Book creation secrets by

John Franco
1. Start with the "Why"
Why?
To avoid abandoning the project due to
lack of reasons (sitting to write is a huge
endeavor, you need a lot of fuel to do it)
To complete the project
How?
Find an urgent problem
Survey
Ask questions to people
Research
Why technique
What are your talents
How your talents can help people solve
their pain (found in survey)
2. Visualize the completed book
Why?
Attract the ideas to fulfill your
testimonials, benefits and vision
Get the book you want instead of a
byproduct of your daily influences and
bias
Focus
Productivity
How?
Find the book title and subtitle
Create the cover
Front cover
Title
Subtitle
Your name as author
A nice cover art/graphics
Back cover
Testimonials (what you want people say
about your book and you)
Benefits of your book (what exactly
readers will get when they read the
book)
Print the cover and assembly a fake book
3. Blueprint
Why?
Avoid writer's block by knowing
beforehand what your book will contain
at each chapter
Remove redundancies because you know
how each area is related to each other
and so remove repetitions, duplications,
etc
Build the conceptual coherence because
you can develop each area fully before
you start writing isolated pieces
Find new connections between the
concepts you previously had and so
develop impact and augment knowledge
of readers
How?
Develop a mind map with chapters
How to come with chapters ideas?
Develop the A to B roadmap and turn
each step into a chapter
Main pains
Wh questions
Turn any major pain/topic into a question
Expand that point using Wh questions
How do you solve this?
Why people struggle with this?
Etc.
Your own approach
Introduction
Tell your story first
How you want to solve the problem
Etc.
Brendon Burchard's approach
1. INTRO: I help ___ do ___ so that ___
2. Have you ever had these challenges?
3. Me too - My story of struggle
4. Results
5. Old world/New world/Myths and trends
6. The solution framework
7. Most common mistakes
8. The first thing to do
Combination of all above
4. Draft 1
Why?
Plans without action are mere plans and dreaming
Break the inertia
Capture all your initial ideas into paper
How?
Just write, no care about spelling and
coherence of ideas
5 min technique
Judging will kill your ideas
You will polish the wording, style, etc.
formatting later
Skip the things you don't know now, you
will research this topics in a focused way
later
Put the project away for some days so
you get back with fresh eyes and energy
5. Draft 2
Why?
Polish draft 1
Add more content
Fill in the blanks
How?
Research
Add more content
Connect ideas better
Put the project away for some days so
you get back with fresh eyes and energy
6. Peer review
Why?
You need a reader's perspective
Polish style
Eliminate nonsense content and redundancy
How?
Ask a peer to read the book
Read the book out loud (I do this), you
will find the phrases and passages that
sound not so good
7. Package
Why?
Make the book ready for distribution
Add final touches
How?
Put the project away for some days so
you get back with fresh eyes and energy
Add navigation stuff
TOC
Page numbers
Add legal stuff
Copyright
Disclaimers
Check spelling
Add cover
Convert to PDF
Review the final product
Book creation secrets.mmap - 9/19/2011 - Mindjet