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The document provides an overview of the packaged water industry in India and the opportunities and threats for Aquafina mineral water. It discusses how Aquafina was launched in 2000 by PepsiCo India and Coca-Cola India launched Kinley in the same year. The mineral water market in India is over Rs. 1000 crore and dominated by major players like Bisleri, Kinley, Baileys, and others. The summary concludes that the objective of the study was to analyze opportunities and threats for Aquafina in the market and understand consumer perceptions to help retain PepsiCo's market share in the region.
The document provides an overview of the packaged water industry in India and the opportunities and threats for Aquafina mineral water. It discusses how Aquafina was launched in 2000 by PepsiCo India and Coca-Cola India launched Kinley in the same year. The mineral water market in India is over Rs. 1000 crore and dominated by major players like Bisleri, Kinley, Baileys, and others. The summary concludes that the objective of the study was to analyze opportunities and threats for Aquafina in the market and understand consumer perceptions to help retain PepsiCo's market share in the region.
The document provides an overview of the packaged water industry in India and the opportunities and threats for Aquafina mineral water. It discusses how Aquafina was launched in 2000 by PepsiCo India and Coca-Cola India launched Kinley in the same year. The mineral water market in India is over Rs. 1000 crore and dominated by major players like Bisleri, Kinley, Baileys, and others. The summary concludes that the objective of the study was to analyze opportunities and threats for Aquafina in the market and understand consumer perceptions to help retain PepsiCo's market share in the region.
Packed water is one of the latest among business in India
today. Some estimates put annual growth of 50% but growing competition has also meant the market is changing. Pepsi Cos brand !uafina was launched in "uly #000 and Coca$ Cola India launched %inley in ugust #000 meanwhile another transnational &estle thought to make a ma'or spasm in the mass market with there mineral water brand Pure life. It is much awaited launch is finally e(pected to happen in )ebruary #00* in ma'or markets for mineral water$ +umbai and ,elhi. -he mineral water market in India is presently more than .s #000 crore s and there are number of competitors. -he ma'or players are /isleri0 1ello0 2anga0 /ailey0 yes Catch0 &ew ge etc. other to these there are many other brands who are playing ma'or role in Indian market for e(ample %ing )isher0 +c ,owells 2olden 3agle etc. -he mineral water is one of the im4portent item which is directly consumed by people all o5er the world. ,ue to considerations of health 5iewpoint the consumption of ordinary water is gradually decreasing. s the ordinary water contains so many to(ic elements0 impurities which some time causes fatel to human being. So the people are generally being aware to consume pur and safe water thwer it is easily a5ailable. /ut in urban life it is not possible to get clean water as it contains certain dissol5ed imputities which is not 5isible to general eyes. I M S, Noida, 0309870093 I M S, Noida, 0309870093 2 2
So some time people ha5e to suffer from different disease. In order to keep away from disease mineral water consumption is good. -he number of tourist arri5ing in India from foreign countries and also the high$income group generally assesses so ma'or consumption of mineral water who are tra5eling by flight and C train. -hey generally consume mineral water sealed in /6PP plastic bottle. I M S, Noida, 0309870093 I M S, Noida, 0309870093 3 3
I M S, Noida, 0309870093 I M S, Noida, 0309870093 4 4
ACKNOWLEDGEMENT -he opportunity of undergoing in ,e5yani /e5erages e(posed to 5ery professional and organi7ed management system. It not only ga5e me practical e(perience but contributed largely in laying the foundation for concern the fields of marketing. +y endea5our at ,e5yani be5erages the imprint of many other personalities who formally or informally mad a significant contribution to make it worthwhile. I wish to e(press my profound gratitude to Mr. Sanjeev Anand (T.D.M) who ga5e use an opportunity to undergo practical training in this organi7ation who ga5e me an opportunity to undergo practical training in this organi7ation. I wish e(press my sincere thanks to Mr. Sharad Vatsa (A.D.C) who ga5e a patient hearing and support thus increasing my knowledge and undertaking the 5arious facts and function of the organi7ation. -hroughout my secession as a trainee was made to fed like a member of a close family operating in a 5ery conducti5e en5ironment. (Santosh Kumar Singh) (M.B.A 3 rd
