2014 MEDIA KIT

// The #1 Ed Tech Publication for Over 30 Years

@techlearning
// Solution Provider for Readers and Advertisers
For over three decades, Tech & Learning has remained the premier
publication and leading resource for education technology
professionals responsible for implementing and purchasing
technology products in K-12 districts and schools.

Our readers have turned to us to provide cutting-edge news, emerging
technology trends, practical tips and best practices. This collection
continues to help administrators manage, teachers teach, and students
learn. In an age of unparalleled change in both the education and
technology markets, no other publication is as comprehensive, relevant,
and forward-thinking as Tech & Learning.
of our readers
recommend,
evaluate, specify
or approve technology purchases.
Features by our Award-Winning
Editorial Team
Product Reviews
News & Trends
SchoolCIO
Special Supplement on a Hot Topic
Emerging Technologies
How-To
Grants, Funding & ROI
90%
What does that mean to you?
Our readers are selected by their purchasing influence.
Our readers must personally request Tech & Learning.
Our readers are directly involved in the ed tech decision-making process.
IN EVERY ISSUE:
Tech & Learning provides 92,988 monthly subscribers with
an up close and personal look at your products, your
commitment, and your success within the K-12 marketplace.
With a pass-along readership of 5, you reach over 450,000
top-level buyers every month!
@techlearning
// #1 In Readership for Over 30 Years
Tech & Learning Reaches IT Purchasers:
of our readers look to us for new products and emerging
technologies.
96%
90%
of our readers are IT decision-makers.
of our readers are likely to purchase a product they saw
advertised in T&L.
90%
of our readers are likely to contact a company based on seeing
their advertisement in T&L.
85%
70%
of readers have purchased products they saw advertised in T&L.
Tech & Learning makes this investment to ensure advertisers have targeted reach and
receive the best value for their marketing and advertising dollars.
Which Education Publication Do You Find Most Useful?
Tech & Learning 84%
eSchool News 9%
Education Week 4%
District Administration 2%
Scholastic Administration 1%
@techlearning Source: T&L Print Reader Survey, 2013; Publishers Statistics
CIRCULATION & READER DATA
// We Address Every Member of the Technology Buying Team
The #1 personally requested magazine reaching over 1 million
education innovators annually
Education technology buying is not an individual decision. Todays
educators rely on a committee approach to strategize about and
finalize purchasing decisions. Thats why Tech & Learning makes it
a point to reach each and every decision-maker on the technology
buying team. From administrators to technology coordinators to
lead teachers, we speak the language and provide the resources
on both a district and school level.
T&L by the Numbers:
Senior Level Management:

District Administrators, Superintendents,
Principals, Media Director, Curriculum
Director, School Board Member,
Dept. Chairperson
47.0%
Professors of Education
& Consultants
Other Management:

U.S. Dept. of Education Staff,
State Dept. of Education Staff,
Librarian, Director/Teacher
23.7%
2
.
1
%

Paid Circ.
4
.
9
%

IT Management:

Tech Director, Tech Coordinator,
IT Director/Manager, CIO, CTO
22.3%
Circulation Demographics
*

The Alliance for Audited Media
named Tech & Learning #5 on its list
of the top 25 U.S. business
publications for the first half of 2013,
ranked by total circulation.
Total monthly circulation: 92,988
*

Average pass-along readership: 5
Total monthly reach: 464,940
Average time spent reading each issue: 30 min.
Average shelf-life of each issue: 12 mos.

