PROGRAM GUIDE

LEADING
INNOVATIVE
CHANGE
Published: September 25, 2014
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TABLE OF CONTENTS
2 Welcome To Leading Innovative Change
ABOUT THE PROGRAM
4 What Is Leading Innovative Change?
5 Berkeley 4-Process Innovation Process
6 Meet Your Faculty
7 When Is This Happening?
WHAT WILL YOU BE DOING?
8 What Will You Be Doing?
9 Self-Paced Experience
11 Live Sessions
13 Live Feedback
WHATS HAPPENING EACH WEEK?
14 Leading Innovative Change Weekly Overview
15 Module Details
21 Final Assignment
PROGRAM REQUIREMENTS
AND RESOURCES
22 Program Certication
23 Managing Your Time
25 ExecOnline Support
26 Technical Requirements
27 About ExecOnline
28 ExecOnline Program Team
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WELCOME TO
LEADING INNOVATIVE CHANGE!
Welcome.
Congratulations! You were selected to join a group of inuential and valued executives
from some of worlds top companies to participate in Leading Innovative Change, an
ExecOnline executive development program powered by the UC Berkeley Center for
Executive Education.
Lead. Strategize. Grow.
This program is designed to shape your capabilities to identify and develop specic
innovation opportunities in the context of fast-moving environments and company
objectives. Through exclusive video lectures from pre-eminent university professors,
real-world application exercises, and live online sessions that engage participants
with peers and faculty members, you will work to acquire the prociency to more
effectively address strategic issues and have greater impact within your organization.
Share Knowledge. Create Relationships. Build Success.
Leading Strategic Growth is just one of the professional development programs
powered by ExecOnline. All of our programs engage managers from the worlds
great companies in superior executive education from elite business schools.
We boast nearly one thousand participants and program alumni globally. The
ExecOnline network is a unique, multi-stakeholder community of action-oriented
and entrepreneurial leaders from over 35 countriesall with diverse capabilities,
interests, and perspectives.
Via engagement in our program, you will enjoy a culture that encourages open
exchange of ideas with this global community of exceptional executives with whom
you can share knowledge across industries, executive functions, and national borders.
To date, executives hailing from over 35 countries have
taken part in ExecOnline programs.
United States United Kingdom Ukraine UAE Turkey Taiwan Switzerland Sweden South Africa
Singapore Russia Puerto Rico Portugal Philippines Panama New Zealand Netherlands Mexico
Lebanon South Korea Kenya Japan Italy Ireland India Hong Kong Germany France
Dominican Republic China Chile Canada Brazil Bermuda Australia Armenia ArgenMna
Global Community
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The course offers a strong case for reafrming proven innovation practices and
offering new ones. It will be effective in shaping the minds and hearts of those
managers who must embrace the changes necessary to improve the innovation
process in the workplace.
Senior Director, Computer Manufacturer
Get Ready!
Your program begins on October 2, 2014. On that day, we will provide you with access
to our online learning platform and other important program information and actions.
In the meantime, we want to help you get ready by familiarizing you with what to expect.
The following Program Guide provides an overview of the program, as well as pointers
and resources for making the most out of your upcoming learning experience.
Thank you for your participation!
The ExecOnline Team
The overall content of the course is really good. I like the balance of lecture
and real case examples. The innovation process construct is a helpful way to go
through the innovation process.
Vice President of Human Resources,
Medical Device Corporation
My A-ha moment in the class came with Professor Chatman. She reminded me
about the key word in the title of this class: LEADING innovation. As I reect on
the main gap between great and sub par companies with respect to innovation,
it is leadership. As students, if we utilize the skills shared with us in the class and
truly lead, we will denitely make a difference. You dont need to be a naturally
creative person to create innovation, you just need to be a leader.
Director of Manufacturing, Food Manufacturer
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UC Berkeley-Haas is one of the top business schools in the world and a recognized
leader in executive development. UC Berkeleys top-ranked professors have taught
executives from around the globe, and some of the most prominent among them have
developed Leading Innovative Change, a 6-week executive development program.
Participants in Leading Innovative Change gain greater command of their companys
needs and more effectively identify and implement innovation opportunities in a fast-
moving and competitive landscape.
Program Orientation commences October 2, 2014 and concludes with the submission
of a nal assignment on November 23, 2014. (Some companies may take part in post-
program meetings.) Participants spend 25-30 hours over the duration of the program
watching video lectures, completing real-world application exercises, and participating
in live online sessions that engage participants with peers and faculty members.