semester) I.M.S, oida I M S, Noida, 0309870093 I M S, Noida, 0309870093 5 5
I M S, Noida, 0309870093 I M S, Noida, 0309870093
E!EC"TI#E S"MMAR$ Tit!e" #$$ortunit% & threats 'or A(ua'ina Minera! )ater. -he main purpose of our research was to find out the degree of awareness among the #IDA people towards !uafina its 5isibility0 competitors0 its reach in market0 its contribution to the trade of P3PSI in &oida.nd to know that how it is percie5ed in the market and forecasting about its present 8 future demand. -he pro'ect started with route riding in this I came to know about the trade of Pepsi. )or many days I went to different routes 8 concluded that how a strong distribution channel is re!uired for a company to be in the top of the trade. 35eryday I used to 5isit the shops in the particular route 8 learn how to negotiate with the retailers. 1ow to tacle. cknowledgement must be gi5en to 1onble +r. /ikram "eet .ishi who pro5ided us the proper guidance to to the pro'ect and attain the standard. 9astly I would like to thank all C.3.s Salesman of P3PSI:&6I,; 8 customer and Consumers for their cooperation. Sa%&o'( K)*a+ Si%,( (M.B.A 3 rd semester) I.M.S, oida I M S, Noida, 0309870093 I M S, Noida, 0309870093 7 7
I M S, Noida, 0309870093 I M S, Noida, 0309870093 8 8
O-.ECTI#E *.) -he main ob'ecti5e was to study the opportunity and threats of <=)I&. +.) +y work was to see how the product of <=)I& . is penetrating in the market and how the people are accepting it and to study their reactions. 3.) I was also been gi5en the charge of its promotion and other acti5ities in &6I, region. )or this purpose I ha5e 5isited more than 550 outlets of P3PSI outlets of the &6I,. ,.) So to retain share of P3PSI I ha5e assigned the work to impro5e the distribution channel of P3PSI in &6I, region which I recommended.
I M S, Noida, 0309870093 I M S, Noida, 0309870093 9 9
I M S, Noida, 0309870093 I M S, Noida, 0309870093 /0 /0
COMPANY PROFILE : AN INTRODUCTION In *>?>0 in &6.-1 C.I&6 0 +r. C93/ /.,1& who was a druggist by profession in5ented new be5erages0 which was called @ /rands ,rinksA :e5ocation of a digestion$aiding en7yme pepsin;0 soon become popular with the people @/rands ,rinkA was named as @pepsi$colaA. In *?B0 Pepsi started its operations with its head office in &ew I.39&, CI-C &ew Cork. Pepsi Co. the soft drink multinational industry is uni!ue by itself . It Is among the most successful consumer product companies in the world 0 with *?> re5enue of o5er D## billion and *5*000 employees. -he Company consists of Pepsi E Cola company the worlds largest manufacturer and distributor of snack chips and -ropicana products0inc. the worlds largest markets and products of branched 'uices . Pepsi C6s brand names are among the widely known and most respected in the world .Some of the Pepsi C6s brand name are *00 years old 0 but the corporation is relati5ely young . Pepsi Cos 0 Inc was founded in *?F5 through the merger of Pepsi E Cola and )rito$9ay. -ropicana was re!uired in *??>. Pepsi E Cos success in the result of superior product high Standards of performance0 distincti5e competiti5e strategies and -he high integrity of there people. I M S, Noida, 0309870093 I M S, Noida, 0309870093 // //
-.-SIC#. /.AD 01A2T.2S PepsiCo. Inc. world head !uarters is wanted in purchase0 &ew Cork ppro(imately G5minuets from the &ew Cork City. -he se5en building 1ead!uarter comple( designed by 3dward ,arrell stone0 one of mericas foremost architects. -he building occupies *0 ac5es of a *GG ac5e comple( that includes the ,onald + %endall Sculpture 2arden0 a world acclaimed Sculpture collection in a garden setting. -he collection of works in focused on ma'or #0 th century art0 and features works by masters such as ugusta .obin0 1enry 9aurens0 1enry +oore0 le(ander Calder0 lbesto 2iacometti0rnolado Poniodora and class oldenbyg. -he gardens were originally designed by the world famous garden planner0 .ussell Page. -he garden is open to the public0 and a 5isitors booth is in operation during the summer.
