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1.1 INTRODUCTION
TOURISM- A PANACEA FOR ECONOMIC DEVELOPMENT
Tourism is currently one of Indian economy. It is fast emerging as the
industry of the !st century, "ith its su#stantial contri#utions to
sustaina#le $human de%elo&ment, including &o%erty alle%iation,
em&loyment generation, en%ironmental regeneration and ad%ancement of
"omen. Tourism has also #ecome an instrument for the &romotion of
handicraft, arts and the cultural heritage of the country.
In recent years, second holidays or %acations ha%e #ecome
more &o&ular as &eo&le's discretionary income increases. Ty&ical
com#inations are a &ac(age to the ty&ical mass tourist's resort, "ith a
"inter s(iing holiday or "ee(end #rea( to the city or national &ar(. In our
country also, tourism has #een considered as industry. It hel&s to generate
huge amount of income to the nation and in &ro%iding em&loyment to a
large &eo&le. The de%elo&ment of tourism sector hel&ed in the
de%elo&ment of areas in a country. The earnings generated from the
tourism sector ha%e sho"n an u&"ard trend, due to high le%el of
dis&osa#le income they ha%e, "hich stimulates the gro"th of the
economy.
Tourism is defined as the acti%ities of &ersons tra%eling to and staying in
&laces out side their usual en%ironment for not more than one consecuti%e
year for leisure)#usiness and other &ur&oses not related to the e*ercise of
an acti%ity remunerated from "ith the &lace %isited. The use of this #road
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conce&t ma(es it &ossi#le to identify tourism #et"een countries as "ell as
tourism "ith in a country. Tourism refers to all acti%ities of %isitors,
including #oth /tourists0 1o%ernight %isitors2 and /same day %isitors0
1.2 THEORITICAL BACKGROUND OF THE STUDY
At one time, em&loyees "ere considered 3ust another in&ut into the
&roduction of goods and ser%ices. 4hat &erha&s changed this "ay of
thin(ing a#out em&loyees "as research, referred to as the 5a"thorne
6tudies, conducted #y +lton Mayo from !78 to !791Dic(son, !7:92.
This study found em&loyees are not #y money and em&loyee #eha%ior is
lin(ed to their attitudes 1Dic(son, !7:92. The 5a"thorne 6tudies #egan
the human relations a&&roach to management, "here#y the needs and
moti%ation of em&loyees #ecome the &rimary focus of managers
1;edeian, !7792.
Motivatio T!"o#i"$
Understanding "hat moti%ated em&loyees and ho" they "ere moti%ated
"as the focus of many researchers follo"ing the &u#lication of the
5a"thorne 6tudy results 1Ter&stra, !7:72.<i%e ma3or a&&roaches that
ha%e led to our understanding of moti%ation are Maslo"'s need=hierarchy
theory, 5er>#erg's t"o= factor theory, Vroom's e*&ectancy theory, Adams'
e?uity theory, and 6(inner's reinforcement theory.
According to Maslo", em&loyees ha%e fi%e le%els of needs 1Maslo",
!7892@ &hysiological, safety, social, ego, and self=actuali>ing. Maslo"
argued that lo"er le%el needs had to #e satisfied #efore the ne*t higher
le%el need "ould moti%ate em&loyees. 5er>#erg's "or( categori>ed
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moti%ation into t"o factors@ moti%ators and hygienes 15er>#erg, Mausner,
A 6nyderman, !7B72. Moti%ator or intrinsic factors, such as achie%ement
and recognition, &roduce 3o# satisfaction. 5ygiene or e*trinsic factors,
such as &ay and 3o# security, &roduce 3o# dissatisfaction.
Motivatio D"%i"&
Many contem&orary authors ha%e also defined the conce&t of moti%ation.
Moti%ation has #een defined as@ the &sychological &rocess that gi%es
#eha%ior &ur&ose and direction 1Kreitner,!77B2C a &redis&osition to
#eha%e in a &ur&osi%e manner to achie%e s&ecific, unmet needs 1;uford,
;edeian, A .indner, !77B2Can internal dri%e to satisfy an unsatisfied need
15iggins, !7782Cand the "ill to achie%e 1;edeian, !7792. <or this &a&er,
moti%ation is o&erationally defined as the inner force that dri%es
indi%iduals to accom&lish &ersonal and organi>ational goals.
T!" Ro'" o% Motivatio
4hy do "e need moti%ated em&loyeesD The ans"er is sur%i%al 16mith,
!7782. Moti%ated em&loyees are needed in our ra&idly changing
"or(&laces. Moti%ated em&loyees hel& organi>ations sur%i%e. Moti%ated
em&loyees are more &roducti%e. To #e effecti%e, managers need to
understand "hat moti%ates em&loyees "ithin the conte*t of the roles they
&erform. -f all the functions a manager &erforms, moti%ating em&loyees
is argua#ly the most
com&le*. This is due, in &art, to the fact that "hat moti%ates em&loyees
changes constantly 1;o"en A Radha(rishna, !77!2. <or e*am&le,
research suggests that as em&loyees' income increases, money #ecomes
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less of a moti%ator 1Ko%ach, !7E:2.Also, as em&loyees get older,
interesting "or( #ecomes more of a moti%ator.
The ran(ed order of moti%ating factors "ere@ 1a2 interesting "or(, 1#2
good "ages, 1c2 full a&&reciation of "or( done, 1d2 3o# security, 1e2 good
"or(ing conditions, 1f2 &romotions and gro"th in the organi>ation, 1g2
feeling of #eing in on things, 1h2&ersonal loyalty to em&loyees, 1i2 tactful
disci&line, and 132 sym&athetic hel& "ith &ersonal &ro#lems.
A com&arison of these results to Maslo"'s need=hierarchy theory
&ro%ides some interesting insight into em&loyee moti%ation. The num#er
one ran(ed moti%ator, interesting "or(, is a self=actuali>ing factor. The
num#er t"o ran(ed moti%ator, good "ages, is a &hysiological factor. The
num#er three ran(ed moti%ator, full a&&reciation of "or( done, is an
esteem factor. The num#er four ran(ed moti%ator, 3o# security, is a safety
factor. Therefore, according to Maslo" 1!7892, if managers "ish to
address the most im&ortant moti%ational factor of Centers' em&loyees,
interesting "or(, &hysiological, safety, social, and esteem factors must
first #e satisfied. If managers "ished to address the second most
im&ortant moti%ational factor of centers' em&loyees, good &ay, increased
&ay "ould suffice. Contrary to "hat Maslo"'s theory suggests, the range
of moti%ational factors is mi*ed in this study. Maslo"'s conclusions that
lo"er le%el moti%ational factors must #e met #efore ascending to the ne*t
le%el "ere not confirmed #y this study.
OVERVIE( OF INDUSTRY
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TOURISM INDUSTRY
4orld 4ide Tourism -rgani>ation defines %isitors as Fany &erson
tra%eling to a &lace other than of his or her usual en%ironment for less
than t"el%e month and "hose main &ur&ose of the tri&s other than the
e*ercise of an acti%ity remunerate from "ithin the &lace %isitedG.
4orld Tourism Industry is an industry "hich is flourishing all o%er the
"orld. The scenario of the 4orld tourism Industry is al"ays in a state of
flu*, e%er changing. It is rec(oned that end of HH: "ill see the "orld
tourism industry generating as many as 98 million 3o# o&&ortunities for
the &eo&le. It is also assumed that the contri#ution to"ards ,DI #y the
"orld tourism industry "ill #e a&&ro*imately !H.9J.
The hotel industry is one of the oldest commercial industries in the "orld.
The history of the first inn goes #ac( to the K
th
Century ;.C. the earliest
inn "ere run #y hus#and and "ife teams "ho &ro%ided large halls for
tra%elers to slee& on the floor. They also &ro%ided modest food, drin(s
and staying facilities.
The great de&ression in !79H had a negati%e effect on the hotel industry.
;ut after the 6econd 4orld 4ar the hotel industry reco%ered and
&ros&ered into one of the largest industries in the "orld today.
NATURE OF TOURISM
The "orld tourism organi>ation estimated in the year !77H, there "ere
nearly 8!B million international tourist arri%als throughout the "orld. It
estimated that in the year !77! international tourist arri%als "ould
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a&&roach the figure of 8BH million or an increase of B &ercent o%er !77H.
