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ASSESSMENT. Copyright 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
YOUR FASCINATION ADVANTAGE
REPORT
CUSTOM
REPORT FOR
MYSTIQUE
+
PASSION
THE SUBTLE TOUCH
D I S C OV E R Y O U R S E L F T H R O U G H
T H E S C I E N C E O F F A S C I N AT I O N
DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION
JANE DOE LAMPYRIS NOCTILUCA
2 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Increase your perceived value by understanding how you communicate most confdently
and authentically
Your Advantages: When you communicate using your natural Advantages, youre more
authentic and confdent, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what youre already doing right.
Primary and Secondary Advantages: Your most effective and effcient modes of
communication
Dormant Advantage: Your least effective and effcient mode of communication
Your Analytics: The data and detail behind how your personality already
stands apart
INNOVATION
PASSION
POWER
TRUST
MYSTIQUE
PRESTIGE
ALERT
GETTING STARTED
WHATS INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you dont know your Advantages, no one else will either. This report will describe how you are most
likely to impress and infuence others, so that you can focus on what youre already doing right.
FIRST LOOK:
NEXT STEPS:
DEEPER UNDERSTANDING:
A quick summary of how the world sees you at your best
Create Your Own Anthem
Optimize Your Teams Advantages
Fascinate Your Followers
Welcome Letter
At-a-Glance
Meet Your Archetype
n
Your Top 5 Speciality Adjectives: words
to describe how you add value
Archetype Matrix
LAMPYRIS NOCTILUCA
3 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Inside this report, youll learn the cues and signals that youre intentionally or unintentionally
sending to the world, and the pros and cons of each. Youll fnd out what youre already doing
right, so you can do more of it. And, youll fnd out which situations could put you at
a disadvantage.
To be more successful, dont change who you are. Become more of who you are.
Read on, and Ill show you how.
Sally Hogshead
Creator of the Fascination Advantage
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LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 9 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
ARCHE TYPE
MYSTIQUE IN THE POPULATION PRIMARY PERSONALITY DESCRIPTORS:
n Intrigues others with understatement
n Communicates selectively and purposefully,
with a minimalist approach
n Rarely shows inner emotions
n Remains calm in situations of pressure
n Works independently without disclosing
insider process
n Subtle style makes every detail more
infuential
WHO YOU ARE:
n Independent
n Logical
n Observant
HOW YOU ADD VALUE:
You persuade others by selectively culling
your words and actions.
You make careful decisions, usually
thinking before acting.
When you do share an idea or opinion, it
carries more infuence than it would for
those who tend to over-share.
EXAMPLES OF LEADERS WHO USE MYSTIQUE:
Tina Fey, Johnny Depp, Malcolm Gladwell,
Stephen Hawking, Michael Crichton
HOW TO APPLY MYSTIQUE AT WORK:
Your primary MYSTIQUE Advantage means you
have a complex mind and reserved demeanor.
These natural strengths are perfectly suited
for certain professional scenarios. By
understanding and applying your MYSTIQUE
Advantage, you can become more persuasive
and infuential in the workplace.
MY PRIMARY ADVANTAGE: MYSTIQUE
THE
MYSTIQUE
PERSONALITY
INDEPENDENT
.
LOGICAL
.
OBSERVANT
VIEW THIS VIDEO ONLINE.
MYSTIQUE 01 MY PRIMARY ADVANTAGE
T HE S UBT L E TOUCH
T HE VE I L E D ST RE NGT H
T HE ROYAL GUARD
T HE WI S E OWL
T HE DE ADBOLT
T HE ARCHE R
T HE S ECRE T WE APON
S ECONDARY PRI MARY
MYSTIQUE INNOVATION
MYSTIQUE PASSION
MYSTIQUE POWER
MYSTIQUE PRESTIGE
MYSTIQUE TRUST
MYSTIQUE MYSTIQUE
MYSTIQUE ALERT
LAMPYRIS NOCTILUCA
My primary trigger is MYSTIQUE.
18% of the people who took the
Fascination Advantage test also use
MYSTIQUE as their primary trigger.
Hello@HowToFascinate.com | 855.973.2663 10 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
PASSION 02 MY SECONDARY ADVANTAGE
PASSION IN THE POPULATION SECONDARY PERSONALITY DESCRIPTORS:
n
Creates strong and immediate emotional
connections
n
Communicates expressively (such as
colorful language and humor)
n
Attractive personal and professional style of
interaction
n
Inspires people to become involved
advocates
n
Attuned to the 5 senses: taste, touch, scent,
sound and sight
n
Quickly creates warm emotional
connections
WHO YOU ARE:
n
Expressive
n
Intuitive
n
Engaging
HOW YOU ADD VALUE:
You captivate others with your vibrant and
attractive style of communication.
Your approachable and transparent style
makes you an open book.
You intuitively understand ideas and
feelings of others.
EXAMPLES OF LEADERS WHO USE PASSION:
Leonardo Da Vinci, Ronald Reagan, Audrey
Hepburn, Oprah Winfrey, George Lucas
HOW TO APPLY PASSION AT WORK:
PASSION is one of the most immediately
fascinating Advantages. With PASSION as
your secondary Advantage, you capture
widespread attention through colorful
words, ideas, and actions. Now its time to
understand how to develop and apply that
style of communication, so that you can more
strategically persuade and inspire people
throughout your job and career.
