ALI AKHTAR (Group Leader) BHASKAR PRASAD SYED HAMZAH SYED SAMEER BIN HILAL TANMOY CHAKRABORTY ZAMEER AHMED
INTRODUCTION Logic Reboot group is an Indian company headquartered in New Delhi. It is a very new player in the market of smartphones but has the backing of ANDROID ONE project by GOOGLE. Logic Reboot was founded by Syed Sameer Bin Hilal in 2012. This company will be functioning in the field of android smartphones and android wearable devices.
ANDROID ONE project by GOOGLE The Android One Project is an initiative by GOOGLE to help the local manufacturers to build better, cheaper smartphones that will enable people in emerging markets to effort to participate in the information revolution. One piece of android one plan is to compile up-to-date lists of tech specs for affordable smartphones. India and China are one of the emerging markets for smartphone users and there are millions of users who are not able to meet the prices of the BIG MOBILE MANUFACTURING COMPANIES, hence for these emerging markets ANDROID ONE PROJECT is one of the apt project initiated by GOOGLE. - SUNDAR PICHAI Senior Vice President of GOOGLE INC.
This Project is initiated by GOOGLE because of the popularity and increase in the market share of android phones for the past several years and they understand the issue everyone is facing as they have to buy android phones with lower specifications and not up to date software and these phones become obsolete within a span of 3 to 6 months and not everyone will be able to buy a new $100 to $200 (INR Rs. 6000 to 12000) smartphone every 6 months. So that is why this project is initiated by GOOGLE and even the software update of these phones will be handled by GOOGLE.
About The Product (LR 100) aka ORRIX After few years of research and analysis Logic Reboot has come out with its first major device named ORRIX (LR 100). This smartphone will run on android software and will be available in the month of November and December 2014. This smartphone will be only launched in India and that to firstly in the 4 metropolitan cities i.e. in Delhi, Kolkata, Mumbai and Chennai. This smartphone will come under the category of Android One devices and will be available with best in class hardware and up to date software which will be from Google and the device will continue to receive updates via OTA (Over the Air).
SPECIFICATIONS Network 2G All Versions 3G All Versions Body 135X65X7.5 mm Weight 120 grams Display 4.7 IPS LCD display with 1280X720 resolution Memory 32 gb Internal with Micro sd card expansion upto 64 gb Camera 8 MP Carl Zeiss Lens with 2.1 MP front facing camera Battery 3000 Mah SCB Features Android 4.4.4 Snapdragon 600 Soc (2.2 Ghz) 2 gb ram Adreno 320 GPU
Apart from all these specifications which are just numbers and if these numbers do not translate in actual world performance then there is no use of having these specifications. These are POINTS of PARITY that are basically required from ay smartphone. But apart from this Logic Reboot was being working with ONE MORE THING and that is
SUPERCAPACITOR BATTERY (SCB) Supercapacitor Battery is one of its kind. When we talk about smartphones and battery we all know that till date there are very few phones that can offer great battery life. And what is the benefit of having a great smartphone with bad battery life so that you cannot even use it for half a day and all you need to do is carry either a wall charger or a battery case or a power bank. But according to Logic reboot all these things are old school and we came out with a solution of its own. We have built the SCB to overcome this chronic problem and give the users a unique experience. This SCB in a laymans language has the property of both the battery and a capacitor. As we know that capacitor are storage devices just like a battery and these devices stores energy and energy is what runs the smartphones. But capacitors are energy storage devices that stores the energy almost 10 times as quickly as a battery but the sad part is that is loses the energy at the same rate only. So we at logic reboot combined the good part of both the capacitor and the battery and created the SCB and now with the brilliant property of both the capacitor and the battery, our devices battery can fully charge itself in under 7 minutes. That means the users do not have to charge their phones which traditionally will take 100 minutes or more for a 3000 Mah battery to charge it will only take less than 7 minutes. And from the discharge point of view it will discharge at the same rate in which a 3000 Mah Lithium ion battery will discharge. In this way our smartphone ORRIX (LR 100) will provide a unique experience for our consumers to enjoy the smartphones for longer periods of time rather than just plugging it in the wall charger for half of the day.
