Vous êtes sur la page 1sur 2

Cultural Growth of cross-cultural contacts

; advent of newcategories of consciousness and identities which


embodies cultural difusion,
the desire to increaseone's standard of living and enjoy
foreignproducts and ideas, adopt new technology and practices,
and participate in a "world culture
"!"#$ %ome bemoan the resulting consumerism and loss of
languages &lso see 'ransformation of culture
'his might also afect the spreading of multiculturalism, and better
individual access to cultural diversity (eg through the e)port of
*ollywood +
%ome consider such "imported" culture a danger, since it may
supplant the localculture, causing reduction in diversity or even
assimilation
,thers consider multiculturalism to promote peace and
understanding betweenpeople
& third position that gained popularity isthe notion that
multiculturalism to a new form ofmonoculture in which no
distinctions e)ist andeveryone shifts between various lifestyles
interms of music, cloth and other aspects once more -rmly attached
to a single culture
'he .,/ estimates there are more than 011 million migrants around
the world today!"2$ 3ewly available data show that remittance
4ows to developing countries reached 5602 billion in 0112!"7$
%pread of local consumer products (eg, food+ toother countries
(often adapted to their culture+
8orldwide fads and pop culture such as 9o:;mon, %udo:u, 3uma
3uma, ,rigami, .dol series, <ou'ube, ,r:ut, =aceboo:, and /yspace;
accessible only to those who have .nternet or'elevision, leaving out
a substantial portion of the>arth's population
'he construction of continental hotels is a major conse?uence of
globali@ation process in aAliation with tourism and travel industry,
Bariush Grand *otel, Cish, .ran
8orldwide sporting events such as =.=& 8orld Cup and the ,lympic
Games .ncorporation of multinational corporations into new media

"Culture" is de-ned as patterns of human activityand the symbols
that give these activitiessigni-cance &ccording to prevailing
notions,globali@ation has 'joined' diferent cultures and turned them
into something diferent!D6$
'he dominant view stresses that globali@ation shouldbe
distinguished from &mericani@ation 'his approach has been used
since the late #721s toconceal the unidirectional, top-down
character ofE%-led globali@ation as it was being relentlesslyimposed
on the rest of the world
, particularly in the economic and cultural -elds!DF$ Culinary
culture has become e)tensivelyglobali@ed
=or e)ample,italian pi@@a , Gapanese noodles, %wedish meatballs,
.ndian curry and =rench cheese have become popular outside their
countries of origin
'wo &merican companies, /cBonald's and %tarbuc:s, are often
cited as e)amples of globali@ation, with over 6#,111 and#2,111
locations operating worldwide,respectively
&nother common practice brought about byglobali@ation is the
usage of Chinese characters in tattoos 'hese tattoos are popular
with today's youth despite the lac: of social acceptance of tattoos
in China!D"$ &lso, there is a lac: of comprehension in the meaning
of Chinese characters that people get,!DD$ ma:ing this an e)ample
of cultural appropriation
'he internet brea:s down cultural boundariesacross the world by
enabling easy, near-instantaneous communication between
peopleanywhere in a variety of digital forms and media
'he .nternet is associated with the process ofcultural globali@ation
because it allows interaction and communication between people
with verydiferent lifestyles and from very diferentcultures 9hoto
sharing websites allowinteraction even where language
wouldotherwise be a barrier

Vous aimerez peut-être aussi