These tourists s&end #illons of dollars in the countries %isited. All this
acti%ity may #e descri#ed as tourism
D"%iitio o% To)#i$*
According to the International -rgani>ation res&onsi#le for tourism, The
4orld Tourism -rgani>ation, Tourism is defined as the acti%ities of
&ersons tra%eling to and staying in &laces out side their usual en%ironment
for not more than one consecuti%e year for leisure)#usiness and other
&ur&oses not related to the e*ercise of an acti%ity remunerated from "ith
the &lace %isited. The use of this #road conce&t ma(es it &ossi#le to
identify tourism #et"een countries as "ell as tourism "ith in a country.
Tourism refers to all acti%ities of %isitors, including #oth /tourists0
1o%ernight %isitors2 and /same day %isitors0
C'a$$i%i+atio o% To)#i$*
To)#i$* +a ," +'a$$i%i"& a$ %o''o-$.
1. P'"a$)#" To)#i$* .
Ileasure tourism em#races of holiday out of curiosity, to rela*, to en3oy
ne" &laces and sights, %ie" good scenery, uni?ue fol(lore, the &eace and
calm of the country or the entertainments &ro%ided #y #ig cities and
sho"y modern tourist s&ots. 6ome &erson finds &leasure in tra%eling,
from the constantly changing &lace and surroundings. This ty&e of
tourism is associated "ith the idea of &leasure, changes according to the
tastes and the #ac(ground, character and tem&erament of each &erson.
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2. C)'t)#a' To)#i$* .
This ty&e of tourism com&rises of holding out of a %ariety of
moti%ations, lin(ing of desire to learn and to study in a &lace famous for
its high standard of teaching, to o#ser%e in the study, the institutions of
&eo&les different from their o"n, %isit to historical monuments of
historical im&ortance and &ast ci%ili>ations. The ?uality if tourism is
enhanced #y the cultural elements "hich create uni?ue en%ironment.
/. R"+#"atioa' To)#i$* .
This ty&e of tourism is &ursued #y &eo&le ho %isit &laces of holidays to
rest, reinstate their &hysical and &sychic strength and to get relief from
tourism disgust and "eariness. ,enerally such ty&e of tourism is of
longer duration. Ieo&le li(e to remain at the &laces selected for such
holidays, for the longest &eriod of time. 6o the recreational tra%el is of an
educational and informatics character since they also e*clude sightseeing,
climate, health resorts and uni?ue attractions. The %isual en%ironment
&lays a ma3or role in recreational tourism.
0. S1o#ti2 To)#i$*.
6&orting Tourism refers to the elements concerned "ith the de%otees "ho
com&rise of "inter s&orts, nautical s&orts, mountain clim#ing, horse
riding, hunting, fishing, rafting in the s"ift flo"ing ri%ers etc. It is (no"n
and noticed that countries ha%ing one of these s&ort facilities in their land,
ha%e the good chance to attract many de%otees and thus #enefit from this
ty&e of tourism. This ty&e of tourism &ro%ides recreation, &astime,
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dalliance, amorous #eha%ior, &lay, game full of mirth &layed #y s(illed
s&ortsman "hich gi%es a good s&irit for s&orts fans or their follo"ers.
3. B)$i"$$ o# T"+!i+a' To)#i$*.
The term F;usiness TourismG refers not only the &rofessional 3ourneys
of #usinessmen or industrialists #ut also all 3ourneys, "hich ha%e their
aim of %isit to fairs and e*hi#itions, or of technical achie%ements, or of
technical techni?ues "hich infuse a ne" (no"ledge and interest among
&eo&le concerning their &rofession.
4. Cov"tio o# Co%"#"+" To)#i$*.
4ith the scientific and technical re%olution, the nations of the "orld "ish
to de%elo& close relations and e*change e*&erience in de%elo&ing
material and cultural %alues, "hich is reflected in strengthening
&rofessional and scientific contacts. This &henomenon has led to ne"
ty&e of international tourist ties, con%ention or conference tourism.
5. R"$o#t To)#i$*.
Resort tourism has #een &articularly im&ortant in de%elo&ing countries
that ha%e secured ra&id and large scale gro"th in the num#er of tourist
from +uro&e and North America. 6uch ty&e of tourism consists for the
guest for sun, sand and se or rooms and recreation "hich are full of
facilities and e*cessi%e costs. The hotels in such resorts &ro%ide first class
restaurants, hall rooms, game rooms, gardens and s&ort facilities.
TOURISM IN KERALA
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Kerala, a state situated on the tro&ical Mala#ar
Coast of south"estern India is one of the most &o&ular tourist
destinations in the country. Named as one of the ten &aradises of the
"orld #y the national ,eogra&hic Tra%eler, Kerala is famous es&ecially
for its ecotourism initiati%es. Its culture and traditions, cou&led "ith its
%aried demogra&hy, has made Kerala one of the most &o&ular tourist
destinations in the "orld. ,ro"ing at a rate of !9.9!J, the tourism
industry is a ma3or contri#utor to the 6tate0s economy.
Until the early !7EH0s, Kerala "as a hitherto un(no"n destination, "ith
most tourism circuits concentrated around the north of the country.
Aggressi%e mar(eting cam&aigns launched #y the Kerala Tourism
De%elo&ment Cor&oration= the go%ernment agency that o%ersees tourism
&ros&ects of the state=laid the foundation for the gro"th of the tourism
industry. In the decades that follo"ed, Kerala Tourism "as a#le to
transform itself into one of the niche holiday destinations in India. The
tag line Kerala= ,od0s o"n Country "as ado&ted in its tourism
&romotions and #ecame synonymous "ith the 6tate. Io&ular attractions
in the state include the #eaches at Ko%alam, Cherai and Var(alaC the hill
stations of Munnar, Nelliam&athi. Ionmudi and 4ayanadC and national
&ar(s and "ildlife sanctuaries at Ieriyar and +ra%i(ulam National Iar(.
MA6OR ATTRACTIONS
7A8 B"a+!"$
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<lan(ed on the "estern coast #y the Ara#ian 6ea, Kerala has a
long coastline of BEH Km 19KH.97 miles2C all of "hich is %irtually dotted
"ith sandy #eaches.
Ko%alam #each near Thiru%anantha&uram "as among the first #eaches in
Kerala to attract tourists. Redisco%ered #y #ac(=&ac(ers and tan=see(ers
in the si*ties and follo"ed #y hordes of hi&&ies in the se%enties, Ko%alam
is today the most %isited tourist destination in the state.
-ther &o&ularity %isited #eaches in the state include those at Ala&&u>ha
#each, Natti(a #each 1Thrissur2, Vadana&&illy #each 1Thrissur2, Cherai
#each, (a&&ad, Marari #each, <ort Kochi and Var(ala. The
Mu>ha&&ilangad #each at Kannur is the only dri%e= in #each in India.
7,8 Ba+9 (at"#$
The #ac("aters in Kerala are a chain of #rac(ish lagoons and la(es
lying &arallel to the Ara#ian 6ea coast 1(no"n as the Mala#ar Coast2.
Kettu%allam 1Kerala 5ouse #oats2 in the #ac( "aters are one of the
&rominent tourist attractions in Kerala. Alle&&y, (no"n as the FVenice of
the +astG has a large net"or( of canals that meander through the to"n.
The Vallam (ali 1the sna(e ;oat Race2 held e%ery year in August is a
ma3or s&orting attraction.
7+8 Hi'' Statio$
+astern Kerala consists of land encroached u&on #y the 4estern ,hatsC
the region thus includes high mountains, gorges, and dee&=cut %alleys.
The "ildest lands are co%ered "ith dense forests, "hile other regions lie
under tea and coffee &lantations 1esta#lished mainly in the !7
th
and H
th
centuries2 or other forms of culti%ation. The 4estern ,hats rises on
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a%erage to !BHH m ele%ations a#o%e sea le%el. Certain &ea(s may reach to
BHH m. Io&ular hill stations in the region include De%i(ulam, Munnar,
Nelliyam&athi, Ieermade, Ionmudi, Vagamon, 4ayanadan Kottancherry
5ills.
1d2 (i'& Li%"
Most of Kerala, "hose nati%e ha#itat consists of "et e%ergreen rainforests
at lo"er ele%ations and highland deciduous and semi= e%ergreen forests in
the east, is su#3ected to a humid tro&ical climate.
