Académique Documents
Professionnel Documents
Culture Documents
ON
SALES
MARKETING OF BAJAJ
AUTOMOBILES
SUBMITTED TO
SUBMITTED BY:
Miss Priyanka
Jagdeep kumar
ASSISTANT PROFESSOR
BBA 5Th
ROLLNO1211341067
GUIDE CERTIFICATE
This is to certify that Mr. Jagdeep Kumar, Roll no.1211341067, a student of
Bachelor of
"
Project Guide
Principal
Miss Priyanka
(AssistantProfessor)
DECLARATION
I Jagdeep Kumar, Roll No 1211341067 B.B.A. final year (semester) the
student of JCD Institute of Management, Sirsa hereby declare that the final
project
report
AUTOMOBILES
entitled
"
SALES
MARKETING
OF
BAJAJ
submitted to any other institute for the award of any other degree. A seminar
presentation of the final report was made on__________ and the suggestions
as approved by the faculty were duly incorporated.
SIGNATURE
ACKNOWLEDGEMENTS
As I write this acknowledgement, I must clarify that this is not just a formal
acknowledgement but also a sincere note of thanks and regard from my side. I
feel a deep sense of gratitude and affection for those who were associated with
the project and without whose cooperation and guidance this research could not
have been conducted properly.
I learnt number of virtues for business and for life from Miss Priyanka
without their expert guidance encouragement; this research could not have been
completed successfully.
Last but not least I dedicate this effort of mine to those persons who are light
of my life: My Father, Mother, Friends who have been behind every successful
endeavor in my life.
Jagdeep Kumar
PREFACE
For a deep inclination into the managed concepts, practical training is an
important asked. Theoretical knowledge without practical knowledge is of
little value.
Theoretical knowledge gives us the fundamental concepts of management
and practical training teaches us those tacts and skills, which are
successfully employed to capture todays competitive market. Theoretical
lectures must be correlated with practical training to make learning process
more effective and to provide a plate form to judge and apply theoretical
knowledge to practical situation. Practical training thus plays an important
role in developing and sharpening ones skills in the field of business
management and administration. I prepared this report for my two-year
course in Bachelor of Business Administration.
The topic of my report is SALES MARKETING OF BAJAJ
AUTOMOBILES
TABLE OF CONTENTS
Student declaration...i
Certificate from Guide....ii
Acknowledgement.....iii
CHAPTER- 1
Page no.
2
INTRODUCTION
COMPANY PROFILE
PRODUCTS PROFILE
CHAPTER-2
SIGNIFICANCE AND MANAGERIAL USEFULNESS
23
OBJECTIVES
24
SCOPE OF STUDY
24
CONCEPTUAL DISCUSSION
26
CHAPTER-3
RESEARCH & METHODOLOGY
28
CHAPTER-4
MARKET SHARE
32
SWOT ANALYSIS
37
ANNUAL REPORTS
40
CHAPTER-5
SUGGESTIONS AND RECOMMENDATIONS
48
BIBLIOGRAPHY
CHAPTER- 1
INTRODUCTION
BAJAJ
COMPANY PROFILE
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a
range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto
has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,
Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500
company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy
Industries has crafted new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,
construction machinery, automation systems, apart from a range of high quality, high
reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the
Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as
performance.
values:
Learning,
Innovation,
Perfection,
Speed
and
Transparency.
Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed,
reasoned, and decisive actions.
Innovation:
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds
the ordinary.
Perfection:
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to establish new
benchmarks all the time.
Speed:
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment towards our
goals and processes.
Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through
sensitivity and of loyalty through interdependence
10
HISTORICAL BACKGROUND
December
June
February
Sept/Oct
August
May
January
October
October
July
February
November
January
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
The Bajaj Classic is introduced.
The Kawasaki Bajaj 4S Champion is introduced.
The Bajaj Sunny is introduced.
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
November
introduced.
500,000 vehicles produced and sold in a single financial year.
The Waluj plant inaugurated by the erstwhile President of India, Shri Giani
Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16
months.
1984
January
19
1981
12
Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture
two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
29
Private Limited.
