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Mark S.

Lee
Atlanta, GA 30339-5660
404-717-3215 marklee3215@gmail.com


Sales & Marketing Executive
A Recognized Expert in Marketing & Executional Processes

Visionary leader with comprehensive experience in developing operational and marketing programs that
improve efficiency and increase revenue. Proven ability to exceed volume, profit, and sales objectives within
highly competitive markets. Skilled in improving in-store marketing efforts and reaching targeted markets
for Fortune 500 consumer packaged goods companies. Talented in driving efficiency and effectiveness across
global operations. Strong management skills and experience leading cross-functional teams.

CORE COMPETENCIES

Brand Management Consumer Insights P&L Management Marketing Strategy
Product Management Cross-Functional Team Leadership Business Process Improvement
Change Management Strategic Leadership Product Development Six Sigma Program Management
Shopper Marketing Integrated Marketing Operations Management Market Research Supply Chain

EXPERIENCES AND ACHIEVEMENTS

THE COCA-COLA COMPANY, Atlanta, GA 2004 2014
Global Director, Operational Excellence 2011 2014
Spearheaded end-to-end productivity efforts and built System Lean Six Sigma capabilities. Partnered with
our Eurasia Africa Group and their respective Business Units to build and implement a robust, replicable OE
capability development program in 30+ Bottlers with 67 sites in 24 countries.
Successfully developed and piloted a new Commercial OE program, accounting for as much as 42%
of identified system opportunity value and becoming a top realized value driver.
Exceeded Company productivity (>$30M annually) and capability building targets (>1000 trained;
>300 certified).

Director, RED (Right Execution Daily)/DSD Capabilities 2007 2011
Built System capabilities and processes for continuous improvement in our in-store marketing efforts.
Received global recognition for best practices in system training and store execution in the modern trade.
Implemented RED continuous improvement processes in 40 Bottlers that represent over 97% of U.S.
volume in less than 3 years.
Drove +5% average gross profit swing in RED versus Control markets.

Director, Marketing Activation 2006 2007
Managed optimal implementation of National and Regional brand initiatives to drive ideal in-outlet execution
and achieve profitable growth. Instituted new Revenue Growth Management routine with our key Bottlers to
improve alignment, focus and execution on key system business initiatives.
Implemented New Product Commercialization process as part of a Six Sigma project that improved
forecast accuracy by 20% and reduced breakage, damage & loss (BD&L) by 50% (>$500k annually).
Led national cross-functional productivity initiative that identified, staged, implemented and secured
over $60MM of Packaging Productivity initiatives.

Director, Regional and Customer Marketing 2004 2006
Oversaw marketing resources and lead a large, cross-functional team to achieve Company volume, profit and
share objectives within the Southwest Region.
Reversed declining sales trends and effectively restored growth (from -4% to +1%) to one of the
largest U.S. markets.
Led country in multicultural marketing efforts in volume change (+6% in Tienda Latina test stores vs.
-13% in Control accounts) and marketing investment ROI.

MARK S. LEE Resume, Page 2

RAND, INC., Atlanta, GA 2003 2004
Vice President, Marketing Strategy
Led key client engagements and developed unified marketing strategies. Assisted clients in directing
spending more appropriately and realizing improved return on marketing investment.
Increased promotional effectiveness by 12% for a major beverage company.
Developed and implemented new go-to market model and standardized new product launch
processes for a major financial company, improving new product speed to market by 20%.

WISE FOODS, INC., Atlanta, GA 2002 2003
Vice President, Marketing
Spearheaded strategic direction and managed all marketing elements. Managed P&L for all branded products
and trade spend for the sales team.
Improved customer net sales margins by 2%.
Launched new Partner Brand initiatives that generated an additional $5,000,000 in gross revenue for
the company.

THE COCA-COLA COMPANY, Atlanta, GA 1996 2002
Director, Strategic Marketing 2000 2002
Identified, cultivated, and leveraged new and existing revenue streams for Coca-Cola North America.
Assisted in the development of a growth strategy and a multi-year acquisitions strategy for the North
America business unit.
Decreased cycle time from > 9months to < 5months.
Developed and instituted new product and packaging commercialization processes to speed new
product time to market and ensure more efficient resource allocation.

Coca-Cola Classic Brand Manager 1999 2000
Implemented strategic vision of all Coca-Cola Classic Fountain brand re-launch activities. Led a cross-
functional team of 35 people to accelerate profitable volume for our largest brand.
Impact and scope of re-launch affected approximately 45% of all Fountain volume.

Group Marketing Manager 1996 1999
Oversaw 5 major customers in 4 separate trade channels, driving 10% of total National Account volume.
Implemented a brand linkage model in Wal-Marts foodservice division; resulted in gross revenue increases
between 150 250% for their Radio Grill concept.
Developed and implemented a new model of brand optimization, resulting in over $1,000,000 in labor
savings and subsequently became a standard training tool for Coca-Cola Fountain marketing.

Previous positions include Zima Brand Manager, Assistant Brand Manager for Original Coors and Coors Light,
and Area Sales Manager at Coors Brewing Company.

EDUCATION & TRAINING

Bachelor of Science, Business Management, Colorado State University, Fort Collins, CO

Operational Excellence Master Black Belt Certification, 2014
The Coca-Cola Company, Atlanta, Georgia

Master Trainer Certification, 2013
The Coca-Cola Company, Atlanta, Georgia