TASK 3

TEXTUAL ANALYSIS OF MUSIC VIDEOS

FEATURES OBSERVATIONS EXAMPLES
GENRE
CHARACTERISTICS



INDIE ROCK,
INSTRUMENTS,
ALTERNATIVE, DEFINITELY
NOT POP.
GUITARS, DRUMS, MICROPHONES,
AMPS, COLOUR SCHEME OF BLACK, RED
AND WHITE, NO EXTRAVAGENT
COLOURS.
RELATIONSHIP
BETWEEN LYRICS
AND VISUALS?


THE SONG IS CALLED
MINUTE MILE
INSUNIATING THAT TIME
WILL BE INVOLVED.
AT THE START OF THE SONG THERE IS A
COUNTDOWN TILL ALL THE
INSTRUMENTS KICK IN. SOME OF THE
LYRICS ALSO COME UP ON THE SCREEN.
RELATIONSHIP
BETWEEN MUSIC AND
VISUALS?


CUT TO THE BEAT. THE ENTIRE MUSIC KICKS IN WHEN THE
COUNTDOWN STOPS, WHEN SOME
LYRICS ARE SAID THEY COME UP ON
THE SCREEN.
ARE THERE CLOSE-
UPS OF THE ARTIST
AND STAR IMAGE
MOTIFS?
THERE ARE MANY CLOSE
UPS OF THE LEAD SINGER
THROUGHOUT THE SONG;
EACH MEMBER ALSO HAS
THEIR OWN SHOT AT SOME
POINTS.
THROUGHOUT THE ENTIRETY OF THE
VIDEO EACH MEMBER HAS THEIR OWN
SHOT SEVERAL TIMES, SHOWING THEM
OFF AS A BAND AND NOT JUST HAVING
THE FOCUS FULLY ON ONE PERSON.
IS THERE REFERENCE
TO THE NOTION OF
LOOKING?


ARE THERE
INTERTEXTUAL
REFERENCES?



IS THE VIDEO
CATEGORY
ILLUSTRATION,
DISJUNCTURE OR
AMPLIFICATION?
HOW MUCH OF
EACH?
AMPLIFICATION AS THE
DIRECTOR OF THE VIDEO
HAS NOT JUST PUT ALL THE
FOCUS ON THE LEAD
SINGER THE 3 COLOURS
ALSO SHOW THE VIDEO IS
INDIE ROCK.
THE COLOUR SCHEME OF THE VIDEO IS
BLACK, RED AND WHITE THIS
CONNOTES THAT THE VIDEO IS
INDIE/ROCK AND NOT POP AS POP
VIDEOS ARE NORMALLY VERY
COLOURFUL.
NAME OF TRACK: MINUTE MILE

ARTIST: THE RIFLES


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TASK 3
TEXTUAL ANALYSIS OF MUSIC VIDEOS

FEATURES OBSERVATIONS EXAMPLES
GENRE
CHARACTERISTICS



ALTERNATIVE ROCK, NOT
MAINSTREAM
GEEZER DONT HEAR MAINSTREAM
ARTISTS SAY THIS. GUITAR, DRUMS,
AMPS, CRODSURFING, ALCOHOL EXC..
RELATIONSHIP
BETWEEN LYRICS
AND VISUALS?


THE SONG IS CALLED LIKE
A DANCER, THIS CONNOTES
THAT PEOPLE IN THE VIDEO
WILL PROBABLY BE
DANCING.
IN THE VIDEO PEOPLE ARE DANCING
AND HAVING A GOOD TIME,
CROWDSURFING EXC
RELATIONSHIP
BETWEEN MUSIC AND
VISUALS?


AT THE START OF THE
VIDEO THE VIDEO IS CUT TO
THE BEAT OF THE MUSIC.
WHEN THE DRUM INTRO STARTS, THE
CUTS CHANGE WHICH THE BEAT. THIS
ALSO HAPPENS SERVERAL TIMES
THROUGHOUT THE VIDEO.
ARE THERE CLOSE-
UPS OF THE ARTIST
AND STAR IMAGE
MOTIFS?
THERE ARE CLOSE UPS
THROUGHOUT THE
ENTIREITY OF THE VIEDEO.
THERE ARE CLOSE UPS OF THE LEAD
SINGER, TOM CLARKE, THROUGHOUT
THE VIDEO. THIS IS EITHER BACK
STAGE OR SINGING. THERE ARE ALSO
CLOSE UPS OF THE THER MEMBERS OF
THE BAND AND THE FOCUS ISNT ALL
ON THE LEAD SINGER, TOM.
IS THERE REFERENCE
TO THE NOTION OF
LOOKING?


ARE THERE
INTERTEXTUAL
REFERENCES?



IS THE VIDEO
CATEGORY
ILLUSTRATION,
DISJUNCTURE OR
AMPLIFICATION?
HOW MUCH OF EACH?
AMPLIFICATION AS THE
DIRECTOR OF THE VIDEO
HAS NOT JUST PUT ALL THE
FOCUS ON THE LEAD
SINGER
I WOULD PUT IT IN AMPLIFIVATION,
AND BY A LOT. THERE ARE PEOPLE
CROWDSURFING, INCLUDING THE BAND
AND I FEEL THAT THIS SHOWS THIS
EXC
NAME OF TRACK: LIKE A DANCER

ARTIST: THE ENEMY


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TASK 3
TEXTUAL ANALYSIS OF MUSIC VIDEOS
TEXTUAL ANALYSIS OF MUSIC VIDEOS




FEATURES OBSERVATIONS EXAMPLES
GENRE
CHARACTERISTICS



INDIE ROCK BAND,
INSTRUMENTS
GUITARS (INCLUDING BASS), AMPS,
MICROPHONE. ALL THE THINGS THAT
YOU WOULD EXPECT TO SEE WITH AN
INDIE ROCK BAND.
RELATIONSHIP
BETWEEN LYRICS
AND VISUALS?


