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A

PROJECT REPORT
ON
SALES MARKETING OF BAJAJ
AUTOMOBILES
SUBMITTED IN PARTIAL FULFILLMENT
FOR THE AWARD OF
THE DEGREE OF BACHELOR OF BUSINESS
ADMINISTRATION
UNDER THE GUIDANCE OF
Miss Priyanka
Assistant Professor
SUBMITTED BY:
Jagdeep Kumar
Enrollment no. 121134106
!""A #t$ sem.%&
1
DECLARATION
' $ere(y de)lare t$at t$is pro*e)t entitled +,A-E, MA.KE/'01
23 "AJAJ A4/2M2"'-E,5 is an original 6ork and t$e same
$as not (een su(mitted to any anot$er institute for any ot$er
degree.
All sour)es of information and $elp are aut$enti) and $a7e (een
a)kno6ledged in t$e pro*e)t report.
Jagdeep K!a"
#STUDENT$
2

CERTIFICATE
/$is is to )ertify t$at #ipul% student of ""A 8
t$
sem of
MA9A.AJA A1.A,E0 '0,/'/4/E 23 MA0A1EME0/
,/4:'E, affiliated to +1uru 1o(ind ,ing$ 'ndraprast$a
4ni7ersity%:el$i5$as )ompleted $is pro*e)t under my
super7ision.9e made t$is pro*e)t 6it$ my )omplete satisfa)tion
and as per t$e re;uirement of t$e)ourse.
Miss Priyanka
Pro*e)t 1uide
3
ACKNOWLEDGEMENT
<it$ an o7er6$elming sense of gratitude%' a)kno6ledge t$e
7alua(le guidan)e and )onsistent en)ouragement e=tended to me
(y our kno6ledgea(le fa)ulty mem(ers 6it$ 6$ose guidan)e%' am
a(le to a))omplis$ t$is endea7or./$eir te)$ni)al a)umen and years
of e=perien)e $a7e pro7ided me 6it$ )ru)ial inputs at a )riti)al
stage.
' am espe)ially t$ankful and grateful to my pro*e)t guide :r. Amit
1upta 6$o moti7ated and $elped me in )ompleting my pro*e)t.
STUDENT
JAGDEEP KUMAR
4
TABLE OF CONTENTS
,tudent de)laration>>>>>>>>>>>>>>>>>>>>>>...i
?ertifi)ate from 1uide>>>>>>>>>>>>>>>>>>>.>...ii
A)kno6ledgement>>>>>>>.>>>>>>>>>>>..>..>>iii
CHAPTER% & Page '()
INTRODUCTION *
COMPANY PROFILE +
PRODUCTS PROFILE ,
CHAPTER%*
SIGNIFICANCE AND MANAGERIAL USEFULNESS *+

OBJECTI-ES *.
SCOPE OF STUDY *.
CONCEPTUAL DISCUSSION */
CHAPTER%+
RESEARCH 0 METHODOLOGY *1
CHAPTER%.
MARKET SHARE +*
SWOT ANALYSIS +2
ANNUAL REPORTS .3
CHAPTER%,
SUGGESTIONS AND RECOMMENDATIONS .1
BIBLIOGRAPHY 4
8
CHAPTER% &
6
INTRODUCTION
"AJAJ "rand is t$e 7isual e=pression of our t$oug$ts and a)tions.'t
)on7eys to e7eryone our intention to )onstantly inspire )onfiden)e.2ur
)ustomers are t$e primary audien)e for our (rand.'ndeed% our "rand 'dentity
is s$aped as mu)$ (y t$eir (elief in "a*a* as it is (y our o6n 7ision.
E7eryt$ing 6e do is al6ays reinfor)e t$e distin)ti7eness and t$e po6er of
our (rand. <e do t$is (y li7ing our (rand essen)e and (y )ontinuously
seeking to en$an)e our )ustomers@ e=perien)e.2ur (rand essen)e
en)apsulates our mission at "a*a*.'t is t$e singular representation of our
terms of endearment 6it$ our )ustomers.'t pro7ides t$e (asis on 6$i)$ 6e
gro6 profita(ly in t$e market."lending toget$er and t$e impli)it
e=pe)tations of our )ustomers."y )$allenging t$e gi7en. "y e=ploring t$e
unkno6n and t$ere(y stret)$ing oursel7es to6ards future.

