Profile of Indonesian Internet Users 2012 (ENGLISH)

Asosiasi Penyelenggara Jasa Internet Indonesia
PROFIL PENGGUNA INTERNET INDONESIA 2012

1 Indonesia Internet Service Provider Association
THE PROFILE OF INDONESIAS INTERNET USERS 2012
1
Indonesia Internet Service Provider Association
THE PROFILE OF
INDONESIAS INTERNET USERS
2012
2012
The Profle of
2012
The Profle of
2012
RI National Library: Catalog in Publishing
The Profile of Indonesian Internet Users: Editor DR Ir Didit Herawan MBA
and Content is The King; Jakarta: APJII, 2013. xxviii + 84 pages; 15 x 24 cm.
Original Title: Profil Pengguna Internet Indonesia
ISBN 978-602-19596-2-6
Editors: DR Ir Didit Herawan and Content is The King
Final Editing: Parlindungan Marius
Layout: Content is The King
Cover Design: Content is The King
Cover Photos: @blontankpoer
Publisher: Indonesia Internet Service Provider Association, www.apjii.or.id.
Publication: 1st, February 2013
The printing house is not subject to be responsible for the contents.
All Rights Reserved.
Table of Contents
Board vi
Introduction vii
Executive Summary ix
The Surveys Background x
Methodology xiii

RI National Library: Catalog in Publishing
The Profile of Indonesian Internet Users: Editor DR Ir Didit Herawan MBA
and Content is The King; Jakarta: APJII, 2013. xxviii + 84 pages; 15 x 24 cm.
Original Title: Profil Pengguna Internet Indonesia
ISBN 978-602-19596-2-6
Editors: DR Ir Didit Herawan and Content is The King
Final Editing: Parlindungan Marius
Layout: Content is The King
Cover Design: Content is The King
Cover Photos: @blontankpoer
Publisher: Indonesia Internet Service Provider Association, www.apjii.or.id.
Publication: 1st, February 2013
The printing house is not subject to be responsible for the contents.
All Rights Reserved.
Table of Contents
Introduction vi
Executive Summary vii
Background viii
Methodology xi