VISI# s we stand at the cross roads of the new millennium0 I M S, Noida, 0309870093 I M S, Noida, 0309870093 /2 /2
Its time to eradicate our focus and energy single E mindedly -o our 5ision. The vision to 3e the 3est 44 nd what that 5isionH A. 5To 3e the 3est 6onsumer $rodu6ts 6om$an% in the e%e o' our su$$!iers, 6ustomers, em$!o%ees and shareho!ders.7 B. To 3e6ome tru!% g!o3a! 6om$an% ,3% 6ontinuing to 3ui!d a 6om$etitive and $uri'ia3!e 8or!d 8ide re'reshment 3everage 3usiness . The -e$si 6ha!!enge o' the mi!!ennium 8i!! 3e the test o' the Best"4 -he best in the connecting with the customers and the consumers0 the best in marketing0 the best in selling0 the best in !uality0 the best in Processes and the best in people in team work. -.-SI C#9A:S IT.2ATI#A9 ST2AT.;< *. )ocus on business growth. #. -arget core brands. 3. Satisfy market priorities. I M S, Noida, 0309870093 I M S, Noida, 0309870093 /3 /3
COBOS AND FOBOS I M S, Noida, 0309870093 I M S, Noida, 0309870093 /4 /4
COBOs AND FOBOs ll the acti5ities of Pepsi foods0 Pepsi co India holdings and Pepsi India marketing company are controlled by /usiness =nits :/=; located at 2=.26&. -his /= is di5ided in to 5arious marketing units :+=;. ll e(cept the &orth 3nd +arket =nits :&3+=; ha5e common borders with states comprising of these. -he market units demarcate the areas which are C6/6S i.e. Company 6wned /ottling 6perations :C6/6; while in other areas the operations are run by a )ranchisee. -hese are learned as )ranchisee 6wned /ottling 6perations :)6/6; and in some other 'oint 5enture operations. C#B#" E In a C6/60 the company has total control of the decisions and implementations under taken0 but for this the company has to in5est its own money. =#B#"I -he )6/6S :local business entities; are independent to take their own marketing and operational decisions with no ma'or interference from the company. -he )6/6S are supplied the concentrate from the company and they ha5e to run the show thereafter. Pepsi maintains its ownership of the trade mark and the primarily responsible for ownership in a local bottling operation .It helps Pepsi in maintaining strong trade mark on the other partys resource 8 e(pertise. -he PCI workflow concentrates on selling0 making and deli5ering Pepsi Cola.
-he promotion schemes0 the ad5ertisement of the fobos are handled by P)90 but o5er the administration0 P)9 has no held o5er the )6/6S. .egarding the 1.0 P)9 pro5ides consultancy ser5ices to the )6/6S0 whene5er re!uired. -he )6/6S ha5e a sales and distribution department0 1. department0 accounts department0 warehousing department. I M S, Noida, 0309870093 I M S, Noida, 0309870093 /5 /5
Pepsi Cola is a company with a @!o8 margin, high vo!ume 3usiness7. Pepsi Co deals Jith in the carbonated soft drinks :CS,S; market. CS,S fall in two categories Cola 8 )la5ours. C69S concentrates on Pepsi where as fla5ours deals with orange and lemon. In India the fla5ours are +irinda :orange 8lemon;K Slice is a fruit 'uice concentrates /ased drink. Starting out in *?>?0 with the name of @9eper PepsiA0 the company has grown 9eaps and bounds e5er since0 with competition increasing with recently of Coke a few years ago. -hanks to an early lead and a better understanding of the market0 India remains the handful of markets worldwide Pepsi is ahead of its arch ri5al Coke. ,espite being the global brand0 Pepsi has built its success on meeting out the Indian customers needs. Pepsi has made its brand synchroni7e with locali7ed e5ents and traditions. Pepsi maintained its top of mind awareness with roadside signage and reminders. -he partner type relationship with bottles0 )6/6S as well a C6/6S co5er must of the company ade!uacy. 6ne of the strongest weapons in Pepsis armory is the fle(ibilityK it has empowered its people within Pepsi. 