COMPANY PROFILE
"a*a* Auto $as a te)$ni)al tieAup 6it$ Ka6asaki 9ea7y 'ndustries of Japan to produ)e a
range of t$e latest% stateAofAart t6oA6$eelers in 'ndia. ,in)e t$e tieAup in 1BC6% "a*a* Auto
$as laun)$ed K"100% K" ./D% K"128% 4,% 4, ?$ampion% "o=er% ?ali(er% ?ali(er118%
<ind128 and 'ndiaEs first real )ruiser (ike% t$e Ka6asaki "a*a* Eliminator. A 3ortune 800
)ompany 6it$ a turno7er of 4,: 10 (illion !.s. 48%C40)rore&% Ka6asaki 9ea7y
'ndustries $as )rafted ne6 te)$nologies for o7er a $undred years. /$ese te)$nologies
$a7e redefined spa)e systems% air)rafts% *et engines% s$ips% lo)omoti7e% energy plants%
)onstru)tion ma)$inery% automation systems% apart from a range of $ig$ ;uality% $ig$
relia(ility t6oA6$eelers. Ka6asaki $as gi7en t$e 6orld its legendary series of 600A
1200)) 0in*a and1600 #ul)an (ikes. ,traig$t from Ka6asaki design (oards% t$e
Ka6asaki "a*a* Eliminator redefines t$e pleasure of F(ikingF in looks as 6ell as
performan)e.
O" B"a'd -a5e6
"rand 7aluesG -earning% 'nno7ation% Perfe)tion% ,peed and /ransparen)y.
"a*a* )onstantly inspires )onfiden)e t$roug$ e=)itement engineering.
-earningG
-earning is $o6 6e ensure proa)ti7ity.
't is a 7alue t$at em(ra)es kno6ledge as t$e platform for (uilding 6ell informed%
reasoned% and de)isi7e a)tions.
C
'nno7ationG
'nno7ation is $o6 6e )reate t$e future.
't is a 7alue t$at pro7okes us to rea)$ (eyond t$e o(7ious in pursuit of t$at 6$i)$ e=)eeds
t$e ordinary.
Perfe)tionG
Perfe)tion is $o6 6e set ne6 standards.
't is a 7alue t$at e=$i(its our determination to e=)el (y endea7ouring to esta(lis$ ne6
(en)$marks all t$e time.
,peedG
,peed is $o6 6e )on7ey )lear )on7i)tion.
't is a 7alue t$at keeps us s$arply responsi7e% mirroring our )ommitment to6ards our
goals and pro)esses.
/ransparen)yG
/ransparen)y is $o6 6e )$ara)terise oursel7es.
't is a 7alue t$at makes us 6ort$y of )redi(ility t$roug$ integrity% of trust t$roug$
sensiti7ity and of loyalty t$roug$ interdependen)e
B
HISTORICAL BACKGROUND
:e)em(er "a*a* :i)so7er laun)$ed
June "a*a* A7enger laun)$ed
3e(ruary "a*a* <a7e laun)$ed
,eptH2)t "a*a* :is)o7er :/,Ai laun)$ed
August 0e6 "a*a* ?$etak 4 stroke 6it$ <onder 1ear laun)$ed
May "a*a* ?/100 -aun)$ed
January "a*a* un7eils ne6 (rand identity% dons ne6 sym(ol% logo and (randline
2)to(er Pulsar :/,Ai is laun)$ed.
2)to(er 10%118 Motor)y)les sold in a mont$.
July "a*a* <ind 128%/$e <orld "ike% is laun)$ed in 'ndia.
3e(ruary
"a*a* Auto laun)$ed its ?ali(er118 F9oodi(a(aaIF in t$e e=e)uti7e
motor)y)le segment.
0o7em(er
"a*a* Auto laun)$es its latest offering in t$e premium (ike segment
JPulsar@.
January /$e Eliminator is laun)$ed.
/$e "a*a* ,affire is introdu)ed.
?ali(er motor)y)le not)$es up 100%000 sales in re)ord time of 12 mont$s.
Produ)tion )ommen)es at ?$akan plant.
June t$ Ka6asaki "a*a* ?ali(er rolls out of <alu*.
July 28t$ -egend% 'ndia@s first fourAstroke s)ooter rolls out of Akurdi.
2)to(er ,pirit laun)$ed.

/$e Ka6asaki "a*a* "o=er and t$e .E diesel Autori)ks$a6 are
introdu)ed.
0o7em(er
2B
"a*a* Auto is 80.
Agreements signed 6it$ Ku(ota of Japan for t$e de7elopment of diesel
engines for t$reeA6$eelers and 6it$ /okyo .K: for ungeared ,)ooter and
10
moped de7elopment.

/$e "a*a* ,uper E=)el is introdu)ed 6$ile "a*a* )ele(rates its ten
milliont$ 7e$i)le.
2ne million 7e$i)les 6ere produ)ed and sold in t$is finan)ial year.
/$e "a*a* ?lassi) is introdu)ed.
/$e Ka6asaki "a*a* 4, ?$ampion is introdu)ed.
/$e "a*a* ,unny is introdu)ed.

