MASS MEDIA IN EDUCATION

INTRODUCTION

The mass media are diversified media technologies that are
intended to reach a large audience by mass communication.
The technologies through which this communication take
place varies. Broadcast media such as radio recorded music;
film and television transmit their information electronically.
Print media use a physical object such as a newspaper book,
pamphlet or comics to distribute their information. Outdoor
media is form of mass media that comprises bill boards sign
or placards placed inside and outside of commercial building
sports stadiums shops and buses. Internet media provides
many mass media services such as email, websites blogs and
internet based radio and television.
Communication and mass media go hand in hand .In this
technology oriented era use of electronic communication is
inevitable. The role and importance of mass media cant be
overlooked.Now a day mass media has great influence in
education field. It helps to learning more easily and
effectively.





DIFFERENT TYPE OF MASS MEDIA
There are different types of mass media that we are
accustomed to in this day and age whether its children
young people or adult, we all had our share of media related
exposure everyday mass media refers to communication
deviceswhich can be used to communicate and with a large
number of audience in different language . Mass media is a
double edged sword which means that are positive as well as
negative influence of media. There are different types of
media
Computer
Computer technology has had a deep impact on the
education sector. Thanks to computers, imparting education
has become easier and much more interesting than before.
Owing to memory capacities of computers large chunks of
data can be stored in them. Storing documents on computer
in form of soft copies instead of hard ones help save paper
The advantage of computer in education
Storage of information
Quick data processing
Audio visual aids in teaching
Better presentation of information
Quick communication between students teachers and
parents
Computer teaching plays a key role in the modern education
system. Students find it easier to refer to the internet than
searching for information in fat book. Computer is a brilliant
aid in teaching online education. Computer technology has
made the dream of distance learning a reality.

Radio
Radio adds variety to learning experiences. It is a powerful
medium for mass communication .It also play a major role in
imparting instruction to school children through educational
broadcast provided on specific school hours. Programmes
mean for teachers as well as pupils are available. Talks and
classes based on prescribed syllabi of the various subjects
are given. These could considerably help the teacher to
supplement class room instruction. To gain the maximum
benefit teachers should prepare pupil to receive the item
effectively.

Tape recorder
A tape recorder is used to record sound on magnetic tape
which can be reproduced at will as many times as required.
It is a very effective aid for classroom instruction. The
recorded tapes consisting of lessons handled by eminent
teachers on any subject can be played in the class. Such
instruction becomes impressive not only because of novelty
but also because of the expertise used in its preparation and
the possibility for repeated presentation.

Magazines
Magazines are another type of popular culture print media.
They usually cater to a specific type of audience who are
looking for information based on a particular subject
magazines cover a plethora of topic like current affairs
business, finance, consumers, gadgets, self-help, luxury, life
style, beauty, fashion, entertainment, travel etc. Educational
magazines are very helpful to teachers. It providing
authentic first and information, building opinions, updating
the knowledge etc.


Television
Television has been given considerable in many countries as
a sources and tool of teaching. The success stories of using
TV for education in many countries has negated the concept
that television is basically on entertainment oriented
medium and it is hostile to thought. Television is adaptable
and can follow different approaches when used in the
different education situation. The medium is used for formal
non formal and informal education to support formal
education television usually function as supportive and
reinforcement tool. Television can be attached with school
curriculum and time table. In no formal education, television
has more specific role to play. When used as a part of
multimedia communication tool television can directly or
indirectly teach the subject matter.
Importance of television to communicate information idea
skill and attitude has been affirmed by researches.
Television as important mass medium disseminates
education through formal and informal on method.


Newspaper
Newspaper enjoyed the position of the most preferred
medium to reach a wider audience until electronic.
Communication emerged on the media scene. In the early
days newspapers were the only medium that masses carries
all kind of communication related to a variety of topics like
politics socialism current affairs, entertainment finance etc.
Apart from his it also includes topics which are in lighter
vein like cartoon, crosswords, Sudoku movie review book
review puzzles crossword etc. Newspaper has greatly
influence in education system .they help to student for
update knowledge but emergence of internet which updates
information every second and is just a click way the
popularity of newspaper has reduced.

Print media
Print media encompasses mass communication through
printed material it includes newspaper magazines, booklets,
and bronchures, house magazines press release and book.
This media is help and greatly influence in education field.


ADVANTAGES OF MASS MEDIA
Its help learn easily
Its help to learn more and remember for long
Give reality and vividness to learning situation
Motive the learner
Give clarity to learning
Providing variety in methods of teaching and learning
Make learning interesting meaningful and permanent
Develop deeper understanding
We get the latest news and information
We can bring out the hidden talent, we can get public
opinion about certain issues.
Childrens knowledge increased by watching geographical
channel .Quiz programs and speeches by famous personality
of different field




CONCLUSION
Mass media is media that is intended for a large audience. It
may take the form of broadcast media as in the case of
television and radio or print media like newspaper and
magazines internet media can also attain mass media status
and many media outlets maintain a web presence to take
advantage of the ready availability of internet in many
region of the world. Mass media has great influence in
education field. It can create and interest in learning process
it can be used to develop various type of skill it can reduce
the number of teachers and it hasenhance the level of the
student performance.

REFERNCE

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