Kerala also hosts t"o of the "orld0s Ramsar con%ention=listed "etlands@
.a(e 6astham(otta and the Vem#anad= Kol "etlands are noted as #eing
"etlands of international im&ortance. There are also numerous &rotected
conser%ation areas, including !8BB.8 Km of the %ast Nilgiri ;ios&here
Reser%e. Most remote &reser%es, including 6ilent Valley national Iar( in
the Kundali 5ills, har#or endangered s&ecies such as .ion=tailed
Maca?ue, India 6loth ;ear, and ,aur. More common s&ecies include
Indian Iorcu&ine, Chital, 6am#ar, ,ray .angur, <lying 6?uirrel, 6"am&
.yn*, ;oar, a %ariety of catarrhine -ld 4orld mon(ey s&ecies, ,ray
4olf, common Ialm Ci%et.
6ilent Valley national &ar( in Iala((ad is home to the largest &o&ulation
of lion= tailed Maca?ue. They are among the "orld0s rarest and most
threatened &rimates.
1e2 A:)#v"&a
Medical tourism, &romoted #y traditional systems of medicine li(e
Ayur%eda and siddha are "idely &o&ular in the state, and dra"s
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increasing num#er of tourists. A com#ination of many factors has led to
the increase in &o&ularity of medical tourism@ high costs of healthcare in
industriali>ed nations, ease and afforda#ility of international tra%el,
im&ro%ing technology and standards of care.
7%8 C)'t)#"
Kerala0s culture is mainly Dra%idian in origin, deri%ing from a greater
Tamil heritage region (no"n as Tamila(am. .ater, Kerala0s culture "as
ela#orated on through centuries of contact "ith o%erseas cultures. Nati%e
&erforming arts include Koodiyattom, (atha(ali and from its offshoot
Kerala natanam, Koothu 1a(in to stand= u& comedy2, mohiniaattam
1Fdance of the enchantress02, thullal, &adayani, and theyyam. -ther arts
are more religion and tri#al= themed. These include cha%ittu nada(am,
-&&ana, "hich com#ines dance, rhythmic hand cla&&ing, and ishal
%ocali>ations.
6e%eral ancient rituali>ed arts are Keralite in originC these include
(alari&ayattu and &ayattu. Among the "orld0s oldest martial arts, oral
tradition attri#utes (alari&ayattu0s emergence to Iarasurama. -ther ritual
arts include theyyam and &oora((al.
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2. RESEARCH DESIGN
2.1 TITLE OF THE STUDY . A study on F+m&loyee Moti%ationG,
Kerala Tourism De%elo&ment Cor&oration, Thiru%anantha&uram
2.2 STATEMENT OF THE PROBLEM .
This &ro3ect is for understanding the em&loyee moti%ation factors at
KTDC. To understand the le%el of influence of these moti%ational factors
among the em&loyees, ?uestionnaire method is used.
2./ NEED OF THE STUDY .
To understand and find out the F+ffecti%eness of .a#our 4elfare
measuresG at Vi3aya Mohini mills from em&loyees res&onse and to gi%e
suggestions to im&ro%e the "elfare measures.
2.0 OB6ECTIVE OF THE STUDY .
To identify the ma3or factors that influences the moti%ation of
em&loyees at KTDC.
To study ho" these factors affect the &erformance of the
em&loyees.
To study the effecti%eness of the &re%ailing moti%ational factors.
To suggest some measures to increase moti%ation and reduce the
a#senteeism among the "or(ers.
2.3 SCOPE OF THE STUDY .
No"adays moti%ational factors &lay an im&ortant role in the &erformance
of the em&loyees "hich there#y affect the organi>ational effecti%eness.
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This study is intended to #ring a#out the &re%ailing moti%ational
techni?ues im&lemented in KTDC. The study hel&s us to (no" a#out the
moti%ational factors &ro%ided #y the com&any and ho" it is going to
affect the &erformance of the em&loyees.
2.4 SOURCES OF DATA .
The rele%ant data has #een collected from the &rimary sources A
secondary sources. The &rimary data is collected "ith the hel& of
?uestionnaire from the em&loyees. <or this &ur&ose of the data collection,
the ?uestionnaire is to #e circulated among the em&loyees to collect
information.
DATA C-..+CTI-N
Data collection through ?uestionnaire method .It means the in%estigators
are trained to collect the information re?uired for an en?uiry through
schedule. The trained in%estigator meets the &eo&le concerned A fills u&
the schedules "ith the information su&&lied #y them.
!. IRIMARL DATA
Res&onse of em&loyees through the ?uestionnaire method.
. 6+C-NDARL DATA
Industry Irofile
Com&any Irofile
+m&loyee Data ;ase and Com&any Mournals
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2.5 PLAN AND ANALYSIS .
The ?uestionnaire "ill #e distri#uted among the em&loyees for data
collection and the detailed information0s "ill #e collected through
u&dates from 5R de&t.
Data analysis shall #e done using statistical tools.
2.; HYPOTHESIS OF THE STUDY .
5H = The 5y&othesis of the study "ill #e &ositi%e or +ffecti%e.
5! = The 5y&othesis of the study "ill #e negati%e or
ineffecti%e.
2.< LIMITATIONS OF THE STUDY .
The &rimary data collected are from the memory of res&ondents
"hich may cause many errors.
The sur%ey included all the limitations inherent in the ?uestionnaire
form of data collection.
The study is limited only to mill. 6o the findings of the study
cannot #e generali>ed.
The information recei%ed from the res&ondents may #e #iased
The sam&le em&loyee selected for the &resent study is limited to BH
"or(ers #ecause of constraints in terms of limited time.
2.1= LITERATURE REVIE(
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Rensis .i(erthas called moti%ation as the core of management.
Moti%ation is the core of management. Moti%ation is an effecti%e
instrument in the hands of the management in ins&iring the "or( force .It
is the ma3or tas( of e%ery manager to moti%ate his su#ordinate or to
create the "ill to "or( among the su#ordinates .It should also #e
remem#ered that the "or(er may #e immensely ca&a#le of doing some
"or(, nothing can #e achie%ed if he is not "illing to "or( .creation of a
"ill to "or( is moti%ation in sim&le #ut true sense of term.
Moti%ation is an im&ortant function "hich %ery manager &erforms for
actuating the &eo&le to "or( for accom&lishment of o#3ecti%es of the
organi>ation .Issuance of "ell concei%ed instructions and orders does not
mean that they "ill #e follo"ed .A manager has to ma(e a&&ro&riate use
of moti%ation to enthuse the em&loyees to follo" them. +ffecti%e
moti%ation succeeds not only in ha%ing an order acce&ted #ut also in
gaining a determination to see that it is e*ecuted efficiently and
effecti%ely.
In order to moti%ate "or(ers to "or( for the organi>ational goals, the
managers must determine the moti%es or needs of the "or(ers and
&ro%ide an en%ironment in "hich a&&ro&riate incenti%es are a%aila#le for
their satisfaction .If the management is successful in doing soC it "ill also
#e successful in increasing the "illingness of the "or(ers to "or(. This
"ill increase efficiency and effecti%eness of the organi>ation .There "ill
#e #etter utili>ation of resources and "or(ers a#ilities and ca&acities.
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2.11 T!" +o+"1t o% *otivatio
The "ord moti%ation has #een deri%ed from moti%e "hich means
any idea, need or emotion that &rom&ts a man in to action. 4hate%er may
#e the #eha%ior of man, there is some stimulus #ehind it .6timulus is
de&endent u&on the moti%e of the &erson concerned. Moti%e can #e
(no"n #y studying his needs and desires.
There is no uni%ersal theory that can e*&lain the factors influencing
moti%es "hich control mans #eha%ior at any &articular &oint of time. In
general, the different moti%es o&erate at different times among different
&eo&le and influence their #eha%iors. The &rocess of moti%ation studies
the moti%es of indi%iduals "hich cause different ty&e of #eha%ior.
2.12 D"%iitio o% Motivatio.
According to +d"in ; <li&&o, FMoti%ation is the &rocess of
attem&ting to influence others to do their "or( through the &ossi#ility of
gain or re"ard.