You will exercise effective innovative leadership by understanding the learning styles of
you and your team and execute strategic change by analyzing your company culture to
navigate structural and interpersonal barriers.
PROGRAM OBJECTIVES
WHAT IS LEADING
INNOVATIVE CHANGE?
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UNDERSTANDING
INNOVATIVE LEADERSHIP
WHAT YOU WILL DISCOVER AND ACCOMPLISH
Discover the qualities of an
innovative leader
Understand your leadership
strengths and limitations
Identify opportunities for
innovative change
Prioritize high-value
business opportunities
Make the case for Innovation
at your organization
Become a change agent
at your organization
Examine the proles of
successful innovation leaders
and relate their success to the
key components of Berkeleys
4-step innovation process.
Understand how to rene
ideas and effectively pivot by
performing rapid experimentation
and prototyping
Complete a personal
leadership assessment
to identify your strengths
and weaknesses as an
innovative leader and learn
how to use the assessment
with your team.
Develop innovative ideas
aligned to your organizations
business model by taking a
process-oriented approach
to insight and idea generation
Identify market-driven
opportunities and internal
innovation opportunities that
drive clear ROI
Identify new service
offerings wrapped around
existing products, new
market segments, or new
internal processes in order
to expand market penetration
and create new organizational
prociencies
Understand the role of
organization culture in
successful implementation of
innovative ideas and how to
successfully navigate culture
Overcome organizational
resistance and blockers by
developing a communications
strategy based on effective
storytelling
Expand organizational
capabilities by taking an
Open Innovation approach
that leverages key
partnership opportunities
BUILDING INNOVATIVE
LEADERSHIP TOOLKIT
IMPLEMENTING
INNOVATIVE CHANGE
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The Berkeley Innovation Process includes both analytical and synthetic elements
and toggles between the theoretical (abstract) and practical (concrete) realms.
Observations or experiences in the concrete world are converted to frameworks
or insights through a process of reection. Frameworks, in turn, become imperatives
or ideas through a convergent thought process. Imperatives are then materialized
in solutions by taking action in the concrete realm once again.
BERKELEY 4-PHASE
INNOVATION PROCESS
INSIGHTS
OBSERVATIONS
IDEAS
ABSTRACT
CONCRETE
ANALYSIS SYNTHESIS
ASK WHY?
ADOPT OTHER
POINTS OF
VIEW
DIVERGE... AND
CONVERGE
TEST IDEAS
EARLY AND
OFTEN
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MEET YOUR FACULTY
EXCELLENCE IN INNOVATION
Among the worlds top-ranked business schools, Berkeley-Haas is an established leader
in innovation and corporate entrepreneurship. Recognized worldwide for forward-thinking
research and thought leadership, Berkeley-Haas faculty are pioneers and active practitioners
with decades of experience in the elds of entrepreneurship and innovation.
LEADING INNOVATIVE CHANGE FACULTY
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SARA BECKMAN
Faculty Director of
Management of Technology
Program and Haas Operations
and IT Management Group
Former Director of Product
Generation Change Management
Team at Hewlett Packard,
Organizational Learning
Champion for HPLabs. Received
four Earl F. Cheit Awards for
Excellence in Teaching
JEROME ENGEL
Founding Executive
Director Emeritus of
the Lester Center for
Entrepreneurship
Former Partner-in-Charge and
Director of Entrepreneurial
Services Group in the Bay area
for Ernst & Young. Received the
2010 Lifetime of Educational
Innovation Award
HENRY CHESBROUGH
Faculty Director of Garwood
Center for Corporate
Innovation and the Center
for Open Innovation
Known as the Father of
Open Innovation from his
work in the space
Scientic Americans Top 50
Innovation Leaders and Harvard
Business Reviews Top 50 Most
Inuential Management Gurus
JENNIFER CHATMAN
Paul J. Cortese Distinguished
Professor of Management &
Chair of Haas Management of
Organization Group
Consultant to industry leaders,
including Coca-Cola, Intel, and
ConocoPhillips. Accenture Award
for her work in Leading by
Leveraging Culture and the
Earl F. Cheit Award for
Excellence in Teaching
DAVID REIMER
Executive-in-Residence
and Institute for Business
Innovation at the Haas
School of Business
Former VP of Marketing at
Yahoo! where he led marketing
efforts across all of their major
product lines
Founder of Box Out Industries
and Co-founder of Spiral Staircase
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WHEN IS THIS HAPPENING?
Your Program will take place over a six-week period, preceded by a
week of Orientation. Program Weeks run Monday through Sunday.