/$e "a*a* MAC0 and t$e Ka6asaki "a*a* K"100 motor)y)les are
introdu)ed.
800%000 7e$i)les produ)ed and sold in a single finan)ial year.
0o7em(er
/$e <alu* plant inaugurated (y t$e erst6$ile President of 'ndia% ,$ri 1iani
Dail ,ing$.

Produ)tion )ommen)es at <alu*% Auranga(ad in a re)ord time of 16
mont$s.
&71.
January
1B
3oundation stone laid for t$e ne6 Plant at <alu*% Auranga(ad.
&71&
/$e "a*a* MA80 is introdu)ed.
&722
/$e .ear Engine Autori)ks$a6 is introdu)ed.

"a*a* Auto a)$ie7es produ)tion and sales of 100%000 7e$i)les in a single
finan)ial year.
&72/
/$e "a*a* ,uper is introdu)ed.
&72,
"A- K Ma$aras$tra ,)ooters -td. *oint 7enture.
&72*
/$e "a*a* ?$etak is introdu)ed.
&72&
/$e t$reeA6$eeler goods )arrier is introdu)ed.
&723
"a*a* Auto rolls out its 100%000t$ 7e$i)le.
&7/3

"a*a* Auto (e)omes a pu(li) limited )ompany. "$oomi Poo*an of Akurdi
Plant.
11
&7,7

"a*a* Auto o(tains li)en)e from t$e 1o7ernment of 'ndia to manufa)ture
t6oA and t$reeA6$eelers.
&7.1
,ales in 'ndia )ommen)e (y importing t6oA and t$reeA6$eelers.
&7.,
0o7em(er
2B
"a*a* Auto )omes into e=isten)e as MHs "a)$ra* /rading ?orporation
Pri7ate -imited.

ORGANI8ATIONAL CHART
B(a"d (9 D:"e;<("6
.a$ul "a*a* ?$airman
Mad$ur "a*a* #i)e ?$airman K <$oleA/ime :ire)tor
.a*i7 "a*a* Managing :ire)tor
,an*i7 "a*a* E=e)uti7e :ire)tor
:.,. Me$ta <$oleA/ime :ire)tor
Kantikumar .. Podar :ire)tor
,$ek$ar "a*a* :ire)tor
:.J. "ala*i .ao :ire)tor
J.0. 1odre* :ire)tor
,.9. K$an :ire)tor
Mrs. ,uman Kirloskar :ire)tor
0ares$ ?$andra :ire)tor
12
0anoo Pamnani :ire)tor
Manis$ Ke*ri6al :ire)tor

