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This document outlines a study on student perceptions of online advertising and how it influences consumer behavior. The study involved surveying 54 students to understand their views of online ads and whether ads influence their purchasing decisions. The findings show that most students have a favorable view of online ads but have some negative perceptions. While some students report purchasing products advertised online, many say ads only influence future planning or that they don't trust online purchases. Respondents also reported facing challenges like services not matching advertisements and issues with product quality.
This document outlines a study on student perceptions of online advertising and how it influences consumer behavior. The study involved surveying 54 students to understand their views of online ads and whether ads influence their purchasing decisions. The findings show that most students have a favorable view of online ads but have some negative perceptions. While some students report purchasing products advertised online, many say ads only influence future planning or that they don't trust online purchases. Respondents also reported facing challenges like services not matching advertisements and issues with product quality.
This document outlines a study on student perceptions of online advertising and how it influences consumer behavior. The study involved surveying 54 students to understand their views of online ads and whether ads influence their purchasing decisions. The findings show that most students have a favorable view of online ads but have some negative perceptions. While some students report purchasing products advertised online, many say ads only influence future planning or that they don't trust online purchases. Respondents also reported facing challenges like services not matching advertisements and issues with product quality.
ADVERTISING & ITS INFLUENCES CONSUMER BEHAVIOR OUTLINE OF RESEARCH About Topic Purposes Research Questions Introduction Participants Type of Research Measures Methodology Analysis Discussion Findings & Discussion Summary Conclusion ONLINE ADVERTISINGS INTRODUCTION Views of Students toward Online Ads. Disposition Attitudes & Perception Its Influences on Consumer Behavior Ways affect purchase behavior Challenges when encountering RESEARCH QUESTIONS 1. What are the views of AEP students about online advertisements?
2. In what ways have online advertising influence consumer behavior of AEP students?
METHODOLOGY Participants: Intake 54 students in Advanced Educational Program (AEP) in National Economics University (NEU). Type of research: Exploratory Measurement : using Questionnaire * Multiple-choice questions * Frequency rate questions based on Five-point scale FINDINGS & DISCUSSION 41,38% 37,93% 20,69% Favourable What I like Desirable Attitudes toward E-Ads. FINDINGS & DISCUSSION 0 20 40 60 80 100 Strongly Disagree Somewhat Diagree Neither Agree nor Disagree Somewhat Agree Strongly Agree Perceptions on Underlying Factors about E-Ads FINDINGS & DISCUSSION Response Percentage Purchase some of the products and services so advertised 15.83% Use some of the products and services 30.22% Only influences me to plan for their future purchases 23.02% It has no influence on me because the products and services are too expensive 4.32% It has no influence on me because I do not trust online purchase 18.70% I do not pay attention to online advertisings 7.91% Total 100.00 How Online Advertising Influence on Consumers FINDINGS & DISCUSSION Response Percentage Erratic electricity supply 13.79% Lack of access to Internet 24.14% Services not provided as advertised 55.17% Fraud 27.59% Products are delivered in bad conditions 10.34% Total 100.00 Challenges Consumers Encounter While Patronizing Advertised Products and Services on the Web Response Percentage Exactly like the details of Ad. Very pleased 20.69% Quite like the details of Ad. Not expect too much 48.28% Completely different from Ad. Seem to be tricked 17.24% Never having bought something like that before 13.79% Total 100.00 Quality of Products and Services Bought through Online Advertising CONCLUSION 1. Students have positive disposition towards growth potential of online advertising. 2. Students are more likely to have negative perceptions toward online advertising. 3. Sometimes online advertising is useful and informative. 4. Students use online advertising as a service to aid in decision making. 5. The quality of services & products advertised through online advertising is not as students expect. THANK YOU FOR LISTENING!