2.1/ Si2i%i+a+" o% Motivatio
Moti%ation in%ol%es getting the mem#ers of the grou& to &ull "eight
effecti%ely, to gi%e their loyalty to the grou&, to carry out &ro&erly the
ADVANC+D MANA,+M+NT C-..+,+
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KTDC, TRIVANDRUM
&ur&ose of the organi>ation. The follo"ing results may #e e*&ected if the
em&loyees are &ro&erly moti%ated.
!. The "or(force "ill #e #etter satisfied if the management &ro%ides
them "ith o&&ortunities to fulfill their &hysiological and &sychological
needs. The "or(ers "ill coo&erate %oluntarily "ith the management
and "ill contri#ute their ma*imum to"ards the goals of the enter&rise.
. 4or(ers "ill tend to #e as efficient as &ossi#le #y im&ro%ing u&on
their s(ills and (no"ledge so that they are a#le to contri#ute to the
&rogress of the organi>ation. This "ill also result in increased
&roducti%ity.
9. The rates of la#or0s turno%er and a#senteeism among the "or(ers "ill
#e lo".
8. There "ill #e good human relations in the organi>ation as friction
among the "or(ers themsel%es and #et"een the "or(ers and the
management "ill decrease.
/. COMPANY PROFILE
K+RA.A T-URI6M D+V+.-IM+NT C-I-RATI-N .td is
the largest chain of hotels in Kerala sis a com&any Incor&orated under
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KTDC, TRIVANDRUM
Indian Com&any's Act !7BK. It "as incor&orated as Kerala Tourism
5andicraft De%elo&ment Cor&oration .td in Kth Decem#er !7KB. KTDC
had started it #usiness o&eration on !st A&ril !7KK "ith three hotel %i>
Aranya Ni%as A .a(e Ialace A Ko%alam Com&le*, "hich has #een
handed o%er #y ,o%ernment as ca&ital. In Muly !B !7:H the cor&oration
"as renamed NKerala Tourism De%elo&ment Cor&oration.N
It has the official slogan N-fficial 5ost to ,od's -"n CountryN. KTDC
cor&orate office is situated in Tri%andrum and has three offices in
Tri%andrum, Kochi and Kannur and o"ners o%er KH &ro&erties across the
state. KTDC has mem#ershi& in &restige International and National
-rgani>ation s li(e 4T-, .AT-, TAAI, and <5RAI.
KTDC is focusing on o&erating a chain of hotels and trans&ortation
net"or( for tourist in Kerala. KTDC has lu*urious and a di%ersity of
hotels 1from motels to &remium hotels2. Most of KTDC lu*ury A a
di%ersity of hotels are located in e*otic destination ;olgaty Ialace on
Cochin, .a(e Ialace and Aranya Ni%as in the 3ungles of The((ady, 5otel
6amudra at Ko%alam #each, "ater sco&es on the Vem#anad .a(e, and
Tea County at Munnar, Mascot 5otel at the heart of the city etc.
HISTORY
KTDC "as incor&orated as a Iri%ate .imited Com&any on
7)!)!7KB, initially #y name Kerala Tourist A 5andicraft De%elo&ment
Cor&oration 1I2 #y .imited. KTDC commenced #usiness from H)H8)!7KH
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KTDC, TRIVANDRUM
#y ta(ing o%er Mascot 5otel, Tri%andrum Ko%alam ;each 5ouse Aranya
Ni%as , The((ady, Ieriyar 5ouse and +da&&alayam Tourist ;englo". The
Cor&oration "as later renamed as Kerala Tourism De%elo&ment
Cor&oration .imited "ith effect from !B):)!7:H.
KTDC has a di%ersity of hotel from the most lu*urious to the most
economical from small motel to "orld=class resorts, &ro%iding something
for e%ery taste and #udget.
KTDC offers com&rehensi%e holiday &ac(age = e*clusi%e
esca&ades offers holiday &ac(ages that are set in the &remium &ro&erties
of KTDC. As a Iioneering Tourism De%elo&ment Cor&oration, KTDC
has also introduced inno%ati%e conce&ts li(e insured holidays, "hich
&ro%ide a com&lete Kerala.
SHARE CAPITAL
The Cor&oration "as incor&orated "ith an authori>ed share ca&ital
of Rs. ! Crore, di%ided into ! .a(h +?uity 6hares of Rs.!HH +ach. 4ith
the e*&ansion in the %olume of #usiness, the ca&ital #ase has also
increased. At &resent authori>ed 6hare Ca&ital of the cor&oration is Rs. BH
Crore and Iaid u& Ca&ital Rs. 87.: Crore. The &ro&osal to enhance the
Authori>ed Ca&ital to Rs. :B Crore is under "ith ,o%ernment. The shares
of incor&oration are held #y@
! ,o%ernor of Kerala 87,:H,8E9 6hares of Rs. !HH)= +ach
6ecretary 1Tourism2 -ne 6hare of Rs. !HH)=
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KTDC, TRIVANDRUM
BORRO(INGS
KTDC had earlier a%ailed of loans from different #an(s for the
de%elo&ment &ro3ects amounting to Rs. !:.E Crore. 4ith a %ie" to #ring
do"n the rates of interest on these loans, discussion "here held on
%arious #an(s and through a trans&ort #idding &rocess, "ith the a&&ro%al
of go%ernment, KTDC has entrusted the ta(e o%er the remaining #alance
of all the a#o%e loans "ith the 6tate ;an( of India at their lo"est
negotiated rate of 9.!BJ #elo" 6tate ;an( ad%ance Rate. In addition to
this , they shad a%ailed of the additional re?uirement of funds for
com&leting the Mascot 5otel U&= gradation &ro3ect also from the 6tate
;an( of India, ma(ing the total loan amount from 6;I at Rs. !E.BH Crore.
In the &rocess of de#t s"a& KTDC could sa%e considera#le amount
to"ards interest. They also ha%e a cash credit facility 1"or(ing ca&ital
loan2 of Rs. Crore "ith 6tate ;an( of India.
MANAGEMENT AND ADMINISTRATION
The affairs of the Cor&oration are go%erned #y the ;oard of
Directors. The total strength of Directors on the ;oard is !.B of "hich not
more than 7 could #e Non= -fficial directors. The &resent mem#ers of the
;oard are@
Ta,'" No. 1.1
Boa#& o% Di#"+to#$
! 6ri. Cheriyan Ihili& Chairman 1Non=
official2
Dr. V. Venu 1IA62 6ecretary , Tourism Director 1official2
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21
KTDC, TRIVANDRUM
9 Mr.I.K. Mohanthy
1IA62
Irinci&al 6ecretary ,
<orest A 4ild .ife
Director 1official2
8 Mrs. Ishita Roy 1IA62 6ecretary Chief
Conser%ator of <orests
Director 1official2
B Mr. R.I. 6harma 1I<62 Director of Tourism Director 1official2
K Mr. M. 6i%asan(ar
1IA62
Director 1official2
: Mr. K.,. Mohanlal
1I<62
Managing Director
E Mr.K.I6athees
h Chandran
Director 1Non=official2
7 Mr. Mohn ;ritas Director 1Non=official2
!H Mr. Iuthalath Dineshan Director 1Non=official2
!! Mr. M.I. Achuthan
1MI2
Director 1Non=official2
! Mr. Ihili& K Thomas Director 1Non=official2
!9 Mr. 6unny Director 1Non=official2
!8 Mr. Mainendr Kal&etta Director 1Non=official2
!B Dr. A. A. Ameen Director 1Non=official2
So)#+". Co*1a: R"1o#t$
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KTDC, TRIVANDRUM
PRODUCT PROFILE
KTDC, the largest 5otel Chain in Kerala has o%er KH &ro&erties across
the 6tate "hich includes a range of lu*ury, #udget 5otels as "ell as
tamarinds and motels. Almost all these e*clusi%e &ro&erties are set in
e*otic theme locales across the 6tate and all the &ro&erties ha%e@
O Multicuisine Restaurants A ;eer Iarlors
O Coffee 6ho&s
O 8 hr Room 6er%ice
O 6 6atellite Tele%ision
O 5ealth Clu#
O Doctor Call
O Currency +*change
O Tra%el Assistance A Car hire.
SERVICES OFFERED BY KTDC
The KTDC is autonomous #ody under Kerala. KTDC ha%e
esta#lished four tourist rece&tion centers at Thiru%anantha&uram and
+rna(ulam in addition to the information counters in our hotel units and
in the cor&orate office. They im&art tourist information, underta(e
reser%ation of hotel facilities and also monitor conducted and &ac(age
tours organi>ed from these centers """. Ktdc. com.