35ery employee may be a manager or a salesman 0ha5e an authority to take what e5er step he or she feels 0make the consumers aware of the brand and increase its consumption .-hus Pepsi belie5ed in establishing and nurturing credibility of the sales man and making the 'oint commitment to grow business in accounts . ll these factors together led to a high growth in the Indian market and constantly increasing market share. I M S, Noida, 0309870093 I M S, Noida, 0309870093 / /
PEPSI IN INDIA PEPSI CO ---THE INDIAN CHAPTER -here are many who feel that Pepsi had the first mo5e ad5antage in India0 little do they know about Pepsis initial foray into Indian soft drink industry was back in *?5F. Coca$cola had entered the country 'ust year back in *?55. /ut later pepsi withdrew from the country in *?F* due to bottling problems. PEPSIs ENTRY IN INDIA Pepsi$cola entered India in april*?>? by setting operations in be5erages0 snacks and agribusiness. t this time Parle had L0% of the market share of the total soft drink market. Initially it faced some trouble in entering the market due to strong resistance from most of the domestic soft drink industry and the ad5ocates of the swadeshi. -he Indian economy was not liberali7ed and pro5ed to be another barrier. Pepsi remo5ed this barrier byM
Promising the go5ernment to focus considerable selling efforts in the rural area to help economic de5elopment. Promising to help boost the e(port of agricultural products. I M S, Noida, 0309870093 I M S, Noida, 0309870093 /7 /7
6ffering to transfer the food processing 0 packaging0 and water treatment technology to India &inety years after the in5ention of what becomes one of the most fa5ored drink globally in *?>>. Pepsi entered India flanged with hea5y resources and riding the winds of change of newly opened economy. )irst Pepsi has only )ranchisee =nit. Pepsi ga5e its concentrate to a small factory and they make be5erage. In*?>> Pepsi set up its office in India. In this company Pepsi operates as Pepsi foods0 Pepsi co India holdings and Pepsi India marketing. -he mission was to change the tastes and life style of common Indian0 who identified soft drinks and be5erages as a5ailable cold drinks0 s!uashes and concentrates. Jhen it came to a refreshing drink consumers communes would back to traditional &imboo Pani0 "al'eera0 9assi etc. lthough India has a per capita consumption as low as B per person as compared to G00 In =S. India has one of the largest numbers of potential consumers in world with a population of an billion. 35ery Indian gu77les #L bottles of soft drink e5ery year. n increase of one bottle per capita consumption would mean starting ?00 bottles e(tra. Indian soft drinks is a worth .s. *>00 corers with annual growth at the rate of #0%$$#5%. I M S, Noida, 0309870093 I M S, Noida, 0309870093 /8 /8
DE#$ANI -E#ERAGES LIMITED I M S, Noida, 0309870093 I M S, Noida, 0309870093 /9 /9
DE#$ANI DE#ERAGES LTD D012a%i -010+a,0' L&d3 I' a 4+a%5(i'00 o+i0%&0d 6o&&7i%, o80+a&io% o4 808'i (a%d0d 62 M+3 .ai8)+ia ,+o)8 'o 4o+ a' 5o*8a%2 8+o4i70 i' 5o%50+%0d i& i' a )%d0+3 Pa+&i5)7a+ Fa5&' o4 5o*8a%2 Cear of 3stablishment *??B Corporate 6ffice )$B# 0 sector $F 0&oida +anufacturing )acilities ,e5yani /e5erages 9td Sura'pur plant 2reater &oida :=.P; gra /e5erages Corporation 9td gra0 =.P Narun /e5erages 9td0 'aipur :.a'asthan; Pepsi Cola &epal :P; 9td %atmandu 6perating rea &oida 0 ligarh 0 +ahamaya &agar0 2ha7iabad0 gra0 1aridwar0 2urgaon0 'aipur0)aridabad etc. Production capacity G0000 to 50000 COs only.