C(!!:<<ee6 (9 <=e B(a"d
Ad:< C(!!:<<ee
,.9. K$an ?$airman
J.0. 1odre*
0anoo Pamnani
:.J. "ala*i .ao
0ares$ ?$andra
S=a"e=(5de"6> 0 I'4e6<("6> G":e4a';e ;(!!:<<ee
:.J. "ala*i .ao ?$airman
J.0. 1odre*
0ares$ ?$andra
Re!'e"a<:(' ;(!!:<<ee
:.J. "ala*i .ao ?$airman
,.9. K$an
0ares$ ?$andra
13
PRODUCTS PROFILE
BAJAJ A-ENGER
Engine
4 ,troke% ,ingle ?ylinder% Air
?ooled
?u(i) ?apa)ity 1C.6))
Ma=. Po6er 16.8 "9P L C000rpm
1ear "o= 8 ,peed
'gnition ?:'
3ront "rakes :is)
.ear "rakes :rum
3ront /yre B0HB0 M 1
14
.ear /yre 130HB0 M 18
<$eel(ase 148mm
1round ?learan)e 0mm
:ry <eig$t 184 Kg
/ank ?apa)ity 14 -itres
BAJAJ DISCO-ER ELECTRICSTART
Engine 4 ,troke% ,ingle ?ylinder% Air ?ooled
?u(i) ?apa)ity 124.82))
Ma=. Po6er 11.81 "9P L C000rpm
1ear "o= 4 ,peed
'gnition ?:'
3ront "rakes 130mm :rum
.ear "rakes 130mm :rum
3ront /yre 2.8 M 1
.ear /yre 3.00 M 1
<$eel(ase 1308mm
1round ?learan)e 0mm
:ry <eig$t 12B Kg
/ank ?apa)ity 10 -itres
Pri)e 2n .oad Mum(ai .s. 8010
18
BAJAJ PULSAR
Engine 4 ,troke% ,ingle ?ylinder% Air ?ooled
?u(i) ?apa)ity 143.B))
Ma=. Po6er 13.02 "9P L C800rpm
1ear "o= 8 ,peed
'gnition ?:'
3ront "rakes 240mm :is)
.ear "rakes 130mm :rum
3ront /yre 2.8 M 1C
.ear /yre 100HB0 M 1C
<$eel(ase 1320mm
1round ?learan)e 188mm
:ry <eig$t 134 Kg
/ank ?apa)ity 1C -itres
Pri)e 2n .oad Mum(ai .s. 8C00
?olours "la)k% ,il7er% "lue K .ed
BAJAJ WA-E
16
Model: Bajaj Wave DTS-i
Year: 2006
Category: Scooter
Rating: Do you know this bike?
Click here to rate it. We iss ! vote to show the ratin".
Engine and transmission
Dis#laceent: !!0.00 cc $6.%! cubic inches&
Engine type: Sin"le cylin'er
Stroke: (
Power: ).00 *+ $,.) kW&&
Tor-ue: !.22 . $0.! k"/- or 0.0 /t.lbs&
Fuel system: 1njection
Ignition: CD1 2lectronic
Cooling
system:
3ir
Transmission
type
final drive:
Belt
Pysi!al measures
"eigt in!l# oil$
gas$ et!:
!!0.0 k" $2(2., #oun's&
Wheelbase: !422, $().2 inches&
Cassis and dimensions
Front %rakes: 25#an'in" brake $'ru brake&
Rear %rakes: 25#an'in" brake $'ru brake&
Speed and a!!eleration
&ter spe!ifi!ations
Fuel !apa!ity: ,.00 litres $!.62 "allons&
1
BAJAJ WIND &*,
1C
Model: Bajaj Win' !2,
Year: 2006
Category: S#ort
Rating: 6).0 out o/ !00. Show /ull ratin" an' co#are with other
bikes
Engine and transmission
Dis#laceent: !2(.60 cc $%.60 cubic inches&
Engine type: Sin"le cylin'er
Stroke: (
Power: !0.)0 *+ $%.0 kW&& 7 ),00 8+9
Tor-ue: 0.)0 . $!.0 k"/- or %.2 /t.lbs& 7 %,00 8+9
Cooling system: 3ir
'ear%o(: ,-s#ee'
Transmission
type
final drive:
Chain
Pysi!al measures
"eigt in!l# oil$
gas$ et!:
!2!.0 k" $266.) #oun's&
Wheelbase: !4260 $(0.6 inches&
Cassis and dimensions
Front %rakes: Sin"le 'isc
Rear %rakes: 25#an'in" brake $'ru brake&
Speed and a!!eleration
&ter spe!ifi!ations
Fuel !apa!ity: !6.00 litres $6.(6 "allons&
Reserve fuel
!apa!ity:
2.00 litres $0.,6 "allons&
BAJAJ CT &33
E'g:'e
/ype 4 stroke
?ooling /ype Air ?ooled
:ispla)ement BB.2 ))
Ma= Po6er C.2 ($p! 6.03 k<& L 800 rpm
Ma= /or;ue C.08 0m L 4800 rpm
'gnition /ype ?.:.'
?ar(urettor Kei$inA3ie
/ransmission /ype 4 speed gear (o=
E5e;<":;a5 S?6<e!
,ystem 12 #% A?N:?
9ead -ig$t 38H38 <
9orn 12 #% :?
C=a66:6
?$assis /ype /u(ular )onstru)tion
S6pe'6:('
3ront ,uspension /eles)opi)
.ear ,uspension ,6ing arm type 6it$ dual )oAa=ial springs !springA
inAspring& and $ydrauli) s$o)k a(sor(ers
T?"e6
3ront /yre ,iOe 2.8 = 1% 4H6 P.
.ear /yre ,iOe 3.00 = 1% 6 P.
B"a@e6
3ront "rakes Me)$ani)al e=panding s$oe% 3ri)tion type
.ear "rakes Me)$ani)al e=panding s$oe% 3ri)tion type
Fe5 Ta'@
3uel /ank ?apa)ity 10.8 litres
.eser7e ?apa)ity 2.2 litres
D:!e'6:('6
27erall lengt$ 1B48 mm
27erall 6idt$ 0 mm
1B
27erall $eig$t 1068 mm
<$eel "ase 1238 mm
20
CHAPTER%*
SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE
STUDY
't isnEt surprising t$at t$e )ompany is in no mood to take its $and off t$e
t$rottle. As "ri*mo$an -all Mun*al% t$e ?$airman% "AJAJ Motors su))in)tly
puts it% A<e pioneered 'ndiaEs motor)y)le industry% and itEs our responsi(ility
no6 to take t$e industry to t$e ne=t le7el. <eEll do all it takes to rea)$ t$ere.EE
21
At "AJAJ% our goal is not only to sell you a (ike% (ut also to $elp you e7ery
step of t$e 6ay in making your 6orld a (etter pla)e to li7e in. "esides its
6ill to pro7ide a $ig$A;uality ser7i)e to all of its )ustomers% "AJAJ takes a
stand as a so)ially responsi(le enterprise respe)tful of its en7ironment and
respe)tful of t$e important issues.
"AJAJ is strongly )ommitted not only to en7ironmental )onser7ation
programmes (ut also e=presses t$e in)reasingly insepara(le (alan)e (et6een
t$e e)onomi) )on)erns and t$e en7ironmental and so)ial issues fa)ed (y a
(usiness. A (usiness must not gro6 at t$e e=pense of mankind and manEs
future (ut rat$er must ser7e mankind.