KTDC PREMIUM HERITAGE HOTELS
HOTELS
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KTDC, TRIVANDRUM
1. MASCOT HOTEL
Mascot 5otel, located in the heart of Tri%andrum City, the Ca&ital
of Kerala, is the oldest 6tar 5otel of KTDC, #uilt during 4orld 4ar I to
house the officers of the Royal ;ritish Army. And it no" stands as a
historical edifice &olished o%er time to cater to the tourists or #usiness
tra%elers "ith all the comforts of a lu*ury hotel.
Hi2!'i2!t$
K Delu*e rooms, suits "ith 6ea facing #alconies, Restaurant,
Coffee sho&, ;eer Iarlour, Ayur%edic Centre, 6"imming Iool, Iool side
#ar, Inhouse Mo%ies, 5andicrafts +m&orium, Tra%el Assistance, Car 5ire,
.aundry, Doctor on call, Currency +*change.
Att#a+tio$
Ko%alam ;each, Vi>hin3am 5ar#our, Veli=Aa(ulam Tourist
Village, Na&ier Museum, Art ,allery, Iadmana#has"ami Tem&le,
Neyyar Dam, Ionmudi 5ill Resort, Var(ala ;eech
Ta,'" No. /./
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KTDC, TRIVANDRUM
Ty&e of
room
Ilan 6ingle dou#le +*tra
&erson
Children1B=
!2
A)C Delu*e CI 9HHH 9BHH :HH HH
A)C
+*ecuti%e
CI 9BHH 8HHH :HH HH
A)c suite CI KHHH :BHH !HHH HH

2. BOLGATTY PALACE
7D"')>" i$'a& !"#ita2" #"$o#t8
;olgatty Ialace is the oldest e*isting Dutch Ialace outside 5olland, once
the summer &alace of the Dutch ,o%ernor, later con?uered #y the ;ritish.
And today, long after the ;ritish Ra3, the ;olgatty Ialace stands &roud in
all its res&lendent glory, &reser%ed #y the KTDC.
Hi2!'i2!t$
8 &alace suites, !K suits, K inde&endent cottages, s"imming &ool,
conference hall, golf course, horse riding, #oating and #ac("ater tours,
Ayur%edic Centre, restaurant, #eer &arlour, Katha(ali &erformances,
laundry, doctor on call, car hire, currency e*change, tra%el assistance.
Att#a+tio$
Chinese <ishing Nets, Dutch Ialace, Me"ish 6ynagogue, 6t. <rancis
Church, 5ill Ialace Museum, 4illington Island, Museum of
Kerala 5istory, Malayattoor, Cherai ;each, <ort Kochi etc.
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KTDC, TRIVANDRUM
Ta,'" No. /.0
Ty&e of room Ilan !B th Mune to !B
th
Aug HE
6ingle dou#le
Ialace 6uiut MAI = :BHH
Delu*e MAI 9HHH 8BHH
Cottage MAI HHH 9BHH

/. TEA COUNTY
7A KTDC Hi'' R"$o#t -it! %o)# $ta# &"')>" %a+i'iti"$8?
The true image of mist=clad Munnar o&ened u& #y the official host,
Tea county. It is located at the &ictures?ue hills of Munnar. Tea county is
one of the e*otic 5ill resort at Munnar.
Hi2!'i2!t$
89 rooms, 5ealth Clu#, Conference 5all, ;oard Room, Ayur%edic
5er#al ;ody toning massage &arlour, Restaurant "ith dancing floor, ;eer
Iarlour, Indoor games, Iara=gliding and Tre((ing arrangements, Car hire,
.aundry, Doctor on call, Currency +*change, Day tour.
Att#a+tio$
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KTDC, TRIVANDRUM
Chithira&uram Tea Ilantations, Mattu&etty Dam, To& 6tation,
Anamudi, Ra3amala, Ieermade, Marayoor, Chinnar 4ildlife 6anctuary
etc
M:$ti+ !o'i&a:
Valid from!B th 3une to9H th se&t HHE
Duration=nights )9 days
Iac(age tariff 1 &ersons2@ Rs:,:::)=
+*tra &erson@ Rs. ,:::)
Children 1K=! years2 R6 !,:::)=
Pa+9a2" i+')&"$
Room rent , #rea(fast, lunch A dinner and all ta*es1AI2.
No charges for children #elo" B years if e*tra #ed is not &ro%ided
Iac(age can #e e*tended on &ro rata #asis
0. ARANYA NIVAS
7T!#"" $ta# (i'&'i%" R"$o#t@ T!"99a&:8
Call it an e*&ression of the multi hued mar%el of nature of the call
of the "ild, if you &lease. This &lace here, con3ures u& a #ird0s eye %ie"
of the tran?uil la(e, the %erdant 3ungles, the s&ice=scented &lantations and
more to ca&ti%ate your senses.
Aranya Ni%as, the only resort in India to #e located right in the
heart of game reser%e #y the #an(s of the Ieriyar .a(e, #rings you face=
to=face "ith the animals that rule the 3ungle.
Hi2!'i2!t$
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KTDC, TRIVANDRUM
9H rooms, 6uites, 6"imming Iool, Restaurant, ;eer Iarlour,
5andicrafts +m&orium, In=house Mo%ie, Tra%el Assistance, Car 5ire,
.aundry, Doctor on call, Currency +*change.
Att#a+tio$
+le&hant rides and 4ildlife 6afari, Tre((ing through the dense
"oods and s&ra"ling tea, coffee, cardamom &lantations, ;oat Cruise on
the Ieriyar .a(e, Tigers, Ma3estic Asiatic 4ild +le&hants, Nilgiri .angur,
4ild ;oar.
A#a:a $)**"# 1a+9a2"$
Valid from!st A&ril to !8 th Mune HHE
Duration=nights )9 days, Iac(age tariff 1 &ersons2@ Rs:
+*tra &erson@ Rs, K88)=
Children 1K=! years2 R6 !,9)=
Pa+9a2" i+')&"$
Room rent. ;rea(fast, lunch A dinner on fi*ed menu 1MAI2
6eats on any one #oating tri&, including all ta*es.
u& grade delu*e room su#3ect to a%aila#ility "ith an additional
Charges of 9HH)= on the &ac(age rate
children #elo" K years "ill #e accommodated free of cost
0. LAKE PALACE
7D"')>" (i'&'i%" H"#ita2" Hot"'@ T!"99a&:8
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KTDC, TRIVANDRUM
The((ady, one of India0s most fascinating natural "ildlife
sanctuaries &re&ares you for an encounter "ith the "ild side of Kerala.
-ur Ilantation eco tours, animal safari, tre((ing and #oat cruise among
others, allo" you to e*&lore the fascinating 3ungles at "ill, to (ee& your
adrenaline le%els at an all time highP .a(e Ialace, set in the #ac(dro& of
the Ieriyar .a(e, offers the tran?uility of the la(e, the ad%enture &ac(ed
%erdant 3ungles, s&ice scented &lantations and more.
Hi2!'i2!t
K &alatial delu*e rooms, In=house mo%ies, Restaurant, Car 5ire,
.aundry, Doctor on call, Currency +*change etc.
Att#a+tio$
;oating inside the "ildlife sanctuary, 3ungle safaris through
e%ergreen rainforests, "ildlife sightings, 3ungle tre(s and the call of the
"ild.
6)2'" !o'i&a:
Valid from !
st
A&ril to 9!
st
May A !
st
August= 9H
th
6e&t HHE
Duration=nights )9 days
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29
KTDC, TRIVANDRUM
Iac(age tariff1 &ersons2@ Rs!9,:HH)=
+*tra &erson@ Rs8,KB)=
Children 1K=! years2 R6 ,:H)=
Pa+9a2" i+')&"$
Room rent . #rea(fast, lunch A dinner on fi*ed menu #asis and all
Ta*es1AI2, "elcome drin( on arri%al
free tre((ing and #oating on any one tri& each day
Children #elo" K years "ill #e accommodated free of cost
3. (ATERSCAPES
70-Sta# Ba+9-at"# R"$o#t@ K)*a#a9o*8
Kumara(om, the &ictures?ue #ac("ater destination, "ith &alm
fringes, thatched house#oats, fishing #oats and the "or(, slum#ers e%er
so s"eetly on the #an(s of the Vem#anad .a(e of Kuttanad, the /Rice
;o"l0 of Kerala.
