CHAPTER 1

INTRODUCTION
The entrepreneurial activity is a clothing line named Soaked in Paint. The
brand name is based on a shirts soaked in paint. This feasibility study is a showcase
of new style of clothing line that will show the talents and unique ideas of our
Filipinos.
CHAPTER 2
PROCEDURES IN UNDERTAKING THE ACTIVITY
2.1 Conceptualization of Entrepreneurial Activity
In todays modern world, business has become an essential source of income for
Filipinos, whether its a small or big-time business. In order for the business to
compete with other established business, we have to come up with innovative ideas
for our business, and this is how Soaked in Paint was developed.
2.2 Identification of Prospective Clients
The expected clients for our clothing line business are the following:
teenagers, young adults, adults and online buyers worldwide.
2.3 Location
The starting point in planning our business is to find a suitable location to put up
the stall. It should be easy to locate and accessible to many people. We then
concluded that the best location for our business is in Makati. In addition for our
stall, we will also sell online thru the business Facebook page. By using advanced
technology, we could increase the numbers of customers and give services to those
who do not have access on our stall. A cheap but trusted courier will be our partner
to help us extend our services.
2.4 Preparation of the needed materials and labor force
Labor Force
Five designers will work daily from 8am-5pm to design shirts in our factory
outlet. In order to maintain the number of supply, each designer should produce a
minimum number of 30-40 shirts per day. Four storekeepers will maintain the
cleanliness and orderliness of the stall, replace empty shelves or racks, and assist
customers in choosing what design they desired, from 9am-3pm for morning shift,
and 3pm-9pm for the afternoon shift. There will be two storekeepers per shift.
Lastly, the manager will facilitate the orders online, do inventories, and other
accounting business from 9am-6pm everyday.
Materials
The materials needed in our business are: paint, spray paint, stencils, shirts,
hangers, racks, tables, chairs, computer, business permit, and other necessary
materials for decoration. The initial materials we need are shirts of different sizes,
different colors of paints, hangers for the displayed shirts together, racks, tables,
chairs and other necessary materials for designing. For the shirts, an estimated
range of 1000-1500 pieces of shirts will be delivered monthly depending on the
demand from the sales recorded from the previous months. Two computer units are
also of importance; one for the factory outlet, which will be used by the manager in
facilitating the orders online, and the second computer unit will be used in the stall
for the cashiers convenience.
2.5 Initial Cost of Production
The estimated projected cost of this business has an average cost of
P500,000.00(??????????????), which will come from the business partners that are
willing to invest on this project
CHAPTER 3
BENEFITS OF THE CONSUMERS AND PRODUCERS
3.1 BENEFITS OF THE CONSUMERS
Unique Theme and Concepts
Soaked in Paints theme is to design products that are all original and designed
individually and are hand-made.
Comfortable Products
Since lots of new clothing line are radiating in the market, Soaked in Paint wants
to make sure to give the customers something fashionable yet comfortable.
Reasonable prices
Another thing that we value in our customer is for them to enjoy shopping and
enjoy shopping even when they see the price tags.
CHAPTER 4
PRODUCTION ACTIVITY
4.1 Identification of the Production Activity
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4.2 Description of the Production Activity and Processing
The entrepreneurial activity focuses to make designs of clothes that will attract
customers by Soaked in Paint shirts uniqueness and wit. The designers will be
trained on how to use their creativity and put them on the shirts. The production of
the designed shirts is easy and the only step in production that will vary is the
design that will be used.
4.3 Discussion of the Production Function
Initial Project Cost
Materials Quantity Market Price Total Cost
Tables 5 P5,000 P25,000
Chairs 10 P1,200 P12,000
Reception Counter 1 P25,000 P25,000
Wall Accent 10 P3,000 P30,000
Cabinets 5 P5,250 P26,250
Hangers 100 P30 P3,000
Racks 10 P800 P8,000
Computers with Printers 2 P16,799 P33,598
Bond papers 5 P120 P600






Total Amount P163,448

4.4 Identification and Discussion of the Project Cost
Workers Salary
Type of Work Quantity Monthly Salary per
Person
Total Salary
Designers 5 P20,000 P100,000
Storekeepers 4 P5,000 P20,000
Manager 1 P25,000 P25,000
Total Amount P145,000

Monthly Fixed Cost
Material Cost
Factory Outlet P15,000
Store Rental P100,000
Workers Salary P145,000
Total Amount P260,000

Monthly Variable Cost
January
Material Cost
Electric Bill P5,000
Telephone and Internet Fee P1,000
Paints P8,000
Shirts/Sandos P


Total