&)*ECTI+E ,-. SC&PE &F ST/.Y
E'4:"('!e'<a5 p(5:;?
/o6ards )reating and preser7ing a )leaner en7ironment
"a*a* Auto -td.% manufa)turer of t6o and t$ree 6$eeler 7e$i)les is
)ommitted to pre7ention of pollution% )ontinual impro7ement of our
en7ironmental performan)e and )omplian)e 6it$ all appli)a(le
en7ironmental legislation and regulations.
/o6ards t$is% 6e s$all stri7e toG
?reate a proa)ti7e en7ironment management system t$at addresses all
en7ironmentally signifi)ant aspe)ts related to our produ)ts and pro)esses%
22
Minimise t$e generation of 6aste and )onser7e resour)es /$roug$ (etter
te)$nology and pra)ti)es% and Promote en7ironmental a6areness amongst
our employees and moti7ate t$em to fulfill our )ommitments.
Ba5:<? P(5:;?
<e at "a*a* Auto )ontinue to firmly (elie7e in pro7iding t$e )ustomer #alue
for money% for years t$roug$ our produ)ts and ser7i)es. /$is 6e s$all
maintain and impro7e.
'n our de)ision making% ;uality% safety and ser7i)e 6ill (e gi7en as mu)$
)onsideration as produ)ti7ity% )ost and deli7ery.
Puality s$all (e (uilt into e7ery aspe)t of our 6ork life and (usiness operations. Puality
impro7ements and )ustomer satisfa)tion s$all (e t$e responsi(ility of e7ery employee.
TPM P(5:;?
<e at "a*a* Auto adopt /otal Produ)ti7ity Maintenan)e as a means of
)reating a safe and parti)ipati7e 6ork en7ironment in 6$i)$ all employees
target t$e elimination of losses in order to )ontinuously en$an)e t$e
)apa)ity% fle=i(ility% relia(ility and )apa(ility of its pro)esses% leading to
$ig$er employee morale and greater organiOational profita(ility.
23
24
?20?EP/4A- :',?4,,'20
Meritorious Performan)e in
'ndustrial ,afety
for t$ree )onse)uti7e years
2001 0ational ,afety ?oun)il
?ertifi)ate of E=)ellen)e 2001 0ational ,afety ?oun)il
A)$ie7ing -o6est A7erage
3re;uen)y .ate
2001 0ational ,afety A6ard
A)$ie7ing -o6est A7erage
3re;uen)y .ate
2000 0ational ,afety A6ard
Meritorious Performan)e in
'ndustrial ,afety
for t$ree )onse)uti7e years
2000 0ational ,afety ?oun)il
A)$ie7ing -ongest A))identAfree
Period under 9ea7y Engineering
'ndustries 1roup
1BBB 0ational ,afety ?oun)il
Meritorious Performan)e in
'ndustrial ,afety
for t$ree )onse)uti7e years
1BBB 0ational ,afety ?oun)il
A)$ie7ing -ongest A))identAfree
Period under 9ea7y Engineering
'ndustries 1roup
1BBC ?oun)il of 'ndustrial ,afety
A)$ie7ing -o6est A7erage
3re;uen)y .ate
1BBC 0ational ,afety A6ard
Meritorious Performan)e in
'ndustrial ,afety
for t$ree )onse)uti7e years
1BBC 0ational ,afety ?oun)il
A)$ie7ing -o6est 3re;uen)y
.ate under 9ea7y Engineering
'ndustries 1roup
1BB ?oun)il of 'ndustrial ,afety
A)$ie7ing -ongest A))identAfree
Period under 9ea7y Engineering
'ndustries 1roup
1BB ?oun)il of 'ndustrial ,afety
28
CHAPTER%+
26
Re6ea";= Me<=(d(5(g?
Mea':'g (9 Re6ea";=
.edman and Mory define resear)$ as a +systemiOed effort to gain ne6 kno6ledge.5 ,ome
people )onsider resear)$ as a mo7ement% a mo7ement from t$e kno6n to t$e unkno6n.
.esear)$ is an a)ademi) a)ti7ity and as su)$ t$e term s$ould (e used in a te)$ni)al sense.
A))ording to ?lifford <oody% resear)$ )omprises defining and redefining pro(lems%
formulating $ypot$esis or suggested solutionsQ )olle)ting% organiOing and e7aluating dataQ
making dedu)tions and rea)$ing )on)lusionsQ and at last )arefully testing t$e )on)lusions
to determine 6$et$er t$ey fit t$e formulating $ypot$esis.
OCDe;<:4e6 (9 Re6ea";=
ug$ t$e appli)ation of s)ientifi) pro)edures. /$e main aim of resear)$ is to find out t$e
trut$ 6$i)$ is $idden and 6$i)$ $as not (een dis)o7ered as yet. /$oug$ ea)$ r
/$e purpose of resear)$ is to dis)o7er ans6ers to ;uestions t$roesear)$ study $as it@s
o6n spe)ifi) purpose (ut t$e resear)$ o(*e)ti7es )an (e listed into a num(er of (road
)ategories% as follo6ingGA