It was inaugurated by Mr. CHRISTOPHER SINCLAIR (the chairan !" #e#si c!. India $td.%. The anageent !" this c!ncern is& in the ade#t hands !" I M S, Noida, 0309870093 I M S, Noida, 0309870093 20 20
Mr.RA'I (AIP)RIA (chairan !" the gr!u#% Mr. I.(.*a$ia (the #resident !" +e,yani be,erages $td.% Sharing the #r!ducti!n and anageria$ res#!nsibi$ity !" this c!ncern. The c!. c!ntr!$s its distributi!n thr!ugh direct distribut!rs as we$$ as c$earing and "!rwarding(c - "% agents but a.!r #art !" sa$es ,!$ue was rea$i/ed by the !#erati!n thr!ugh c-" agents. 0r! the 1223& the c!. had been !#erating success"u$$y and during bris4 business in c!n"irati!n t! the !b.ecti,es #e#si "!!ds $td. The awards c!n"erred !n +E'5ANI 6E'ERA7ES s#ea4 ,!$ue !" its achie,eents and gr!wth. In 1223& +E'5ANI 6E'ERA7ES LT+. awarded the best 8ua$ity and #r!ducti,ity. I M S, Noida, 0309870093 I M S, Noida, 0309870093 2/ 2/
I M S, Noida, 0309870093 I M S, Noida, 0309870093 22 22
HIERACHY AND REPORTING SYSTEM IN DEPOT 6e"!re we rea$$y g! int! indi,idua$s and res#!nsibi$ities we ust be "irst c$ear ab!ut and re#!rting syste is being sh!wn int! under gi,en chart. E!EC"TI#E DIRECTORS "M MDM TDM TDM TDM ADC ADC ADC CE C3E C3E R.A R.A R.A R.A
I M S, Noida, 0309870093 I M S, Noida, 0309870093 23 23
)M )NIT MAMA7ER M+M MAR*ETIN7 +E'ELOPMENT MANA7ER T+M TERRITOR5 +E'ELOPMENT MANA7ER A+C AREA +E'ELOPMENT COOR+INATOR CE C)STOMER E9EC)TI'E +P +EPO INCHAR7E RA RO)TE A7ENT : SALESMAN REPORTING SYSTEM S per the client . is the front line person of sales organi7ation. s the chartM$ a; . is controlled and guided by C3. b; C3 report to ,C and -,+. c; ,C reports -,+ on daily basis and also to unit manager on weekly basis. d; -,+ report to =+ and also to e(ecuti5e director. e; =+ reports to e(ecuti5e director. I M S, Noida, 0309870093 I M S, Noida, 0309870093 24 24
DISTRBUTION POINT MAMURA VILLAGE, SECTOR-66 NOIDA UM Mr. KAMAL KHURANA(WESTERN U.P.) MDM TDM Mr. SANJEEV ANAND ADC Mr. SHARAD VATSA DP Mr. PREM SHANKER 3-4 CUSTOMER EXECUTIVES.
-otal noida is di5ided in ## routes for distribution purpose. 35ery route has B$G sectors base on the market si7e. -here are more than #5 salesmen of course some are e(tra. If any salesmen are absent then distribution should be not affected. -here are some fi(ed salary plus incenti5e for route agent. 6f course there is some more incenti5e offer in the season to moti5ate the route agent for achie5ing the sales target. I M S, Noida, 0309870093 I M S, Noida, 0309870093 25 25
SYSTEM IN WAREHOUSE I M S, Noida, 0309870093 I M S, Noida, 0309870093 2 2 T.D.M. C E A.D. C. S.T.