Here are your Program dates:
ORIENTATION OCTOBER 2-12
KICK-OFF WEBINAR AND PREPARATORY ACTIVITIES
The Kick-Off Webinar is hosted by Professor Sara Beckman on
October 3, 2014 at 12:00pm US Eastern Time. Look for our
calendar invitation for details.
WEEK 1 OCTOBER 13-19
INTRODUCTION TO THE INNOVATIVE PROCESS
WEEK 2 OCTOBER 20-26
INTRODUCTION TO INOOVATIVE LEADERSHIP
WEEK 3 OCTOBER 27-NOVEMBER 2
IDEA GENERATION AND THE BUSINESS MODEL CANVAS
WEEK 4 NOVEMBER 3-9
CUSTOMER-FOCUSED EXPERIMENTATION
WEEK 5 NOVEMBER 10-16
INTERNALLY-FOCUSED EXPERIMENTATION
WEEK 6 NOVEMBER 17-23
EFFECTIVELY COMMUNICATING INNOVATIVE CHANGE
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WHAT WILL YOU BE DOING?
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LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
Your Program takes place entirely on our online Executive Engagement Platform
(Platform). The Platform is where you will watch video lectures, upload assignments,
and engage with faculty and fellow participants.
We will send you login information to access the Platform at the start of Orientation Week.
Your Program is divided into 6 weekly units called Modules. Each of the 6 Modules is
comprised of a number of learning sections, or Segments, which include self-paced
video lectures, assignments, and interactive exercises.
Your program is made up of three components: Self-Paced Experience, required
Live Sessions, and optional Live Feedback resources. The following pages describe
each in detail.
Modules
Segments
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Self-paced learning allows you to work on your own time and at the rate that is best for
you. You may explore the content and complete assignments and activities at your own
pace and without the pressure that may exist in a live classroom environment. The self-
paced portion of the program includes the following:
Watching Video Lectures
Each Module includes 5-10 online video lectures (each from 5-15 minutes) featuring
renowned business school professors developed exclusively for your program. The
combined amount of lecture material per Module averages 1.5 hours per week.
Completing Assignments
Each Module features activities designed to contribute to your understanding of
concepts and application to your real-world work. There are 1-2 assignments each
week, which are due the Sunday of each week by 11:59 p.m. US Eastern Time via
upload to the platform.
We will take record of the submission of these required assignments, but they
will not be graded. The assignments are designed to serve as components for the
construction of your nal assignment, which involves application of the learnings to
your personal business case. You may discuss your assignments with your Buddy,
in Team and Section Meetings, and in other optional feedback opportinuties with
faculty and coaches.
Participating in Program Surveys
Brief Questionnaires found at the end of Modules 1, 3, and 6 allow us to assess
your experiences and improve our programs and support. Thank you in advance
for your participation.
SELF-PACED EXPERIENCE
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LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
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Partner Learning
You will be paired with another participating executive, known as a Buddy,
from your company to serve as a thought partner during meetings and with
assignments. We encourage you to provide each other with feedback, collaboration,
encouragement, and support. You will meet with your Buddy at times and venues
of your mutual choosing.
Sequential Learning
ExecOnline follows a sequential learning approach, which is an important feature of
your overall development experience. Participants complete Segments in the order
presented. That is, each new Segment may be accessed only once you complete the
preceding Segment. Your Program is structured so that the learning content builds
upon that which has already been experienced and mastered.
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Interacting with peers and experts is a critical feature of your learning experience,
and your program includes many opportunities to engage with both fellow participants
and faculty or Coaches. The live, interactive events allow you to connect, share,
discuss, and practice what you are learning, which will deepen your understanding
and strengthen your application of the areas most vital for you and your organization.
Your live experience includes the following:
Team Learning
Company-Specic groups of approximately 8 participants will meet 3 times during
the Program to further explore the learnings and their applicability to your companys
priorities and strategic objectives. These meetings provide great opportunities to
interact with your colleagues in a close and condential environment, where issues
can be addressed and strategic plans can be launched. Attendance is required.
Cross-Company Learning
Cross-Company Sections are comprised of 50-60 executives from a range
of participating companies.* As a Section Member, you will take part in 3 live Platform-
based meetings featuring live Q&A hosted by professors. These meetings will bring
further insight and depth of understanding into that weeks lectures and matters of
importance to you and your fellow Section Members, build closer involvement with
faculty, and inspire greater interaction and networking with a global community of
executives. We also encourage you to interact with fellow participants on the Platform
Discussion Board Exchange ideas, talk about challenges, share experiences, and
discover new ideas!
