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THI S I S YOUR BRAI N

ON BI KE
MI NDRI DER:
MI NDRI DER, MI T MEDI A L AB, 2 0 1 1
Image: Wired Magazine
SOCI AL CYCL I NG STUDY, MI T, 2 0 1 3
MI NDRI DE NEAR MI T, 2 0 1 3
MI NDRI DER SYSTEM DI AGRAM
Data Analysis (+3rd Party Data)
MindRider API
BCI + BLE Helmet
data anonymized for user privacy
Smart Cities | Green Cities
GPS Mobile App
MindRider
Algorithms
Ergonomic
Sensors
MI NDRI DER MAPS MANHATTAN
MI NDRI DER MAPS NEW YORK
RECENT DI SCOVERY CHANNEL SEGMENT:
WATCH. DI SCOVERYCHANNEL . CA/ # CL I P1 0 8 2 3 2 9
L UCAS S HI GH- I NTENSI TY RI DE
SWEETSPOT
Getting the
high-tra"c
rhythm
HOTSPOT
Sandwiched
between bus
& truck
HOTSPOT
Sandwiched
between bus
& truck
HOTSPOT
Getting verbal
directions
L UCAS S L OW- I NTENSI TY RI DE
Josue
SWEETSPOT
Enjoying
Prospect
Park
SWEETSPOT
Enjoying
Prospect
Park
SWEETSPOT
Enjoying
Prospect
Park
HOTSPOT
Got cussed at
for riding
against tra"c!
HOTSPOT
Got lost
HOTSPOT
Getting verbal
directions
HOTSPOT
Getting verbal
directions
MI NDRI DER & ECONOMI C
DEVEL OPMENT
MI NDRI DER & DEVEL OPMENT: NAI ROBI
MI NDRI DER & DEVEL OPMENT:
BROWNSVI L L E
@MI NDRI DERHEL MET
@ARL DUC
FACEBOOK. COM/ MI NDRI DERHEL MET
MI NDRI DERHEL MET. COM