Different C!nne" f#""#$e% A ) Plant Carry and forward Agent Dealers and Retailers Ultimate Consumer B) Plant Building) Distri!utor Retailers Consumers C) Pe"si #ood $imited Carry and #orward Dealers and Retailers I M S, Noida, 0309870093 I M S, Noida, 0309870093 27 27 Plant Carry and #orward Agent Dealers and Retailers Ultimate Consumers Plant Building) Distri!utor Retailers Consumers Pe"si #ood $td Carry and #orward Detailers and Retailers Ultimate Consumers
MARKETING FLOW IN CHANNEL -he company policy on marketing channel is crystal clear in strategy @to 3ui!d the dire6t distri3ution s%stem at a!! India !eve! @0i.e. ha5ing agent 0whole seller0 retailer and final customer there by maintaining intimate contact with the consumers and closer control o5er the condition of the product sale. In 0 product is firstly sent to C8) agent from plant than from C8) agents is sent to dealers or retailers and then to ultimate consumer. In /0 from plant goods are sent to distributors who sent to retailers and from retailers to ultimate users. In C0 pepsi food ltd. Sent goods to c 8 f agent which in there sent it to dealers and from retailers to ultimate consumer. -his channel is mainly followed for C&S0 P3-0 bottle0 etc. I M S, Noida, 0309870093 I M S, Noida, 0309870093 28 28
I M S, Noida, 0309870093 I M S, Noida, 0309870093 29 29
.esearch methodology is type of blue print prepared depending on the ob'ecti5e study. research calls for de5eloping the most efficient plan of gathering the needed information. -he research is mainly based on primary data. -he research pro'ect could be e(ploratory research or conclusi5e research. .esearch pro'ect concerned with trying to identify potention opportunities such as new ways to promote of use a pro'ect are e(ploratory research. -his research is unstructured and characteri7ed by fle(ibility and ingenuity. Indi5idual inter5iews0 depth inter5iews or focused group inter5iews are used in e(ploratory research. In order to test a hypothesis already made through e(ploratory research0 conclusi5e research methods are used which are likely to be more formal and structured. -his helps in obtaining the complete and accurate description of the situation. ,escripti5e study and e(perimental study are two type of conclusi5e research. -he former is used to collect accurate data while the later establish cause and effect relationship the study is based on e(ploratory research. I M S, Noida, 0309870093 I M S, Noida, 0309870093 30 30
Data Co!!e6tion Method"
,ata collection either based on primary or secondary data. Primary data are generated by a study specifically designed to accommodate the date needs of a particular manager for sol5ing the problem being currently in5estigated. It is secondary data0 which could be obtained internally :from record within the organi7ation; or e(ternally :census of population0 industry publication etc.; /asic methods of data collection are through !uestionnaire and obser5ation. -he former is based on asking !uestions in order to get information0 while the later is the process of recogni7ing the people0 ob'ects occurrences rather than asking them for information. <uestionnaire method is more 5ersatile0 faster and cheaper than the obser5ation method. <uestionnaires may differ in a degree to which it is formali7ed or the disguise of the ob'ecti5e of !uestionnaire. Structured !uestionnaire uses the list of 5ery specific !uestions that must be asked in the e(act order in which they appear in the !uestionnaire without e5en changing the se!uence and the wording the of the !uestion and Oor the se!uence of the !uestion. -he !uestionnaire could be I M S, Noida, 0309870093 I M S, Noida, 0309870093 3/ 3/
