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Asignacin #1 de Gerencia Estratgica.

Fecha: 2/4/14
Nombre: Joaqun Higuera G. Ced: 6-711-2148
External Factor Evaluation (EFE) Matrix
Critical Success Factors Weig
ht
Ratin
g
Weighte
d Score
Opportunities
1. the rollout of new 4G mobile broadband networks will fuel continued
wireless growt.
0.08 2 0.16
2. According to a recent government study, 27 percent of US homes rely on
cell phones only for voice services
0.1 4 0.4
3. Smaller wireless companies are consolidating with larger companies. 0.05 3 0.15
4. Favorable legislation to streamline ability to enter new markets. 0.05 3 0.15
5. According to the Federal Communications Commission (FCC), high-speed
wireline Internet connections have flattened. Growth in the first half of 2010
was 1 percent, totaling 82 million connections. Meanwhile, mobile
broadband connections in the same period grew by more than 27 percent to
more than 71 million connections.
0.08 4 0.32
6. According to Validas, 80 percent of Americans overspend on their
monthly cell phone bill by an average of $200 a year
0.06 4 0.24
7. Fiber-to-the-premises has emerged as a viable option of broadband
connection. The market has grown from just over 19,000 homes passed in
September 2001 to approximately 20.9 million as of first quarter 2011 (with
the vast majority of this provided by Verizon), according to RVA Research and
Consulting
0.05 2 0.1
Threats
1. Heavy competition in both wireless and direct line service. 0.1 4 0.4
2. About two-thirds of households led by people ages 15 to 29 relied only
on cellphones in 2011, compared with 28% for the broader population
0.1 2 0.2
3. About one-third of U.S. households have ditched landline phones, driven
by younger Americans relying on their cellphones
0.08 2 0.16
4. AT&T offers unlimited landline long distance service for $12.99 a month. 0.04 2 0.08
5. Many customers have DSL or cable and no longer carry a second line for
Internet access.
0.05 3 0.15
6. Voice Over Internet Protocol allows customers to call anybody in the
world over the Internet.
0.08 2 0.16
7. 0.08 2 0.16
Total 1 2.83








Internal Factor Evaluation (IFE) Matrix Weig
ht
Ratin
g
Weighte
d Score
Strengths
1. Largest provider of wireless and wireline communications in US. 0.08 4 0.32
2. Greatest capacity and coverage. 0.08 4 0.32
3. Cash flow increase of $9.5 billion from operating activities in 2004. 0.06 4 0.24
4. Operating income up 42 percent to $5.8 billion 0.06 4 0.24
5. Customer growth of 17 percent. 0.05 4 0.2
6. Highest sales of all telecommunications providers at $75 billion. 0.07 4 0.28
7. Strongest effective bundling services in the industry. 0.06 4 0.24
8. Most effective bundling services in the industry. 0.05 4 0.2
9. Approximately 31 percent of all wireless customers now have
smartphones, and that number is projected to grow to 67 percent by 2015.
0.07 4 0.28
Weaknesses 0
1. Only 3 percent of revenues from international sales. 0.05 2 0.1
2. Five-year average annual dividend growth of -.28. 0.05 1 0.05
3. Price to cash flow is 4.0 compared to industry average of 5.4. 0.05 2 0.1
4. Below average liquidity. 0.05 1 0.05
5. Pension costs are increasing. 0.02 1 0.02
6. Reduction in free cash from capital spending. 0.03 2 0.06
7. Reducing revenues form domestic telecom services. 0.07 1 0.07
8. Information services division lost 5.6 percent in revenue in 2004. 0.05 2 0.1
9. Wireless division does not offer unlimited rate plan. 0.03 2 0.06
10. Only one of eleven board members is female. 0.02 1 0.02
Total 1 2.95