/o gain familiarity 6it$ a p$enomenon or to a)$ie7e ne6 insig$ts into it.
,tudies 6it$ t$is o(*e)t in 7ie6 are termed as e=ploratory or formulati7e
resear)$ studies.
/o portray a))urately t$e )$ara)teristi)s of a parti)ular indi7idual% situation
or a group. ,tudies 6it$ t$is o(*e)t in 7ie6 are kno6n as des)ripti7e resear)$
studies.
/o determine t$e fre;uen)y 6it$ 6$i)$ somet$ing o))urs or 6it$ 6$i)$ it is
asso)iated 6it$ somet$ing else. ,tudies 6it$ t$is o(*e)t in 7ie6 are kno6n
as diagnosti) resear)$ studies.
2
/o test a $ypot$esis of a )asual relations$ip (et6een 7aria(les. ,u)$ studies
are kno6n as $ypot$esisAtesting resear)$ studies.
S:g':9:;a';e (9 Re6ea";=
+All pro)ess is (orn of in;uiry. :ou(t is often (etter t$an o7er)onfiden)e% for it leads to
in;uiry and in;uiry leads to in7ention.5 's a famous 9udson Ma=im in )onte=t of 6$i)$
t$e signifi)an)e of resear)$ )an 6ell (e understood. 'n)reased amounts of resear)$ make
progress possi(le.
.esear)$ in)ul)ates s)ientifi) and indu)ti7e t$inking and it promotes t$e de7elopment of
logi)al $a(its of t$inking and organiOation.
/$e role of resear)$ in se7eral fields of applied e)onomi)s% 6$et$er related to (usiness or
to t$e e)onomy as a 6$ole% $as greatly in)reased in modern times. /$e in)reasing
)omple= nature of (usiness and go7ernment $as fo)used attention on t$e use of resear)$
in sol7ing operational pro(lems. .esear)$% as an aid to e)onomi) poli)y% $as gained
added importan)e% (ot$ for go7ernment and (usiness.
Re6ea";= Me<=(d(5(g?
.esear)$ met$odology is a 6ay to systemati)ally sol7e t$e resear)$ pro(lem. 't may (e
understood as a s)ien)e of studying $o6 resear)$ is done s)ientifi)ally. 'n it 6e study t$e
7arious steps t$at are generally adopted (y a resear)$er in studying $is resear)$ pro(lem
along 6it$ t$e logi) (e$ind t$em. 't is ne)essary for t$e resear)$er to kno6 not only t$e
resear)$ met$ods or te)$ni;ues (ut also t$e met$odology.
Da<a C(55e;<:(' S(";e
'nformation 6as )olle)ted t$roug$ (ot$ primary and se)ondary sour)es.
P":!a"? Da<a: 'n some )ases t$e resear)$ers may realiOe t$e need for )olle)ting
t$e first $and information. As in t$e )ase of e7eryday life% if 6e 6ant to $a7e first $and
information or any $appening or e7ent% 6e eit$er ask someone 6$o kno6s a(out it or 6e
2C
o(ser7e it oursel7es% 6e do t$e (ot$. /$us% t$e t6o met$od (y 6$i)$ primary data )an (e
)olle)ted is o(ser7ation and ;uestionnaire.
Se;('da"? Da<a: Any data% 6$i)$ $a7e (een gat$ered earlier for some ot$er
purpose% are se)ondary data in t$e $ands of resear)$er. /$ose data )olle)ted first $and%
eit$er (y t$e resear)$er or (y someone else% espe)ially for t$e purpose of t$e study is
kno6n as primary data.
T=e da<a ;(55e;<ed 9(" <=:6 p"(De;< =a6 Cee' <a@e' 9"(! <=e 6e;('da"? 6(";e)
S(";e6 (9 6e;('da"? da<a a"e :%
'nternet
MagaOines
Pu(li)ations
0e6spapers
"rou)$ers
2B
CHAPTER%.
30
MARKET SHARE
31
32
33
34

