For example, the Chinese tradition of gift giving at New Year can cause diculties if a rm does not have clear guidelines in place for sta. Similarly, the Chinese have a custom of gift giving at important meetings, which may not conform with policies of international companies in terms of compliance with anti-bribery legislation. Those working in the region also emphasize the importance of dealing with any approaches that cause concern sensitively and politely, given the importance placed by the Chinese on not losing face. WHITE PAPERS 06/WINNING WORK IN CHINA 27 A PRODUCT .1 THE RISE OF THE SUSTAINABILITY AGENDA Awareness of sustainability in China has increased dramatically since the mid zs, as the Chinese government has come under international pressure to address the impact the countrys rapidly escalating contribution to global energy use is having on the environment and on international carbon emissions. In zI, China overtook the US as the worlds largest energy consumer. In the same year, Chinese CO z emissions rose by more than I, with China accounting for a quarter of global emissions, according to research from energy company BP. At the Copenhagen Climate Change conference in December z' the Chinese government agreed to reduce its carbon intensity a measure of carbon emissions as a proportion of GDP by at least 4 by zz. In zI, at the UN Climate Change Conference in Durban, it agreed to allow international authorities to audit its calculation process for carbon reduction for the rst time. These two developments are major milestones in the Chinese governments attitudes towards sustainability, and are already increasing a trend towards a greater emphasis on sustainability in policy making that has been evident since the mid zs. In its IIth Five Year Plan, covering the period z6-zI, the government announced a series of major projects aimed at addressing environmental problems that had resulted from the countrys rapid urbanisation, including large-scale environmental clean-up projects and the development of renewable energy sources including wind power and solar power. The Izth Five Year Plan, covering zII- zIo, continues this trend, most prominently through increasing renewable energy use and through adopting a more sustainable approach to Chinas extensive development programme. This centres around improving the sustainability both of large areas, through a programme of eco city developments (see section o.z.I) and individual buildings, particularly through increasing the use of the Chinese governments environmental rating system for buildings, the Three Star system launched in z6 (see section o.3.I). The Izth Five Year Plan includes a specic target to reduce carbon intensity by I/ by the end of zIo. The sustainability agenda in the Chinese built environment is also being promoted by the increasingly large number of multinational companies investing in operations in China. These international clients are increasing the demand for buildings that conform to internationally recognised standards in sustainability, such as the LEED system (see section o.3.z) and in doing so are increasing the demand for sustainable technologies and design practices in China. .? KEY SUSTAINABILITY POLICIES AND INITIATIVES .?.1 ECO CITIES AND COMMUNITY SCALE DEVELOPMENTS The Chinese government has said that it wants z of the z6 cities it is planning to construct over the next z years to be eco cities, with an emphasis on sustainable development and sustainable living. The largest of these developments is likely to be around z km z . This builds on work announced by Chinas National Development and Reform Commission in zI, which selected ve provinces and eight cities to be pilot areas for low-carbon development. The provinces were: Guandong, Liaoning, Hubei, Shaanxi, and Yunnan. The cities were Tianjin, Chongqing, Shenzhen, Xiamen, Huangzhou, Nanchang, Guiyang, and Baoding. .?.? LEGISLATION AND INCENTIVES China has a series of mandatory energy eciency codes for buildings that have been developed and implemented sequentially since I'o6. Some standards are national and some are regional, and separate codes exist for building types including tourist hotels, residential buildings and public buildings. The codes cover envelope thermal requirements, the eciency of heating and cooling systems and lighting in commercial buildings. In the residential sector, codes only cover urban areas, not the rural housing market. Enforcement of the codes, which are typically set by MOHURD but implemented by local governments except in some cities such as Beijing which have set their own, more stringent codes has historically been dicult, but has improved signicantly as a result of greater government intervention over recent years. To monitor compliance with the codes, Chinese government ocials now carry out an annual national inspection of building energy eciency across four megacities, the majority of 3 provincial capitals, and a selection of randomly chosen cities in each province. The government is currently analysing the possibility of enforcing a cap on energy use in order to slow emissions growth by setting targets for local governments. Measures under consideration include a mandatory energy saving assessment before projects can be approved for construction although under proposals being examined by the National Development and Reform Commission the cap would still enable a z6 increase in energy use by zIo. In August zII the Chinese government introduced feed-in taris for solar power, enabling developers to sell solar powered electricity to utility companies for about 5.Io per KW hour (the exact price varies with the location of projects). This is intended to drive uptake of solar power both to meet energy targets and to improve job creation in solar technology industries. 