ADVANTAGES OF SCB OVER TRADITION BATTERIES SCB Traditional Batteries No aging with time Even if not used it is subject to aging No transportation restrictions Transportation restrictions - shipment of larger quantities may be subject to regulatory control SCB are inexpensive to manufacture These batteries are very expensive to manufacture Source www.batteryuniversity.com
More over the SCB are very environmental friendly as they are solid state devices and not made up of lithium ion batteries and the SCB are not prone to warming that is even long period of time wont heat up the battery like the traditional batteries get heat up and along with that these SCB are flexible that is we can mould it the way we want but it wont lose its solidity.
COMPANY ANALYSIS Goal The main objective as for now (in reference to the ORRIX) is to sell at least 2 million units across the 4 metropolitan cities. Strengths The strengths of our company is that we have a very young, energetic, innovative and hardworking bunch of professionals who are willing to give all they have in order to succeed in the field of mobile technology. Market Share As of now this is the first product Logic reboot is launching in the 4 metropolitan cities so the market share is ZERO but as this product will also come under the ANDROID ONE products so for that the market share is 9.6% in the 4 metropolitan cities.
CUSTOMER/MARKET ANALYSIS
So from the above graph we can see the number of android users for the past 2 years in major cities in India and if we sum up for the 4 metropolitan cities we can see that almost 30 million users are the and the ANDROID ONE project is serving only 9.6% of that 30 million that is 2.88 million. Google aims to win 40% of I ndia with Android One - Economic Times
TYPES OF CONSUMERS/SEGMENTATION/TARGET
From the above two surveys conducted by Edison research on January 2014 shows smartphones are used mostly by the population in the age bracket of 18- 24 and 25-34 for the past 2 years. These are as we say the young generation of E- Generation people because almost all of them are connected to the magnificent world of the internet. This shows that the smartphone market is segmented in a way that the people in the age bracket of 18 to 34 have more smartphone users than any other segment and also the needs of these smartphone users are the same that is they want to use their smartphones for longer period of time. The users are very dependent on the smartphones which either let them help in doing some tasks or performs the tasks. So the main aim of LOGIC RRBOOT is to TARGET these users and provide them the unique features of our product ORRIX with its brilliant battery at a very affordable price.
COMPETITORS ANALYSIS As we are working in the lower price bracket smartphones our main competitors here are as follows 1. MICROMAX: - Recently MICROMAX replaced SAMSUNG as the number one smartphone manufacturer in India so this company is the main and the toughest competitor to our company. 2. SPICE 3. KARBONN 4. GIONEE 5. XIAOMI Apart from GIONEE and XIAOMI all the other companies are of INDIA ORIGIN. GIONEE E LIFE E6 KARBONN TITANIUM S5 MICROMAX CANVAS 4 SPICE STELLER MI 520 XIAOMI MI 3
LR 100 MI 3 E6 CANVA MI 520 S5 S 4 SPECS 2G Yes Yes Yes Yes Yes Yes 3G Yes Yes Yes Yes Yes Yes Weight (g) 120 145 127 135 133 143 Display HD FHD HD HD HD HD Memory 32 16 16 16 16 16 Camera 8 13 8 8 8 8 Battery Mah 3000 SCB 2250 2160 2500 2220 2430 Features Android 4.4.4 4.3 4.2.2 4.2.2 4.2.2 4.2.2 CPU SD 600 SD 800 Mediatek Mediatek Mediatek Mediatek GPU AD 320 AD 320 Mali 450 Mali 450 Mali 450 Mali 450 RAM 2 gb 2gb 2 gb 2gb 2gb 2gb Price 10999 13999 12999 12499 11500 11000 Source: - Google
From the above table we can conclude that our company Logic Reboot is providing one of the best smartphone in its price bracket and with a great battery life which any other company in this price bracket wont be providing. And along with the backing of ANDROID ONE project our company also ensures updates for the next 6 quarters that is 18 months which again no other company will be providing. Also we can see the stiff competition we are getting is from the Chinese manufacturer XIAOMI but since we are an INDIAN brand and also with a price which is almost INR 3000 less than that of XIAOMI we might have the cutting edge here also.