4ater 6ca&es, s&ra"led o%er a se%en=acre estate at Kumara(om,
surrounded #y mangro%e "oods, &ro%ides the &erfect gate"ay from the
e%eryday grind, "ith its #ac("ater cruise in country #oats)thatched
house#oats and sights of the chir&ing migratory #irds at the Kumara(om
;ird 6anctuary to redeem the soul and u&lift your s&irit.
Hi2!'i2!t$
8H "ater front cottages, s"imming &ool, restaurant, #eer &arlour,
Ayur%edic Centre, Conference 5all, ;oating, ;ac("ater Tours,
6ightseeing tri&s, Car hire, currency e*change, .aundry, Am&hitheatre.
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KTDC, TRIVANDRUM
Att#a+tio$
5ouse ;oat Cruises "ith sto&o%ers for a glim&se of the rustic life,
toddy=ta&&ing and fishing tri&s, a tre( do"n to the Kumara(om ;ird
6anctuary etc.
Nat)#a' ,a+9-at"#$ 1a+9a2"
Valid from!st march to 9H
th
se&t HHE
Duration=nights )9 days
Iac(age tariff1 &ersons2@ Rs:,88:)=
+*tra &erson@ Rs9,:9)=
Children 1K=! years2 R6 !EK)=
6ingle RsB,::B)
Pa+9a2" i+')&"$
4elcome drin( on arri%al. Accommodation in canal %ie" cottage
Room rent. ;rea(fast, lunch A dinner on fi*ed menu 1MAI2
6eats for one hour #oating tri&. 6&ecial discount of HJ on #eer
and "ine .
1!2 Iac(age "ith trans&ortation from) to Kottayam Rly station Rs
:HH)= Qe*tra.
12 Iac(age "ith trans&ortation from) to Air&ort, Cochin RsEHH)=
e*tra.
192 Ayur%edic general #ody Massage for &a* at ! hr) day
Rs!:BH)= e*tra
182 u&grade .a(e %ie" cottage@ addl@Rs,EBH)= on &ac(age rate.
1B2 U&grade to su&erior la(e %ie" cottage@ addl@ Rs B:HH)= on
&ac(age rate.
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KTDC, TRIVANDRUM
4. THANNEERMUKKOM
7A KTDC A:)#v"&i+ La9" R"$o#t8
Thanneermu((om Ayur%edic .a(e Resort, set #y the #ac("ater of
Kumara(om. A Resort that Ca&ture the %ery #est of (erala and the %ery
#est of Ayur%eda, the BHHH year old system of holistic healing.
Hi2!'i2!t$
9K rooms o%erloo(ing the #ac("aters, ayur%eda treatment,
conference hall, yoga and meditation, "aters&orts, #oating etc.
5. HOTEL SAMUDRA
D"')>" B"a+! R"$o#t@ 9ova'a*8
A former fishing %illage, (o%alam is !K (ms, a"ay from
Tri%andrum. 4ith a high roc( ca&e and a calm #ay of #lue "aters, this
#each &aradise creates a uni?ue "ater magic on moonlight nights. At
certain coastal areas there are #eautiful &atches of coral reefs, a &retty
sight for under"ater snor(eling indeed.
Hi2!'i2!t$
K delu*e rooms, suits "ith a sea facing #alconies
RestaurantsCoffee sho&s, ;eer &arlour, ayur%edic centre, s"imming &ool,
&ool side #ar,in house mo%ies, handicrafts em&orium, tra%el assistance,
car hire, laundry, doctor on call, currency e*change.
A:)#v"&i+ R"A)v"atio Pa+9a2"
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KTDC, TRIVANDRUM
Ayur%edic her#al #ody toning massage &ac(ages are a%aila#le here.
Att#a+tio$
Ko%alam #each, Vi>hin3am har#or, Veli, Aa(ulam tourist %illage, Na&ier
Museum, art gallery, Iadmana#has"ami tem&le, Neyyar dam, Ionmudi
hill resort, Var(ala #each.
S)**"# 1a+9a2"$
Valid from!st A&ril to !Bth Mune HHE
Duration=nights )9 days
Iac(age tariff 1 &ersons2@ RsB, B +*tra &erson@ Rs!:HH)=
Pa+9a2"$ i+')&"$
Accommodation in A)c rooms
;rea(fast 1c&2 A ta*es
HJ discount on food, #eer and "ine
9H minutes head and nec( massage for a cou&le and ta*es
<ree use of s"imming &ool.
Iac(age can #e e*tended on &ro rata #asis.
.Mo$oo 1a+9a2"
Valid from!Kth 3une to 9H th se&t HHE
Duration=nights )9 days
Iac(age tariff1 &ersons2@ Rs8,888)= +*tra &erson@ Rs!8BH)=
Pa+9a2"$ i+')&"$
Accommodation in A)c rooms
;rea(fast 1c&2 A ta*es
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KTDC, TRIVANDRUM
HJ discount on food, #eer and "ine
9H minutes head and nec( massage for a cou&le and ta*es
VISION@ MISSION AND OB6ECTIVE
VISION
To e*&and its ser%ices #ase to more and more emerging areas and
in de%elo&ing ne" tourist destinations in the state.
To increase <oreign +*change and domestic contri#ution.
To increase <oreign +*change and Domestic contri#ution.
To increase the +m&loyment -&&ortunity 1Direct A Indirect2
MISSION
NTo de%elo& infrastructure and ?uality accommodation o&tion
in the 6tate her#y &romoting tourism as a "hole in the 6tate.N
OB6ECTIVES.
KTDC is no" successfully running a chain of hotels ranging from
lu*ury hotels to Latri Ni%as. Motels and ;eer Iarlors etc "ith the
o#3ecti%e.
ADVANC+D MANA,+M+NT C-..+,+
34
KTDC, TRIVANDRUM
To ele%ate tourism as the economic and em&loyment &riority of the
state #y using tourism as the %ehicle of gro"th for &hysical, social
and economic de%elo&ment of the state.
To de%elo& infrastructure through &ri%ate sector and &ri%ate=&u#lic
&artnershi&, "ith go%ernment acting as facilitator and catalyst. To
de%elo& and &romote tourism &roducts "ith continuous focus on
#ac("aters, Ayur%eda &erforming arts, &ilgrim centers, cuisines
and eco tourism. 4hile &romoting ayur%eda, the %alue naturo&athy
her#al medicines and tri#al medicines "ill also #e gi%en due
im&ortance.
To create sufficient ?uality human resources in the field of tourism
"ithin the state and strengthen institutional mechanism.
To e*&lore and de%elo& ne" mar(ets for Kerala Tourism at
domestic and international le%el
ADVANC+D MANA,+M+NT C-..+,+
35
KTDC, TRIVANDRUM
ORGANIBATION STRUCTURE
ADVANC+D MANA,+M+NT C-..+,+
36
C!ai#*a
Managing Director
,M
<inance
Project
,M
5RD
,M
Mar(eting
D,M
<inance
Iurchase
Accounts
Mar(eting
Manager
Circulation
6ales
Manager
Iersonal Dri%ers 6ecurity Canteen Dis&atch
KTDC, TRIVANDRUM
0. DATA ANALYSIS AND INTERPRETATION
The statistical data #ecome organi>ed, condensed intelligi#le through
classification and ta#ulation. It ena#les the analysis and inter&retation.
Analysis is the &rocess of &lanning the data in an ordered from in such a
"ay to com#ine them "ith the su#3ection of the study. Inter&retation is
the outcome of the analysis inform of suggestions.
TABULATION
Ta#ulation means a systematic &resentation of numerical
data in columns and ro"s in accordance "ith some salient features or
characteristics.
The im&ortant statistical tools used in this study are @
Iercentage Analysis
;ar Diagram
Iie Chart
PERCENTAGE ANALYSIS
Iercentage analysis is used to find out the &ercentage of
res&ondents from the total num#er of res&ondents, res&ond to each
?uestion.
DIAGRAMS
Diagrams are the &ictorial re&resentation of collected data. The t"o
diagrams used in the study are #ar diagram and &ie chart.
ADVANC+D MANA,+M+NT C-..+,+
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KTDC, TRIVANDRUM
TABLE 0 .1
Ta#le sho"s the distri#ution of res&ondents #ased on the gender.
