BACKGROUND

RANGE of products:
Women
o SPRING SUMMER14
o INDIAN ETHNIC WEAR
o DRESSES
o TOPS & T-SHIRTS
o DENIMS
o SKIRTS & BOTTOMS
o JACKETS & SHRUGS
Men
o SPRING SUMMER14
o T-SHIRTS
POLO TEES
GRAPHIC TEES
SOLID TEES
o JEANS
o TROUSERS
o SHIRTS
GIFT VOUCHERS

Potential buyers of these products are middle class fashion loving family.
Globusstore is a fashion hub for the young and trendy Indian men and women, girls and boys in India.
With affordable garments and accessories the brand has targeted towards the 16 to 35 year olds.
Garments and accessories are designed by young fashion designers working out of the GLOBUS DESIGN
HUB -the first large format fashion retailer to have such a facility in the country, located in Mumbai.
Globus combines state-of-the-art international information technology, the highest quality of human
resources and sustained financial commitment to realize its long term vision. Their target is to be
MOST ADMIRED FASHION RETAILER IN INDIA
It provides affordable garments that are trendy and fashionable and keeps pace with the changing
trends.
It covers share of young boys and girls which makes up 65% of the population.
Core target group is 18-25 years old boys and girls. Also 25-35 years old men and women as extended
target since all want to look young. Its a youth fashion brand. Strive to provide trends from across the
world to match the lifestyle and global inspirations of the youth at affordable prices.
At the end Globusstore.com is stylish and trendy.

Available facilities and features:
Online shopping with fast checkout
Online chatting option with site representative, even for unregistered customers.
Size chart
o If size not available then size can be mailed to cs@globusmail.com
Description and Features of garments and products
PIN codes where products are delivered
Shopping counter with overall cost
Fashion Blogs
Styleopedia
Fashion guides
Suggestions according to our browsing history is also made available
Fashion guide
30 day return policy
Shipping charges
Orders Rates
Orders below or upto Rs. 1000/- 50/-
Orders above Rs. 1000/- NIL
GVs Same as above

Garment care instruction
Newsletter subscription
Customer service and feedback
Search facility
Enlarged HD image of products
Gift wrapping option available with gift note on it
2 step order placement
Good and customer friendly return policy
o Refund could be through Courier or
o Through physical stores
Online payment and Cash On Delivery options available
Online payment through timesofmoney.com
Debit Card + credit card+net banking facility
DirecPay integrated online payment gateway solution.
Future fashion forecast
3 day response time, 7 day in extreme cases

BUSSINESS MODEL: BUSSINESS TO CUSTOMER
KEY PURCHASE CONSIDERATIONS:
PRICE: Average pricing of jeans 1200/-
Pricing of shirt 700/- to 1500/-
Pricing of T-Shirt 250/- to 1200/-
Pricing of Dresses 1000/- to 2500/-
Pricing of Skirts 500/- to 3500/-
PAYMENT: 1.Online: DirecPay integrated online payment gateway solution.
Credit Cards
Debit Cards
Internet Banking
2. Cash on Delivery: Cash on delivery option is also available with no limits.
SHIPMENT: Deliver to nearly 5000 PINs and it can also be checked.
o Items shipped in maximum 3 days.
o Shipped through reputed courier agencies.
o Order tracking facility available
o Shipping charges as follow:
ORDER RATE
Orders below or upto Rs. 1000/- 50/-
Orders above Rs. 1000/-
NIL

RETURN POLICY & EXCHANGE: 30 Day return policy
o Only unused merchandise will be eligible for return within 30 days from the date of
receipt.
o Goods on sale or discounted items are not eligible for return, replacement or refund.
o Goods can be returned through courier or at stores.
DISCOUNTS : 5% to 10% on selected menswear
SHOPPING CART FACILITY: There is a counter at the top right corner of site where number of
products in our shopping cart and sum of their total cost is displayed, throughout the site.
ONLINE SUGGESTION: Based on our past shopping and browsing history on website online
suggestions are made available to customers.
DESCRIPTION & FEATURE: A brief description of the garment is provided about its styling and
design. Along with this fiber content and other measurements and are also provided.
PRODUCT FEATURES:
o SIZE & FIT: These are the most important features about which users are most
concerned. Size can be cross checked by the user by viewing size charts, but actual fit
cannot be checked online, it is only possible after purchase and if any issue arises it
takes time to return/exchange.
o Globusstore.com has authentic size chart
o AESTHETIC APPEAL: Aesthetic appeal of garments is very important. Garments displayed
here are designed by young fashion designers of Globusstore Pvt Ltd. So it attracts
youth, their target customers.
o COLLECTION AVAILABLE: globusstore.com provides various fashion seasons collections
like summer-winter collection, which keeps its customer updated and aware with latest
fashion and trend.
o BRAND AMBASSADOR: Many Bollywood actors and actresses had been brand
ambassadors of the store, like Kareena Kapoor, Soha Ali Khan, Saif Ali Khan.