Chapter 1 Demographical Profile of
Indonesias Internet 15
Chapter 2 Analysis of Internet User Penetration 27
Chapter 3 Psychographical Segmentation 31
Chapter 4 Habit and Behavior of Internet Users 35
Chapter 5 Consideration and Satisfaction
in Choosing Internet Service
Provider 47
Chapter 6 Behavior of Internet Users in
Online Shopping 51
Chapter 7 Media Information to Use 63
Chapter 8 Potentials in Rurl Areas and
Challenge for Internet Service
Providers 67
Board
Indonesia Internet Service Provider Association vi
Board Period for 2009 - 2012
Board Period for 2012 - 2015
Indonesia Internet Service Provider Association vii
Introduction
vi
T
he Internet is no longer simply about technology but also about
something more advanced. It has even become a part of peoples daily
indispensable actvites. It plays the biggest role in changes that take place in
all industries. The Internets growth is always interestng to be observed by
those of business entty and other backgrounds who need to improve their
compettveness.
For Indonesia with populaton 260 million people, the Internet serves as
an important soluton to provide a gateway of informaton connectng the
vast geographical territory. Impacts that the Internet has made in industrial
sector are apparently more massive than that that they look to be. The
ever-growing number of the Internet users in Indonesia proves the huge
potentals in the future.
Indonesia Internet Service Provider Associaton (APJII) which facilitates
internet service companies has initated to conduct a more comprehensive
survey on the Internet users behavior. The survey was made as an efort
to provide reference of statstcal data on the Internet use by Indonesians.
This survey involved samples in 42 capitals, followed with in-depth interview
with a vast range of sources. They were internet experts, people from
industries, regulators, and scholars. This survey started at the tme APJIIs
Commitee 2009-2012 was about to complete its duty and fnished when
APJIIs Commitee 2012-2015 began to take ofce.
APJII is completely aware that there are assignments looming ahead to take
on to bring the Associaton as a part of the center for informaton reference
Chairman of the Association of
Indonesias Internet Service Providers
viii Indonesia Internet Service Provider Association
about the Internet.
Upon the completon of this book, would like to thank those who have contributed to the
survey. And we would like to personally thank Roy Yamin and APJII Commitee 2009-2012
who have initated this survey.
Our grattude may also pass to Marius Parlindungan who dedicated his tme and energy
for being a person who was responsible for the survey program. The same grattude may
also go Sapto Anggoro and the entre members of APJII Commitee who took care of and
completed the survey.
We would also like to appreciate Didit Hermawan (a lecturer at Bakrie University) who
helped keep the survey methodology academically reliable. The highest appreciaton may
go to Adrian Suherman, Boni Pudjiano, Enda Nasuton, Garin Ganis, Gatot S Dewabroto,
Gunawan Wibisono, Hammam Riza, Michael Sungiardi, Onno W Purbo, and Wicaksono
for their viewpoint on the present progress of the Internet in Indonesia that they willingly
shared with us.
Last but not least we would also like thank all members of APJII for their support to
this survey. We hope that this book will be useful for APJII members in developing their
business and for the development of the Internet industry in Indonesia.
Jakarta, December 2012
The Associaton of Indonesias Internet Service Providers
Semuel A. Pangerapan
Chairman
vii
ix Indonesia Internet Service Provider Association
about the Internet.
Upon the completon of this book, would like to thank those who have contributed to the
survey. And we would like to personally thank Roy Yamin and APJII Commitee 2009-2012
who have initated this survey.
Our grattude may also pass to Marius Parlindungan who dedicated his tme and energy
for being a person who was responsible for the survey program. The same grattude may
also go Sapto Anggoro and the entre members of APJII Commitee who took care of and
completed the survey.
We would also like to appreciate Didit Hermawan (a lecturer at Bakrie University) who
helped keep the survey methodology academically reliable. The highest appreciaton may
go to Adrian Suherman, Boni Pudjiano, Enda Nasuton, Garin Ganis, Gatot S Dewabroto,
Gunawan Wibisono, Hammam Riza, Michael Sungiardi, Onno W Purbo, and Wicaksono
for their viewpoint on the present progress of the Internet in Indonesia that they willingly
shared with us.
Last but not least we would also like thank all members of APJII for their support to
this survey. We hope that this book will be useful for APJII members in developing their
business and for the development of the Internet industry in Indonesia.
Jakarta, December 2012
The Associaton of Indonesias Internet Service Providers
Semuel A. Pangerapan
Chairman
vii
n Executive Summary
The survey reveals that growth od the Internet use in Indonesia steadily
increases. In 2012 penetraton of the Internet use in Indonesias urban areas
reached 24.23% (APJII, 2012). This implies an extraordinary potental, especially
when it is compared to the countrys populaton of about 260 people (Statstc
Indonesia, 2012). This also implies a huge number when compared to that of
the Internet users in the neighboring countries, including Southeast Asia and
Ausralia regions.
On the other hand, the enormous penetraton of the Internet users in Indonesia
can only acquire services from less than 200 intenet service providers. And most
of them are located in Jakarta or Java Island.
The research involving 2,000 internet users in 42 cites in the country portrays
the Internet users behavior, life style, and trend of the Internet use itself. It
indicates that the Internet users all around the country in 2012 reached 63
million people. Most of them come from an age group of 12-35 years old which
comprises 60% of all the Internet users.This segment of age group belongs to
a so-called digital natves, referring to those who were born and raised in a
completely computerized environment and accustomed to digital informaton
and data, and interconnected in a system or network. This group are internet
literate and intuitvely able to operate various gadgets easily as they have been
used to them since they were children.
This survey also explains 65% of the Internet users more frequently get
connected through mobile phones. The increasing mobile internet access is
partly enhanced by the various models of smartphones in afordable price,
which makes acccess more economical.
Oportunites and at the same tme challenges that the Indoensias internet
service providers face come from the fact that they should make efort to
provide faser, more afordable, and more reliable internet access in the future.
Besides, the Internet should not have been soncentrated in Jakarta or Java, but
also in all other territories with the help of wireless technology to overcome
problems the natural and geographical conditon poses. This survey was made
by reaching respondents from the most west part of Indonesia (Banda Aceh)
to the eastern territory in Jayapura (Papua), and found out that the Internet
has become peoples indispensable comunicaton need to support their daily
actvites. For that reason, a quality coverage with fast and reliable connecton
has become a requirement for users in areas outside Jakarta and Java Island to
enhance rural development.
sources: banjarmasinnews.com
The Intenet Becomes a more Primary
Need for Indonesian People
viii
x Indonesia Internet Service Provider Association
n The Surveys Background
The natonal telecommunicaton industry has recently been marked with three increasing
mainstream trends. First, the fading era of mobile phones with old-fashion and out-of-
date features, which are gradually edged of by their smartphone counterparts with
new operaton technology such as Symbian, Android, or Mac OS. Second, the platorm
evoluton or operaton system evoluton and the growing applicaton market, as well as
the improving fanatcal users of social network applicaton. Third, the expanding network
capacity followed with the increasing speed and availability through the remote areas.
The three mainstream trends form pillars for telecommunicaton industry in Indonesia
these days.
The undearer price of chips helps the availability of smatphone with afordable price. Of
250 million cell users in 2011 with averagely 1.33 SIM card per person, it is estmated
that there were about 168 million units of mobile phone in Indonesia (Netzen, 2011)
out of which were dominated with smatphone by 80%. The growth of smartphone users
apparently trigers evoluton of the way people access the Internet.
Apart from the mobile phone, tablet have come up as a new rising star, even though
tablets growth is so far stll outnumbered by that of smartphone and laptop. Tablet has
increasingly become a choice for Indonesian consumers, thanks to its specifc advatages
that other gadgets like smartphone and laptop do not have. Tablet users tend to use the
gadget for browing or searching data and informaton, or playing games, and getng
engaged in social network. This triggers a change of life style among the people in the
sense that they becoe more dependent on the Internet access. The need for internet
access is increasingly demanding, especially for fast, reliable, vast, and inexpensive one.
The availability and afordable various models of gadgets encourages consumers
behavior to crave for informaton and entertainment limitlessly available in the virtual
world even more. Accesss to the virtual world does not only provide informaton and
entertainment but also other cotents to support work actvites, online banking, and
online trading are more likely to take place the conventonal and direct encounter for
such purposes.
sources: citydirectory.co.id
sources: teknologi.news.viva.co.id
ix
The switch of social interracton from face-to face encounter or voice communicaton
to that through the Internet has taught people to be more familiar with the Internet
world which eventually put applicaton of social network to be a requirement. The
industry of applicaton contents and social network gradually pushes the behavior
of conventonal telecommunicaton market and voice communicaton toward
communicaton of data. The supremacy of voice communicaton is on the brink of
its extncton and becoming a legacy. Telephone number which was once idetcall
atached to ones individual identty is now replaced by user ID. This phenmenon can
be seen from the the increasing growth of revenue data carrier which outperforms
taht of the voice one. This also proves that the patern of IP-based communicaton is
getng more dominant in the future.
The availability of smartphone, tablet, and plarform evoluton of program applicaton,
including the social network, has caused change the way people access the Internet.
The porton of mobile internet also rises higher compared to the conditon when
people stll mostly relied on fxed network like cable in the past. It nor surprising that
in the near future most internet users will access the Internet through their mobile
gadgets. But this does not necessarily mean that the fxed cable and fbre optc internet
will be abandoned, as this kind of connecton has its own advantage in the sense that
it has faster internet access than that of its mobile counterpart.
Other impacts that the increasing users of mobile internet may cause is that there
will be a need for more extensive internet network or coverage accessible from any
random spot with relatvely same quality. This is because the tools to access the
Internet no longer exclusively belong to those of middlle-up comunity. People of all
social classes can easily get enganged themselves in the virtual world. This may rather