*Source: AAM Audit statement, June 2013, Source: T&L Print Reader Survey, 2013
JANUARY
Ad Close: 12/13; Materials Due: 12/15
Bonus Circ.: FETC; TCEA; CUE; BETT;
Tech Forum California
SUPPLEMENT: Assistive Technology
Top Trends for 2014From online courses to core curriculum, the maker movement to mobile
learning, get analysis and insight from influencers from the industrys experts
Whats Next for 1:1?
BETT preview
FEBRUARY
Ad Close: 1/10; Materials Due: 1/13
Bonus Circ.: TCEA
SUPPLEMENT: Common Core Evaluation: How Do We Know Students Are Getting Better at 21st
Century Skills?
SIDEBAR: 7 Tech Habits of College-Ready Students
Mobile Device Management in a Blended Environment
What Hardware Are You Using and Why?
MARCH
Ad Close: 2/6; Materials Due: 2/9
Bonus Circ.: SXSWedu; CoSN; Tech Forum
Atlanta
SUPPLEMENT: Professional Development Best Practices
Data Management: Data: weve got it, but what are we doing with it?
Assessment: Quality Questioning & Formative Assessment
APRIL
Ad Close: 3/10; Materials Due: 3/14
Bonus Circ.: Tech Forum Boston
SUPPLEMENT: eRate Update
Effective Integration of Communication Technology
Next Generation Teacher Evaluations
MAY
Ad Close: 4/7; Materials Due: 4/11
Bonus Circ.: Infocomm; Tech Forum Chicago
SUPPLEMENT: The Latest in Presentation Tools: Best AV tech classroom practices, and more
The Infrastructure Behind BYOD
Readying Teachers for Common Core "Next Generation" Assessments
JUNE
Ad Close: 5/8; Materials Due: 5/12
Bonus Circ.: Infocomm; ISTE; SchoolCIO
Summit
SPECIAL ISSUE: The Leadership Issue
SUPPLEMENT: The Leadership Issue
The 10 Most Influential Ed Tech Leaders: Top 10 from 50k feet
Leader Of the Year: Innovators Making a Difference n the Ground
One-to-one Dos and Donts
Assessing Your Network Infrastructure
SPECIAL ADVERTISING SECTION: ISTE Buyers Guide
JULY
Ad Close: 6/6; Materials Due: 6/9
SPECIAL ISSUE: The Money Issue
SUPPLEMENT: The Money Issue
Guide to K-12 Grants
School Funding Updates
The Ever-Shrinking Budget: How are district looking at doing more with less?
The Data Debate: How do you develop and manage a cost-effective data management system?
Product Guide: Asset Management Systems
AUGUST
Ad Close: 7/11 Materials Due: 7/14
SPECIAL ISSUE: The Best of ISTE
SUPPLEMENT: ISTE Round-Up
Comparing Tablets: A Product Guide Reviewed by the Experts
Professional Development Best Practices
SEPTEMBER
Ad Close: 8/8; Materials Due: 8/11
Bonus Circ.: SchoolCIO Summit; EdNet
SUPPLEMENT: The Maker Movement
How to Select the Best Product to Manage Your Data
School CIO Summit Executive Report
SPECIAL ADVERTISING SECTION: Back-to-School App Guide & Product Showcase
OCTOBER
Ad Close: 9/12; Materials Due: 9/15
Bonus Circ.: EdNet; Tech Forum New York
SUPPLEMENT: Reading & the Common Core
Tips for Creating an Effective Flipped & Blended Classrooms
The Learning Commons Classroom Model
SIDEBAR: Tips for creating a capital campaign to pay for the redesign.
NOVEMBER
Ad Close: 10/10; Materials Due: 10/15
Bonus Circ.: Tech Forum Texas
SUPPLEMENT: PD: How do we train our next generation of technology leaders?
Assessment: Encouraging and measuring soft skills
School CIO Summit Executive Report
DECEMBER
Ad Close: 12/3; Materials Due: 12/6
Bonus Circ.: FETC; TCEA, CUE, BETT
SPECIAL ISSUE: The Awards Issue
Awards of Excellence Winners
Best of 2014: The Year in Ed Tech
SPECIAL ADVERTISING SECTION: Industry Leadership Showcase Buyers Guide
In every issue: Product reviews, advisor essays, plus
the latest news, trends, how-to, grants, funding, ROI
and product announcements.
// Editorial Calendar 2014
Allison Knapp, Publisher/West Coast sales
aknapp@nbmedia.com 650-238-0318
Joanne Melton, East Coast sales
jmelton@nbmedia.com 917-281-4723
Katie Sullivan, Business Dev. Manager
ksullivan@nbmedia.com 917-281-4734
// The #1 Online Resource Tool for Education Technology Leaders
400,000
133,000
30 min.
90%
93%
83%
75%
Pageviews per month
Unique visits per month
Average time spent on TechLearning.com
Readers that visit on a regular basis
93%
Readers that are IT decision-makers
Readers that learn about new products on TechLearning.com
For over 15 years, our readers have turned to the
award-winning TechLearning.com for helpful,
practical, and timely information on technology in the
classroom, including first-hand narratives of
successful implementation, professional
development, as well as daily and weekly features for
news, tips, and advice.
TechLearning.com is made up of
80% unique content
you cant find anywhere else!
Site Statistics & Analytics:
Readers that have recommended a product/service to a
colleague as a result of information read on TechLearning.com
Readers that are likely to purchase a product advertised on
TechLearning.com
Social Media Leaders
Twitter Followers: 21,000+
Facebook Likes: 3,850+
Livestream: 1.2 million+ minutes spent viewing
// Online Advertising and Lead Gen Opportunities
Want Top-Quality Leads?
We offer a variety of targeted online lead-generation programs:

WEBINARS communicate your custom marketing message to K-12 educators involved in the purchase and use of technology
throughout their respective schools and districts. Each Tech & Learning webinar provides an opportunity to connect experts in
areas such as: one-to-one computing, cloud computing, BYOD, and secure wireless.

E-BOOKS are a turnkey program, and an excellent tool to align your marketing message
within an editorially relevant environment and obtain qualified leads.
T&L will handle all production details from gathering leads to marketing
and creation management.

GATED WHITEPAPERS & SUPPLEMENTS provide an opportunity
to obtain new, qualified sales leads through case studies, whitepapers,
and materials your company has produced. You provide us the asset,
and well market your message to our audience of top-level K-12 ed tech
buyers, decision-makers and influencers.

CUSTOM EMAIL BLASTS deliver your message into the inboxes of education
technology purchasers and decision makers who most want to hear it. Target
up to 40,000 opt-in subscribers all top-level school and district leaders.
Tech & Learning eNews is the daily eNewsletter from T&Ls editors. Every
newsletter features the latest headlines, grant information, trends, tips and
how-to for school and district leaders and a note from the Editorial Director.
Plus, the Question of the Week, the days Top Tweet and quote from one of our
bloggers.
Tech & Learning Top Stories is our roundup of the 10 most read stories of the
week. By featuring your ad in Top Stories youre aligning your marketing message
with the most popular stories featured on TechLearning.com. Each issue also
features the days Top Tweet and quote from one of our bloggers.
Each newsletter reaches a minimum of 63,000 opt-in subscribers.
SchoolCIO.com
SchoolCIO.com brings CIOs and CTOs the latest,
in-depth, solutions-based strategies to run
technology efficiently and effectively. From tips on
creating the perfect RFP to interviews with
prominent ed tech leaders from across the country,
the award-winning School CIO reaches one of K-12's
most powerful audience in print and online.
SchoolCIO eNews & Top Stories
Deployed every Thursday, School CIO eNews offers high-quality ideas and strategies for senior-level technology leaders in K-12
school districts, along with the latest headlines. Its companion newsletter, School CIO Top Stories, recaps the most-read stories
of the week every Monday. Each newsletter reaches a minimum of 20K opt-in subscribers.
School CIO provides high-quality ideas,
strategies, and resources for CIOs, CTOs, and
other senior-level technology leaders.
Our mission is to help school technology
professionals manage IT more effectively and
efficiently, drive educational innovation, and
advance their careers. First published in 2004,
School CIO is produced by the editors of Tech &
Learning.
SchoolCIO Special Monthly Supplement
Reach Tech & Learning magazines 93,000 monthly
subscribers, and our online audience of over 400,000 in the
integrated School CIO special section. This special section in
T&L magazine provides top-level decision makers with
comprehensive content on four of the hottest topics, along with
practical tools and resources. Plus, you can generate new,
qualified sales leads with our gated digital version of the
supplement.
// Targeting K-12s Most Powerful Audience
// Targeting K-12s Most Powerful Audience
The SchoolCIO Leadership Summits are exclusive,
invitation-only events for top-level executives with education
technology buying responsibilities. Presenting timely and
relevant content from the most authoritative speakers and
advisors, along with unmatched networking opportunities for
sponsors, the two-day events are comprised of lively panel
discussions and roundtables, one-on-one meetings and
networking-focused social activities.