undisguised of disguised. In the former the ob'ecti5e is clear to the respondent0 which in the later it is disguised. -his pro'ect in5ol5ed a structured $ undisguised !uestionnaire to collect primary data -elephone0 mail or personal inter5iew can handle this type of !uestionnaire. Sampling +ethod M &on Probability method :Chance of selection of a sample unit is unknown; =ni5erse M .etailers of &oida 8 Consumers of &oida Sample Si7e M .etailers :L>; 8 Consumer :*#0; ,ata Collection InstrumentM <uestionnaire -ypes of !uestions used in !uestionnaire M ,ichotomous +ultiple choice 9ikert scale .ating scale Sam$!ing Method M In many research pro'ects0 making a census study of the entire uni5erse will be impossible on account of limitation of time and money. 1ence sampling becomes ine5itable. Sampling is used to collect primary data main source of data are for too many to be e(hausti5ely handled. Sampling is an integral part of data collection process. I M S, Noida, 0309870093 I M S, Noida, 0309870093 32 32
sample is only a person of the uni5erse of population. -he success of sampling depends on the e(tent to which the characteristics of the sample truly represent these of the uni5erse. ccording to yule0 a famous statistician0 the ob'ecti5e of sampling is to get ma(imum information about the parent population with minimum effort. Properly done0 sampling produces representati5es data on the entire population. In marketing research population means the aggregate of all elements that are rele5ant to the scope of the problem under the study. ll of them process the characteristics under in5estigation. Jhen the research defines the characteristics under in5estigation. utomatically0 it delimits the population. Population need not necessarily means li5ing persons0 it may non$li5ing ob'ects company0 e5ents etc. I M S, Noida, 0309870093 I M S, Noida, 0309870093 33 33
I M S, Noida, 0309870093 I M S, Noida, 0309870093 34 34
0.* D# %ou use minera! 8ater > (-uri'ied 3ott!ed 8ater) I M S, Noida, 0309870093 I M S, Noida, 0309870093 35 35
93 2 :o; 4+0<)0%&72 do 2o) )'0 i& = I M S, Noida, 0309870093 I M S, Noida, 0309870093 3 3
93 3 Do 2o) 7i>0 &(0 &a'&0 o4 *i%0+a7 ;a&0+ = I M S, Noida, 0309870093 I M S, Noida, 0309870093 37 37
934 W(a& a+0 &(0 4a*o)' 6+a%d a1ai7a670 i% &(0 *a+>0& = I M S, Noida, 0309870093 I M S, Noida, 0309870093 38 38
935 W(i5( o4 &(0* 2o) )'0d *o'& = I M S, Noida, 0309870093 I M S, Noida, 0309870093 39 39
93 W(2 do 2o) 8+040+ &(i' 8a+&i5)7a+ 6+a%d =
I M S, Noida, 0309870093 I M S, Noida, 0309870093 40 40
93 7 W(i5( 6+a%d ad10+&i'0*0%& (a10 2o) '00% o+ (0a+d = I M S, Noida, 0309870093 I M S, Noida, 0309870093 4/ 4/
93 8 W(i5( o4 &(0* did 2o) 7i>0 *o'& = I M S, Noida, 0309870093 I M S, Noida, 0309870093 42 42
93 9 I' 2o)+ 4a1o)+a&0 6+a%d a1ai7a670 i% &(0 '(o8 = I M S, Noida, 0309870093 I M S, Noida, 0309870093 43 43
93 /0 A+0 2o) a ';i&5(0+ = I M S, Noida, 0309870093 I M S, Noida, 0309870093 44 44
93// Do0' 6+a%d a*6a''ado+ 87a2' a 1i&a7 +o70 &o 5o%')*0+ o+ &a>0 *i%0+a7 Wa&0+ = I M S, Noida, 0309870093 I M S, Noida, 0309870093 45 45
I M S, Noida, 0309870093 I M S, Noida, 0309870093 4 4
FINDINGS *) ?0% of the respondent ha5e said they use mineral water and rest *0% ha5e said they dont use . +) F5% of the respondent ha5e said they used mineral water occasionally #5% ha5e said they used mineral water regularly and *0% of them used at special time. 3)>>% of the respondent ha5e said they like the taste of mineral water >%ha5e said they dont like the taste of mineral water and rest G% ha5e said they cant say. ,))amous brand a5ailable in the market BIS9.2< 4 ?@A KI9.< $ #0% A01A=IA $ #0% #T/.2S $ *0% ?)50% of the respondent ha5e said they use /islery most . #0% of the respondent they used kinley . #0% of the respondent used !uafina . nd other *0% . I M S, Noida, 0309870093 I M S, Noida, 0309870093 47 47
B)L5% of the respondent prefer because of pricing . *5% of the respondent prefer because of taste. *0% of the respondent prefer because of packaging. C) F0% of the respondent ha5e said /islery ad5ertisement ha5e been seen or heard 0 #0% of the respondent ha5e said !uafina ad5ertisement ha5e been seen or heard. #0% of the respondent ha5e said %inley ad5ertisement ha5e been seen or heard . D) L0% of the respondent ha5e said they like !uafina ad5ertisement *5% of the respondent hKa5e said they like %inley ad5ertisement *5% of the respondent ha5e said they like /islery . E) L0% of the respondent ha5e said their fa5ourite brand a5ailable in the shop . B0% of the respondent said no. *@) ?0% of the respondent said they are switchers and *0% are not . **) >5% of the respondent ha5e said brand ambassador plays a 5ital role to consumer or take mineral water . I M S, Noida, 0309870093 I M S, Noida, 0309870093 48 48