38
S)W)O)T ANALYSIS OF BAJAJ
,<2/ Analysis is a tool used for understanding an organiOationEs strengt$s% 6eaknesses%
opportunities and t$reats.
/$e ,<2/ Analysis tool )an (e used in identifying an organiOationEs strengt$s !,& and
6eaknesses !<&% and e=amining t$e opportunities !2& and t$reats !/& it is fa)ing. /$e
out)ome from a ,<2/ Analysis ena(les organiOations to fo)us on strengt$s% minimiOe
6eaknesses% address t$reats% and take t$e greatest possi(le ad7antage of opportunities
a7aila(le.
S<"e'g<=6:
2ur mem(ers 7alue t$e professional designation.
<e $a7e a lo6er )ourse fee stru)ture t$an similar programs.
<e pro7ide good )ustomer ser7i)e.
2ur instru)tors are $ig$lyAregarded in t$e profession.
<e $a7e a small staff and lo6 o7er$ead.
Wea@'e66e6G
<e are slo6 to make de)isions and adapt to )$anges t$at affe)t t$e profession.
/$e professional designation is rarely in)luded as a )ondition of employment.
<e are o7erly dependent on key 7olunteers 6$o de7eloped and tea)$ our )ertifi)ation
)ourses. <e do not $a7e t$e resour)es to resear)$ t$e market and promote t$e
designation.
36
Opp("<':<:e6:
2ur (usiness se)tor is e=panding% 6it$ many future opportunities for su))ess.2ur lo)al
)oun)il 6ants to en)ourage lo)al (usinesses 6it$ 6ork 6$ere possi(le.2ur )ompetitors
may (e slo6 to adopt ne6 te)$nologies.
T="ea<6:
<ill de7elopments in te)$nology )$ange t$is market (eyond our a(ility to adaptRA small
)$ange in fo)us of a large )ompetitor mig$t 6ipe out any market position 6e a)$ie7e.

3
PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS
At "AJAJ% our goal is not only to sell you a (ike% (ut also to $elp you at e7ery step in
making your 6orld a (etter pla)e to li7e in. "esides its 6ill to pro7ide a $ig$A;uality
ser7i)e to all of its )ustomers% "AJAJ takes a stand as a so)ially responsi(le enterprise
respe)tful of its en7ironment and respe)tful of t$e important issues."AJAJ is strongly
)ommitted not only to en7ironmental )onser7ation programmes (ut also e=presses t$e
in)reasingly insepara(le (alan)e (et6een t$e e)onomi) )on)erns and t$e en7ironmental
and so)ial issues fa)ed (y a (usiness. A (usiness must not gro6 at t$e e=pense of
mankind and manEs future (ut rat$er must ser7e mankind.
AWe !6< d( 6(!e<=:'g 9(" <=e ;(!!':<? 9"(! E=(6e 5a'd Ee ge'e"a<e ("
Eea5<=)A <e at "AJAJ are ;(!!:<<ed <( de!('6<"a<e eF;e55e';e :' ("
e'4:"('!e'<a5 pe"9("!a';e (' a ;('<:'a5 Ca6:6% as an intrinsi) element of our
)orporate p$ilosop$y.
/o a)$ie7e t$is 6e )ommit oursel7es toG
1. 'ntegrate en7ironmental attri(utes and )leaner produ)tion in all our (usiness
pro)esses and pra)ti)es 6it$ spe)ifi) )onsideration to su(stitution of $aOardous
)$emi)als to strengt$en t$e greening of supply )$ain.
2. ?ontinue produ)t inno7ations to impro7e en7ironmental )ompati(ility.?omply 6it$
all appli)a(le en7ironmental legislation and also )ontrolling our en7ironmental
dis)$arges t$roug$ t$e prin)iples ofFalaraF !as lo6 as reasona(ly a)$ie7a&.
3. 'nstitutionalise resour)e )onser7ation% in parti)ular% in t$e areas of oil% 6ater%
ele)tri)al energy% paints and )$emi)als.
4. En$an)e en7ironmental a6areness of our employees and dealers H 7endors% 6$ile
promoting t$eir in7ol7ement in ensuring sound en7ironmental management.
3C

