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#$$$+#7$$
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(//)+present
ecords
;ain article> Football records in England
League sponsorship
1ee also> English football sponsorship
1ince #7$0 the League has accepted lucrati*e sponsorships for its main competition. 2elow is a list of sponsors
and the League5s name under their sponsorship>
#7$0+#7$<> %anon (%anon League
#7$<+#7$'> Today newspaper (Today League
#7$'+#770> 2arclays 2ank (2arclays League
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#770+#77<> Endsleigh 6nsurance (Endsleigh League
#77<+(//)> :ationwide 2uilding 1ociety (:ationwide Football League
(//)+(/#/> %oca4%ola (%oca4%ola Football League
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(/#/+(/#0> npower (npower Football League
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(/#0+(/#$> 1ky 2et (1ky 2et Football League
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!pon the breakaway of the first di*ision in #770 to form the ,remier League, 2arclays became a secondary sponsor in the
newly formed top di*ision, becoming the primary sponsor from (//# up to the present.
"fter the formation of the ,remier League the newly slimmed4down football League ('/ clubs until #778 and
'( clubs since renamed its di*isions to reflect the changes. The old 1econd =i*ision became the new First
=i*ision, the Third =i*ision became the 1econd =i*ision, and the Fourth =i*ision became the Third =i*ision.
The financial health of its clubs had become perhaps the highest League priority due to the limited resources
a*ailable. 3owe*er, there were some promising signs for the future, as the League planned to announce new
initiati*es beginning with the (//)+/8 season, coinciding with the start of a new sponsorship agreement with
%oca4%ola. The first of these changes was a rebranding of the League with the renaming of the First =i*ision as
The %hampionship, the 1econd =i*ision as League &ne and the Third =i*ision as League Two. The League5s
cup competitions ha*e had different sponsors.
"edia rights
The other maAor source of re*enue is tele*ision. The #7$/s saw competition between terrestrial broadcasters for
the rights to show League matches, but the arri*al on the scene of satellite broadcaster 2ritish 1ky 2roadcasting
(1ky T@, eagerly searching for attracti*e programming to build its customer base and willing to pay huge
sums, changed the picture entirely. The League5s top tier clubs had been agitating for se*eral years to be able to
keep more of the League5s re*enue for themsel*es, threatening to break away and form their own league if
necessary. 6n #77( the threat was realised as the First =i*ision clubs left to establish the F" ,remier League and
signed a contract for e9clusi*e li*e co*erage of their games with 1ky T@. The F" ,remier League agreed to
maintain the promotion and relegation of three clubs with The Football League, but The League was now in a
far weaker position I without its best clubs and without the clout to negotiate high4re*enue T@ deals. This
problem was e9acerbated with the collapse in (//( of 6T@ =igital, holder of T@ rights for The Football
League, which cost League clubs millions of pounds in re*enue.
6n (//# the league signed a G7// million deal with 6T@ =igital, but in ;arch (//( the channel was put into
administration by its parent companies when the league refused to accept a G#0/ million reduction in the deal.
6n :o*ember (//' the league announced a new domestic rights deal worth G(<) million with 1ky and the 22%
for the three seasons from (//7 to (/#(. 6t co*ers Football League, League %up and Football League Trophy
matches and the full range of media> terrestrial and pay tele*ision, broadband internet, *ideo4on4demand and
mobile ser*ices. The deal represents a #08J increase on the pre*ious deal and works out at an a*erage of o*er
G#.( million per club per season, though some clubs will recei*e more than others. 1ky will pro*ide the
maAority of the co*erage and the 22% broadcast #/ e9clusi*ely li*e matches from the %hampionship per season
and the semi4finals and finals of the League %up.
-(0.
6n (/#(, 1ky 1ports signed a new e9clusi*e deal to
broadcast all ;atches after the 22% pulled out of the deal owing the financial cuts that the 22% 1port
department was going through. 3owe*er the 22% signed a new deal to still broadcast The Football League
Show highlights programme.
?adio co*erage in the !nited Hingdom is also a maAor source of li*e football and is a maAor output source for
the Football League, with e*ery maAor game broadcast nationally on 22% ?adio Fi*e Li*e, Talk1,&?T and
digitally on 22% ?adio 8 Li*e 1ports E9tra which is a*ailable digitally online or *ia ="2 ?adio. Globally,
matches are sometimes broadcast on 22% World 1er*ice. ;any Football League matches are broadcast to local
audiences *ia 22% Local ?adio stations or by commercial stations.
&n #$ 1eptember (//$, the Football League un*eiled a new oca!ola Football League podcast, hosted by
22% ?adio Fi*e Li*e5s ;ark %lemmit to be released e*ery Thursday.
-().
6n the (/#( K (/#0 season the ,odcast
was renamed the npower "ootball league show but still hosted by ;ark %lemmit. ;ark %lemmit continued to
host the show as Trade,oint came on board in the (/#0 K (/#) season to be the title sponsor of the newly re4
branded 5Football League ?adio5. The programme is now produced by digital production studio, Engage 1ports
;edia.
6overnance and management
'oard
The Football League 2oard meets monthly and consists of two independent directors, three directors
representing the %hampionship, two representing League &ne, and one representing League Two. %urrent
("ugust (/#) members are>
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