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A detailed white paper on how I am able to utilize my internal musical history, along with modern psychological theories, as a way to fully comprehend how I am able to promote music for different media outlets and platforms.
A detailed white paper on how I am able to utilize my internal musical history, along with modern psychological theories, as a way to fully comprehend how I am able to promote music for different media outlets and platforms.
A detailed white paper on how I am able to utilize my internal musical history, along with modern psychological theories, as a way to fully comprehend how I am able to promote music for different media outlets and platforms.
My Soul A humanistic approach to understanding my musical core. By Levi Booker
THE MUSICAL ALGORITHMS OF MY SOUL 2 Introduction The definition of the word "algorithm" is "a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer." That definition is typically used in computer settings in which digital programs have systems to understand a set of pre-defined rules and execute actions for the benefits of users. However, as computing power and programming wizardry becomes more and more powerful, these algorithms can gain a type of artificial intelligence that is slowly able to learn more about humans and give more relevant results for whatever they may be looking for. For example, one of the biggest and most popular algorithms that we use in our daily life is the Google search engine algorithm, "PageRank", its official name. Google's algorithm is basically the heart and soul of the Internet, whatever it determines to be important, is what we will see when we use Google. However, very few have utilized a more "humanistic" approach of algorithms, how we as humans need a set a rules to dictate how to acquire a musical taste and how it then evolves in regard to our social and cultural surroundings. I believe that my own musical soul can be actually described as an algorithmic process, and this paper will be the overview of my "humanistic music algorithm". Purpose of this Paper Over the course of this paper, I will be looking at a new humanistic approach of "musical algorithms", or in common terms, how I have naturally developed my musical taste in a set of rules that eventually evolve on their own. I start the paper by breaking down how one can apply a typically mathematical term, "algorithm", to a social science application of understanding how a person gains their music taste. With the new application of "algorithm" in a more humanistic manner, this paper is showcasing my own personal and psychological process in creating a humanistic music algorithm. Similar to how we use computer science theory to understand mechanical algorithms, we can also apply social psychological theory to see how my humanistic algorithms were created and developed over my lifetime. Finally, I conclude how to apply my mindset to different forms of media; and the important discussion about why this new approach is important in the future of music and music programming.
THE MUSICAL ALGORITHMS OF MY SOUL 3 Algorithms for Music: Technically & Humanistic Whatever music a person may hear on Spotify, Pandora, Beats Music, Rdio, and other online music services is not placed there un-systemically. Instead an algorithm that is able to track a user's personal tastes from previous listens and social connections, tries to put together a personal and unique playlist/presentation page that is designed to increase engagement with said music "app". The rise of digital musical algorithms started with the rise of the "Web 2.0" culture, and websites such as "Pandora", where users of the service are able to "like" music they want to listen more of. The secret of Pandora (and it competitors) is that they have radically shifted how we consume music. We are not constricted by todays "media elites", typically made up of music executives, journalists, etc., exercising complete control in music programming and limiting ones choices. Instead, we now live in a world where software can go out and actually give you what "you want". Google best describes this when they say, "algorithms are computer programs that look for clues to give you back exactly what you want." 1
Therefore, digital musical algorithms have ironically allowed computers, and their programmers, to usurp the power of music recommendation from these "media elites". The advert of these algorithms have created a new and exciting deviation, where music taste is becoming much more fragmented now that individuals are allowed to build their own musical world, and be completely engrossed in just a specialized type of music of their own choosing. Digital music algorithms are making it so the average person's music taste is much more defined and less generic than in years past. This is in contrast of the past where radio was the medium for music delivery and discovery, took great pride in music programming that was artistic and innovative, and allowed my musical soul to develop. How does the background on computer algorithms relate to a person's knowledge about music? I believe that my own background in music can be best explained as a humanistic approach for music algorithms, that I go into detail later in this paper. Quoting a recent Wired article, "there are five tasks that algorithms seem especially capable of performing: rapidly executing repetitive tasks, logically evaluating between multiple choices,
THE MUSICAL ALGORITHMS OF MY SOUL 4 predicting the future, evaluating the past, and finding the overlooked." 2 The unique signals that dictated my musical tastes were "socially constructed", and although humans may not be as strong at executing the five tasks that computer algorithms perform; humans, including myself, still do those actions on a daily basis; thus I can have my own musical algorithm. Ironically, I preform these tasks every time I learn about and process music. This paper ties in my own humanistic idea of a personal music algorithm and how it was developed during the early stages of my life. I believe that my life experiences, social networks, local culture, and many other mini- factors have initially created my musical algorithm that shapes how I interact with the world of music. As more life experiences, or in a better term "life data", was stored into my daily life, my musical tastes became more advanced and distinct. By using this approach, I am much more in tune with finding ways to musically engage with my listening audience.