THE SONG NAME SOUNDS
LIKE IT COULD BE A HAPPY
SONG AS IT IS REMINICING
THE GOOD TIMES HOWEVER
IT COULD BE SAD AS IT IS
REMINSICING. COULD BE
MISSED?
THE COLOUR CHANGES THAT HAPPEN
THROUGHOUT THE ENTIRETY OF THE
VIDEO SHOW THAT IT IS A HAPPY SONG.
THE COLOURS ARE VERY BRIGHT, IF
THEY WERE DULL IT WOULD CONNOTE
A SAD SONG.
RELATIONSHIP
BETWEEN MUSIC AND
VISUALS?


AGAIN THIS MUSIC VIDEO IS
CUT TO THE BEAT.
THE MUSIC VIDEO IS CUT TO GUITAR
AND DRUM CHANGES.
ARE THERE CLOSE-
UPS OF THE ARTIST
AND STAR IMAGE
MOTIFS?
THERE IS A LOT OF FOCUS
ON THE LEAD SINGER, LIAM
FRAY, THROUGHOUT THE
VIDEO. ESPECIALLY IN THE
CHORUS. THERE IS ALSO
CLOSE UP OF THE OTHER
BAND MEMBERS.
LOOK AT THE CHORUS, THERE IS
ALWAYS EXAGGERATION ON LIAM AND
NOT THE OTHER MEMBERS OF THE
BAND.
IS THERE REFERENCE
TO THE NOTION OF
LOOKING?


ARE THERE
INTERTEXTUAL
REFERENCES?



IS THE VIDEO
CATEGORY
ILLUSTRATION,
DISJUNCTURE OR
AMPLIFICATION?
HOW MUCH OF EACH?
THE BRIGHT COLOURS IN
THE MUSIC VIDEO SHOW
THAT THE VIDEO IS ONE OF
AMPLIFICATION.

NAME OF TRACK: HOW GOOD IT WAS

ARTIST: THE COURTEENERS


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TASK 4 ANSWER ALL THE QUESTIONS BELOW THIS IS EXACTLY THE SORT OF THING YOULL NEED TO DO
WHEN EVALUATING YOUR OWN COURSEWORK.

1. Why did you choose the text you are analysing?
I chose these music videos as it is the type of music I am interested in the most and
listen to, I also think that the videos are quite good, so this kind of helped me decide.
2. In what context did you encounter it?
I watched these music videos on both my computer at home and on one of the iMac
are which the college provided.
3. What influence do you think this context might have had on your interpretation of
the text?
I think that it has had a good influence on me as I have been able to watch it on my
own and takes notes rather that in a classroom on a projector for example. I have
also been able to watch in in HD, this will have had a good influence as it made the
viewing experience more enjoyable.
4. Which conventions of the genre do you recognize in the text?
Through the music videos that I have watched I have seen that the bands are shown
quite a lot, sometimes there are even shots of each member playing their instrument
on their own. Another convention is that there is normally a lot of focus on the lead
singer, in the chorus especially. All of these music videos also include the equipment
used by the band in E.G guitars, drums, bass, amp exc
5. To what extent does this text stretch the conventions of its genre?
I dont believe that any of the music videos which I have analysed stretch the
conventions of the Indie Rock/Alternative Rock genre.
6. Where and why does the text depart from the conventions of the genre?
In The Courteeners video for How Good It Was there is a lot of colour, I feel that
this stretches the conventions for the genre which I am looking at. This band have
always been one of indie rock but I feel that they are now becoming more
pop/mainstream therefore this may be a reason for why the video has departed
from the convention.
7. What sort of audience did you feel that the video was aimed at (and how typical
was this of the genre/style of music)?
I feel that these videos are aimed at teenagers/young adults. With the video for Like
A Dancer by the Enemy I feel that it is aimed at mostly men, this is because there
are a lot of men in the crowd and a sparse number of women. On the contrary I feel
The Courteeners video is aimed at both men and women, as it doesnt include what I
have just said and includes bright colours which can attract anyone.




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8. What sort of person does it assume you are?
I feel as if in the videos they assume that I am into guitar music and not mainstream
music, they also feel that I go out a lot, this is done in the Like A Dancer video, as the
video is actually filmed at a gig (at Glasgow Barrowlands).
9. What assumptions seem to be made about your class, age, gender and ethnicity?
The Like A dancer video makes the assumption that I am working class, male and the
age range seems to specify to anyone who is a teenager to adult. I dont feel that the
others really make assumptions.
10. What relevance does the text actually have for you?
It has a lot of relevance as it is the music I like, and my music video will include some
of the elements in these.
11. What knowledge does it take for granted?
It doesnt really take anything for granted in my honest opinion.
12. To what extent do you resemble the 'ideal reader' that the video seeks to position
you as?
I feel as though I resemble a lot to the ideal reader. This is because I enjoy music
like this and going out.
13. Are there any notable shifts in the video's style (and if so, what do they involve)?
In the Like A Dancer video, there is a shift between the performance of the song,
setting up, what happens backstage and the actual crowd.
14. What responses does the video seem to expect from you?
I feel as if the videos either want you to feel as if that you are the people playing the
music, or the people who are at the gig enjoying themselves and having a wild time.
15. How typical do you think this video is of Music Videos?
In the terms of alternative music videos I think that it is very typical as they show the
bands enjoying themselves and having a good time.. In terms of mainstream music
videos I do not feel this is typical as they do not include supermodels, guns or other
unrealistic things.