I M S, Noida, 0309870093 I M S, Noida, 0309870093 49 49
C#M-.TIT#2S 3arlier slice used to come in *$litre bottles. /ut now since the market trend changing. People are mo5ing towards mo5ing packs that they can carry to their work. So pepsi has intended its <=)I& 500 ml bottle pack into the category bottle pack. +ain competitors of <=)I& is /islery or better to say strongest competitors of /isleri in the pack is <=)I&. 6ther contender of <=)I& is /ailley :Parle; 0 %inley:Coca$Cola;. /islery etc. ,istrbution channel of <=)I& is strongest in noida so it has better edge. I M S, Noida, 0309870093 I M S, Noida, 0309870093 50 50
I M S, Noida, 0309870093 I M S, Noida, 0309870093 5/ 5/
OPPORT"NITIES OF A9"AFINA *; Its distribution channel is 5ery strong in &oida. #; It has got 5ery strong and dedicated dealers. B; !uafina has got the logo of P3PSI in the bottle. G; Its bottle is 5ery attracti5e. 5; &owadays people are much conscious about their health and that is why people were using bottle drinking water. F; Its long bottled packaging is it retains the real taste water for many weeks . L; +anufacturing plant for !uafina is in +athura so the transportation cost is 5ery low as compared to other bottled water . >; It has become 5ery much easy a5ailable for the customers that they can get it from the pepsi stalls . ?; !uafina is the only product in India which gi5es you the guarantee of purity of nine months after manufacturing . 6ther products gi5es you the guarantee of only si( months . %&) It is hygienic in nature and after one use the pack is not usable again. I M S, Noida, 0309870093 I M S, Noida, 0309870093 52 52
T:REATS OF A9"AFINA +a'or threat is from the established brands like /IS93.C 8 /I993C. wareness$ people are less aware of <=)I& as they well know /IS93.C . -he ad5ertisement should be for the masses not only for a particular class for a better sell. I M S, Noida, 0309870093 I M S, Noida, 0309870093 53 53
I M S, Noida, 0309870093 I M S, Noida, 0309870093 54 54
RECOMMENDATION wareness should be created among people towards <=)I& 0 so proper ad5ertisement is re!uired that is through -.N commercial 0 &ewspaper 0 +aga7ines 0 .adio and other promotional acti5ities like pamplets 0 banners0 hoardings at bus stop red lights should be taken into consideration . Company should focus on ,epartment stores 0 Super stores 0 Panwala shops 0 Pepsi stall for 5isibility and promotion . )or promotional acti5ities 0 .esturant 0 "uice corners should be gi5en more emphasis . Stall of <=)I& should be brough for promotion prupose in the prime public are like tta +arket 0 2anga Shopping Comple( 0 /rahamaputra Shopping Comple( . 3mphasis should be gi5en on canteen of school and colleges )or more 5isibility company should go for more summer scheme . I M S, Noida, 0309870093 I M S, Noida, 0309870093 55 55
I M S, Noida, 0309870093 I M S, Noida, 0309870093 5 5
C. 3arlier .esearch Papers I M S, Noida, 0309870093 I M S, Noida, 0309870093 57 57
I M S, Noida, 0309870093 I M S, Noida, 0309870093 58 58
9"ESTIONNAIRE *. ,6 you use mineral water :Purified bottled water; H ; C3S /; &6 #. 1ow fre!uently do you use it H a; 6ccasionally b; .egularly c; t special time B. ,o you like the taste of mineral water H a; Ces b; &o c; Cant Say G. Jhat are the famous brand a5ailable in the marketH a; !uafina b;/islery c;%inley d;6thers 5. Jhich of them you used most H a; !uafina b;/islery c;%inley d;6thers F. Jhy do you prefer this particular brand H a; -aste b; Price c; Packaging L. Jhich brand ad5ertisement ha5e you seen or heardH a; !uafina b;/islery c;%inley >. Jhich of them did you like most H a; !uafina b;/islery c;%inley ?. Is your fa5ourate brand a5ailable in shop H a; Ces b; &o I M S, Noida, 0309870093 I M S, Noida, 0309870093 59 59
*0. re you a switcher H a; Ces b; &6 **. ,oes brand ambassador plays a 5ital role to consumer or take mineral Jater H a; Ces b; &6
I M S, Noida, 0309870093 I M S, Noida, 0309870093 0 0
Reforming Mining Law: A Look at Transnational Corporations’ Activities in the Democratic Republic of Congo Within the Doctrine of Corporate Social Responsibility