THE MUSICAL ALGORITHMS OF MY SOUL 5 The Humanistic Development of My Algorithmic Core The personal development of my own internal musical algorithm started when I was around 6 to 7 years old. During this time period, I started to truly comprehend and process the musical spectrum around me. It would be the first time that my own internal database gained the necessary "musical data" that would fire up my "audio receptors" and start the process of forming my musical core. An early memory of mine involves family road trips going back east and during these trips, we would have the radio on during the car ride. As I rode in the car, I would hear so many unique songs, as we drove pass different radio signals across the geographical lines of different cities and states. All of these diverse musical genres, from Rock & Roll, Jazz, Country and R&B, kicked off my "audio receptors", and my psyche was being bombarded with a variety of musical styles, and activated my own algorithmic core. However, the device that allowed me to truly unlock my algorithmic potential was my first "Crystal Radio" device, and the device was basically a "fire hose of musical data" that went directly to my brain. The crystal radio was a small broadcast receiver that did not need traditional electric power to operate and allowed me to listen to the radio on a nearly unlimited basis. That crystal radio opened up a wide-ranging musical world that I never experienced before, and all of it was immediately imprinted into my internal musical database. By having the earpiece to the crystal radio in my ear almost every night, it was filling my brain with new musical tastes. It was a "fire hose" of musical data because of the variety of content that was being played on radio stations during that time period, and is a major reason why the idea of radio is so deeply embedded into my musical soul. Like any good algorithm, I still continue to build my internal musical platform to this day. The development of my musical core has had no social and culture restrictions; therefore, similar to how an algorithm is never stopping in its mission of gaining more data to become more advanced, my appetite for new music has only just expanded over time. I saw my interest in more worldly music expand as well; from Reggae, to Brazilian, and even Classical, I always jumped at the chance to put more music within my "database". Since I have listened to so much music over the years, I now have the ability to connect certain songs to certain time periods. Music is a truly universal and unlimited medium, and because of those vital elements, it is a technically infinite stream of data that can go into my humanistic & algorithmic soul.
THE MUSICAL ALGORITHMS OF MY SOUL 6 There is so much musical data that I strive to analyze, process, listen to, and play while programming for others' enjoyment. I hear so much music that I wish to play which makes the algorithms of my musical soul extremely overwhelming for many outsiders, because very few individuals have been as psychologically effected by music. This leads me to always refining and adjusting my musical algorithm to fit my needs and wants while considering the needs and want of others, as well. From the large computer mainframes of the mid-20th century to powerful smartphone in the palm of your hand, the essential element that keeps those pieces of technology running is the everlasting stream of data they are always receiving. This is similar to my own understanding of music, from the small crystal radio; then transitioning to transistor radios, records, CD, and eventually digital music; all of those forms of musical-media have lead to an infinite "data-stream" for my musical soul. One of the major reasons why many consider traditional radio a dying medium is because it has stop adding "data" to their own musical core. Instead of brimming with the wide variety of music that developed my own musical soul, we see stations limiting themselves with latest "Top 40" hits that are only created for the lowest common dominator of artistic taste. This is why new digital music platforms, such as Pandora, Beats Music, and iTunes, are winning; these services are once again allowing for the unlimited stream of music enter our psyche and free us from being stuck with the lowest common dominator. With the advent of technology and new genres, my tastes are move developed and expanded than ever before, and like any good algorithm, such as my humanistic one, it will never stop collecting and learning.