G"&"# N)*,"# o%
#"$1o&"t$
P"#+"ta2"
Male 9B :H
<emale !B 9H
Total BH !HH
ANALYSIS . The a#o%e ta#le clearly sho"s that :HJ of the res&ondents
are male and the remaining 9HJ of the res&ondents are female.
INTERPRETATION. <rom the a#o%e ta#le "e can say that the male
res&ondent is more than the female res&ondent.

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KTDC, TRIVANDRUM
TA;.+ 8.
Ta#le sho"s the Distri#ution of res&ondents #ased on the age
grou&.
A2" G#o)1 No. o% R"$1o&"t$ P"#+"ta2"
;elo" B B !H
K to 9B 9H KH
9K to 8B : !8
A#o%e 8B E !K
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that !HJ of the res&ondents
#elonging to the age #elo" B years, KHJ of the res&ondents #elonging
to the age K to 9B years., !8J of the res&ondents #elonging to the age
9K to 8B years and !KJ of the res&ondents #elonging to the age a#o%e 8B
years.

INTERPRETATION@ <rom the a#o%e ta#le it clearly states that the age #et"een K
to 9B are res&ondent more and the age #et"een 9K to 8B are at the second &lace.
TABLE 0./
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KTDC, TRIVANDRUM
Ta#le sho"s the Distri#ution of res&ondents #ased on the Nature of
em&loyment
Nat)#" o%
E*1'o:*"t
No. o% R"$1o&"t$ P"#+"ta2"
Iermanent 8H EH
Tem&orary !H H
Total BH !HH
ANALYSIS . EHJ of the res&ondents are in &ermanent in nature and
HJ of the res&ondents are in tem&orary in nature.
C5ART K.9
INTERPRETATION@ The a#o%e ta#le clearly sho"s that EHJ of the
res&ondents #elonging to &ermanent in nature.
TABLE 0.0
Ta#le sho"s the Distri#ution of res&ondents #ased on the +ducation
E&)+atio No. o% R"$1o&"t$ P"#+"ta2"
ADVANC+D MANA,+M+NT C-..+,+
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KTDC, TRIVANDRUM
66.C H H8
5.6.C !B 9H
U, H 8H
I, !9 K
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that 8 J of the res&ondents
#elonging to the 66.C holders, 9HJ of the res&ondents #elonging to the
5.6.C. holders, 8HJ of the res&onents #elonging to the U, holders and
KJ of the res&ondents #elonging to the I, holders .
INTERPRETATION@ <rom the a#o%e ta#le it is clearly states that most
of the res&ondents are #elong to U, holders and secondly #elongs to I,
holders.
ADVANC+D MANA,+M+NT C-..+,+
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KTDC, TRIVANDRUM
TABLE 0.3
Ta#le sho"s the Distri#ution of res&ondents #ased on the +*&erience
E>1"#i"+" No. o% R"$1o&"t$ P"#+"ta2"
;elo" B yrs 8K 7
B to !H yrs 8 E
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that 7 J of the res&ondents
#elonging to the ;elo" Byrs +*&erience, EJ of the res&ondents
#elonging to the B to !H yrs +*&erience.
INTERPRETATION@ <rom the a#o%e ta#le "e can say that most of the
res&ondents #elong to #elo" B years0 e*&erience and the others are 9 to
!H years e*&erienced.
TABLE 0.4
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KTDC, TRIVANDRUM
Ta#le sho"s the Distri#ution of res&ondents #ased on the Im&ortance of
Moti%ation.
I*1o#ta+" o%
*otivatio
No. o% R"$1o&"t$ P"#+"ta2"
5ighly satisfied B !H
6atisfied !H H
Moderately satisfied B BH
Not satisfied !H H
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that !H J of the res&ondents
are highly satisfied in moti%ation, HJ of the em&loyees are satisfied in
moti%ation, BHJ of the res&ondents are moderately satisfied in
moti%ation and HJ of the res&ondents are not satisfied in moti%ation..
INTERPRTATION. The a#o%e ta#le sho"s that most of the res&ondents
are moderately satisfied in moti%ation.
TABLE 0.5
Ta#le sho"s the -rgani>ational goals and o#3ecti%es are achie%ed #y the
em&loyees.
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L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly satisfied !H H
6atisfied H 8H
Moderately satisfied !B 9H
Not satisfied B !H
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are highly satisfied "ith the organi>ational goals and o#3ecti%es, 8HJ of
the res&ondents are satisfied in organi>ational goals and o#3ecti%es, 9HJ
of the sam&le res&ondents moderately satisfied organi>ational goals and
o#3ecti%es and !HJ of the sam&le res&ondents are not satisfied in
organi>ational goals and o#3ecti%es.
INTERPRETATION. <rom the a#o%e gra&h "e can say that most of the
res&ondents are satisfied "ith the organi>ational goals and o#3ecti%es.
TABLE 0.;
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KTDC, TRIVANDRUM
Ta#le sho"ing that there is a "ell=designed and "idely shared Moti%ation
Iolicy in the Com&any.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly satisfied !H H
6atisfied !B 9H
Moderately satisfied H 8H
Not satisfied B !H
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are highly satisfied in "ell designed and "idely shared moti%ation &olicy
in the com&any, 9HJ of the res&ondents "ell designed and "idely shared
moti%ation &olicy in the com&any, 8HJ of the res&ondents are
moderately satisfied in "ell designed and "idely shared moti%ation
&olicy in the com&any ..
INTERPRETATION@ <rom the a#o%e ta#le "e can clearly states that
most of the res&ondents are moderately satisfied "ith the com&any
moti%ation &olicies.
TABLE 0.<
Ta#le sho"ing that there is a need for moti%ation of great "illingness in
the minds of em&loyees to do a 3o#.
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L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly satisfied B !H
6atisfied !B 9H
Moderately satisfied 8 8E
Not satisfied K !
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that !H J of the res&ondents
are highly satisfied in there is a need for moti%ation id great "illingness
in the minds of em&loyees to do a 3o#, 9HJ of the res&ondents are
satisfied in there is a need for moti%ation of great "illingness in the
minds of em&loyees to do a 3o#, 8EJ of the res&ondents moderately
satisfied in there is a need for moti%ation of great "illingness in the
minds of em&loyees to do a 3o#.
INTERPRETATION. The a#o%e ta#le sho"s that most of the
res&ondents are moderately satisfied "ith there need for moti%ation of
great "illingness in the minds of em&loyees to do a 3o#.
TABLE 0.1=
Ta#le sho"ing that the moti%ation hel&s to sol%e the la#or &ro#lems of
a#senteeism and la#or turno%er.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly satisfied B !H
6atisfied !H H
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Moderately satisfied 9H KH
Not satisfied B !H
Total BH !HH
ANALYSIS . The a#o%e ta#le clearly sho"s that !H J of the sam&le
res&ondents are highly satisfied that the moti%ation hel&s to sol%e the
la#or &ro#lems of a#senteeism and la#or turno%er, HJ of the sam&le
res&ondents are satisfied that the moti%ation hel&s to sol%e the la#or
&ro#lems of a#senteeism and la#or turno%er , KHJ of the sam&le
res&ondents moderately satisfied that the moti%ation hel&s to sol%e the
la#or &ro#lems of a#senteeism and la#or turno%er .
INTERPRETATION. <rom the a#o%e ta#le it is clearly states that most
of the res&ondents are moderately satisfied that the moti%ation hel&s to
sol%e the la#or &ro#lems of a#senteeism and la#or turno%er .
TABLE 0.11
Ta#le sho"ing that "or(ers and management ha%e got #enefits from the
moti%ational &lans.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly satisfied B !H
6atisfied !B 9H
Moderately satisfied B BH
Not satisfied B !H
Total BH !HH
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ANALYSIS .The a#o%e ta#le clearly sho"s that !H J of the res&ondents
are highly satisfied that "or(ers and management ha%e got #enefits from
the moti%ational &lans, 9HJ of the res&ondents are satisfied that "or(ers
and management ha%e got #enefits from the moti%ational &lans , BHJ of
the res&ondents are moderately satisfied that "or(ers and management
ha%e got #enefits from the moti%ational &lans and !HJ
INTERPRETATION. <rom the a#o%e ta#le "e can say that most of the
res&ondents are moderately satisfied "ith the that "or(ers and
management ha%e got #enefits from the moti%ational &lans.