We announce the Cross-Company Section Meeting schedule, topics, and access
information during Orientation and post them on the Platform.
LIVE SESSIONS
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SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
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Learning
Organization
Team
Learning
Partner
Learning
Individual
Learning
PROGRAM
200+ EXECUTIVES
EXECUTIVE
COMPANY BUDDIES
2 EXECUTIVES
COMPANY TEAM
6-8 EXECUTIVES
CROSS-COMPANY SECTION
50-60 EXECUTIVES
* We do not pair companies that are known competitors or that would otherwise raise condentiality
concerns among participants.
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This program has taught me techniques for looking at my business model,
clients and workows for opportunities to innovate without needing a specic
project or even a specic problem as the motivation.
Senior Operations Leader,
Investment Management Firm
I learned to not wait for innovation to happen, get some buy-in and make it
happen in a very structured way to anchor it long-term in your organization.
Global Director,
International Vehicle Rental Company
Receiving timely feedback can help you gain deeper understanding of the content,
align your learnings to your personal and corporate objectives, and support your
overall success. While your Buddy will be the primary source for feedback, the
program includes the following optional avenues:
Ofce Hours: Set times where you can receive targeted feedback and ask
questions related to assignments and personal cases. Company Teams (or
representatives from the teams) may sign up for these optional 20-minute
sessions. Optional Ofce Hours and sign-up procedures will be provided
during the program. Space is limited.
Issue Forums: Faculty- or Coach-moderated group discussion sessions, where
you can examine themes and topics relevant to the program and targeted to your
personal case, professional function, or other areas of interest. The schedule and
topics for these optional discussions will be provided during the program.
LIVE FEEDBACK
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LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
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LEADING INNOVATIVE CHANGE
WEEKLY OVERVIEW
ORIENTATION
OCTOBER 2-12
Core Issue Oct 12
Social Styles Assessment Oct 12
You will receive your Platform log-in credentials,
Team Meeting Time and Section Assignment
WEEK 1
OCTOBER 13-19
Introduction to the
Innovation Process
Business Model Canvas Oct 19
WEEK 2
OCTOBER 20-26
Observation to Insight
Initial Empathy Maps Oct 26
WEEK 5
NOVEMBER 10-16
Experimentation
Experiment Design Nov 16
POST-COURSE - -
WEEK 3
OCT 27-NOV 2
Insight to Ideas
Remaining Empathy Maps Nov 2
Ideas Brainstorm Nov 2
Specical Session (Optional): -
Assignments Due Date Modules
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WEEK 4
NOVEMBER 3-9
Validating Ideas
Business Model Canvas Nov 9
iterations Storyboard Nov 9
WEEK 6 NOVEMBER17-23
Organizational Change
Final Presentation Nov 23
Time Zones: ExecOnline programs attract executives from around the world currently over 35
countries. While we make every effort to schedule live events at times that work for all our global
participants, certain scheduling conditions, including professor and executive coach availability,
may lead to live events taking place at inconvenient hours for some. When possible, live events
are recorded and posted on the Platform for on-demand viewing.
Dates correspond with US Eastern Time. Weekly assignments are due by Sunday at 11:59 p.m. US Eastern Time in each given week.
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WEEK 1
OCTOBER 13-19
INTRODUCTION TO THE
INNOVATIVE PROCESS
Estimated Time
Videos: 97 Minutes
Assignments: 40 Minutes
Live Events: 60 Minutes
Main Topics
The Importance of Innovation
Innovation in Services
4-Phase Berkeley Innovation Process
Business Models & Successful Innovation
Overview
Module 1 provides a comprehensive introduction to the major concepts of this course
the innovation process, the Business Model Canvas, leadership, and the construction
of effective business teams. Professors Sara Beckman, Henry Chesbrough, and Jerome
Engel will explore the meaning of innovation and the challenges that todays rapidly
advancing society pose to corporations engaged in the innovative process. They will
introduce tools that you can use to assist your organization in locating opportunities
for innovation and will explore how learning styles of team members impact an
organizations ability to innovate.