be on the contrary with the conditon of the early days of smartphone market which
merely focused on high-end products for middle-up consumers. Main producers of
smartphone have come to be aware the bigger market potentals, which they respond
by ofering afordable smartphone for consumers of middle-low community.
This conditon also helps the internet make vaster geographical penetraton. Producers
sharp eye in studying consumers needs and wants plays a key role in boostng the
internet use. They furnish their products with various features like music player radio,
and analogue television tuner, indicatng that they know well most Indonesians
passion to spend most of their tme listening to the musics.
sources: scottsdaleairparkit.com
xi Indonesia Internet Service Provider Association
n The Surveys Background
The natonal telecommunicaton industry has recently been marked with three increasing
mainstream trends. First, the fading era of mobile phones with old-fashion and out-of-
date features, which are gradually edged of by their smartphone counterparts with
new operaton technology such as Symbian, Android, or Mac OS. Second, the platorm
evoluton or operaton system evoluton and the growing applicaton market, as well as
the improving fanatcal users of social network applicaton. Third, the expanding network
capacity followed with the increasing speed and availability through the remote areas.
The three mainstream trends form pillars for telecommunicaton industry in Indonesia
these days.
The undearer price of chips helps the availability of smatphone with afordable price. Of
250 million cell users in 2011 with averagely 1.33 SIM card per person, it is estmated
that there were about 168 million units of mobile phone in Indonesia (Netzen, 2011)
out of which were dominated with smatphone by 80%. The growth of smartphone users
apparently trigers evoluton of the way people access the Internet.
Apart from the mobile phone, tablet have come up as a new rising star, even though
tablets growth is so far stll outnumbered by that of smartphone and laptop. Tablet has
increasingly become a choice for Indonesian consumers, thanks to its specifc advatages
that other gadgets like smartphone and laptop do not have. Tablet users tend to use the
gadget for browing or searching data and informaton, or playing games, and getng
engaged in social network. This triggers a change of life style among the people in the
sense that they becoe more dependent on the Internet access. The need for internet
access is increasingly demanding, especially for fast, reliable, vast, and inexpensive one.
The availability and afordable various models of gadgets encourages consumers
behavior to crave for informaton and entertainment limitlessly available in the virtual
world even more. Accesss to the virtual world does not only provide informaton and
entertainment but also other cotents to support work actvites, online banking, and
online trading are more likely to take place the conventonal and direct encounter for
such purposes.
sources: citydirectory.co.id
sources: teknologi.news.viva.co.id
ix
The switch of social interracton from face-to face encounter or voice communicaton
to that through the Internet has taught people to be more familiar with the Internet
world which eventually put applicaton of social network to be a requirement. The
industry of applicaton contents and social network gradually pushes the behavior
of conventonal telecommunicaton market and voice communicaton toward
communicaton of data. The supremacy of voice communicaton is on the brink of
its extncton and becoming a legacy. Telephone number which was once idetcall
atached to ones individual identty is now replaced by user ID. This phenmenon can
be seen from the the increasing growth of revenue data carrier which outperforms
taht of the voice one. This also proves that the patern of IP-based communicaton is
getng more dominant in the future.
The availability of smartphone, tablet, and plarform evoluton of program applicaton,
including the social network, has caused change the way people access the Internet.
The porton of mobile internet also rises higher compared to the conditon when
people stll mostly relied on fxed network like cable in the past. It nor surprising that
in the near future most internet users will access the Internet through their mobile
gadgets. But this does not necessarily mean that the fxed cable and fbre optc internet
will be abandoned, as this kind of connecton has its own advantage in the sense that
it has faster internet access than that of its mobile counterpart.
Other impacts that the increasing users of mobile internet may cause is that there
will be a need for more extensive internet network or coverage accessible from any
random spot with relatvely same quality. This is because the tools to access the
Internet no longer exclusively belong to those of middlle-up comunity. People of all
social classes can easily get enganged themselves in the virtual world. This may rather
be on the contrary with the conditon of the early days of smartphone market which
merely focused on high-end products for middle-up consumers. Main producers of
smartphone have come to be aware the bigger market potentals, which they respond
by ofering afordable smartphone for consumers of middle-low community.
This conditon also helps the internet make vaster geographical penetraton. Producers
sharp eye in studying consumers needs and wants plays a key role in boostng the
internet use. They furnish their products with various features like music player radio,
and analogue television tuner, indicatng that they know well most Indonesians
passion to spend most of their tme listening to the musics.
sources: scottsdaleairparkit.com
xii Indonesia Internet Service Provider Association
The expense people spend to acces the Internet is not not within their reach, but they
also can fnd various duraton-based packages-- daily, weekly, and even monthly-- that
precisely suit the Indonesians consuming patern which indicates that they tend to
obtain retail services and daily spendings.
To grab more profound understandings about the rapidly-growing internet users, it
requires a comprehensive study. There must be an efort to measure how big is the
growing number of users in the market and how vast the penetraton of the internet
users has been taking place. Most of the existng studies and surveys tend to be picky,
concentraing only on small number of capital cites in Indonesia. Thus, there is a need
for a more thorough study which involves wider range of geograpical urban areas to
obtain clearer portrait of the development of internet industry.
The growth of Indonesia netzen, which plays a potental target market, poses a
huge challenge to internet service providers. The increasing number of subscribers
that all operators experience-- cellular, wire, and wireless one-- has caused network
capacity crowded, which makes consumers more sensitve about network quality.
This conditon actually ofers a challenge to internet service providers. The increasing
data trafc requires them to maintain quality of service. Once consumer fail to get
proper speed and connecton, they may swicth their loyalty from one provider to the
other. Thus, there must be a complete evaluaton to capture the real conditon about
consumers satsfacton expectaton, and consideraton about the service that they
obtain from providers.
It is evident that a quality network has become an improtatnt concern for consumers
in choosing an internet provider. Therefore, there must be a study to take a beter
look at consumers anxiety and desire, and to measure how much the market grows.
This study will serve as a comprehensive and integrated reference on internet market
in Indonesia and a mapping of supply-and-demand among intenrt service providers.
Therefore, being a stakeholder of intenrt industri, APJII realizes that it needs to make
a signifcant contributon amidst the development of intenrt industry in Indonesia, by
conductng a comprehensive study about the undustry. By taking account of market
behavior and industry perspectves, this profle of internet users is hoped to serve as
a reference in creatng an actve role and mutual synergy of stakeholders of internet
industry in Indonesia.
sources: kontan.co.id
xiii Indonesia Internet Service Provider Association
The expense people spend to acces the Internet is not not within their reach, but they
also can fnd various duraton-based packages-- daily, weekly, and even monthly-- that
precisely suit the Indonesians consuming patern which indicates that they tend to
obtain retail services and daily spendings.
To grab more profound understandings about the rapidly-growing internet users, it
requires a comprehensive study. There must be an efort to measure how big is the
growing number of users in the market and how vast the penetraton of the internet
users has been taking place. Most of the existng studies and surveys tend to be picky,
concentraing only on small number of capital cites in Indonesia. Thus, there is a need
for a more thorough study which involves wider range of geograpical urban areas to
obtain clearer portrait of the development of internet industry.
The growth of Indonesia netzen, which plays a potental target market, poses a
huge challenge to internet service providers. The increasing number of subscribers
that all operators experience-- cellular, wire, and wireless one-- has caused network
capacity crowded, which makes consumers more sensitve about network quality.
This conditon actually ofers a challenge to internet service providers. The increasing
data trafc requires them to maintain quality of service. Once consumer fail to get
proper speed and connecton, they may swicth their loyalty from one provider to the
other. Thus, there must be a complete evaluaton to capture the real conditon about
consumers satsfacton expectaton, and consideraton about the service that they
obtain from providers.
It is evident that a quality network has become an improtatnt concern for consumers
in choosing an internet provider. Therefore, there must be a study to take a beter
look at consumers anxiety and desire, and to measure how much the market grows.
This study will serve as a comprehensive and integrated reference on internet market
in Indonesia and a mapping of supply-and-demand among intenrt service providers.
Therefore, being a stakeholder of intenrt industri, APJII realizes that it needs to make
a signifcant contributon amidst the development of intenrt industry in Indonesia, by
conductng a comprehensive study about the undustry. By taking account of market
behavior and industry perspectves, this profle of internet users is hoped to serve as
a reference in creatng an actve role and mutual synergy of stakeholders of internet
industry in Indonesia.
sources: kontan.co.id
n Methodology
This survey applies two approaches. First is quanttatve approach to obtain primary data
from felds, and second is qualitatve approach which invloves interviews with experts
of informaton technology who are regarded to represent several professions such as
observers, business persons, and regulators.
1. Quantitative Approach
The method of quanttatve data gathering was carried out by making a direct encounter
with respondents, taking into account of the following criteria:
The study was conducted in urban areas of the entre provinces of Indonesia, considering
that communicaton access in such areas-- either cable or wireless-- is much beter than
that in rural territories. With beter access-- marked with high penetraton and internet-
heavy persons-- internet users in rural areas can have more opportunites to do various
internet-based actvites through which their life style can be analyzed in the study.
Social classes are A, B, and C.
Ages betweeen 12 - 65 years.
Internet use over an hour a day.
l
l
l
69.957 57.667 (82%) 12.290 (18%)

