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INTRODUCTION
1.1 COMPANY PROFILE
1.2 INTRODUCTION OF THE TOPIC
CHAPTER 2. OBJECTIVES OF THE STUDY
CHAPTER 3. RESEARCH METHODOLOGY
CHAPTER 4. FINDINGS & INTERPRETATIONS
CHAPTER 5. SUGGESTIONS
CHAPTER 6. LIMITATIONS
CHAPTER 7. CONCLUSIONS
CHAPTER .
ANNE!URES
8.1 BIBLIOGRAPHY
8.2 LIST OF RESPONDANTS, CONTACT NO. OR
DESIGNATION ETC.
8.3 QUESTIONNAIRE
8.4 ANY OTHER PIECE OF PRINTED INFORMATION
FROM BOOKS, NET, CAN ATTACH BROCHURES,
PAMPHLETS ETC. RELATED TO THE TOPIC.
Chapter 1
INTRODUCTION
1.1 COMPANY PROFILE
COMPANY PROFILE:
There is no doubt in saying that Ludhiana is the leading hosiery
house of north India. Ludhiana did not become leading hosiery
house of north India in a day; it has taken decades or say centuries.
From the time of mughals or say before them, people of this region
engaged in weaving clothes. Ludhiana has seen the rule of diferent
kings and emperors. At last, British colonial rule which exploited
Indian handicrafts badly by purchasing raw material at very low
rates for ending in England and after manufacturing there selling
back in Indian markets which ruined daily livelihood of these
craftsmen. But people of this region endured all the obstacles.
Today every type of agents, ladies and kids garments is
manufactured in Ludhiana. The garments are found in up-to-date
in fashion and shades. Ludhiana is fulflling the market demand for
the garments not only domestically but also the market demand of
the counties. Today in Ludhiana, advanced machines for
manufacturing threads, knitting and dyeing are available. These
machines can knit and dye tones of clothes daily.
Business enquiries over Rs. 600 crores were generated using
Garment-tech international Expo-2003 which is an indication for
the changing national scenario in view of the imminent dismantling
of the quota regime by the year 2004. The exporters and garment
manufactures have realized that the only route for survival in the
open market is the technology up gradation or infusion of the latest
machinery. Ludhiana was the focus town. To face the international
threat, the domestic garment industry should show a united face
and use this transition period for the up grad
ation, automation and quality improvement. Thus, we can call
Ludhiana as the heart of hosiery in the north India.
INFORMATION ABOUT THE COMPANY
The Duke saga commenced about four decades ago, in
Ludhiana, the fashion hub of PUNJAB.
Today, Duke embraces a complete vertically integrated garment
manufacturing plant, with knitting, dyeing, processing,
fnishing, mercerizing, compacting, embroidery and printing
under one roof. Production facilities are located in India and
Nepal.
DUKE FASHION (INDIA) LTD. Pioneered the T-shirt culture,
and gradually established several new trends in knitted
garments and fabric research. In 1988, thermal wear was
introduced for the frst time in India, under the brand name of
NEVA, by MR.NIRMAL JAIN, younger brother of the founder.
Two other group constituents-VENUS GARMENTS (INDIA)
LIMITED and DEEKAY EXPORT are headed by MR.ANIL JAIN,
youngest of the brothers. The group also consists of DUKE
FABRICS and GLAZE GARMENTS.
DUKE is acknowledged today as the undisputed leader, with a
TURNOVER of RS.1250 MILLION. Over 5, 00,000 garment
units are produced every month by 2000 skilled and technical
personnel.
Stringent quality control mechanisms punctuate the entire
operations and make certain that the fnal products enjoy true
value for money status and frst choice of customers in India
and abroad.
The Company strives to be a good corporate citizen, with
several path-breaking eco-friendly initiatives to minimize
pollution, e.g. waste water treatments, use of natural and Eco-
friendly materials such as dyes and chemicals, and recycling
of polyester yarns. The goal, simply stated, is to ensure a
green, unpolluted environment.
THE FUTURE BELONGS TO THOSE WHO CAN DREAM BEYOND
THE LIMITATIONS OF THE PAST AND RESTRICTIONS OF THE
PRESENT.FORGE YOUR DREAM WITH COURAGE AND
CONVICTION, AND YOU WILL EXCEL, NO MATTER WHAT THE
ODDS.
Cutting Edge Synergy
Duke is evolving, growing and diversifying to attain new heights.
The key expression is cutting edge technologies and relentless
quality checks by a Quality Assurance Team to achieve impeccable
synergy. Our in house knitting, dying, mercerizing, fnishing,
compacting, garment printing, embroidery and manufacturing
facilities feature state-of-the-art machineries and equipment
supplied by world class Juki, Pegasus, Yamato, Brother, Bermudan,
Stephan, Ram sons and others. The embroidery section is fully
computerized.
The knitting division is fully equipped to make single jersey, double
jersey, auto stripes for ribs, feece, velour, feeder stripes, terry and
computer jacquards in diverse gauges, our fabric choice ranges from
100% cotton to techno-blends with polyester, acrylic, linen, polymer,
lyocell, viscose, modal spandex, nylon, rayon etc.
The design studio of the company is well laced with expert
professionals and latest software. At the beginning of each season,
our design team carries out extensive research-based forecasting to
ensure that we stay at the pinnacle of contemporary fashion.
STRATEGIC APPROACH
The Duke groups strategic approach is entirely brand centric and
strategically defned to reach divergent markets in India and around
the World, especially in Nepal, Sri Lanka, Canada and U.S.A. with
the help of extensive advertising and promotional campaigns. Our
seasonal product catalogues are successful in positioning our brand
at the top echelons of quality and value for money.
A strong market network of over 2500 multi-brand outlets and over
70 exclusive stores across major cities in India is succeeding in
bolstering the proft curve of the entire product range. Our own
sales team monitors this massive network to:
Make it easy for the network to build positive relationships and
increase sales.
Understand market segments and changing demands.
Communicate feedback to the Group headquarters.
We are the only national brand with international standards. Our
well-rounded and multi-leveled marketing approach incorporates a
wide assortment of image management and customer interactive
programs
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