Module Goals - By the end of the module, you will have:
Developed your own denition of innovation by assessing several potential
innovation scenarios
Learned Berkeleys 4-stage innovation process, which will be the basis for
identifying and testing innovation opportunities within your organization
Learned why innovation is critical to capturing future growth opportunities while
avoiding commoditization risks
Learned how the Kolb Learning Styles Inventory can help you better understand
your strengths and weaknesses as an innovator and guide you in creating more
effective innovation teams
Learned how to use the Business Model Canvas tool to identify opportunities for
innovation by better understanding your current business model
Key Activities
Business Model Canvas - current organization
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WEEK 2
OCTOBER 20-26
INTRODUCTION TO
INNOVATIVE LEADERSHIP
Estimated Time
Videos: 93 Minutes
Assignments: 40 Minutes
Live Events: 60 Minutes
Main Topics
Leadership & Organizational Culture
Understanding Your Innovative Leadership Style
Observation & Data Gathering
Generating Insights from Observations
Overview
Module 2 explores the rst two steps in the four-step innovative processobservation
and insights. In the rst lecture, Professor Jenny Chatman explains the importance
of organizational cultural awareness and the critical role leaders play in shaping
organizational culture. The module continues with four lectures by Professor Sara
Beckman that offer a deep dive into effective observation techniques, including
ethnographic interviews, and the exploration of a few tools that assist with garnering
insights from observation.
Module Goals - By the end of the module, you will have:
Learned about what impacts an organizations culture and two of three criteria for
using culture as a leadership tool
Explored with your team how learning styles impact organizational culture and
inuence an organizations innovative efforts
Learned about the rst two steps of the 4-step innovation process: Observation
and Insight generation
Engaged in the process of Observation by conducting ethnographic interviews
Begun the process of generating Insights from your observational data by
employing tools such as the Customer Empathy Map
Key Activities
Initial Empathy Maps. Record observations and insights for
interviews completed so far.
Section Meeting
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WEEK 3
OCTOBER 27-NOVEMBER 2
IDEA GENERATION AND THE
BUSINESS MODEL CANVAS
Estimated Time
Videos: 66 Minutes
Assignments: 70 Minutes
Live Events: 60 Minutes
Main Topics
Business Model Canvas & Berkeley Innovation Process
Managing Commoditization Risk
Successful Innovation and the Importance of Stories
Overview
This module focuses on the third step in the innovation processIdea Generation.
Through a series of ve lectures, Sara Beckman, Henry Chesbrough, and Jerome Engel
explore how to generate innovative ideas by applying different frames to observations
and insights. They introduce the concepts of divergence and convergence,
emphasizing the importance of expanding the range of ideas before narrowing down
to a single innovative idea. They also discuss how reframing innovation through open
innovation can expand an organizations innovation opportunities, which may include
symbiotic business relationships, renewable product offerings, and services models.
Module Goals - By the end of the module, you will have:
Learned how to reframe observations and insights as a means for completing step
three of the innovationIdea Generation
Been introduced to the processes of divergence and convergence, as means to
expand the range of ideas before narrowing down to a single innovative idea
Learned how to use the concept of Open Innovation to expand an organizations
capabilities to execute on an innovative idea
Begun the process of narrowing down your innovation ideas through a
brainstorming exercise
Met and collaborated with your team to think through how to best use your
observation data and insights to generate innovation ideas
Key Activities
Remaining Empathy Maps.
Ideas Brainstorm. Write out 5 to 7 innovative ideas derived from observations.
Team Meeting
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WEEK 4
NOVEMBER 3-9
CUSTOMER-FOCUSED
EXPERIMENTATION
Estimated Time
Videos: 38 Minutes
Assignments: 85 Minutes
Live Events: 60 Minutes
Main Topics
Making Your Innovation Marketable
Experimentation as Validation of Innovations
Overview
Module 4 provides you the opportunity to apply your observational data, insights, and
new ideas to your Business Model Canvas and to validate your innovative ideas through
a narrative framework. You will be introduced to Professor David Riemer, whose three
lectures explain how you can use principles of story construction to ensure that your
innovative ideas are complete and ready for step four of the Innovation process,
which is Experimentation.
Module Goals - By the end of the module, you will have:
Developed at least two iterations of the Business Model Canvas
Learned about how creating stories can help you hone and validate
your innovative ideas
Completed a story frame for one of your innovative ideas
Key Activities
BMC Iterations. Develop multiple potential changes to the business model
to support ideas.
Storyboard. Choose best idea and develop the components of its story.
Section Meeting
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WEEK 5
NOVEMBER 10-16
INTERNALLY-FOCUSED
EXPERIMENTATION
Estimated Time
Videos: 50 Minutes
Assignments: 90 Minutes
Live Events: 60 Minutes
Main Topics
Assessing the viability of Your Innovation
Assessing Key Partners
Assessing the Need to Pivot
Overview
Module 5 provides an in-depth review of step four of the innovation process
experimentation. Professor Sara Beckman discusses how to identify aspects of the
BMC on which to focus your experiments, what types of data you should seek to collect
through both internal and external experimentation, and the tools that best support
you in that data collection. Then, Professor Jerome Engel introduces the concepts of
iterating and pivoting, explaining how to alter your Business Model Canvas in minor
and major ways in response to the feedback you have obtained from the experiments.