34,68 % 23,03 % 89,32 %
3,04 % 0,62 % 14,39 %

41,03 % 30,95 % 88,32 %
29,56 % 33,88 % 9,30 %
29,41 % 35,17 % 2,38 %
100,00 % 100,00 100,00
Total
Rural
Status
Urban
Total Village
Village with Telkom cable access
Village with internet cafes
Village with powerful cellular phone signal
Village with low cellular phone signal
Village with blank cellular phone signal
Total
Telkom Fixed Line/Hoseholds
source: old.indonesiafnancetoday.com
x
xiv Indonesia Internet Service Provider Association
Survey Areas
SUMATERA
1) Banda Aceh
2) Medan
3) Batam
4) Pekanbaru
5) Padang
6) Bengkulu
7) Jambi
8) Palembang
9) Bandar Lampung
KALIMANTAN
29) Pontianak
30) Palangkaraya
31) Banjarmasin
32) Samarinda
33) Balikpapan
SULAWESI
34) Makassar
35) Palu
36) Kendari
37) Gorontalo
38) Manado
INDONESIA TIMUR
39) Ambon
40) Ternate
41) Sorong
42) Jayapura
BALI - NUSTRA
26) Denpasar
27) Mataram
28) Kupang
JAWA
10) Cilegon
11) Jakarta
12) Bogor
13) Depok
14) Tangerang
15) Bekasi
16) Bandung
17) Semarang
18) Purwokerto
19) Surakarta
20) Yogyakarta
21) Surabaya
22) Gresik
23) Sidoarjo
24) Malang
25) Jember
source: berita21.com
xi
Cluster Random Sampling and Weighing
The sampling method applied in this survey was proportonal area cluster sampling
over 2,000 respondents in 42 cites. Cluster sampling is a sample chosing procedure by
grouping populaton units in a certain group or cluster. Meanwhile proportonal sampling
was considered the best for a conditon where populaton table is scarcely available like
that in Indonesia. The proportonal area cluster sampling was applied by using data from
POdes of Indonesia Statstcs (BPS) by selectng villages in each municipaity defned as
the survey cluster areas. The villages were selected systematcally by taking into account
of populaton proporton so as that the sample distributon in each village took place
proportonally against populaton.
The number of respondent samples in each municipality was defned according to
minimal quota of 30 persons to comply with respondent minimal standard for each
sample area. The number of respondent samples in each municipality should be in
accordance of natonal populaton proporton for natonal level analysis, and it was then
weighed according to BPSs populaton in each municipality. Thus, the natonal analysis
would represent profle of the actual populaton proporton.
2. Qualitative Approach
The qualitatve data collectng method to obtain profound informaton based on
observers viewpoint toward to-date and future progres in technology industry in
Indonesia. In-depth interviews were made with 10 experts of technology and informaton
who represented several categories such as:
No Kategori Nama Respondent Aktvitas
1 Blogger/Youth/Netzen Enda Nasuton Founder of salingsilang.com and
politkana.com
2 Blogger/Youth/Netzen Wicaksono Journalist and blogger, editor in
chief of plasamsn.com
3 Business person Adrian Suherman Managing Director of
livingsocial. co.id
4 Business person Garin Ganis Consultant of PrawedaNet
5 Business person Michael Sungiardi Owner of PT BoNet
6 Regulator Boni Pudjianto Head of Sub-directorate of
Informatcs Empowerment of
Urban Community, Ministry of
Communicaton and Informaton
7 Regulator Gatot S Dewabroto Head of General Bureau and
Public Relaton of Directorate
General of Post and
Telecommunicaton, Ministry of
8 Observer Onno W Purbo IT Expert
9 Observer/scholar Gunawan Wibisono Lecturer of Electric Engineering,
Indonesia University
10 Observer Hammam Riza Director of Center for
Informaton and Comunicaton
Techology, BPPT.
xii
source: scmp.com
Survey Areas
SUMATERA
1) Banda Aceh
2) Medan
3) Batam
4) Pekanbaru
5) Padang
6) Bengkulu
7) Jambi
8) Palembang
9) Bandar Lampung
KALIMANTAN
29) Pontianak
30) Palangkaraya
31) Banjarmasin
32) Samarinda
33) Balikpapan
SULAWESI
34) Makassar
35) Palu
36) Kendari
37) Gorontalo
38) Manado
INDONESIA TIMUR
39) Ambon
40) Ternate
41) Sorong
42) Jayapura
BALI - NUSTRA
26) Denpasar
27) Mataram
28) Kupang
JAWA
10) Cilegon
11) Jakarta
12) Bogor
13) Depok
14) Tangerang
15) Bekasi
16) Bandung
17) Semarang
18) Purwokerto
19) Surakarta
20) Yogyakarta
21) Surabaya
22) Gresik
23) Sidoarjo
24) Malang
25) Jember
source: berita21.com
xi
Cluster Random Sampling and Weighing
The sampling method applied in this survey was proportonal area cluster sampling
over 2,000 respondents in 42 cites. Cluster sampling is a sample chosing procedure by
grouping populaton units in a certain group or cluster. Meanwhile proportonal sampling
was considered the best for a conditon where populaton table is scarcely available like
that in Indonesia. The proportonal area cluster sampling was applied by using data from
POdes of Indonesia Statstcs (BPS) by selectng villages in each municipaity defned as
the survey cluster areas. The villages were selected systematcally by taking into account
of populaton proporton so as that the sample distributon in each village took place
proportonally against populaton.
The number of respondent samples in each municipality was defned according to
minimal quota of 30 persons to comply with respondent minimal standard for each
sample area. The number of respondent samples in each municipality should be in
accordance of natonal populaton proporton for natonal level analysis, and it was then
weighed according to BPSs populaton in each municipality. Thus, the natonal analysis
would represent profle of the actual populaton proporton.
2. Qualitative Approach
The qualitatve data collectng method to obtain profound informaton based on
observers viewpoint toward to-date and future progres in technology industry in
Indonesia. In-depth interviews were made with 10 experts of technology and informaton
who represented several categories such as:
No Kategori Nama Respondent Aktvitas
1 Blogger/Youth/Netzen Enda Nasuton Founder of salingsilang.com and
politkana.com
2 Blogger/Youth/Netzen Wicaksono Journalist and blogger, editor in
chief of plasamsn.com
3 Business person Adrian Suherman Managing Director of
livingsocial. co.id
4 Business person Garin Ganis Consultant of PrawedaNet
5 Business person Michael Sungiardi Owner of PT BoNet
6 Regulator Boni Pudjianto Head of Sub-directorate of
Informatcs Empowerment of
Urban Community, Ministry of
7 Regulator Gatot S Dewabroto Head of General Bureau and
Public Relaton of Directorate
General of Post and
Telecommunicaton, Ministry of
8 Observer Onno W Purbo IT Expert
9 Observer/scholar Gunawan Wibisono Lecturer of Electric Engineering,
Indonesia University
10 Observer Hammam Riza Director of Center for
Informaton and Comunicaton
Techology, BPPT.
xii
source: scmp.com
xv Indonesia Internet Service Provider Association
DEMOGRAPHICAL PROFILE
OF INDONESIAS INTERNET
Chapter 1
Indonesia Internet Service Provider Association 16
48,4 %
I
nternet is a newly-come comunicaton means in Indonesia. The developmen
of internet as a communicaton means began by mid 1990 and found its
popularity by the ned of 1990. Its early phase, the development of the internet
development was pioneered by groups of scholars who were interested in
actvites concerning with computer and radio technologies. They made a series
of experiments and researches in campuses and in the Government-owned
insttutons where telecommunicaton technology, especially computer and its
network, was concerned. In other words, at the beginning the Internet arrived
as a part of educaton process to make exhange data and informaton easy.
For the last 10 years, the Internet in Indonesia has been developing rapidly.
This can be seen from the development of technological aspects, broadband
wireless access (BWA), access speed which has embarked toward the fourth
generaton, the increasingly-annual growth of users, the the thriving gadget
producers (including afordable gadgets), and the increasing gadget market.
Meanwhile, competton among the Intenet service providers (ISPs), some 220
registered ISPs, is getng stfer.
This survey reached female and male
respondents in equal porton through
quota control process.
The control was based on an assumpton
that the number of female internet
users has been catchip up their male
conterparts.
There is a switch of communication
form, from voice to data
communication, pearticularly among
young and professional users.
Demographical Profile of Indonesias Internet
Gender
Onno W. Purbo
source: campusguidetv.com
48,4 %
51,6 %
Male
Female
Gender of the Internet users in
Indonesia
The Internet users in
Indonesia in 2012 based
on gender.
17
North Sumatra
Jambi
West Sumatra
South Sumatra
Riau Islands
Aceh North Sulawesi
South Sulawesi
Central Sulawesi
Southeast
Sulawesi
Riau
Bengkulu Gorontalo
Lampung
52,0 % 52,0 %
51,6 %
51,6 %
51,6 %
48,0 %
50,0 %
66,6 % 66,6 %
48,4 %
48,4 %
51,6 % 51,6 % 61,3 %
48,0 % 48,0 %
48,4 %
48,4 %
48,4 %
52,0 %
50,0 %
33,3 % 33,3 %
51,6 %
51,6 %
48,4 % 48,4 % 38,7 %
Sumatera Sulawesi
Kalimantan
West Java Central Java
East Java Banten
DKI Jakarta
DI Yogyakarta
52,0 % 52,0 %
51,6 % 48,0 %
66,6 %
48,4 %
48,0 % 48,0 %
48,4 % 52,0 %
33,3 %
51,6 %
Jawa
South
Kalimantan
East
Kalimantan
50,0 %
41,9 %
48,4 %
West
Kalimantan
Central
Kalimantan
67,7 %
33,3 %
50,0 %
58,1 %
51,6 %
Papua & Maluku
Bali &
Nusa Tenggara
Papua West Papua
50,0 %
50,0 %
41,9 %
41,9 %
48,4 %
Maluku
Bali
North Maluku West Nusa
Tenggara
67,7 %
67,7 %
33,3 %
33,3 %
50,0 %
50,0 %
58,1 %
58,1 %
51,6 %
Distribution of the Internet Users in Indonesia
based on gender
Male Female
East Nusa
Tenggara
The Intenet users are mostly the youths of 12-34 years old comprising 58.4%,
most of which are those of 25-29 years old comprising 14.4%.
12 - 15
Years
16 - 19
Years
20 - 24
Years
25 - 29
Years
30 - 34
Years
35 - 39
Years
40 - 44
Years
45 - 49
Years
50 - 54
Years
55 - 59
Years
60 - 65
Years
The adaptation process into
becoming the Internet users
among those who belong to the
digital immigrant group takes place
later than those belonging to the
digital native who have got used to
techology from childhood.
D
i
g
i
t
a
l

