Marketing has experienced a great development in the recent decades in a process of a

continuous improvement, focused on two main directions: on one hand the improvement of the
marketing research itself, on the conceptual and practical plan and on the other hand, studying
the consumers behavior.
Eiglier (1996) thinks that the economic activity of any tourism enterprise should result
in satisfying the actual and the potential consumers that they serve (Eiglier, 1996, p.89). The
travel companies orientation to market demands requires a good knowledge of their pursuit and
even anticipate them, so this step cannot be done without the knowledge and shaping the
consumers behavior for tourism products and services.
Cannire (2009) stated that in the economic theory, a consumer has a budget that they
can spend for a set of goods and services available on the tourism market for example
(Cannire, 2009, p.92). Starting from the consumers assumption, he will proceed to the optimal
allocation of his available financial resources according to their preferences, so that to maximize
the purchases within their available budget.
The behavior patterns are identified by tourism operators for the most important internal
and external variables of the individual and the complex relationships between them, in a
simplified and easy way to understand. The literature records a large number of tourist behavior
patterns that deepen the understanding of the mechanisms which underlie the transformation of
the needs for the demand of the products and travel services.
How do the consumers choose their goods and services to satisfy their multiple needs,
which are the stimuli and the factors which influence their choice? Butcher (2009) also states
that tourisms demand is determined by: internal and external factors, economic, social,
cultural, psychological, demographic, technical progress, and accessibility of supply policy
promotion (Butcher, 2009, p.315).
Prahova Valley is an important tourist center, being one of the most sought tourist
destinations in our country. This is due to the natural and human resources and the accessibility
area. Prahova Valley resorts are operating throughout the year, increasing the role of the tourism
in economy.
Bibliography:
BUTCHER, J. (2009) Ecotourism as life politics. Dublin: Open Univeristy Press.

EIGLIER, P. (1996) Servuction. Le marketing de services. Paris: Ediscience International.
CANNIERE, M. (2009) Relationship Quality and the Theory of Planned Behavior models of
behavioral intentions and purchase behavior. London: Oxford University Press.