THE MUSICAL ALGORITHMS OF MY SOUL 7 Using a Psychological Approach to Understand My Own Humanistic Algorithms As mentioned earlier, when using the term "algorithm", most typically think of it within the traditional computer science manner that dictates how we use computer programs to solve problems that are very mechanical in nature. However, as computer science has become more advanced with pieces of artificial intelligence now being a part of the "new norm", these algorithms now can do more than "solve problems", they are able to be more predictive in nature and learn from past experiences. This shift in the use of computer algorithms makes it so we can apply the new modern structure of them to my own human ideas, using different fields of study, such as psychology. By adapting a psychological approach to my own human "musical algorithms", it allows for discussion of this theoretical topic when we try to apply it for my human music consumption. More specifically, using interpersonal & social psychology processes makes it easier to explain the idea of my own humanistic musical algorithms. For example, I have been socially influenced and formed as a "unique individual" over the course of my life by my family, friends, local culture, schooling, etc. My "social environment" played a major role in shaping what I enjoy and what I consume, which includes the consumption and enjoyment of different types of music. This psychological approach allows us to understand my musical knowledge and taste as my own personal "music algorithm". Just by looking over at my "social environment", one can see how the obvious "life data" that I have collected over the years developed my advanced musical soul. That "life data" shapes the internal mental algorithm that dictates what type of music I will enjoy, play, and program for others. However, my "life data" was also be affected by other micro- personal factors such as relationships, social influences, and personal intelligence, and helps explain why I have such a diverse and wide-ranging sense of musical taste. With this newfound way of thinking about my own personal music development, it opens up a somewhat "radical" way of thinking about why we enjoy music. My "musical soul" is truly the human algorithm that dictates my musical worldview.
THE MUSICAL ALGORITHMS OF MY SOUL 8 The Future of Applying The Humanistic Approach to Media After opening up my theoretical mindset of how I interact with music, what can be done with it? An item that comes to mind includes new types of music entertainment and shows, where I can ask individuals, "how were their internal music algorithms developed?" Instead of these typically vain and shallow encounters with musicians that usually just involve them promoting a new album/single/tour, we could pivot to deep and engaging conversations about how their musical identity was formed. This proposed change in how music creators are engaged by the media is extremely exciting and can be a boost in the arm for music industry, as a whole. Think about the high engagement levels that a program (digital, television, radio) could have if they were able to sit down with a major music artist or producer, and actually analyze their own personal musical algorithm. This would not be just an "in-depth interview", but a detailed analysis of the internal and external factors that shaped a creator's musical algorithm. This type of programming could easily pivot into a popular television program and be captivating for audiences and advertisers. In addition, the rise of "new media" can only help boost this new perspective of humanistic algorithms. An example that is already being utilized by "Beats Music" is their use of custom playlists created by human curators that are then specifically targeted to select groups of users. But, what if digital music services could conduct a personality quiz and then use that data (compared with other users) to present a custom humanistic musical algorithm that is correlated with the human algorithm the user has shared with them? This humanistic approach can disrupt the current media space by applying it to more custom and tailored music programming; 'Songza" is an example of a service that allows users to "have different moods" of music, but these playlist moods are created by humans. Important to note that the two leading digital music services in this field mentioned earlier, "Beats Music" & "Songza", were recently purchased by Apple Inc. and Google, respectively; thus of those companies understand the importance of humanistic algorithms. In conclusion, this paper has showcased an understanding to why I was able to gain my own "unique" music development and taste, specifically using a psychological manner to understanding how my "data of life experiences" shaped my outlook on music, similar to how digital algorithms scrape data from human usage to shape their future decisions. Nevertheless, this is an exciting musical mindset to be a part of, and I know that my own algorithm will only get stronger and more advanced over time.