Goals - By the end of the module, you will have:
Learned how step four of the innovation processexperimentationcan be
applied to the inward- and outward-focused components of your Business
Model Canvas (BMC)
Learned about rapid prototyping as a core concept in designing experiments
Designed an experiment to test the assumptions around your innovative idea
and its supporting BMC
Learned about the concepts of iterating and pivoting and when they are
necessary in the innovation process
Key Activities
Experiment Design. Detail the design of an inexpensive experiment
to test your idea.
Team Meeting
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WEEK 6
NOVEMBER 17-23
EFFECTIVELY COMMUNICATING
INNOVATIVE CHANGE
Estimated Time
Videos: 72 Minutes
Assignments: 90 Minutes
Live Events: 60 Minutes
Main Topics
Leading Change in Your Corporate Culture
Developing a Culture of Openness and Innovation
Open Services Business Model
Overview
In module 6, we will focus on how to implement innovative change most effectively
within your organization. Professor Chatman begins the module by discussing
strategies for overcoming the organizational roadblocks to innovation and adapting
your organizations culture to facilitate best the innovative process. Then, Professor
Chesbrough discusses how to structure the organization for the successful
implementation of an open services approach to innovation. Professor Riemer
concludes the lectures by providing strategies for crafting impactful narratives
that generate excitement about innovation both inside and outside the organization.
As your nal assignment, you will prepare a presentation that you can take back
to the ofce to spark discussion and positively advocate for innovative change.
Goals - By the end of the module, you will have:
Learned about how to lead and enact change within the context of your
organizational culture
Learned how to structure your organization for successful Open Services
Innovation
Learned how to use storytelling techniques to focus and tailor your message
for specic audiences
Key Activities
Final Presentation. Prepare slides for your Final Presentation.
Section Meeting
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CONGRATULATIONS!
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FINAL INNOVATION PRESENTATION
Title Slide
Key Observations & Insights (2 slides)
- Ethnographic Interviews, Empathy Maps
Ideas Brainstorm Assignment
Story Frame Assignment
Business Model Canvas
Proposed Experiment (2 slides)
Reflections on the Berkeley Innovation Process
Organizational Culture Assessment
Next Steps
Final Innovation Presentation Components:
Weekly assignments are discussed in
team meetings and then applied to a
personal business case that can be
shared with senior leadership and the
broader organization
FINAL ASSIGNMENT
The culmination of all of your assignments, discussions, reection, and collaboration is
your Final Presentation. This last assignment brings the conceptual to the real world as
you will apply your learnings to a personal business case, which can be shared with
your team, company leadership, and the broader organization. Timely submission of
your Final Presentation is the necessary last step for program completion eligibility.
Final Strategy Presentation Components:
Title Slide
Key Observations & Insights (2 slides)
Ethnographic Interviews, Empathy Maps
Ideas Brainstorm Assignment
Story Frame Assignment
Business Model Canvas
Proposed Experiment (2 slides)
Reections on the Berkeley Innovation Process
Organizational Culture Assessment
Next Steps
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DUE:
NOV 23, 2014
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GRADUATES RECEIVE A CERTIFICATE
FROM BERKELEY-HAAS
Participating Executive
After you successfully nish the Leading Innovative Change program, you will
receive a Certicate of Completion from UC Berkeley Center for Executive Education!
To experience the full benets of the program and to qualify for your Certicate of
Completion, you are asked to accomplish the following:
Complete all Modules,
including viewing lectures,
completing assignments,
and lling out surveys
Submit your Final Assignment
in a timely manner
We will deliver your ofcial UC
Berkeley Completion Certicate to
your organizations HR Department
for internal distribution 6-8 weeks
following program completion.
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PROGRAM CERTIFICATION
Ongoing Platform Access
Graduates of the Program may continue to access the Executive Engagement
Platform for a period of 90 days following the end of the program.
Alumni Program
As an ExecOnline alumni, you are one of a hand-selected global membership
of leaders, and being part of this community provides lasting benets.
You will be granted access to all program lectures and materials for up to 3 months
after your program concludes, so even though the program period ends, your learning
doesnt have to. Review video lectures, further examine case studies and readings,
and reect on your progress following the application exercises and nal assignment.
(You may download any slides and notes during that time. You may not download
lecture videos).