8/SUSTAINABILITY WHITE PAPERS 06/WINNING WORK IN CHINA 28 A PRODUCT 29 .3 RATINGS SYSTEMS .3.1 THREE STAR In z6 the Chinese Ministry of Construction (now MOHURD) launched a voluntary green building standard, called the Three Star system, designed to promote green construction amid Chinas increasingly expanding development programme. In introducing the system, the ministry said: Our country is now in the phase of rapid economic development [] with signicantly growing consumption of resources year by year. Therefore [] the concept of sustainable development must be adhered to, to strongly develop green buildings [] The purpose of formulating this standard is to regulate evaluation on green buildings and promote the development of green buildings. Under the system, buildings are graded as either one-star (the lowest rating), two-star or three-star. The system contains two dierent standards: one for residential buildings and one for public buildings, which refers to the public nature of the buildings (for example large commercial buildings) rather than the funding mechanism. The guidance to the Three Star system states: Considering the current construction market in our country, this standard will mainly evaluate residential buildings that are huge in quantities and public buildings that consume much energy and resources, like oce buildings, mall buildings and hotel buildings. For evaluation on other buildings, this standard can serve as reference. The system contains a list of prerequisites, called control items, which must be met for a building to be rated under the system, and a separate list of credits, known as general items, allowing developers to choose which credits to pursue to achieve their desired score. Both control items and general items cover six categories: I. Land savings and outdoor environment z. Energy savings 3. Water savings 4. Materials savings o. Indoor environmental quality 6. Operations and management There is also an additional category called Preference Items which aords extra scores for strategies that are regarded to be at the leading edge of sustainable development or are the most dicult to implement, for example browneld redevelopment or more than I onsite renewable power generation. The charts below [Figs II & Iz] show the dierent ratings for residential and public buildings. The popularity of Three Star has increased steadily since its introduction. According to research by consultant Faithful+Gould, by June zII there were I/o buildings in China certied under the Three Star system, although the majority of these had only been certied at design stage I4 had operational certication. The number of buildings accredited under the system increased three- fold between z' and zI [Fig I3]. There has been some criticism that the Three Star system allows developers to claim a building is sustainable when it meets only minimum standards, given the relatively low demands which must be met to achieve a one-star rating. However, research shows that the majority of buildings rated under the system are designed to achieve higher standards, perhaps partly as a result of this perception. Of the I/o buildings accredited as of June zII, /' achieved a three-star rating, 6o a two-star rating and 3I a one-star rating, according to Faithful+Goulds research. FIG 11. ITEMS REQUIRED FOR GRADE CLASSIFICATION OF GREEN BUILDINGS: RESIDENTIAL BUILDINGS (SOURCE: FAITHFUL+GOULD ?11) FIG 1?. ITEMS REQUIRED FOR GRADE CLASSIFICATION OF GREEN BUILDINGS: PUBLIC BUILDINGS(SOURCE: FAITHFUL+GOULD ?11) Land saving & outdoor environment (total: 8 items) Land saving & outdoor environment (total: 6 items) Energy saving & energy utilisation (tot tal: 6 items) Energy saving & energy utilisation (tot tal: 1U items) Water saving & water utilisation (tot tal: 6 items) Water saving & water utilisation (tot tal: 6 items) Material saving & material utilisation (tot tal: 7 items) Material saving & material utilisation (tot tal: 8 items) Indoor environment quality (total: 6 items) Indoor environment quality (total: 6 items) Operating management (total: 7 items) Operating management (total: 7 items) Preference items (total: 9 items) Preference items (total: 14 items) Grade Grade General items (total: 4U items) General items (total: 43 items) 4 2 3 3 2 4 - 5 3 4 4 3 5 3 6 4 5 5 4 6 5 