TABLE 0.12
Ta#le sho"ing ty&e of moti%ational &olicy the com&any follo"s to
moti%ate its em&loyees.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
Negati%e !H H
Iositi%e B !H
<inancial 9H KH
Non financial B !H
Total BH !HH
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ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are getting negati%e moti%ation, !HJ of the res&ondents are getting
&ositi%e moti%ation, and KHJ of the res&ondents get financial
moti%ational and !HJ of the res&ondents are getting non =financial
moti%ation.
INTERPRETATION@ The a#o%e ta#le sho"s that more than KHJ of
res&ondents are moderately satisfied "ith ty&e of moti%ational &olicy
the com&any follo"s to moti%ate its em&loyees.
TABLE 0.1/
Ta#le sho"ing that the moti%ational system is understood #y the
em&loyees of the organi>ation in the right direction.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly 6atisfied !H H
6atisfied !B 9H
Moderately 6atisfied H 8H
Not satisfied B !H
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are highly satisfied that the moti%ational system co%ers all the acti%ities
of the em&loyees, 9HJ of the res&ondents are satisfied that the
moti%ational system co%ers all the acti%ities of the em&loyees, 8HJ of the
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KTDC, TRIVANDRUM
res&ondents moderately satisfied that the moti%ational system co%ers all
the acti%ities of the em&loyee and !HJ of the res&ondents are satisfied
that the right direction.
INTERPRETATION. Most of the res&ondents are moderately satisfied
"ith the moti%ational system is understood #y the em&loyees of the
organi>ation in the right direction.
TABLE 0.10
Ta#le sho"ing that the moti%ational system co%ers all the acti%ities of the
em&loyee.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly 6atisfied !H H
6atisfied !B 9H
Moderately 6atisfied H 8H
Not satisfied B !H
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are highly satisfied that the moti%ational system co%ers all the acti%ities
of the em&loyee and, 9HJ of the res&ondents are satisfied that the
moti%ational system co%ers all the acti%ities of the em&loyee, 8HJ of the
res&ondents moderately satisfied that the moti%ational system co%ers all
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the acti%ities of the em&loyee and !HJ of the res&ondents are not
satisfied that the moti%ational system co%ers all the acti%ities of the
em&loyee..
INTERPRETATION. Most of the res&ondents are moderately satisfied
"ith the moti%ational system co%ers all the acti%ities of the em&loyee.
TABLE 0.13
Ta#le sho"ing that the moti%ational system has corres&onding
relationshi& "ith efforts and re"ards.
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
5ighly 6atisfied !H H
6atisfied !B 9H
Moderately 6atisfied H 8H
Not satisfied B !H
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are highly satisfied that the moti%ational system has corres&onding
relationshi& "ith efforts and re"ards, and 9HJ of the res&ondents are
satisfied that the moti%ational system has corres&onding relationshi& "ith
efforts and re"ards , 8HJ of the res&ondents are moderately satisfied
that the moti%ational system has corres&onding relationshi& "ith efforts
and re"ards and !HJ.
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KTDC, TRIVANDRUM
INTERPRETATION. Most of the res&ondents are moderately satisfied
"ith the moti%ational system has corres&onding relationshi& "ith efforts
and re"ards.
TABLE 0.14
Ta#le sho"ing that the moti%ational system of the com&any is fle*i#le
and some changes are made in time according to other re?uirements..
L"v"'$ No. o% R"$1o&"t$ P"#+"ta2"
Les !H H
No 8H EH
Total BH !HH
ANALYSIS .The a#o%e ta#le clearly sho"s that H J of the res&ondents
are highly satisfied that the moti%ational system of the com&any is
fle*i#le and some changes are made in time to time according to other
re?uirements and EHJ of the res&ondents are satisfied that the
moti%ational system of the com&any is fle*i#le and some changes are
made in time according to other re?uirements.
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KTDC, TRIVANDRUM
INT+RIR+TATI-N@ EHJ of the sam&le res&ondents are satisfied that the
moti%ational system of the com&any is fle*i#le and some changes are
made in time according to other re?uirements
3. FINDINGS @ SUGGESTIONS AND CONCLUSIONS
FINDINGS
!. The gender "ise analysis sho"s that ma le em&loyees are higher than
the female.
. In the organi>ation Ma*imum num#er of em&loyees "or(ing in the
age grou& of K to 9B.
9. In the organi>ation Ma*imum num#ers of em&loyees are "or(ing in
tem&orary #asis.
8. In the organi>ation Ma*imum num#er of em&loyees educational le%el
is U, and I,
B. In the organi>ation Ma*imum num#er of em&loyees e*&erience le%el
is #elo" B years.
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K. In the organi>ation Ma*imum num#er of em&loyees "or(ing under
ser%ice de&artments.
:. In the organi>ation em&loyees are satisfied "ith moti%ation.
E. The ma*imum no. of em&loyees achie%ed the organi>ational goals and
o#3ecti%es.
7. The ma*imum no. of em&loyees are satisfied "ith the organi>ational
moti%ation &olicy.
!H.Moti%ation did not hel& to sol%e la#our &ro#lems and a#senteeism.
!!. The organi>ation did not &ro%ide any e*tra #enefits to their
em&loyees.
!.The organi>ation "idely concentrated on the financial moti%ation.
!9.Ma*imum no. of em&loyees ha%e less amount of "illingness to do
"or(.
!8.The moti%ation system "ould not #e understood #y the ma*imum no.
of the em&loyees in the right direction.
!B.Moti%ational system not co%ers all the acti%ities #y the ma*imum of
em&loyees.
!K.Moti%ational system has no corres&onding selection "ith efforts and
re"ards.
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CONCLUSION
The results of the &resent researcher study ha%e confirmed the &ractical
significance of moti%ational effecti%eness. The in%estigator &resents the
study "ith a drastic future enhancement o%er the area or moti%ation
"hich magnifies the organi>ation to meet its re?uirement of
standardi>ation in the ne" future. 4ith a micro#ial creati%ity and
attitudes in the enforcement of moti%ation techni?ues collecti%e
&artici&ation of human resources is a must. A &ro&erly conducted research
needs assessment and e%aluation can &rofound this organi>ations
&erformance to #etter standardi>ation.
The researcher has for"arded some suggestion 1i.e2The moti%ational
system should co%er all the acti%ities of the em&loyees. .i(e em&loyee
morale, &roducti%ity etc.
The moti%ational techni?ues should ha%e corres&onding relationshi& "ith
efforts re"ards. 4hich are to #e carried out #y the management to
moti%ating the em&loyees it "ould definitely increase the ?uality of
moti%ate on and the moti%ation &olicy "ould #e the fittest to the
em&loyees and &ro%ides an e*cellent o&&ortunity to meet the Indian
standard organi>ation.

SUGGESTIONS
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KTDC, TRIVANDRUM
!. The Iositi%e moti%ational &olicy should #e hel&ed to achie%e the
organi>ational goals and o#3ecti%es should #e achie%ed &rom&tly.
. <inancial and Non = financial re"ards should #e gi%en for the
achie%ements in their "or( life.
9. The moti%ational &olicy should hel& to reduce the la#our &ro#lems
and should ensure the #uilding of good la#our relations.
8. The moti%ational system should #alance the o#3ecti%es and &hiloso&hy
of the "or(ers of the organi>ation.
B. The moti%ational system should co%er all the acti%ities of the
em&loyees. .i(e em&loyee morale, &roducti%ity, etc
K. +ffecti%e feed#ac( system can hel& the organi>ation to remo%e the
distance e*isting in the organi>ation.
:. +m&loyees should #e encouraged to come u& "ith their ideas and
suggestion to im&ro%e the "or(ing en%ironment.
E. Com&any should &ro%ide safety in "or(ing condition to the
em&loyees.
7. In terms of em&loyer and em&loyees relationshi& <actor, Com&any
should consult their em&loyees in their decision ma(ing related to the
com&any de%elo&ment.
!H.The com&any should maintain a good flo" of information "ith the
em&loyees #y a%oiding the communication #arriers in order to carry
out their ideas in an effecti%e manner.
ADVANC+D MANA,+M+NT C-..+,+
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ADVANC+D MANA,+M+NT C-..+,+
57