I
m
i
g
r
a
t
n
t
D
i
g
i
t
a
l

N
a
t
i
v
e
s
The Internet users whose age are over
34-years old of age are called Digital
Immigrant. This refers to a generaton
that just get to know the Internet when
grownup. They frequently need to learn
to adapt themselves in how to operate
gadgets, to use E-mail, and social
networks, and fnd difcultes changing
sofware platorms.
The Internet users whose age are under
34-years old are called Digital Natve.
This refers to a generaton that were
born and brought up in a completely-
digitalized and connected Internet era,
and they tend to initate new trends in
virtual world.
source: seruu.com
Age Group
The Internet users age
Digital Immigrant
Digital Native
Enda Nasution
2,5%
3,1%
6,0%
9,1%
10,1%
10,9%
11,8%
14,2%
11,6%
10,9%
9,9%
19
The survey indicates that the higher users
educaton, the more intense they access the
Internet. Those who fnished senior high
school, diploma, undergraduate, and post-
graduate comprise majority of all internet
users.
The increasing internet use which goes side
by side with users educaton has to do with
the need to obtain informaton from online
sources
School
Students
16,6%
Housewives
15,3%
University
Students
9,0%
Unemployed
5,8%
Employed Users
53,3%
Profile of the Internet Users Education
Elementary
School
Junior High
School
Senior High
School
Diploma
Under-
graduate
Post-
graduate
1,3%
47,9%
11,1%
20,8%
11,3%
7,5%
Education
Activities
The need for getng engaged in social
network, informaton, and retail business
has driven housewives to become
a group of the Internet users with
increasing proporton.
source: marketing.co.id
Apart from respondents various motves in using the Internet,
it can be found that most of them are employed, while
school and university students follow second, and
housewives third.
The Internet users occupation are mostly trading, service and consultant, as well as
education sectors. These sectors requires quality pesonal internet connectivity, in
line with the high need for real-time information to support their activities.
It should be noticed that this survey was made by reaching personal and retail
internet users, so as to emphasize that the occupation here refects the personal
or retail internet users background, instad of that from corporation, companies, or
enterprises.
In the future, the Internet as an enabler will
boost retail and personeal demands much
more than that of nowadays. At the same
time, there is going to be massive demand
from big industries to improve service to
consumers.
Trading
28,1%
Education
12,7%
Government
9,1%
Health
8,2%
Manufacture
3,0%
Automotive
5,5%
Finance and Banking
4,6%
Agriculture
2,7%
Property
2,5%
Advertising
0,4%
Army/Police
0,4%
Mining
0,1%
Construction
1,0%
Restaurant
0,6%
Entertainment
0,9%
Service and Consultant
25,5%
Occupation
source: jpnn.com
Hammam Riza, BPPT
Occupation of the Internet Users
21
Job and Position
White Collar
When it comes to job position, most internet users come from those
of white collars who represent formal sector, such as professionals,
top level positions, managers, administrations.
This group intensely access the Internet during and out of ofce hours
to obtain information to support their job and to improve their work
performance and quality.
source: qipersons.blogspot.com
Entrepreneur
21,5%
Blue Collar
15,1%
White Collar
63,4%
The expanding internet access
and its users requires us to take
into account of blue collars as
internet users even though in this
survey their proportion is only
15%. The blue collars which also
represent groups of informal labor
forces use the Internet more for
social netwroks rather than for
supporting their daily work.
Blue Collar
sumber: tribunnews.com
The Internet Users
According to Gender
The Internet Users
in Families According
Age Group
More than half of family members of
the Internet users are users as well.
Even though more male family members
who use the Intenet, the percentange
is not too far exceeding that of female
respondents.
This, once again, emphasizes that when
it comes to gender, the proportion of
female and male users is quite sheer.
In families, 53.9% the Internet users are
youths of 12-29 years old. Meanwhile,
most of the Internet users are 20-24
years old, comprising 15.1% of the
population.
The Internet Users
in Families
56,8%
Female
47,3%
Male
52,7%
The Internet Users
in Families
According
to Gender
The Internet Users in Families
sumber foto: republika.co.id
60 - 65
Years
66 - 70
Years
12 - 15
Years
8 -11
Years
4 - 7
Years
0 - 3
Years
16 - 19
Years
20 - 24
Years
25 - 29
Years
30 - 34
Years
35 - 39
Years
40 - 44
Years
45 - 49
Years
50 - 54
Years
55 - 59
Years
0,2%
0,8%
2,9%
11,4%
13,9%
15,1%
13,5%
10,3%
9,3%
8,4%
6,8%
3,8%
2,3%
1,3%
0,1%
The Internet Users in Families
According to Age Group
23
The Internet has long infltrated
Indonesian families. This especially
happens to children that are getting
addicted to the Internet.
Children comprise 46% of the Internet
users in families. This means that the
Internet has become a part of life
culture among Indoensian youths as
their activities are inseparable from the
Internet.
Meanwhile, parents (fathers and
mothers) in families who use the Internet
come up the biggest portion by 52%.
The number of family members who
use the Internet most are four persons
(34.7%).
Sisters/Brothers
in Law
0,1%
Grandchildren
0,6%
Parents in Law
0,1%
By Ones Self
0,9%
Husbands
26,5%
Wives
25,7%
Children
46,2%
Mean Score: 4.2
sumber foto: aafstexas.org
The Internet Role
in Families
Roles of the Internet Users in Families
The Number of Family Members
22,1%
1 person
2 persons
3 persons
4 persons
5 persons
6 persons
7 persons
8 persons
1,6%
7,1%
34,7%
20,5%
8,3%
2,2%
2,4%
Below is a graphic indicating that averagely family members who use the
Internet in a family are about four to fve persons.
sumber foto: calendow.org
The Internet Users Based on the Number
of Family Members
This survey indicates that averagely a family has 2.4 members who use the Internet,
meaning that there are two to three persons in each urban family in Indonesia using the
Internet. The more members in a family does not necessarily mean tha there are more
persons who use the Internet. For a family with two to fve members, more than half of
them use the Internet.
But for afamily with more than six members, the average internet users even less than
half of them.
For retail Internet at houses in
Indonesia, despite the number of
users steadily increases, the average
annual collective need does not
exceed three members of family in
each house.
100%
43,2%
35,6%
20,4%
14,8%
9,9%
2,9%
12,8%
19,7%
22,0%
15,8%
22,5%
4,4% 2,9%
29,7% 24,6%
15,9%
18,2%
8,8%
23,4%
25,5%
22,2%
14,3%
4,7%
27,3% 31,5%
19,5%
7,0%
41,8%
24,6%
13,3%
46,7%
17,7%
56,8%
1
2
3
4
5
6
7
8
person
persons
persons
persons
persons
persons
persons
persons
N
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m
b
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r

