georgia tech alumni magazine

Media Kit 2014

Has your organization experienced
the benefit of the Tech Connection?
The Georgia Tech Alumni Association connects more than 140,000 loyal Tech alumni from all over the
globe through first class events and programming that include Homecoming Weekend, Alumni Network
gatherings, Career Services, Alumni Travel and Affinity Groups.
We offer a variety of opportunities to connect with our alumni ranging from sponsoring a single event
to becoming a corporate affinity partner, our most exclusive partnership available. With the highest
percentage of support to their alma mater of any state university, our alumni are among the most loyal in the
country. And they appreciate those companies that support their Alumni Association. Join us and see what
experiencing the Tech Connection can do for your organization.

Print Advertising
Georgia Tech Alumni Magazine

Ad Dimensions

When your advertisement appears in the national award-winning Georgia Tech

Alumni Magazine, you will receive a welcome invitation into the homes and
businesses of more than 130,000 Georgia Tech alumni and friends.

Back Cover-Bleed

With two issues per year reaching 130,000 alumni and the remaining issues
being mailed exclusively to about 35,000 loyal Roll Call donors, the
Georgia Tech Alumni Magazine reaches an average of 82,500 households
four times a year. This publication features stunning photographic essays
and extensive coverage of emerging technology, Tech traditions and alumni
achievements, along with campus news and upcoming events.

Ad Pricing for the

Georgia Tech Alumni Magazine
Back Cover: $3,500
Spread: $5,500
Full Page: $3,025
Half Page: $2,125
Quarter Page: $1,485

Trim Size: 8 x 10.875

Bleed Size: 8.25 x 11.125
Live Area: 7 x 9.875
Spread
Trim Size: 16 x 10.875
Bleed Size: 16.25 x 11.125
Live Area: 15 x 9.875
Full Page-Bleed
Trim Size: 8 x 10.875
Bleed Size: 8.25 x 11.125
Live Area: 7 x 9.875
Half Page Horizontal
7 x 4.838
Half Page Vertical
3.4 x 9.875
Quarter
3.4 x 4.838

The Tech Marketplace

Tech Marketplace is a low-cost, long-term opportunity to promote your business
(and your Tech Connection) through our alumni publications, print and digital,
as well as on our website.
For $1,000, Tech Marketplace business partners will receive:

One ad in every issue of the Georgia Tech Alumni Magazine for one year.
A personal online profile page featured on the Tech Marketplace page of
gtalumni.org for one year. This page is promoted through our messaging
(email, enewsletter and social media).
Featured on the main landing page of gtalumni.org in a feature box during
certain times of the year.

Ad Requirements
Image
One 300dpi CMYK .tif file
Will be cropped to 2 x 1.15
Short Headline
Approx. 23 Characters
Short Paragraph
Approx. 30 Words
Contact Information
Approx. 60 Characters

Ad example
(shown to size)

Short Headline here

Tech Marketplace is a low-cost, longterm opportunity to promote your
business (and your Tech Connection)
through our alumni publications, print
and digital, as well as on our website.
111-111-1111|companyname.com
info@companyname.com

Online Advertising
BUZZwords
BUZZwords, the Alumni Associations monthly e-newsletter, keeps more than
90,000 members of the Tech community up to date on campus and alumni news
and upcoming events. Ads are $500 per issue and must be submitted two weeks
prior to the run date. All ads must be 150 by 54 pixels and be submitted as jpeg or
gif files.

Visiting Atlanta
The Georgia Tech Alumni Associations website, gtalumni.org, is the online
starting point for all alumni events, and the Visiting Atlanta page has become the
go-to destination for Tech grads as they plan their visits back to campus.
Alumni staying in hotels during Homecoming are twice as likely to stay at a
property that advertised on our Visiting Atlanta page. We also found that each
hotel that advertised with us made back at least twice their investment in hotel
stays during that weekend aloneand our alumni utilize Visiting Atlanta all year
long.
The partnership fee of $500 will:

Secure your position on the Visiting Atlanta page for an entire year. Visiting
Atlanta is a resource for alumni as they plan trips back to campus. This page
is promoted in a variety of ways.

Place your logo and web link within our Homecoming Weekend registration
pages. Online registration is the primary method for securing attendance.

Visit gtalumni.org/pages/visitingatlanta for more details or to view our current

partners.