Speakers and discussions focus on K-12 leadership for
tomorrow's schools and the impact of emerging technologies
such as mobile and cloud computing, immersive and virtual
environments, and more. Each Summit uses a combination
of presentations and working sessions to focus on challenges
and success stories related to technology-supported
educational transformation.
Some of the most relevant and stimulating conversation that I've had in a long while I
appreciated the no hard sell attitude [of the sponsors].
Patrick Fletcher, Superintendent, River Dell Regional School District, NJ
The event was well run and a great way to meet with some of the best and brightest in the industry. The
discussions were fabulous and I left with a lot of good ideas and strategies. [I] Enjoyed the time speaking with
[the sponsors]. It never felt high pressure or like a sales pitch.
Steve Young, Chief Technology Officer, Judson ISD, TX
I especially enjoyed that [the sponsors] weren't trying to push their products. They discussed what issues and/or
concerns other districts are having.
Sal Contes, Director of Technology, Poughkeepsie, NY
June 26 & 27, 2014 Atlanta, GA
September 2014 Phoenix, AZ
www.schoolcio.com/CIOSummits
This high-powered, one-day event provides K-12 decision
makers with thought-provoking content on the hottest topics
of the day in education technology. Our event marketing
approach combines compelling keynote speakers, vibrant
panel discussions, interactive workshops, and substantive
networking opportunities throughout the day, including an
end-of-day reception.
Our Turnkey Sponsor Program that delivers ease and
efficiency for you and your staff
Direct reach to your target markets in key geographic
areas
Premium exposure and marketing support before,
during and after each event
The opportunity to provide valuable information to
qualified technology decision-makers, influencers, and
buyers
The opportunity to establish and cultivate long-lasting
business relationships
The opportunity to network with existing clients and
top-tier prospects
The opportunity to generate targeted, qualified sales
leads
A strategic plan to produce maximum ROI from your
sponsorship investment
Bringing Together K-12 Ed Tech Buyers & Sellers
High Quality Lead Gen and Immediate ROI
Customer-Centric Sponsorship
Extensive Branding Opportunities
JOIN US ON THE 2014 TOUR
January 17 Long Beach, CA
March 28 Atlanta, GA
May 2 Boston, MA
May 9 Chicago, IL
October New York, NY
November Austin, TX
www.techlearning.com/TechForum
Tech Forum Sponsors Have
These Guaranteed Advantages:
www.techlearning.com/techforum
@TLTechForum
PLATINUM LEVEL SPONSORSHIP ALSO INCLUDES:
Sponsorship of pre-event reception the evening before OR a breakfast roundtable discussion the morning of Tech Forum for up to
15 pre-selected attendees
Your choice of one of the following:
Sponsorship of Superintendent Luncheon (Limit 4 sponsors; one rep per sponsor may attend the luncheon)
Sponsorship of Livestream session including logo and commercial message; streamed live and available on demand
Hands-on demo session (15 minutes)
Full-page ad in magazine ($13,658 value)
Ad in program guide ($1,500 value)
Pre-registration and post-registration lists (lead generation)
Banner ad rotating on Tech Forum home page and individual conference page
4 passes to conference for company staff ($1,200 value)
COST: $18,000 (net) Limit 2 per event
GOLD LEVEL SPONSORSHIP ALSO INCLUDES:
Your choice of one of the following:
Sponsorship of Superintendent Luncheon (Limit 4 sponsors; one rep per sponsor may attend the luncheon)
Sponsorship of Livestream session including logo and commercial message; streamed live and available on demand
Hands-on demo session (15 minutes)
Full-page ad in magazine ($13,658 value)
Ad in Program Guide
Pre-registration and post-registration lists (lead generation)
4 passes to conference for company staff ($1,200 value)
COST: $12,000 (net) Limit 6 per event
SILVER LEVEL SPONSORSHIP ALSO INCLUDES:
2 passes to conference for company staff ($540 value)
COST: $3,000 (net) Limit 8 per event
// Meet Specific Sales, Lead Generation and Research Objectives
TECH FORUM SPONSORSHIPS
ALL TECH FORUM SPONSORS RECEIVE THE FOLLOWING:

Table Top in Sponsor Area ($3,000 value)
Logo on all signage and promotional materials
Option to include bag insert
CUSTOM MARKETING
// Reach, Frequency & Targeted Lead Generation
Tech & Learning offers custom solutions to satisfy the marketing outreach needed for your specific product and/or
brand. These integrated campaigns combine print, online and/or face-to-face promotions to maximize your ROI
through increased reach, frequency and targeted lead generation.
Custom Websites
Customized to map your marketing and sales
objectives, microsites give online visibility across the
Tech & Learning brand. Launch a direct response
campaign broadcasting and promoting your newly
customized site to build traffic and create a community
create e-newsletters, eBooks, podcasts, and
webinars. Engage educators with valuable and
comprehensive resources and tools
Tech & Learning custom event solutions offer the optimal
environment for technology solution providers to interact
one-on-one with district and building-level administrators
in order to achieve lead generation and enhanced
business objectives. Tech & Learnings event marketing
opportunities offer the chance to join an unparalleled
personal environment where cutting edge information is
shared, contacts are made, and partnerships are formed.
Custom Events
The print component for custom marketing programs include an advertorial
section, poster, and/or special supplements designed to educate, inform and
entice our subscriber base of 93,611 K-12 decision makers about your ed tech
solution. These offerings provide the ideal forum to build brand awareness,
demonstrate product functionality and promote client testimonials. Plus you can
generate new, qualified sales leads with gated digital versions of each custom
print component.
Custom Print & Advertising Opportunities
@K12Blueprint @TLDLE
Introducing a powerful, new content-rich
website for technology decision-makers in
higher education.
EduWire presents readers with unique perspectives in respect to
the ever-changing landscape of technology in education, and
invites them to interact with other higher ed IT professionals. It is
brought to you by Tech & Learning, the #1 K-12 ed tech
publication for over 30 years, AV Technology, and produced by
NewBay Media.

The community on EduWire includes news, features,
commentary, trends and relevant reader-engagement
opportunities. The content presented here is a combination of
aggregated, curated news from NewBay Media brands and other
industry news and information sources, plus originally written
blogs and columns by industry experts and thought leaders. It is
our goal to ensure that most current and comprehensive news
and information is continually available to you via a single online
resource.
Brought to you by:
@eduwiretech
Reaching over 7,000 colleges & universities
across the country, including:
Harvard University
Yale University
Massachusetts Institute of Technology
Stanford University
Dartmouth College
New York University
Texas A&M University
University of California
Purdue University
Duke University
University of Texas
Ohio State University
And many more
www.eduwire.com
Our audience is made up of IT Managers/Directors, AV
Managers, CEO Executives and others responsible for
purchasing technology for higher education.
Our daily eNewsletter reaches over 30,000.
MARKET OVERVIEW
// We Address Every Member of the Technology Buying Team
In a challenging economic market complicated by federal and
state mandates, funding, and a lengthy purchasing cycle,
educators and funders continue to support and strengthen their
education technology. In fact, educations leaders view
technology is critical for the systemic reform and improvement
initiatives.
Now and into the next decade, the challenges continue with
technology funding, a growth in market size, and a continued
urgency for technology implementation in public schools. Thats where the Tech & Learning Community comes in. Our
audience turns to us for information about new products, reviews, and funding to buy these products for their districts. So our
advertisers get directly in front on these purchasers to showcase their products and solutions, in print, online, and in person.
MARKET SIZE
3.7 million in the K-12 ed tech market
177,000 Administrators
20,400 Technology/Media Coordinators
85,000 Librarians/Media Specialists