o
f

F
a
m
i
l
y

M
e
m
b
e
r
s

Number of Family Members Who Uses the Internet
1 2 3 4 5 6 7 8
person persons persons persons persons persons persons persons
The Internet Users Based on the Number of Family Members
25
What monthly family spending means is a categorization of people economic classes
based on how much expense familes averagely spend for their routine needs like foods,
dinks, transport, fees for housekeeper, electricity and phone bills. The expense does not
include that for luxuries, like that to buy houses, cars, gadgets and electric devices.
More than
IDR 3 milion
28,0%
IDR 2-3 million
39,0%
IDR 1-2 million
33,1%
Based on the rate of monthly family
spendings, this survey fnds out
that these days the Internet users
economic proportions are close
enough to one another. This means
that economic segmantation does not
has to do with the Internet outreach.
And even if it does, this only because of
the access oprions that suit customers
purchasing capacity. This emphasizes
that the Internet is a virtual terrain
which ofers democracy and refuses to
be picky about its users background.
source: vivanews.com
Monthly Family Spendings
Michael Sungiardi
Monthly Family Spendings by the Intenet Users
ANALYSIS ON PENETRATION
OF THE INTERNET USERS
source: carakata.info
Chapter 2
Padang
Bengkulu
Palembang
Bandar Lampung
Based on populaton, most of the Internet users live in Jakarta (3.5 million users),
Surabaya (955 thousan users), and Bekasi (676 thousan users).
Meanwhile, Ternate and Sorong are the places with the least Internet users. This
has to do with the inadequate infrastructures and inappropriate internet network.
Some IT experts and observers revealed during interviews that some are factor
enhancing growth of the Internet service business in Indonesia:
,
The three factors are refected in the life style of the Indonesian Internet users who
would always like to access social media using easy-to-use smartphone, afordable
devices and prepaid packages to comply with the family gathering.
Territory-based Analysis on
Penetration of the Internet Users
Banda Aceh
244.000 people
88.000 people
36,1 %
Medan
2.294.000 people
389.000 people
17,0 %
Jambi
582.000 people
153.000 people
26,3 %
1.592.000 people
383.000 people
24,1 %
Batam
1.033.000 people
263.000 people
25,4 %
Pekan Baru
982.000 people
199.000 people
20,3 %
912.000 people
223.000 people
24,4 %
338.000 people
88.000 people
26,1 %
965.000 people
290.000 people
30,1 %
Penetraton of the Internet
Users
Total Populaton of Surveyed
Urban Minicipality
Number of the Internet Users of
Surveyed Municipal
Penetration of the Internet
Users in Sumatra
Penetraton rate of
the Internet users
in Indonesias urban
areas is 26.08% or
some 12 million users
out of 48 million total
urban populatons.
sumber foto: guardian.co.uk
Economy (consideraton in choosing inexpensive internet access with
afordable devices).
Technology (tendency to use user-friendly tools)
Culture (common habit of most Indonesians who love to chat
and family gathering).
1
2
3
29
Users in Java
DKI Jakarta
9.583.000 people
3.538.000 people
36,9 %
Denpasar
863.000 people
291.000 people
33,7 %
Mataram
441.000 people
160.000 people
36,4 %
Kupang
368.000 people
74.000 people
20,2 %
Bogor
1.040.000 people
273.000 people
26,3 %
Bekasi
2.554.000 people
677.000 people
26,5 %
Surakarta
546.000 people
90.000 people
16,4 %
Depok
1.902.000 people
502.000 people
26,4 %
Yogyakarta
425.000 people
164.000 people
38,5 %
Semarang
1.702.000 people
398.000 people
23,4 %
Malang
897.000 people
160.000 people
17,9 %
Purwokerto
249.000 people
49.000 people
19,8 %
Jember
292.000 people
50.000 people
17,1 %
Tangerang
1.967.000 people
371.000 people
18,9 %
Cilegon
410.000 people
67.000 people
16,4 %
Bandung
2.620.000 people
579.000 people
22,1 %
Surabaya
3.025.000 people
956.000 people
31,6 %
Gresik
1.288.000 people
151.000 people
11,8 %
Sidoarjo
2.124.000 people
293.000 people
13,8 %
Users in Bali and Kalimantan
Pontanak
607.000 people
101.000 people
16,6 %
Pakangkaraya
242.000 people
51.000 people
21,3 %
Samarinda
796.000 people
177.000 people
22,3 %
Balikpapan
610.000 people
112.000 people
18,4 %
Banjarmasin
684.000 people
148.000 people
21,7 %
Users
Urban Minicipality
Surveyed Municipal
Users
Urban Minicipality
Surveyed Municipal
Penetration of the Internet Users
in Sulawesi, Maluku, and Papua
Gorontalo
197.000 people
46.000 people
23,4 %
Palu
368.000 people
96.000 people
26,1 %
Makasar
32,3 %
1.464.000 people
472.000 people
Kendari
317.000 people
69.000 people
21,7 %
Ambon
362.000 people
73.000 people
20,2 %
Ternate
203.000 people
36.000 people
17,9 %
Sorong
209.000 people
28.000 people
13,6 %
Jayapura
281.000 people
78.000 people
27,8 %
Manado
449.000 people
119.000 people
26,5 %
source: visiqueoptometrist.co.nz
Users
Urban Minicipality
Surveyed Municipal
PSYCHOGRAPHCAL
SEGMENTATION
Chapter 3
v
Psychographical segmentation or
behavioral segmentation is a method
of marhet segment grouping based on
customers habits and life style.
This method is applied for strategic
decision making of marketing. In
this case the grouping is used to
comprehend the Internet users attitude
and behavior refected in the way they
use the Internet.
Psychographical analysis in this survey implies two tendencies of the Internet users.
Firstly, its has to do with the users behavior. This means whether they tend to be
mobile in using the Internet, or tend to use it in regular place and time (fxed).
Segmentation Psychographical and Segmentation
Analysis
source: panjiwiyana.wordpress.com
source: thedrum.com
Secondly, it has to do with budget or buying pattern, meaning that whether the
users prefer monthly package (subscriber), or those who prefer prepaid retail (non-
subsriber).
While waiting for something,
I need to spend my time
accessing the Internet.
I feel relieved when I can
access the Internet anytime
in any place.
I feel happy when accessing
the Internet in public spots
like cafe, shopping mall, city
parks, and public transports.
I love spending my travel
accessing the Internet.
My life is inseparable from
the Internet.
The Internet is one of my
daily needs.
I prefer all time connected
-internet access
I love to upload and
download musics or videos.
Monthly internet subscribe
is less expensive.
I allocate money for the
Internet expense.
I would rather access the
Internet through desktop
computer than smartphone
or tablets.
Internet at home.
Fixed internet is more reliable
than that of wireless one.
Internet in the same place.
I use the Internet in certain
times.
I use the Internet according to
my need nd quota rather than
monthly subscribe.
I access the Internet only
when I need it.
I always watch my Internet
quota.
Accessing the Internet from
from ofce, campus, or school
is much more economical
since there is no need to pay.
Register for the Internet
subscribe takes efort.
Mobile
Subscriber
Fixed
Non Subscriber
33
Fixed Subscriber
Users who subscribe the Internet service with fxed devices in a certain
place, for example a house.
Fixed Non-Subscriber
Users who use the Internet without subscribing (no fxed monthly
expense), with fxed devices in the same place (the Internet cafe).
Mobile Subscriber
Users who use mobile gadgets (cellular modems or smartphones) with
which they subscribe the Internet services.
Mobile Non-Subscriber
Users who use mobile gadgets to access the Internet without have
to subscribe the services, for example smartphone users who obtain
prepaid internet voucher either weekly or daily.
From the two options, profle of the Internet users can be divided into for trend
segments:
The psychographical analysis results in
four segments of behavioral trends among
the Internet users. The four segments are
not meant to fnd out the number of users
in each segment based on their behavior,
rather this is meant to show teh Internet
users life style trends.
An internet user may buy retail voucher
to support their need for the Internet
in daily basis (mobile non-subscriber),
still she or he has a basic behavior, for
instance, to lead a regular pattern of life
and spendings (fxed subscriber).
Segmentation and Psychographics
of the Intenet Users in Indonesia
Mobile
Subscriber
27,4%
Fixed
Subscriber
40,9%
Mobile
9,7%
Non Subscriber
Fixed
Non Subscriber
21,9%
source: tvinx.com
THE INTERNET USERS
HABITS AND
BEHAVIOR
Chapter 4
Seluler Phone
Cable
Wireless TV Cable Satellite
96,9 85,0 49,0 11,4 3,4
Development of the Internet technology enables people to access it by using various
media, such as fxed phone, coaxial cable, cellular devices, and WiMax. And those who
use cellular networks turn to be dominant.The use of cellular devices is the most popular
among users, while fxed phone and wireless follow suit.
Challenges that the Internet service providers face is to continuously provide more quality
mobile or wireless, considering that development of the Internet in Indonesia shows the
increasing Internet use through mobile and wireless devices.
At the beginning the Internet could only be accessed through fxed devices like desktop
computer. But in the long run it gradually in more practical and dynamic features like
smartphone, laptop or netbook and tablet computer which allow people to access it
anytime and anywhere.
Media for the Internet Access
Devices to Access the Internet
Available Media for the Internet Access
* In this survey a respondent was allowed to give more than one answers.
Challenges that the Internet
service providers face is to
contnuously provide more
quality mobile or wireless,
considering that development
of the Internet in Indonesia
shows the increasing Internet
use through mobile and wireless
devices.
source: techwireasia.com
Of all the Internet users, 65% access it through smartphones. The
increasing access through smartphones was enhanced by various
models of smartphones in afordable price. And smartphone
producers, clearly aware of Indonesian internet users behavior to
get to know one another in the social media, decide to bundle their
products with features of social media like Facebook or Twiter.
Device to Access the
Internet
Smartphone
Tablet PC
Desktop Computer
Laptop/Netbook
65,7
1,9
52,0
45,0
* In this survey a respondent was allowed
to give more than one answers.
37
Aceh
Jakarta Capital
Sumatera
Java
North Sumatera
West Java
West Sumatera
Central Java
Riau
Yogyakarta
Jambi
East Java
Bengkulu
South Sumatera
Banten
Lampung
Riau Islands
37
61
84
48
54
61
27
61
59
56
63
52
48
27
43
57
59
50
71
63
61
63
32
52
26
45
39
81
50
70
45
35
35
90
49
71
43
32
45
54
25
81
26
57
0
4
0
1
6
2
3
0
3
2
0
0
0
0
0
Devices to Access the Internet in Each Province
Smartphone
Smartphone
Tablet PC
Tablet PC
Desktop
Computer
Desktop
Computer
Laptop/
Netbook
Laptop/
Netbook
76
* In this survey, respondents are allowed to provide more than one answers.
North Sulawesi
Central Sulawesi
South Sulawesi
Southeast Sulawesi
Gorontalo
50
52
33
47
23
23
39
50
50
45
81
40
57
0
0
4
0
0
Smartphone
Tablet PC
Desktop
Computer
Laptop/
Netbook
42
Bali
West Nusa Tenggara
East Nusa Tenggara
80
77
37
33
70
60
67
77
3
0
3
Smartphone
Smartphone
Tablet PC
Tablet PC
Desktop
Computer
Desktop
Computer
Laptop/
Netbook
Laptop/
Netbook
Bali & Nusa Tenggara
93
West Kalimanatan
Sulawesi
Kalimantan
Central Kalimantan
South Kalimantan
East Kalimantan
84
70
79
71
71
50
40
39
42
43
65
6
3
0
3
48
70
39
Aceh
Papua & Maluku
North Maluku
Sumatera Barat
Papua
37
61
48
57
43
87
71
63
70
50
90
57
0
3
6
7
Smartphone
Tablet PC
Desktop
Computer
Laptop/
Netbook
Maluku
West Papua
57
23
87
20
27
97
20
0
0
Smartphone
Tablet PC
Laptop/
Netbook
The Internet use has closely to do with how it is easy, which is afedted by some factors.
For instance, the media through which the access is made, network availability, users
capacity and knowledge about internet mobile options and how to optimize them.
Location to Access the Internet Based on
the Devices Used
Most users access the Internet from home, using smartphones, laptop/
netbook, PC tablet. Some access the Internet from public places like
ofce, schools, cars, and during traveling.
Home
Office
Public
Spots
School/
University
Cars/
Traveling
Internet
Cafe
Restaurant
Mall
Cafe
92
24
16
13
11
9
5
2
83
24
26
6
16
10
8
50
14
16
13
3
14
20
5
2
Location to Access the Internet Based on the Devices
Smartphone
Tablet PC
Laptop/Netbook
source: portibionline.com
41
source: likalikulakuku.wordpress.com
15,9%
Prepaid Monthly
Package
Pulse Debt
39,0%
15,4%
10,9%
7,6%
6,3% 5,1%
Monthly
Subscription with
Bill
Internet Cafe
Daily Package
Free Use (Office/Scool/
Campus)
Weekly Package
The Internet service providers have been
ofering various ways of subscribton for
customers, such as monthly, weekly, and
daily packages.Some even ofer more
afordable packages with specifc contents
to scale down the expense.
The Internet users mostly began to get to
know the Internet for the last two years (in
2012), and some have been knowing since
six years before (2006).
How Users
Subscribe/Pay for
the Internet Access
Duration in Being
the Internet Users
How to Subscribe for the Internet Access
1 year 2 years 3 years 4 years 5 years
More than
6 years
Sumatera
AREA
TOTAL
Java
Kalimantan
Bali &
Nusa Tenggara
Sulawesi
Eastern
Indonesia
11%
14%
21%
10%
20%
2%
21%
25%
21%
16%
19%
18%
13%
20%
10%
15%
10%
11%
14%
12%
18%
11%
7%
7%
9%
4%
17%
13%
33%
11%
26%
26%
32%
29%
21%
25% 14% 18% 11% 8% 24%
33%
Duration in Being the Internet Users
Intention in Accessing the Internet
The Internet users in Indonesia have not been serious in utilizing the technologies
as they simply use it for socializing in the virtual world, browsing, and updating.
Once a person uses the Internet, she or he has seized a spectrum of the Internet
network, while the canal is limited.
Gunawan Wibisono
Tujuan Mengakses Internet
source: ee.ui.ac.id
Some IT observers state that percentange
of data usage will outdo that of voice. And
one thing that will extraordinarily emerge
in the next ten years is that communication
through the Internet and personal blog
will be defnitely based on multimedia.
This is where such virtual activities will
be enriched with direct video and voice
comunications, since the bandwidth will
be available in much wider capacity.
Video streaming will be much
atached to cata communicaton
so that video call and video
blogging wil be more common.
There is even a hint that digital
television is going to replace
its conventonal counterpart as
people prefer watch YouTube and
other updated videos on demand.
Intention in Accessing the Internet
Social Network
Searching/Browing
Information
Video Upload/
Download
Searching for
Updated News
E-mail
Chatting
Online Games
Video Call
Blogging
VOIP
File Sharing
Trading
43
Each site management would surely love many people visit it. How many visitors a site is
accessed depends on its contents. This survey indicates that sites with a great number of
visitors are those of social networks, searching engines, and news portals.
The Most Frequently-accessed Sites
The Most Frequently-accessed Sites
Pointblank
21,8
21,4
18,7
11,4
8,9
6,3 3,4 2,6
1,8
1,7
1,4
0,7
J
A
V
A
Jakarta Capital
West Java
Central Java
Yogyakarta
East Java
Banten
Blog, being an individuals manifestation in online daily journal in the Internet or even a
mains to campaign a certain ideology, has also found its popularity among the Internet
users to enhance their online business.
The need for information from the Internet encourages the Internet users to download
fle in huge capacity while browing, thanks to the availability of information and data in
various formats. Most fles to download are not only for ofce applications like PDF, DOC,
or XLS, but also multimedia like WAV, MP3, MP4, MOV, AVI.
Blogging
Behavior in Downloading
Huge Files
2,2% of the Internet users or some 1,2 million
people have blog that they routinely update.
source: kun.co.ro
More than half (60%) of the Internet users or some 30 milion people
admit that they ofen download huge fles by purpose or by chance.
60%
The Internet users download
huge files.
S
U
M
A
T
E
R
A
Aceh
North Sumatera
West Sumatera
Riau
Jambi
South Sumatera
Bengkulu
Lampung
Riau Islands
77%
67%
49%
65%
73%
55%
49%
87%
38%
87%
81%
61%
45%
68%
57%
Bali
West NT
East NT
K
A
L
I
M
A
N
T
A
N
West Kalimantan
Central Kalimantan
South Kalimantan
East Kalimantan
P
A
P
U
A