Event Sponsorship
Homecoming
Homecoming Weekend is about tradition and celebration. Every fall, the Georgia
Tech Alumni Association invites all of our alumni back to campus for a weekend
full of fun activities. Georgia Tech graduates enjoy four days of seminars, reunion
parties, a Tech Tower Tailgate and a Georgia Tech football game. The weekend is
a great time to reminisce, visit former classmates and explore the ever-changing
Tech campus.
For a sponsorship fee of $2,500, sponsors of
Homecoming Weekend will receive the following:

Company logo/link on the Homecoming registration page at gtalumni.org

Recognition as a sponsor in print ads and pre-event marketing materials
Two tickets to the pre-game tailgate on Tech Tower Lawn
Two tickets to Saturdays football game
VIP table to hand out giveaways at the pregame tailgate
Opportunity to place marketing materials in all information packets

Event Sponsorship

Dean Griffin Pi Mile 5K Road Race

Since 1973, Georgia Tech students, faculty and friends have been participating in
a fun run named for our beloved former Dean of Students, George Clayton Griffin.
Dean Griffin encompassed the spirit of Georgia Tech for nearly 70 years while
working on behalf of the students and alumni in an astonishing array of activities.
The Georgia Tech Alumni Association hosts this exciting event every spring in
his honor. It consists of a 5K Pi fun run/walk that winds through campus. With
an attendance that averages more than 1,300 runners each year, this event is a
great opportunity to market your company to our loyal alumni.
For a fee of $1,000, sponsors will receive:

Company logo/link on gtalumni.org

Company logo included in invitations and other pre-event marketing
materials
Company logo on race T-shirts
Signage at event
Company material in race bag
Booth on the Tech Tower Lawn near registration and the finish line

Ramblin On Graduation Party

Help graduating students celebrate their transition from students to alumni!
Each spring, the Georgia Tech Alumni Association in partnership with the
Student Alumni Association holds the only all-campus celebration for graduating
students. Held in Bobby Dodd Stadium, the event includes attractions such as
food, drinks, photo booths, music and a special appearance by the Ramblin Reck
and Buzz. More than 2,400 students attend each year.
The price of sponsorship for this event is $500 and includes the following:

Company logo/link on gtsaa.com

Company logo/link on email invitations, flyers, posters and other pre-event
marketing materials
Company logo on event T-shirts
Opportunity to host a booth to distribute marketing materials/give-aways to
attendees
Additional sponsorship opportunities for food, fireworks and photos are
available. Please contact Holly Green for more information.

Event Sponsorship

Career Fair

Gold Sponsor Limited to 7

The Georgia Tech Alumni Association Career Fair is an

annual event that attracts a diverse set of alumni seeking
employment. This day is full of informational seminars
addressing key issues affecting people in the workplace and
networking opportunities. With more than 1,200 attendees,
this event is an excellent venue to showcase company
opportunities. There are four levels of sponsorship for this
event.

Benefits:

Platinum sponsor Limited to 3

Cost: $2,500
Benefits:

Largest logo on conference press materials

Superior location at Career Fair
Platinum sponsor recognition on Career Fair webpage
with link
Name and logo in employer data book
Full page ad with premier placement
in employer data book
Premier placement of company job listings in employer
data book
Company recognition on map
Signage at the event
Verbal recognition at the event
Six months unlimited job postings and
resume access on Jacketnet
One half page ad in the Georgia Tech Alumni
Magazine (valued at $2,125)
20% discount off any future advertising
with the Alumni Association for one year

Cost: $1,500

Logo on conference press materials

Gold booth location at the event
Gold sponsor recognition on Career Fair
webpage with link
Full page ad in employer data book
Signage at the event
Verbal recognition at the event
Three months unlimited job postings and resume
access on Jacketnet
One quarter page ad in the Georgia Tech Alumni
Magazine (valued at $1,485)
20% discount off any future advertising with the
Alumni Association for one year

Silver Sponsor Limited to 6

Cost: $1,000
Benefits:

Logo on conference press materials

Silver booth location at the event
Silver sponsor recognition on Career Fair webpage
with link
Half page ad in employer handbook
Signage at the event
Verbal recognition at the event
20% discount off any future advertising with the
Alumni Association for one year

Bronze Sponsor Unlimited

Cost: $750
Benefits:

Logo on conference press materials

Preferential location at the career fair
Bronze sponsor recognition on Career Fair webpage
with link
Signage at the event
Verbal recognition at the event
20% discount off any future advertising with the
Alumni Association for one year

For more information regarding advertising

or sponsorship opportunities with the
Georgia Tech Alumni Association, contact:
Holly Green
holly.green@alumni.gatech.edu
404-894-0765
Betsy Rogers
betsy.rogers@alumni.gatech.edu
404-894-0751