3 4 3 5 3 4 - 4 6 4 6 4 5 6 5 8 5 7 5 6 1U WHITE PAPERS 06/WINNING WORK IN CHINA 29 A PRODUCT The majority of buildings which have been rated under the three star system so far are in the residential sector: the residential and hotel sectors accounted for oo of schemes accredited under the system by June zII. This is a largely a result of government pressure: the Chinese government is keen to push its Three Star system forward, and has so far been most eectively able to do this in the residential sector, where state owned or part state owned developers, contractors and architects are responsible for the majority of work. The commercial sector accounts for the second largest share of Three Star registered buildings (zI), but many of these buildings will also have achieved LEED accreditation (see section o.3.z). This is largely due to the demand from international clients, as the Three Star system is not widely recognised internationally. This double rating is a growing trend in China, as developers seek to achieve recognition of their achievements in sustainability from both the Chinese government and international occupiers. .3.? LEED The US environmental rating system LEED was introduced in China in z. It has so far been the most popular rating system in the Chinese market, although indications are that the Chinese Three Star system is beginning to challenge its dominance. As of June zII, 633 schemes in China had applied for LEED ratings; 4'4 of these were registered with the scheme, and I3' had been certied. Although take up of both systems has increased over the past three years, the pace of the increase under Three Star has been faster between z' and zI, for example, the number of buildings certied under LEED increased by II6 from 3 to 6o; under Three Star the number rose 33o, from z to o/, according to Faithful+Gould. The rise in popularity of LEED in China has been driven by international clients, particularly in the commercial sector. Fifty- eight per cent of schemes certied under LEED so far are in the oce sector, with a further II being mixed use. In the rst seven years of LEEDs use in China, /o of its buildings were for multinational clients. However, over the past three years there has been rising demand for LEED ratings from local clients, which has led to a more even split: by June zII, o3 of LEED certied projects had been developed for multinational clients and 4I for Chinese clients, with the ownership of the remainder condential [Fig I4]. As with Three Star, the greatest demand for LEED buildings is at the higher end of the ratings scale. Of the I3' buildings certied by June zII, I were rated platinum, // gold, 3/ silver and Io were certied. Like Three Star, the LEED system is made up of prerequisites and credit opportunities. The number of prerequisites is far lower under LEED than under Three Star, however. There are many similarities between the systems, as both award points in similar areas, including water savings and minimum energy performance. However, there are also some criteria which score points under LEED but not Three Star (for example, bicycle storage), and other areas which will actually score points under LEED and lose them under Three Star for example fresh air intake and heat storage boilers, partly because the LEED system was not designed with the specics of the Chinese environment in mind. This can lead to conict when clients demand that schemes are double rated. FIG 13. THE SPEED CHART (SOURCE: FAITHFUL+GOULD ?11) TREND FOR CERTIFIED GREEN BUILDINGS BREAKDOWN BY LEVEL FIG 14. LEED CERTIFIED PROJECTS, CHINA (SOURCE: FAITHFUL+GOULD ?11) Domestic developer 6 Oversea developer o Domestic corporate / State owned company Io Government 3 Oversea corporate 4o Condential I6 Pre- 2UU8 2UU9 2U1U July total 2UU8 2U11 LEED 3-star Among 175 3-star certied projects,only 14 are Operation Stag certied LEED 3-star Platinum Silver 3 star 1 star gold certied 2 star 314 139 1U 77 79 37 65 15 31 175 29 59 65 87 3U 2U 8 9 7 U WHITE PAPERS 06/WINNING WORK IN CHINA 30 A PRODUCT 31 .3.3 BREEAM So far, adoption of the UK green ratings standard, BREEAM, in China has been very limited. Fewer than I projects to date have used the system in China; however, like LEED it has traction with international clients. Some commentators predict that the use of BREEAM will increase over coming years as it places more emphasis on carbon emissions than other systems, which would complement the Chinese governments carbon reduction targets. However, this would require much more intensive marketing of the system to the Chinese market than has been the case to date, and it is dicult to see it overtaking the popularity of either LEED or Three Star. It is more likely that the increasing demand for schemes to have multiple ratings will see it used alongside these systems on schemes for clients who place a high importance on international recognition for a buildings sustainability credentials. .3.4 ALTERNATIVE RATINGS SYSTEMS Other ratings systems recognised in China include: Japanese CASBEE DGNB HK-BEAM Greenmark .4 DEMAND FOR SUSTAINABILITY: KEY TRENDS .4.1 NEW CONSTRUCTION The governments Izth Five Year Plan included ambitious targets for new buildings, requesting a 6o reduction in energy consumption compared with I'o building stock. It also targeted increased uptake of the Three Star system, implying that it sees rating systems as a major contributor to achieving the overall target. Demand for a sustainable approach to individual new buildings has been, even before this directive, led by clients desire to meet the criteria attached to the various rating systems in operation in China including, in particular, the US system LEED, and, since its z6 introduction, the Chinese Three Star system. Historically, the main demand for sustainable buildings has come from international developers or Chinese developers building for international clients, particularly in the commercial oce sector which has seen the most demand. However, there is evidence of increasing demand from Chinese clients, with 4I of LEED rated buildings being developed for Chinese clients as of June zII, according to research by Faithful + Gould. As discussed elsewhere in this White Paper, there is also growing demand for city-wide sustainable developments, led by regional governments, under pressure to respond to the central governments drive to reduce its carbon emissions. A World Bank report on sustainability in China, published in May this year, found that, based on data from Beijing, Shanghai and Tianjin, about 4 of city carbon emissions are the result of power generation, 4 is from industrial activity, and z is from transport, buildings and waste. The report warned that Overall, carbon emissions are likely to continue to grow quickly across all key sources power, industry, buildings, transport and waste unless decisive measures are implemented to lower carbon intensity. .4.? RETROFITTING The green retrotting market in China is in its infancy; however, there is evidence of steadily growing demand from clients in this area. Demand is particularly being led by the industrial sector, which is under dual pressure to reduce its energy consumption as a result of rising energy costs, and political pressure from the government to reduce carbon emissions. This sector oers the most potential for savings, however, and therefore for fee levels. There is also some interest from the commercial sector, although at present this is limited to a handful of clients. In addition, the Izth Five Year Plan requested secondary energy audits for large The lack of experience of retrotting among the majority of clients in China means that rms oering this service tend to do so on a basis which allows clients to pay for the service out of their energy savings WHITE PAPERS 06/WINNING WORK IN CHINA 31 A PRODUCT urban public buildings, which could lead to future pressure for retrotting. The lack of experience of retrotting among the majority of clients in China means that rms oering this service tend to do so on a basis which allows clients to pay for the service out of their energy savings. One consultant interviewed said: Its about nding a model which makes it easy on the client. The local market in particular is reluctant to spend money upfront. .4.3 TECHNOLOGIES Clients in China continue to place far greater emphasis on visible technologies than on sustainable elements to design, although increasing awareness of the cost involved in doing so means that this is gradually changing among the most enlightened clients. Demand for particular technologies varies by region according to local geography and climate. In Shanghai, for example, which has high levels of both rainfall and sunlight, photovoltaic panels and rainwater harvesting are sought after technologies. Inland areas tend to favour ground source heat pumps, and clients in areas where there is a natural water supply such as Chongqing have expressed interest in water source heat pumps. The prevalence of tall buildings in China means there is also signicant demand for harnessing the energy from high speed lifts for use elsewhere in buildings. .4.4 DESIGN The vast majority of clients in China currently place little value on passive design elements in improving the sustainability of buildings. However, consultants operating in the region are increasingly trying to promote the value of design in improving a buildings sustainability, and as both the cost of construction and the cost of energy increase it is to be anticipated that greater demand for such services could be created. .5 LEADING COMPANIES IN CHINA IN SUSTAINABILITY The data in this section was provided by Chinas Green Building Map. Scores were calculated by asking companies to submit information on the number of green buildings accredited under dierent systems and weighted according to ratings given. .5.1 LEADING CONSULTANTS
Company Score China Academy of zI.o Building Research (Shanghai) EMSI '4.o Shanghai Research 4' Institute Shenzhen Green Building 3' Technology Co Shenzhen Building 34.o Research Institute China Academy of Building zo Research (Tianjin) Faithful + Gould zz./o QiDi Daring Energy zz.zo Technology Beijing Tsinghua zI.o Design Institute BIM China Engineering Io.o Consulting Source: China Green Building Map