3.4 million Teachers
54.4 million Students
14,500 school districts
111,000 schools
Purchasing Process:
Brand Influencers/
Recommenders:

Technology coordinators,
IT managers, and teachers
Approvers:
CIOs, CTOs, technology
directors, administrators,
curriculum directors,
technology coordinators,
media specialists,
and librarians
Buyers:
CIOs, CTOs, technology
directors, tech coordinators,
IT managers, principals,
superintendents, and school
boards/business officials
// Print Rates 2014
AD SPECS
Please see techlearning.com/mediakit for additional print specs
We accept files created in the following applications:
Preferred Format: PDF/X-1a
PDF Formatting: Files must be high-resolution with images
in CMYK. Set registration marks offset to 12pt. Set paper
size to ad trim size plus 1 when exporting from original
application file.
Files will also be accepted in the following formats:
*QuarkXpress Version 6 or lower
*Illustrator Version 10.0 or lower
*Photoshop Version 7.0 or lower
InDesign files will not be accepted.
Graphics: EPS and TIFF formats only. Do not send post-
script files. Include all graphics with your final document.
Update all imported graphics within the final document. All
images should be imported into Quark documents at 100%;
resize any images in PhotoShop or Illustrator first and then
update in Quark.
Fonts: Use Type 1 Postscript fonts only. Send both screen
and printer versions. Embed fonts in graphic files. Save fonts
in Illustrator files to outline. Do not use multiple master fonts.
We do not accept True Type fonts.
Color: All documents and graphics should contain CMYK
color separation ONLY. Matched or spot colors (PMS,
TRUMATCH, Hexachrome, etc), unless otherwise requested
and approved, will be matched with process colors (CMYK).
RGB files will be converted to CMYK.
Proofs: Color proofs created from SWOP certified proofing
devices. Generate from final file at 100%. If no color proof is
provided, we cannot accept responsibility for slight variations
in color.
Dimension Bleed Trim
Spread 18 1/2 x 11 1/8 18 x 10 7/8
Half-Page Horizontal Spread 18 1/2 x 5 7/8 18 x 5 5/8
Full Page 9 1/4 x 11 1/8 9 x 10 7/8
Junior Page (Two-Third Pg) 6 1/4 x 11 1/8 5 7/8 x 10 7/8
Half-Pg Vertical 4 5/8 x 11 1/8 4 3/8 x 10 7/8
Half-Pg Horizontal 9 1/4 x 5 7/8 9 x 5 5/8
Half-Pg Island 6 1/8 x 7 7/8 5 7/8 x 7 3/4
Third-Pg Vertical 3 3/8 x 11 1/8 3 1/8 x 10 7/8
Third-Pg Horizontal 9 1/4 x 4 1/8 9 x 3 7/8
Third-Pg Square 5 1/4 x 5 1/8 5 1/4 x 5 1/8
One-Quarter Pg 3 3/4 x 5 3 3/4 x 5
One-Sixth Pg Vertical 2 1/2 x 4 7/8 2 1/2 x 4 7/8
One-Sixth Pg Horizontal 4 7/8 x 2 1/2 4 7/8 x 2 1/2
4 Color 1x 4x 8x 12x 16x 18x
One page 14,070 13,770 13,350 13,010 12,920 12,490
2/3 page 10,760 10,550 10,220 9,990 9,920 9,580
1/2 page 9,490 9,300 9,000 8,740 8,440 8,390
1/3 page 5,860 5,740 5,560 5,540 5,380 5,200
1/4 page 4,750 4,650 4,510 4,400 4,350 4,210
1/6 page 3,160 3,110 3,070 2,950 2,900 2,810
2 Color 1x 4x 8x 12x 16x 18x
One page 12,550 12,170 11,780 11,500 11,340 10,950
2/3 page 9,610 9,270 9,020 8,820 8,710 8,380
1/2 page 8,470 8,210 7,940 7,770 7,650 7,430
1/3 page 5,240 5,080 4,920 4,800 4,730 4,430
1/4 page 4,230 4,100 3,980 3,890 3,930 3,700
1/6 page 2,820 2,750 2,650 2,600 2,650 2,470
B & W 1x 4x 8x 12x 16x 18x
One page 11,150 10,870 10,520 10,290 10,130 9,770
2/3 page 8,590 8,330 8,060 7,870 7,770 7,490
1/2 page 7,750 7,330 7,110 6,930 6,650 6,580
1/3 page 4,680 4,510 4,380 4,290 4,210 4,070
1/4 page 3,780 3,660 3,540 3,450 3,430 3,330
1/6 page 2,520 2,440 2,380 2,300 2,270 2,210
Cover
2nd/3rd 17,240 16,710 16,180 15,810 15,580 15,030
Back 19,770 16,160 15,670 15,310 15,080 14,560
NewBay Ad Portal (to upload a file):
1. Visit www.newbayadportal.com
2. Follow the directions on the screen
3. Each advertiser must create an account to set up secure
access and ability to upload ads
4. When the file has completed uploading to the ftp site, please
call or email:
Fred Vega, 212.378.0445, fvega@nbmedia.com
NewBay Media, 28 East 28
th
Street, 12
th
Floor
New York, NY 10016
// Online Rates 2014
Position Dimensions CPM Required Fields Size Loop Time Media Types Audio Accepted
3
rd
Party
Serving
Leaderboard 728x90 $100/CPM .jpg/.gif/.swf,
3
rd
party tag,
click-thru URL
50K 3 loop/
15 sec
All rich media
except DHTML
User-Enabled Audio
Streams Only
Y
Box Unit 300x250 $125/CPM .jpg/.gif/.swf,
3
rd
party tag,
click-thru URL
50K