ANNUAL REPORT AND SALES PERFORMANCE
3B
40
41
42
43
SALES OF MOTORCYCLES IN LAST * YEARS
44
SALES PERFORMANCE FOR JULY *3&*
P"(d;< 3or July 2006 4pto July 2006 3or July 2008 4pto July 2008
Motor)y)les 11%118 3B%302 118%216 83%8B
1eared ,)ooters 6B6 8%283 8%642 26%1C4
4ngeared ,)ooters 1%34 4%C22 6%62 14%CC8
,tep t$rus A A A C0
T(<a5 * E=ee5e"6 &2+G&,1 2.7G+22 &*2G.1, ,27G/71
/$ree <$eelers 26%663 B%83C 22%8C8 8%CB6
G"a'd T(<a5 &77G1*& 1./G7&, &,3G323 /,,G,7.
Sa5e6 :' '!Ce"6 9(" <=e !('<= (9 J'e *3&*
&6< J5? *3&*
P"(d;< 3or June 2006 4pto June 2006 3or June 2008 4pto June 2008
Motor)y)les 1C3%84B 86C%1C 130%10 422%843
1eared ,)ooters 3%301 4%88 %640 20%842
4ngeared ,)ooters 1%338 3%48 2%BC C%28C
,tep t$rus A A A C0
T(<a5 * E=ee5e"6 &11G&1, ,2/G*&7 &.&G++2 .,*G*&+
/$ree <$eelers 28%6C 0%C8 1B%B66 83%311
G"a'd T(<a5 *&+G12* /.2G37. &/&G+3+ ,3,G,*.


48
CHAPTER ,
RECOMMENDATIONS AND SUGGESTIONS
46
/$e )ompany s$ould )on)entrate more on sales and marketing department so t$at
more and more produ)ts )an (e sold out.
Ad7ertisements s$ould (e t$e (est met$od to ad7ertise t$e produ)ts and popular
among t$e pu(li).
?$eaper produ)ts!Motor)y)les& s$ould (e introdu)ed (y t$e )ompany so t$at it
)an rea)$ t$e middle )lass pu(li).

/ransparen)y s$ould (e made in (et6een t$e produ)t details and t$e original
produ)t sold to t$e )ustomers.

?ompany S)ustomer ratio s$ould (e maintained.
4
CHAPTER /
4C
BIBLIOGRAPHY
"ooksGA
Marketing Management S "y P$ilip Kotler
Marketing ManagementA "y ?.".1upta
MagaOinesGA
Auto magaOine% Aug 200C

27er dri7e magaOine% ,ep 200
"usiness today% Aug 200B

<e(sitesGA
666.(a*a*india.)om
666.google.)om
666.msn.)om
0e6spapersGA
/imes of 'ndia Aug 2 % 0B

/$e 'ndian E=press ,ep 8% 0B
4B
ANNEHURE
Be6<:(''a:"e
Please put ti)k mark in t$e (ra)kets or put num(er 6$ere e7er is
ne)essary.
0ame>>>>>>>>>>>>>>>>>>>>.
Address >>>>>>>>>>>>>>>>>>>.
>>>>>>>>>>>>>>>>>>>.
Age >>>>>>>>>>>>>.
1enderG Male ! & 3emale! &
/otal num(er of mem(ers in t$e family>>>>>
0o. of male mem(ers
>>>>>>>>>>>>>>>>>>>>>
9o6 many mem(ers in your family $a7e 7e$i)lesR
>>>>>>>>>>>>>>>>>>>>>..
Mont$ly family in)omeR
"elo6 80000 ! & 80000A2 lak$ ! &
80
lak$ S 4 lak$ ! & A(o7e 4 lak$ ! &

1. <$i)$ (a*a* 7e$i)le do you preferR
/6o <$eeler ! & /$ree <$eeler ! &
2. <$i)$ of our t6o 6$eeler 7e$i)le do you like t$e mostR
>>>>>>>>>>>>>>>>>>>>>>
3. <$i)$ of our t$ree 6$eeler 7e$i)le do you like t$e mostR
>>>>>>>>>>>>>>>>>>>>>>>.
4. :o you like our 7e$i)les
i "e)ause t$ere pri)e is lo6 ! &

ii "e)ause you $a7e a liking for t$em ! &
8. :o you feel t$at our 7e$i)les )ost too mu)$R
Tes ! & 0o ! &
6. :o you feel t$at 6e pro7ide (etter ser7i)esR
Tes ! & 0o ! &
81
. :o you t$ink t$at 6e satisfy your needs su))essfullyR
Tes ! & 0o ! &
C. Are you satisfy 6it$ t$e a7erage in t$e 7e$i)lesR
Tes ! & 0o ! &
82