INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

Shailesh J. Mehta School of Maa!e"et

MG#$%& Lea'e(shi), *isio a' Et(e)(ee+(shi)
Et(e)(ee+(shi) Mo'+le
Mo'+le O,-ecti.e
This module will attempt to give an exposure to the most important issues facing innovative start-
up companies. It will emphasize the role and importance of business opportunity identification
and assessment, business planning process and funding issues. The module will also compare
and contrast entrepreneurial start-ups with large established companies.
O+tlie
The contents will be covered in eight sessions of two hours each. The course material will be
presented through a combination of lectures and discussions. Students are expected to read the
suggested material for each lecture and participate in the discussion. To impart experiential
learning, the assessment will involve business plan writing assignments which will encourage
students to assume roles of budding entrepreneurs.
Boo/s
1. eter !ruc"er# Innovation and $ntrepreneurship % ractice and rinciples, &ffiliated $ast
'est ress, 1()*
+. ,obert -isrich and .ichael eters# $ntrepreneurship, Tata .c/raw -ill, +00+
1. 2ac" 3aplan# atterns of $ntrepreneurship, 'iley, +004
4. 2ohn .ullins# 5ew 6usiness ,oad Test, rentice -all, +004
Cases a' 0a)e(s
,elevant cases and 7ournal papers will be provided in the course pac".
Assess"et
6usiness lan 8ormulation 9/roup &ssignment: 10 mar"s
$nd-Semester $xamination 10 mar"s
Lect+(e 1
The"e& Coce)t of Et(e)(ee+(shi)
There is no reading material for this class. /eneral issues such as role of entrepreneurs in
emerging economies, context specific issues and attributes of entrepreneurs will be discussed.
Lect+(e 2
The"e& Io.atio a' So+(ces of B+siess O))o(t+ities
3ea'i!&
1. eter !ruc"er 6oo"# ;hapters +-)
+. 2ac" 3aplan 6oo"# ;hapter +
Case& 5i"e
Lect+(e 4
The"e& E.al+atio of a B+siess O))o(t+it5
3ea'i!&
1. ;layton ;hristensen# S"ate to where the money will be, -arvard 6usiness ,eview,
5ovember +001, pp <4-)1
+. 2ac" 3aplan 6oo"# ;hapter 1
Case& 5o"ia
Lect+(e 6
The"e& 0(e)a(ato(5 7o(/ fo( B+siess 0la Fo("+latio
3ea'i!&
1. 2oan .agretta# 'hy business models matter, -arvard 6usiness ,eview, .ay 1()+, pp
)*-(+
+. &ccenture, =utloo"# 'hat ma"es a good business model any way
1. 2ohn .ullins 6oo"# ;hapters +->
Case& ?ahoo
Lect+(e 8
The"e& B+siess 0la 9 St(+ct+(e a' Cotets
3ea'i!#
Tips from Se@uoia ;apital
Case& Aisio ;orporation 6usiness lan
Lect+(e #
The"e& Et(e)(ee+(ial St(ate!5
3ea'i!&
1. 2ohn -amm# 'hy entrepreneurs donBt scale, -arvard 6usiness ,eview, !ecember +00+,
pp 110-11>
+. 3athleen $isenhardt and !onald Sull# Strategy as simple rules, -arvard 6usiness
,eview, 2anuary +001, pp 10<-11*
1. &mar 6hide# -ow $ntrepreneurs ;reate Strategies That 'or", -arvard 6usiness ,eview,
.arch 1((4, pp 1>0-1*1.
4. &mar 6hide# -ustle &s Strategy, -arvard 6usiness ,eview, September 1()*, pp >(-*>.
Case& &run Ice ;ream
Lect+(e $
The"e& *et+(e Fiace a' Othe( So+(ces of F+'i!
3ea'i!&
1. 6ritish Aenture ;apital &ssociation# & /uide to rivate $@uity
+. &mar 6hide# 6ootstrap 8inance % The &rt of Start-ups, -arvard 6usiness ,eview,
5ovember 1((+, pp 10(-11<
Case& Aisio
Lect+(e :
The"e& *al+atio a' E;it O)tios
3ea'i!&
Tom ;opeland et al# Aaluation % .easuring and .anaging the Aalue of ;ompanies, 'iley 1((*,
;hapter +-1.
Case& &mazon