3 loop/
15 sec

All rich media
except DHTML
User-Enabled Audio
Streams Only
Y
Interstitial 640x480 $200/CPM .jpg/.gif/.swf,
3
rd
party tag,
click-thru URL
50K -- All rich media
except DHTML

User-Enabled Audio
Streams Only

Y
Newsletter $1,500
Classified 400x200
Text Link $50/CPM
Webinar $20,000
eBook $15,000
Custom Email Blast $4,500
Additional Online Pricing
General Information:

Banner Policy
Banners (120x600, 728x90, skyscrapers, etc.) may not at any point during the campaign have additional
creative that extends beyond the designated banner area unless approved by NewBay Media and specified in
the IO. This includes, but is not limited to, rollovers, surveys, non-user-initiated daughter windows and DHTML
elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5
days lead time to be approved. All ad placements should spawn a new browser window when clicked upon.

Changes and Cancellations
All creative materials must be received at least 5 business days prior to the launch of the campaign. If creative
is delayed, NewBay Media reserves the right to extend the campaign end date by same number of days
creative was delayed.

Rejecting Creative
NewBay Media reserves the right to approve all ad creative which will run on any NewBay Media site.
NewBay Media reserves the right to reject any creative that does not meet our guidelines.

3
rd
Party Tag Policy
NewBay Media will accept and traffic up to three (3) tags per placement, per campaign.

Late Creative
NewBay Media will not guarantee the start date for late creative.

Accepted Ad Formats: Expandable banner, Standard banner, Peel backs, Page take-overs
Lead Time: 4 days
Maximum File Size: 100 KB
Accepted Flash Versions: Up to Flash 10
Additional Online Specs

eNewsletter Materials:
Leaderboard (728x90) or Box Unit (300x250)
gif or jpg file only
Static image; no animation; Flash files not accepted
Maximum File Size: 30K
Click-thru URL: standard tags accepted, including third party tags
50-65 word text copy
Materials due 3 days before scheduled deployment date

Custom Email Blast Materials:
HTML file
Images may be hosted on clients or NewBays server
300 word text copy, plus URLs
Materials due 3 days before scheduled deployment date

Text Links:
Up to 140 characters including spaces

Newsletter and Email Blast Materials should be submitted to:
Rob Granger, Online Production Manager
rgranger@nbmedia.com, 212-378-0483

All other online materials should be submitted to:
Sujin Lee, Digital Campaign Manager
slee@nbmedia.com, 212-378-0433