We will send you articles and information related to your program, news and
research from your professors, and notable news about ExecOnline alumni.
You can also take advantage of the diverse global community of ExecOnline peers.
Among this near thousand person-strong network, you can nd support and gain
inspiration with regard to your strategic objectives and challenges.
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MANAGING YOUR TIME
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Allocating Study Time
Past participants report that they devote 4-5 hours to complete each weekly module
and participate in team meetings and other live program events more if they engage
in available optional activities. While our programs are designed to be exible and
adaptable to your busy professional schedule, we recommend you block out time
on your calendar each week to make sure you progress through the program
at a consistent pace and stay on track for on-time completion. Doing so will allow
you to get more out of the live meetings and team collaboration that are central
elements of the learning experience.
In order to both stay on track and gain the full benets of the program, past
participating executives have expressed the importance of setting and adhering to a
study plan each week. While your own study plan will be unique given your weekly
work schedule and other obligations, here are some best practices to consider:
Best Practices
(Each Program Week begins on Monday and concludes Sunday.)
Each Monday, we recommend that you preview that weeks module and assess
the length of the videos and number of assignments due. Check your calendar
and program announcements for any required and optional live events.
Each Monday through Wednesday, view the lectures. Be sure to take notes and
discuss with your Buddy what you have learned and its applicability to your nal
assignment and overall company or departmental objectives. Feel free to use
the Discussion Boards to share your thoughts or post questions.
By Wednesday or Thursday of each week, get started on the weeks assignment(s).
Review lectures and your notes as needed. Continue to receive and share
feedback with your Buddy and on the Discussion Boards. Remember: assignments
are due by Sunday of a given week by 11:59 p.m. (US Eastern Time).
Consider the timing of your Team Meeting as those often involve discussion of that
weeks video lecture content and application exercises. Experience as much of the
content as is reasonable prior to those meetings so you can fully engage in
the topics at hand.
Attend all live idea-sharing and feedback opportunities, including discussions
with your Buddy, Team Meetings and Section Meetings. Take advantage of
optional Coaching Sessions and Issue Forums.
Whatever schedule works for you, we highly recommend that you pace yourself
and that you do not cram everything into a short period of time or until the
last minute.
We know our participants are busy, and were here to help. Contact us at
support@execonline.com for guidance on program completion.
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Heres a sample weekly study plan as an example. (Your schedule will vary depending
on the days and times of the weeks live events.)
Communicating Your Commitment
ExecOnline professional development programs require a meaningful commitment.
We recommend that you inform your managers and teams of your involvement so
they recognize the time and energy you will be devoting.
Falling Behind and Catching Up
Over 90% of participating executives complete our programsnearly all of whom
stay current from week to week, which allows them to get the most out of the learning
experience. If you fall behind due to work or other obligations or anticipate not being
able to stay on schedule due to anticipated circumstances, we are here to support you
and get you back on track. Contact the Support Team at support@execonline.com to
discuss how.
Study
Category
Self-Paced
Study
Feedback and
Interaction
Real World
Application
Weekly Time
Allocation
2-3 hrs
1-2 hrs
Ongoing
Monday
Preview module
and assess the
workload
Start video
lectures
Discuss
ndings and
application
opportunities
with your Buddy
Discuss your
latest assignment
with your
manager and
colleague
Attend Team
Meeting
or Section
Meeting
Attend Optional
Ofce Hours to
get feedback
on your
Assignment
Test out a
concept youre
learning in a
meeting or share
with your team
Tuesday
Start your
assignment
Review
Lectures
Rene your
Assignment
NOTE: Submit your weekly Assignments(s) by Sunday 11.59 pm US Eastern Time
Wednesday Thursday Friday
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The lectures are all top notch. The real world examples are excellent
and very useful. Ive already begun to think of the question how do we
change a product to a service? and how do we increase utilization of
unused assets? Great stuff.
Senior Analyst,
Electrical Utility Agency
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EXECONLINE SUPPORT
Were Here to Help!
Our Support Team is available to support you at any time. If you are in need of
assistance, several options are available to you:
Email us at support@execonline.com for 24/7 support
Click on the Support button on the right side of the Platform screen
Call us at 800.410.EXEC
Support team members are available by phone between 9:00 a.m. and 6:00 p.m.
U.S. Eastern Time, Monday through Friday.
We strive to respond to all inquiries quickly and guarantee response within 24
business hours. You may also reference the Knowledge Base in the Support Center,
which includes FAQs.
Keeping You Informed
We communicate important information in a range of ways to help you stay informed
and get the most of your learning experience.