&

M
A
L
U
K
U
Maluku
North Maluku
West Papua
Papua
B
A
L
I

&

N
U
S
T
R
A67%
70%
53%
61%
61%
47%
65%
S
U
L
A
W
E
S
I
North Sulawesi
Central Sulawesi
South Sulawesi
Souteast Sulawesi
Gorontalo
74%
67%
63%
40%
77%
77%
37%
73%
47%
Behavior in Downloading Huge Files by Province
IDR 200.001 - IDR 250.000
Under IDR 50.000
IDR 250.001 - IDR 300.000
IDR 300.001 - IDR 350.000
IDR 50.001 - IDR 100.000
IDR 400.001 - IDR 450.000
IDR 150.001 - IDR 200.000
IDR 350.001 - IDR 400.000
IDR 100.001 - IDR 150.000
IDR 450.001 - IDR 500.000
Above IDR 500.000
45
Expense for the Internet is the whole spendings that the users make to cover monthly
access, either for mobile and non-mobile media like fxed phone (at home), cable TV,
wireless, and cellular thorugh which they access the Internet.
Expense for the Internet
IDR 200.001 - IDR 250.000
Under IDR 50.000
IDR 250.001 - IDR 300.000
IDR 300.001 - IDR 350.000
IDR 50.001 - IDR 100.000
IDR 400.001 - IDR 450.000
IDR 150.001 - IDR 200.000
IDR 350.001 - IDR 400.000
IDR 100.001 - IDR 150.000
IDR 450.001 - IDR 500.000
Above IDR 500.000
Monthly Expense for the Internet
The expense to spend for the
Internet access mostly ranges
from IDR 50,000 to IDR 100,000.
6,0%
21,8%
6,9%
1,6%
28,4%
0,9%
17,9%
0,4%
13,7%
0,9%
0,7%
Seluler Phone
Cable
Wireless TV Cable
37
48
61
56
56
56
56
56
52
27
27
43
71
32
39
50
50
70
90
32
81
57
57
0
6
3
0
0
0
Above IDR 500.000
IDR 450.001 - IDR 500.000
IDR 400.001 - IDR 450.000
IDR 350.001 - IDR 400.000
IDR 300.001 - IDR 350.000
IDR 200.001 - IDR 250.000
IDR 250.001 - IDR 300.000
IDR 150.001 - IDR 200.000
IDR 50.001 - IDR 100.000
IDR 100.001 - IDR 150.000
Kurang dari IDR 50.000 50,6
37,6
2,5
0,9
0,1
0,5
0
0,2
0,1
0,4
5,8
22,3
20,8
22,8
3,8
0
0,3
0,2
0,6
0,3
3,8
11,0
26,0
29,6
2,9
2,8
0,8
0
0
0
0,6
0
10,0
6,2
59,1
0
6,8
0
0
0
0
0
0
6,8
Expense for
the Internet
Based on
Media
* In this survey, respondents are allowed to give more than one answers
source: hotels.com
When there is technical problem, the Internet users prefer most to do is to contact customer
support by phone. Thus, he Internet service providers must give quality customer support.
This survey also reveals that not all customer support can serve as a soluton. There are
tmes when it takes some tmes to fx the problems. Therefore, the Internet users prefer to
seek alternatves for soluton.
The Most Favorable
Internet Trouble Solution
The Most Favorable Solution for the Internet Trouble
Behavior of the Internet users
who commonly possess mult
devices and the availability
of various media to access
the internet like Internet cafe
makes them turn away to other
devices and media access as
soon as they fnd problems.
source: ehow.com
Contact Customer Service
Use Other Devices
(spartphones, laptop)
Use Others Devices
(friends, relatives)
Use Other Owned Media Access
Visit Customer Service
Make Access in Free
Spots (office/school)
Stop Subscribing and
Turn to Other Provider
Increase Time Quota
Subscribe More than
One Providers
Increase Bandwidth Capacity of
Upgrade the Package
Fix Things by Oneself (ask for
help to friends or relatives)
None
Nothing to do
Ask someone who
knows better
Visit spots where wifi
is available
Ask teacher
Visit Internet Cafe
CONSIDERATION AND
SATISFACTION IN
CHOOSING THE
INTERNET SERVICE
PROVIDERS
Chapter 5
Inexpensive internet access
Stable and reliable connection
Commonly used
The available packages
Modem price
Easy to install
93,9
79,7
31,9
28,6
18,6
6,8
In line with growth of he Internet users, business opportunity also increases for local and
and national internet service providers. They aggresively ofer various packages, claiming
to be the best provider. This especially happens to competition among cellular internet
service providers.
To quench customers needs for quality sevices, the providers are inevitable supposed
to make improvement, to say that they should invest to increase their network capacity.
But this also causes a dilemma for themselves. On the one hand the investment is likely
to pose fnancial burden. On the other hand they also sufer from a trend of the declining
average revenue per user (ARPU).
Important Factors in the Internet Use
The rapid increasing number of the
Internet users in Indonesia poses a
serious challenge to the the Internet
service providers. The increasing users
causes crowded network. And in turn,
this causes complaints by users about the
worse network quality.
The growing users, inexpensive
access, and faster Internet constitute
basic consideration factors for users in
selecting the Internet service providers.
Wicaksono
The Internet service providers need to take into account of
consideraton factors of users in choosing the services. Making
business and investment strategies by taking into account of the
consideraton factors will help providers prioritze the investment
for strategic aspects.
Consideration Factors in Selecting the Internet
Service Providers
sources: beritateknologi.com
* In this survey, the respondents are allowed to give more than one answers
49
Does cost matter for the Internet users in choosing the Internet service providers? It turns
out that users in majority need speed access most.
But some internet users are likely to not keep in mind that it is impossible to make
bandwidth inexpensive since basically such service implies cost and it is not cheap.
Basic Consideration Factors in Choosing
the Internet Service Providers
source: nasyidmadany.wordpress.com
Basic Consideration Factors in Choosing the Internet Service Providers
Inexpensive cost
31,6%
Highly-speed
access
39,9%
Wide network
Stable connection
Easy access
Quick loading
Free extra services/
bonuses
Comonly used
Accustomed to
the provider long
Satisfactory
service
Powerful singnal
38,8%
12,7%
6,8%
5,7%
2,5%
3,4%
4,5%
5,6%
4,8%
Quick access/
connection
Wide network
Stable connection
Powerful signal
Satisfactory services
Quick loading
Easy access
Commonly used
Having used
the provider long
Free extra services/
bonuses
Inexpensice cost
10
20
30
40
50
49,1
43,9
26,8
12,7
6,8
5,7
5,6
4,8
4,5
3,4
2,5
100
Discontinue connection
Slow loading/access
Costly
Not portable/ impractical
Limited network range
Not unlimited
Uncertain expense
Unsatisfactory
custmer service
38,8
36,8
35,4
8,2
5,9
3,0
2,4
1,8
Reasons to Be Faithful to
the Presently-used Internet
Service Provider
Reasons to Change the
Internet Provider
The Internet has become an important aspect
for people. The survey indicates, users stick to
the Internet with quick access connection.
Costly access and discontinue connection
become consideration factors for the
Internet users about the Internet servive
providers that they use.
* In this survey, the respondents are allowed to give more than one reasons
THE INTERNET USERS
BEHAVIOR IN ONLINE
SHOPPING
Chapter 6
Online shopping has become a new life style for the Internet users. Open, equal, plain,
and wide communicaton has pave an unlimited chance to communicate among them
to make transacton.