COMPARISON
Parameters Globusstore.com americanswan.co
m
freecultr.com TRENDS LEVIS
Product Range
-Menswear Available Available Available Available Available
-Women wear Available Available Available Available Available
-Kids wear Not Available Not Available Not Available Not
Available
Not Available
-Gift Vouchers Available Not Available Not Available Not
Available
Not Available

PRICE Middle Class Lower middle
class to Upper
middle class
Middle Class Lower
middle class
Upper middle
class
-Jeans 1200 1200 1300 2300 1500 5000
-T-shirt 700 1500 350 - 750 350 1300 1000 2000
-Shirt 250 1200 650 1040 450 1700 1200 5000
-Dress 1000 2500 900 1250 500 1300 1700 2500
-Skirt 500 3500 650 850 900 1500 2000 2500

PAYMENT DirecPay
gateway used
Ccavenu.com
gateway used

-Online Credit Cards
Debit Cards
Internet Banking
Credit Cards
Debit Cards
Internet Banking
Cash Cards
Mobile Payment
Wallet
Credit Cards
Debit Cards
Internet Banking
Mobile Wallet
American
Express
Credit Cards
Debit Cards
Credit Cards
Debit Cards
Internet
Banking
Cash Cards
Mobile
Payment
Wallet
-Cash on
Delivery
Available Available, only up
to 25000/-
Available Cash
Accepted
Cash
Accepted
SHIPMENT
Below 1000/- 50/- 60/- - -
Above 1000/- NIL NIL NIL - -
Shipping time Shipped in max 3
days
2-4 days 1-2 days In hand
delivery
In hand
delivery
RETURN
POLICY
30 days 14 days 5-7 working
days in
warehouse
3 Day 7 days
DISCOUNT 5% to 10% on
selected
menswear
From 20% to 60%
on various
products
5% on online
transaction
Buy 2 get 1
free on
Kurtis
25% on Jeans
and up to 40%
on T-shirts
SHOPPING
CART
No.of items and
total cost
displayed
No.of items and
total cost
displayed
No.of items and
total cost
displayed
Mannual
cart only &
no cost
calculation
Mannual cart
only & no cost
calculation
ONLINE
SUGGESTION
Available Available Available Sales person
comments
Sales person
comments
DESCRIPTION
of PRODCT
Fashion details,
fiber contents,
and other
measurements
Fashion details,
fiber contents,
enlarged images
of product
Fashion details,
fiber contents,
enlarged images
of product
Can touch
and feel
product,
detailed
information
through
labels
Can touch and
feel product,
detailed
information
through labels
PROUCT
FEATURES
SIZE, Aesthetic
appeal, Brand
ambassador
SIZE, Aesthetic
appeal, Brand
ambassador
SIZE, Aesthetic
appeal, Brand
ambassador
SIZE & FIT,
Aesthetic
appeal,
SIZE & FIT,
Aesthetic
appeal, Brand
Ambassador
QUALITY of
PRODUCTS
GOOD BETTER GOOD BETTER BEST
BRAND
AMBASSDOR

No Brand
Ambassador
SHRUTI HASAN
LAURAN
College
Ambassador
Program
FREECULTR
BRAND NINJA
Not
Available
Priyanka
Chopra
TREND
FORCASTING
Available
fashion quotient
Available- find
the closest 24
Not Available Not
Available
Not Available
provides fashion
blog, stylopedia
and fashion
guides.
styline guide
available to assist
customers in
making decisions.
VISUAL
MERCHANDISI
NG
Garments are
displayed in HD
images of
excellent photo-
shoot which
gives buying
appeal to
customers.
Stylopedia,
Fashion Guide
can be used by
customers to
make decisions
Photo-shoot of
garments with
models is
displayed
through flash
files on site.
Photo-shoot of
garments with
models is
displayed
through flash
files on site.
Garments
are
displayed on
mannequins
and light
Hanger
appeal,
lighting and
background
colour of
store was in
accordance to
theme of the
store