Weekly Message: Each Friday, we will deliver a message letting you know of your
progress through the program, as well as lecture highlights, assignment due dates,
live meetings and events, and other program opportunities and resources.
Announcements and Invitations: We will send event-specic announcements and
calendar invitations to make sure you never miss an important live event.
Platform: We post the latest news on the Important Update section on the Platform
(located on the upper right side).

Measuring Your Progress
We measure learning progress using a range of metrics, which are reviewed regularly
by the ExecOnline Support Team and shared with our HR partners.
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TECHNICAL REQUIREMENTS
Access the ExecOnline Platform via the Internet on laptop or desktop computer. On iPads and
Tablet devices, you can experience the video lectures and upload the assignments, but the
video conferencing function is not supported. Meeting the technical specications listed below
will allow you to have the best experience with the range of features on the Platform.
By now, we have been working with an IT representative at your company about the technical
specications for the Program. The basics are listed below. Contact the ExecOnline Support
Team with questions or if you experience technical problems at support@execonline.com.
Software
Flash (for watching video lectures and shared videos on the Platform)
Blue Jeans Browser Plugin (for video conferencing)*
Adobe Acrobat Reader
Microsoft Ofce Suite (including Word, PowerPoint, Excel)
Browser
We support Google Chrome (version 10.0 & above), Internet Explorer (version 9 & above), and
Mozilla Firefox (13.0 and above). In our experience, Google Chrome works the fastest and best!
Operating System
Most Windows and Mac OSs work well, including Windows 8, Windows 7, Windows Vista, and
Windows XP (PC), and OS X 10.6 & above (Mac)
If you have a rewall or anti-virus software enabled that restricts access the ExecOnline Platform,
Vimeo, or BlueJeans please notify an IT representative at your company or contact us at support@
execonline.com.
Accessories
To fully engage in live events held on the Platform, we recommend use of a Webcam, Microphone,
and Headphones all optional, but highly recommended!
* Blue Jeans is the software used for video conferencing, and you may need to download it. If you enter the
conference room and dont have Blue Jeans, you will be prompted to download the Blue Jeans Plug-in.
Here are basic instructions instruction to download the Blue Jeans Plugin:
1. Follow the link to the Blue Jeans website:
bluejeans.com/111/browser
2. Enter Your Name (e-mail is optional)
3. Click Access Meeting button
4. Click Download button
5. Your download should appear on-screenthe
position depends on your browser.
For Chrome users, it should appear in the
bottom-left corner of your screen.
6. Click on the download to open it
7. Click Run
8. Before entering the meeting, make sure that
your browser isnt blocking the Blue Jeans
plug-in. This appears differently depending
on the browser you are using. On Google
Chrome it will appear in the right-hand side
of your browser bar
9. Click Enter Meeting button
10. Speak to the Jean the Parrot to ensure video
and microphone functionality
If you need additional support, please contact us at support@execonline.com.
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ABOUT EXECONLINE
Innovation requires organizational commitment and leadership to build a
culture of innovative thinking. The course provides a great framework to
formalize an innovative structure. As executives, the real work now begins
as we lead the process of implementing these concepts and structures to
create a culture of enhanced innovation.
Manager of Product Development,
Electrical Utility Agency
Leading Innovative Change
Leading Operational Excellence
Coming Soon!
Leading Strategic Growth
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About ExecOnline
Our Mission: Provide executives at the worlds great companies with access to
outstanding professional development.
ExecOnline partners with elite business schools, including Columbia Business School,
Berkeley-Haas, and MIT Sloan, to deliver professional development programs that
enable executives to implement practical and powerful business knowledge and skills.
Delivered on our exclusive online platform, our programs provide top-tier executives
with the engagement and impact of on-campus professional study at Top 10 business
schools with the convenience and ease-of-use of online education. We deliver
executives from Fortune 1000 companies from all over the world with transformational
learning experiences.
ExecOnline partners with leading business schools to offer the following programs:
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EXECONLINE
PROGRAM TEAM
Our experienced and energetic Program Team is here to support you throughout your
learning experience. Contact us anytime at support@execonline.com.
JULIA F. ALEXANDER
Chief Program Ofcer
ADAM SHAPIRO
VP Program Operations
MALLORY JONES
Director, Client Operations
SAM CROSS
Operations Associate
BARRY GOLDBERG
Chief Technology Ofcer
DAVID FOSTER
Chief Academic Ofcer
JON REVELOS
VP Instructional Design
KATHY TRAN
Operations Associate
FELICIA MOEIS
Operations Associate