The online shopping commonly has three main channels. First, online shops which
ofer various commodites with various schemes of payment. Second, platorm which
enables many selles and buyers to contact and create forum. Such platorm usually
ofers various categories of inquiries and commodites so as that it is easier for both
sides to make commercial deals. Third, social network in which people showcase their
commodites, while buyers simply need to send inquiries.
It can be said thet there is no boundaries or regulatons for online trading in the
Internet, where even multnatonal trading can be made. Rules or regulatos are
simply difned by online shops. Otherwise, rebulatons are made through agreements
and trust by both partes.
Actvites to seek informaton is the Internet users do most. The surveys found out that
once they make a plan for online shopping, 46.7% of them would frst try to obtain
informaton about commodites or services they would like to buy. The will start with
the commodites specifcaton, models, optons, and prices.
The Internet Users
in Online Shopping
Behavior in Seeking Infromation before Online Shopping
Not all eforts in seeking informaton would end up with transacton. Some simply fnd
complete informaton or references about a certain product or service and wait untl
they make direct contact to make conventonal transacton. The survey reveals that
22.8% respondents once buy a product in the Internet in the last three months.
Experiences in Online Shopping
46,7%
Behavior in Seeking Information
before Online Shopping
22,8%
Proportion of the Internet Users
Who Have an Experience in Online
Shopping
53
Propostion of the Internet Users Who Have an Experience in Online Shopping
Riau
Jambi
Bengkulu
Lampung
Banten
Jakarta
Yogyakarta
West Java
South
Sumatera
West
Kalimantan
Central
Kalimantan
South
Kalimantan
North
Sulawesi
North
Maluku
West
Papua
Papua
Maluku
Central
Sulawesi
South
Sulawesi
Gorontalo
Southeast
Sulawesi
East
Kalimantan
West
Sumatera
North
Sumatera
Nangroe Aceh
Darusalam
32%
29%
29%
23%
10%
23%
33%
26%
12%
39%
23%
53%
53%
17%
17%
30% 3%
53%
53%
53%
53%
18%
35%
23%
10%
Central
Java
79%
East Java
17%
Bali
NTB NTT
20%
17% 47%
source: http://ofce.microsoft.com
Reasons for not Making Online Shopping
Reasons for not Making Online Shopping
The Internet users stll favor conventonal transacton that requires direct encounters,
defying the fact it can be easier for them do do that online. They are concerned about
frauds when making online deals.
Secondly, most users also stll feel necessary to phisically get in touch with commodites
they are going to buy, which discourages them to make online transacton where users
can only see the commodites virtual specifcatons.
34,6%
Concerns
about Frauds
2,4%
Lengthy Process
21,5%
Unable to See the
Goods Directly
21,5%
Expensive
21,5%
Uninterested
9,3%
Doubtful about
the Quality
6,0%
Procedures
Unkown
5,2%
Impractical
4,7%
Unmatch
Goods
4,0%
Comodities Different
from the Picture
4,1%
Dislikeness
55
Segmentaton of commodites in online shopping is not much diferent from that in the
convensional one. Accessories like clothings or bags are female Internet users most
frequently buy. Meanwhile, male users mostly buy mobile phone, computer, or laptop.
Comodities to Buy in Online Shopping
Clothings
Mobile Phone
Travel Ticket/
Shows
Computer/
Laptop
Shoes
Bags
Books
Electronic
Devices
Cosmetics
Hotel
Reservation
Kids Toys
39,1
Men
77,1
Women
17,8
2,1
16,9 8,7
16,1 3,8
1,4 11,1
11,0 5,2
9,0 2,2
8,8 5,0
0,3 0,3
4,7 0,8
4,6 4,8
Sites to Visit for Online Shopping
Many Seller
Forum
Online Shop
(single seller)
Social Network
Mailing List
Blog
Messenger Groups
61,1
Men
28,6
Women
24,5 50,6
28,7 39,1
1.0 0,8
0,7 0,0
0,0 0,4
Of the three online shopping chanels, platform or many-seller forum is male users most
frequently visit for online shopping. Whereas, female users prefer social network sites.
Total deal the Internet users made during online shopping in the last three months
reached ove IDR 500,000, which indicates huge market potency of online shopping.
Sites to Visit during Online Shopping
Online Shopping Transaction
in the Last Three Months
Value of Online Shopping
in the Last Three Months
IDR 20.000 - IDR 100.000
IDR 100.001 - IDR 200.000
IDR 200.001 - IDR 300.000
IDR 400.001 - IDR 500.000
IDR 300.001 - IDR 400.000
Over IDR 500.000
12,1
26,6
15,8
5,5
10,8
29,2
57
Selling products in online market has become a home-based business breakthrough with
promising margins. They do not to bother with expense to rent shops, but simply display
and ofer their products in trading-platform sites or open an account in social network.
However, only 10% of the Internet users have experience or still use it to sell products.
Experience in Online Shopping
Experience as Seller in Online Shopping
10,1%
Proportion of the Internet Users with
Experience in Online Trading
Experience as Seller in Online Shop in Provinces
Riau
Jambi
Bengkulu
Lampung
Banten
Jakarta
Yogyakarta
West Java
South
Sumatera
West
Kalimantan
Central
Kalimantan
South
Kalimantan
North
Sulawesi
North
Maluku
West
Papua
Papua
Maluku
Central
Sulawesi
South
Sulawesi
Gorontalo
Southeast
Sulawesi
East
Kalimantan
West
Sumatera
North
Sumatera
Nangroe Aceh
Darusalam
17%
6%
3%
10%
4%
11%
23%
17%
0%
3%
3%
10%
0%
3%
0%
10% 0%
7%
13%
0%
0%
5%
6%
8%
3%
Central
Java
16%
East Java
7%
Bali
NTB NTT
3%
17% 13%
43,8
Men
44,8
Women
20,9 21,7
17,0 16,4
5,5
5,9
5,2 3,3
3,6
3,1
2,7 3,6
2,5
3,5
1,9 2,7
2,4 2,1
1,3 3,0
Obstables/Reasons in not Becoming Seller in Online Shop
No comodities to offer
No intention
Procedures Unknown
No business persons
Complicated
Concerns for Frauds
Unnecessary
No capital to Start with
No Time
Concerns for Losses
Happy with Direct Selling
The reason why the Internet users do not try to sell their products online is that because
they do not yet have the products or commodities to offer.
Obstables and Reasons in not Becoming
Seller in Online Shop
source: money.cnn.com
59
Clothing
Mobile Phone
Cars
Motorbike
Computer
Devices
Foods
Bicycle
Automotive
Accessories
Music
Instruments
Shoes
Bags
Cosmetics
20,7
Men
37,2
Women
19,2 7,7
8,6 3,6
6,1 4,0
4,4 0
4,1 8,7
4,0 1,5
3,7 0
3,4 4,6
3,3 2,3
2,9 3,3
1,3 10,7
1,0 4,7
Clothings are comodity in the online shop that female users sell. Meanwhile, male users
prefer to sell electronic devices like mobile phone and motor vehicles.
Products in Online Shops
Products of Online Shop Based on the Sellers Gender
Many-seller forum and social network is the most frequently-used channel for online
trading since sellers do not necessarily spend a lot of money to start their own sites.
Sites for Online Trading Channel
Websites for Online Trading Channel
Many Seller
Forum
Single Seller
Social Network
Mailing List
Blog
Messenger Groups
54,1
Men
78,1
Women
51,4 15,2
7,1
13,6
5,6 0
3,9 1,3
4,5 0
Facebook is the social network that female internet users most frequently use during
online trading. Meanwhile, male users would prefer use platform sites of sellers and
buyers and at the same time forum sites like Tokobagus and Kaskus.co.id.
Online Trading Sites
Sites for Online Trading
Facebook
Kaskus
Ebay.com
Tokobagus
Twitter
Otosia.com
Berniaga
Batikanvia.com
Butikrena
Messaging
46,7
Men
64,5
Women
26,1 10,0
30,7
1,6
0,9
0
3,9
1,5
2,0
0
3,5
0
0
1,8
0
0
2,4
2,8
61
BCA and Mandiri are most favorable
for the Internet users for electronic
transaction.
Online transaction that the internet
banking owners most frequently make is
to check the balance and cash transfer.
The Internet Banking Behavior
Issuance Banks of
Electronic Payment
The Most Frequent
Transaction through
the Internet Banking
Issuance Banks of Electronic Payment
0,6%
0,8%
0,8%
2,5%
0,4%
4,3%
0,5%
11,3%
17,3%
Jawa
Nusatenggara
Sulawesi
Eastern Indonesia
39
38
38
15
95
28
21
8
25
35
0
43
Sumatera
Balance
Information
Cash
Transfer
Routine Bill
Payment
Purchasing
(tickets/bonds/
phone pulse)
To Check
Transaction
History
To Check
Transaction
Status
Kalimantan
48
54
64
64
95
57
0
74
72
79
91
95
72
40
42
51
29
64
0
38
15
36
46
0
43
The Most Frequent Transaction in Internet Banking
PC/laptop is the most frequently-sed device to access the Internet banking. This has to do
with visualization comfort for the users as they need to directly see the number accuracy
and sense of security during the online transaction.
Devices for Internet Banking
Some IT experts put it that thee will some a trend in the future where
more people make trading and business in the Internet. Platform or
online trading online forum like Kaskus, Tokobagus.com will expand. This
will become on of main traits of the fat Internet, where home or small
industries run by educated and internet literate middle-class society
thrive and have potency to reduce domination by huge and mainstream
industries or traders.
Jawa
Nusa Tenggara
Eastern Indonesia
Sumatera
Kalimantan
65,1 %
55,5 %
63,9 %
74,0 %
56,7 %
57,1 %
63,3 %
100 %
43,1 %
100 %
Handphone
Computer/
Laptop
Sulawesi
71,3 %
57,4 %
Devices in the Internet Banking
MEDIA INFORMATION
TO USE
Chapter 7
Television
Newspaper
The Internet
Radio
Magazines
Tabloids
88,0
80,0
52,2
29,0
28,6
22,2
Frequently-used Media Information
The era of print media, started from the invention of printing machine in the 19th Century,
is now outperformed by television. In the 20 Century television begins to dominate,
precisely since 1950s. It seems that televisons domination as main media to access news
may still last for the next six decades.
Frequently-used Media Information
* In this survey, respondents were allowed o give more than one answers
But chances are, in the future people will turn away to online news,
regarding the fact that these days the Internet plays important role as a
source of information for at least 80% of the Internet users.
source: mediaindependen.com source: tehsusu.com source: musikkamu.com source: pelauts.com
65
Friends/
Neighbors
Brochures
TV
Commercials
The Internet/
Websites
Newspaper
Advertisement
The Internet
Service
Providers Staff
Magazine
Advertisement
Billboard
79,6
46,2
21,2
14,5
11,1
10,3
5,9
2,9
Information Sources about the Internet Service Providers
Television, the Internet, and print media are frequently accessed to search information,
people will still depend on their close friends, neighbors, and relatives in obtaining
infromation about the Internet service providers.
Information Sources about presently-
used Internet Service Providers
Word of mouth or testmony of the closest ones
are supposed to be reliable informaton source for
the Internet users in selectng the Interet service
providers.
* In this survey, respondents were allowed o give more than one answers
LOCAL POTENCIES
AND CHALLENGES FOR
THE INTERET SERVICE
PROVIDERS
Chapter 8
Challenges that the Internet service providers face come from competton among
themselves. The result is that the should give price as low as possible, which may cut
margins. What is worse, they also face high churning rate of the Internet users due to
their tendency to switch servives. This forces the Internet providers to make business
diferentaton and give additonal values such as extra contents and entertainment.
The Internet service providers are required to aim business of communicaton
providers in public hubs like hotels and apartments where advantageous revenue may
come (interniew with Onno W PUrbo). Besides, there is opportunity from a future
trend where people may work remotely and fexibly.
Possibility to Work remotely
An opportunity where people may work remotely (remote ofce) has become a hot
topic of discussion among people in big cites like Jakarta. Time inefciency due to
routne and lengthy trafc congeston that in turn also causes fuel inefciency amidst
the Governments call for the use of subsidied fuel, has driven people to turn to get
a job where they can work from remote places in fexible schedule, which basically
represents the concept of remote ofce.
Places of the Internet Users Activities
The users spend more tme in their working places like ofce, schools, campuses, or
outside
Local Potencies and Challenges for
the Internet Service Providers
source: hukumonline.com
source: beritasatu.com
34,6%
65,4%
Outside ofce/schools/campuses
In ofce/schols/campuses
Places of The Internet Users Activities
69
Chances for Remote Work
More than half (65.7%) of Those who
work in ofce, schools, or campuses
stll believe that it remote work is quite
possible.
But Adrian Suherman, an IT expert,
says that such remote work can only be
implemented concerning some certain
jobs. Some other jobs stll require direct
presence and remore work is impossible,
especially when quality and employees
performance are concerned.
Places of Activities
Impossible
Outside ofce/school/campuses
Possible
In the ofce/schools/campuses
63,6 %
36,4 %
64,7 %
35,3 %
32,3 %
32,3 %
71,5 %
28,5 %
67,6 %
32,4 %
69,9 %
30,1 %
34,3%
65,7%
Sulawesi
Sumatera
Jawa
Nusa Tenggara
Eastern Indonesia
Kalimantan
Impossible
Possible
40,0 %
60,0 %
32,6 %
67,4 %
34,3 %
65,7 %
33,3 %
66,7 %
36,0 %
64,0 %
21,1 %
78,9 %
Opinions on Productivity of
Remote Work
Some 70% responents say that remote
work will enhance productvity.
Hindering the Productvity
Enhancing the Productvity
Opinions on Productivity of Remote Work
29,9%
70,1%
Sumatera
Jawa
Kalimantan
Sulawesi
Nusa Tenggara
Eastern Indonesia
71
Opinios on Time Effectivity during Remote Work
Most respondents (77.6%) say that remote work will save tme. On the other hand
such work may even pose obstable as this kind of work may lack coordinaton unless
there is no direct presence.
Opinion on Time Efficiency of Remote Work
75.4% respondents say that remote work will cut cost, especially transpot expense.
But 24.6% respondents say that remote work will cost more to install reliable Internet
connectvity for the employees.
Posing Problems
Requires more expense
Time Saving
Saves money
22,4%
24,6%
77,6%
75,4%
Opinion on Productivity of Remote Work
Opinions on Time Efficiency of Remote Work
source: beritasatu.com
Options between Remote Work and Present Condition
Eventually, though some appreciate remote work, stll more of the Internet users
opton to visit the ofce or schools during working days.
Remote work/study
Stll visit the ofce/working place/schools/campuses
41,8%
58,2%
Options between remote works and present condition
source: digitalnewsasia.com
Options betweeen Remote Work and
Present Job in the Surveyed Islands
Work/study at home
Stll visit the ofce/working place/schools/campuses
Sumatera
Jawa
Kalimantan
Sulawesi
Nusa Tenggara
Eastern Indonesia
75,5 %
24,5 %
60,0 %
40,0 %
59,4 %
40,6 %
56,5 %
43,5 %
47,7 %
52,3 %
58,6 %
41,4 %
73
Hopes for the Local Internet Service Providers
The Internet users hope the Internet service providers to provide faster
internet access and wider network. This poses challenge to the local
Internet service providers to turn to wireless instead of cable technology.
Korea and Sweden can be a benchmark for the Internet service providers
in providing fast connection, wider network, and mobile.
Gatot S. Dewabroto, the Ministry of Comunications and Information
Talking about needs for the Internet in local areas, the common problem is lack of supply amidst growing
demands. Thus, supply must be increased. The problem is that infrastructure conditian to improve Internet
accessability ia unevenly available throughout Indonesia. This not only requires the Governments will to issue
policies and regulations to support the Intenet access, but also the Internet srvice providers will to set aford-
able price without sacrifcing their target for break-even point. In short, there is no over supply of the Internet
network in local areas.
Hamam Riza, BPPT
Potencies in eastern Indonesia is somewhat hard to predict due to most of the local areas are stll underpopulated where
the Internet accessability fnds it hard to defne price. At present the Government with several internet service providers
have been installing Palapa Ring Fiber Optc across the country to Papua. The infrastructure backbone has been built, and
now we need to defne outreach strategy up to 50 to 100 kilometers radius from the backbone. Soluton that we can get is
by using WiMax with 150-300 Mbps speed. One of the strategies to increase demands is through educaton sector. And this
requires the Governments goodwill.
Onno W. Purbo
Development of Local Potencies
through the Internet
The Internet Service Providers Hopes
Hopes for the Internet to Develop Local Potencies
Faster Access/Connection
Wider Network
Less Expensive Cost
More Powerful Signals
More Promotion
Less Expensive Internet Package
Better Quality
Affordable Internet Expenses
Improve Science
Faster Information
Advanced Education
More Internet Cafes
More Updated Information
More Advanced Technology
Easy to Obtain Information
More New Friends
More Exposure of Business
The more Internet users in a
country, the more chances for busi-
ness transactions, and this condition
creates a kind of snowball to keep
growing bigger and faster.
Onno W. Purbo
source: thejakartaglobe.com
30,7%
15,4%
20,2%
19,9%
10,1%
9,7%
8,6%
4,6%
3,9%
3,9%
13,7%
12,6%
11,5%
11,1%
8,3%
6,2%
6,9%

Profile of Indonesian Internet Users 2012 (ENGLISH)

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Asosiasi Penyelenggara Jasa Internet Indonesia

PROFIL PENGGUNA INTERNET INDONESIA 2012

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