ORGANIZATIONAL CHART
Board of Directors
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan
Mrs. Suman Kirloskar
Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director
Director
13
Naresh Chandra
Nanoo Pamnani
Manish Kejriwal
Director
Director
Director
Chairman
14
PRODUCTS PROFILE
BAJAJ AVENGER
Engine
Cooled
178.6cc
16.5 BHP @ 8000rpm
5 Speed
CDI
Disc
Drum
90/90 X 17
130/90 X 15
1475mm
0mm
154 Kg
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
15
Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Price On Road Mumbai
16
BAJAJ PULSAR
Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Price On Road Mumbai
Colours
100/90 X 18
1320mm
155mm
134 Kg
18 Litres
Rs. 58700
Black, Silver, Blue & Red
BAJAJ WAVE
17
Model:
Year:
2006
Category:
Scooter
Rating:
Displacement:
Engine type:
Single cylinder
Stroke:
Power:
Torque:
Fuel system:
Injection
Ignition:
CDI Electronic
Cooling
system:
Air
Transmission
type
Belt
final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:
Front brakes:
Rear brakes:
Fuel capacity:
19
Model:
Year:
2006
Category:
Sport
Rating:
68.9 out of 100. Show full rating and compare with other
bikes
Engine and transmission
Displacement:
Engine type:
Single cylinder
Stroke:
Power:
Torque:
5-speed
Transmission
type
Chain
final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:
Front brakes:
Single disc
Rear brakes:
Fuel capacity:
Reserve fuel
capacity:
BAJAJ CT 100
Engine
Type
4 stroke
Cooling Type
Air Cooled
20
Displacement
99.27 cc
Max Power
Max Torque
Ignition Type
C.D.I
Carburettor
Keihin-Fie
Transmission Type
Electrical System
System
12 V, AC+DC
Head Light
35/35 W
Horn
12 V, DC
Chassis
Chassis Type
Tubular construction
Suspension
Front Suspension
Telescopic
Rear Suspension
Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers
Tyres
Front Tyre Size
3.00 x 17, 6 PR
Brakes
Front Brakes
Rear Brakes
Fuel Tank
Fuel Tank Capacity
10.5 litres
Reserve Capacity
2.2 litres
Dimensions
Overall length
1945 mm
Overall width
770 mm
Overall height
1065 mm
Wheel Base
1235 mm
21
22
CHAPTER-2
performance
and
compliance
with
all
applicable
24
Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.
TPM Policy
We at Bajaj Auto adopt Total Productivity Maintenance as a means of
creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the
capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.
25
26
CONCEPTUAL DISCUSSION
Meritorious Performance in
2001
2001
2001
Frequency Rate
Achieving Lowest Average
2000
Frequency Rate
Meritorious Performance in
2000
Industrial Safety
Industrial Safety
1999
Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1998
1998
Frequency Rate
Meritorious Performance in
1998
1997
Industries Group
Achieving Longest Accident-free 1997
Industrial Safety
for three consecutive years
Achieving Lowest Frequency
Rate under Heavy Engineering
27
CHAPTER-3
28
Research Methodology
Meaning of Research
Redman and Mory define research as a systemized effort to gain new knowledge. Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.
Objectives of Research
ugh the application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though each r
The purpose of research is to discover answers to questions throesearch study has its
own specific purpose but the research objectives can be listed into a number of broad
categories, as following:-
29
Significance of Research
All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.
30
Primary Data:
In some cases the researchers may realize the need for collecting
the first hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we
observe it ourselves, we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.
Secondary Data:
Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.
The data collected for this project has been taken from the secondary source.
Sources of secondary data are :
Internet
Magazines
Publications
Newspapers
Brouchers
31
CHAPTER-4
32
MARKET SHARE
33
34
35
36
37
Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.
Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession.
The professional designation is rarely included as a condition of employment.
We are overly dependent on key volunteers who developed and teach our certification
courses. We do not have the resources to research the market and promote the
designation.
38
Opportunities:
Our business sector is expanding, with many future opportunities for success.Our local
council wants to encourage local businesses with work where possible.Our competitors
may be slow to adopt new technologies.
Threats:
Will developments in technology change this market beyond our ability to adapt?A small
change in focus of a large competitor might wipe out any market position we achieve.
39
41
42
43
44
45
Product
Motorcycles
Geared Scooters
Ungeared Scooters
Step thrus
Total 2 wheelers
Three Wheelers
Grand Total
46
The company should concentrate more on sales and marketing department so that
more and more products can be sold out.
Advertisements should be the best method to advertise the products and popular
among the public.
Transparency should be made in between the product details and the original
product sold to the customers.
47
CHAPTER 6
48
BIBLIOGRAPHY
Books:
Websites: www.bajajindia.com
www.google.com
www.msn.com
Newspapers:
49
ANNEXURE
Questionnaire
Please put tick mark in the brackets or put number where ever is
necessary.
Name.
Address .
.
Age .
Gender: Male ( )
Female( )
50000-2 lakh ( )
50
lakh 4 lakh
1.
Above 4 lakh (
Two Wheeler ( )
2.
Three Wheeler ( )
3.
.
4.
( )
( )
5.
6.
No ( )
No ( )
51
7.
8.
No ( )
No ( )
52