.5.? DEVELOPERS / INVESTORS
Company Score Vanke IzI Greenland Group oz.zo WANDA 44 Shui On Land 3' China Merchants Property 36.o GE 3.zo LANDSEA z4 Coca-Cola II.zo Franshion Properties I.zo Source: China Green Building Map
.5.3 PROVINCES
Province Score Jiangsu 3zo.o Shanghai zo3.zo Guangdong zI/.o Beijing Io'.zo Tianjin Io./o Zhejiang /4.zo Hubei 6I.o Sichuan 4/ Shandong 4o Hebei 3'./o Source: China Green Building Map WHITE PAPERS 06/WINNING WORK IN CHINA 32 A PRODUCT 33 .b CHALLENGES TO ACHIEVING A MORE SUSTAINABLE BUILT ENVIRONMENT Critics of the sustainability movement in China have highlighted the absence of detailed policies to support the governments carbon intensity reduction targets, particularly the I/ reduction by zIo. For this reason, if the Chinese government is to drive the wide ranging programme of sustainable development necessary to meet its overall targets, it may be necessary for it to introduce a wider system of incentives, similar to those for the solar energy industry, in order to promote the use of green technology, as well as to require local governments to hit specic energy reduction targets. With both options, however, the introduction of new policies is likely to be hampered by the convoluted system of introducing regulation in China, which tends to involve lengthy pilot schemes in selected regions before broader legislation is introduced. WHITE PAPERS 06/WINNING WORK IN CHINA 33 A PRODUCT 3.1 COMPLETION Under Chinese law, a building can only be occupied by an owner or tenant once a certicate of nal acceptance has been issued by the Ministry of Housing and Urban-Rural Development. The issuing of this certicate follows approvals from ocials involved in urban and rural planning, re safety and environment and waste. 3.? BUILDING REGULATIONS China has a national system of building codes covering key areas including energy (see section o.z.z), earthquake resistance, tall structures and re-proong codes. However, due to the rapid nature of Chinas urbanisation, it is not unusual for proposed tall buildings in particular to exceed the scope of the codes. In these cases, a project has to be reviewed by an expert panel, demonstrating aspects including the extent of seismic and wind resistance testing. These expert panels are usually formed from local professionals and are hired by the client. 3.3 HEALTH AND SAFETY Health and safety is governed by the Work Safety Law. The law outlines general safety requirements for particular industries, including construction. Safety in construction continues to be a major concern in China, despite eorts by the Ministry of Housing and Urban- Rural Development to improve standards. According to MOHURD statistics, /34 construction workers were killed in zI, the latest full year for which gures were available. The governments initiatives to improve standards include increased site inspections with particular focuses in zII including lifting machinery and scaolding and a requirement for all major projects to have a licensed ocial supervisor on site. Construction professionals interviewed for this White Paper generally felt that awareness of health and safety on construction sites was improving. However, there was concern that pressure from clients to nish projects quickly, particularly by incentivising payments for hitting nish dates, is leading construction rms to take risks on workers safety. This is exacerbating a general problem of large numbers of low-skilled workers and of managers who lack expertise in safe working practices. 9/RULES AND REGULATIONS WHITE PAPERS 06/WINNING WORK IN CHINA 34 A PRODUCT 35 10/KEY CONTACTS China-Britain Business Council (UKTIs ocial service provider for China), 3rd Floor, Portland House, Bressenden Place, London, SWIE oBH Tel: +44 ()z /oz z Email: enquiries@cbbc.org The British Chamber of Commerce in China, Room II, The British Centre, China Life Tower I6 Chaoyangmenwai Dajie, Iz, Beijing, PRC Tel: (o6I) oozo IIII Email: enquiries@britishchamber.cn Chartered Institute of Building, China branch Chartered Institute of Building (CIOB) Room I4Iz Jinjiang Ziangyang Tower ''3 West Nanijing Road Shanghai PR China Tel: +o6 zI zzII Ioo6 Fax: +o 6 zI 6z/z '3oo E-mail: ezhang@ciob.org.cn WHITE PAPERS 06/WINNING WORK IN CHINA 35 A PRODUCT 11/METHODOLOGY AND ACKNOWLEDGEMENTS This White Paper was informed by interviews with 3 senior construction professionals working in China. Interviews were conducted during spring zIz, including during a research visit to China. In particular, Building would like to thank the following organisations Chinese and UK branches for their input into this White Paper: Aecom Arup Atkins Chartered Institute of Building EC Harris Faithful+Gould Gleeds TFP Farrells Rider Levett Bucknall RTKL Ryder Architecture Shanghai Green Building Council Shanghai Jianke Project Management Sweett Group. This White Paper was published in August 2U12