MY SECONDARY ADVANTAGE: PASSION
THE
PASSION
PERSONALITY
EXPRESSIVE
.
INTUITIVE
.
ENGAGING
VIEW THIS VIDEO ONLINE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
is the language of CREATIVITY
is the language of RELATIONSHIPS
is the language of CONFIDENCE
is the language of EXCELLENCE
is the language of STABILITY
is the language of LISTENING
is the language of DETAILS
LAMPYRIS NOCTILUCA
My secondary trigger is PASSION.
15% of the people who took the
Fascination Advantage test also use
PASSION as their secondary trigger.
Hello@HowToFascinate.com | 855.973.2663 11 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
POWER MY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT POWER
ADVANTAGE:
This is your most exhausting form of communication. Its how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and its unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. Youll feel stuck, unable to move forward without
using up all your energy.
Its important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING POWER
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You are not a dominant personality, and dislike controlling
others. You dont want to be the bad cop. Avoid situations
in which you must overtly command co-workers or clients.
Instead, fnd ways to succeed with a more subtle style of
engagement.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Heres your goal: Find more opportunities to apply your
top Advantages. Then youre far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE POWER
ADVANTAGE?
Your approach is obliging
and fexible. Youre
typically not considered
intimidating and tend to
know how to adapt your
message to the situation.
You want others to like
you. With friends, youre
a good listener; at work,
you are helpful. You
typically listen with an
open mind, taking care
not to force your opinions
on others. People confde
in you because you tend
not to judge.
You allow others to
make decisions and are
comfortable letting others
lead, unlike POWER
personalities, who strive
to occupy the alpha dog
position in the group.
Once you know your
personalitys dormant
Advantage, youll
understand why these
tasks feel like struggling
through quicksand, and
how to avoid spending
your energy on those
traps.
LAMPYRIS NOCTILUCA
PRESTIGE MY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT PRESTIGE
ADVANTAGE:
This is your most exhausting form of communication. Its how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and its unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. Youll feel stuck, unable to move forward without
using up all your energy.
Its important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING PRESTIGE
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You can become uncomfortable in situations with direct
competition. You prefer to relate directly to people, rather
than trying to triumph over others. Avoid situations that
require you to constantly strive to win.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Heres your goal: Find more opportunities to apply your
top Advantages. Then youre far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE PRESTIGE
ADVANTAGE?
An independent thinker, you dont
evaluate yourself in relation to
others nor do you concern yourself
too much with the latest trends. You
prefer to accept situations as they
are and tend to focus more on others
than on yourself.
Your pride is not based on collecting
symbols of achievements. Although
most personalities appreciate
recognition, PRESTIGE personalities
are driven by it. For you, being
happy with your work and confdent
in who you are is typically enough.
Others most likely perceive you
as unpretentious and authentic.
You tend to be humble and feel
uncomfortable promoting yourself or
your accomplishments. Being happy
with your work and taking pride in
what you do tends to be enough for
you. Flaunting your successes could
make others feel inferior and that is
something you usually go out of your
way to avoid.
Once you know your personalitys
dormant Advantage, youll
understand why these tasks feel like
struggling through quicksand, and
how to avoid spending your energy
on those traps.
Hello@HowToFascinate.com | 855.973.2663 12 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
MY ADVANTAGES, COMPARED TO AVERAGE POPULATION
This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the ADVANTAGES section of this report.)
INTENSITY OF MY ADVANTAGES
How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.
A PIE CHART OF MY
PERCENTAGES
This chart shows the
percentage of each Advantage
in your personality.
Do you have a very high
percentage of one Advantage?
A high percentage indicates
a more consistent and
concentrated use of one
certain trait.
A COMMONLY ASKED QUESTION
What if I have the same percentage
for multiple advantages?
The Fascination Advantage
measures your results to a tenth
of a percent. The assessment has
tie-breaker questions built into the
algorithm. Your report refects your
top two scores.
My Results Total Intensity Possible
My Results Average of All Users
ANALYTICS
LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 13 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
OPTIMIZE YOUR TEAMS ADVANTAGES
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATIVE PROBLEM-SOLVER
RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS
A LEADER WHO MAKES DECISIONS
OVERACHIEVER WITH
HIGHER STANDARDS
STABLE, RELIABLE PARTNER
SOLO INTELLECT BEHIND-THE-SCENES
PRECISE DETAIL MANAGER
Think of your own
team. Which of the
Advantages
do you see?
On a team,
differences matter
more than strengths.
Diversity strengthens
a team and makes it
more multifaceted, as
long as each person
understands and
develops his strong
suit. Leaders need to
know how to tap into
their teams variety
of Advantages so
that they can help
each person develop
signature areas of
performance.
When you identify
the natural
communication styles
within your group,
youll begin to see
the patterns behind
how your team is most
likely to succeed.
Fail to recognize
these patterns, and
your group will likely
be unproductive or
conficted.
Want to tap into
the best of your
employees and
team members?
We can identify
your teams
overall top
traits, including
a Heat Map
of your groups
collective
Advantages and
pitfalls.
To get more info
about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.
In our research with high-performing teams, we consistently see how crucial it is to recognize that
individuals add value differently. Each member of the team needs to know her own highest value, and
that of her teammates.
Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conficted.
HOW YOUR CO-WORKERS ADD VALUE
THE 49 PERSONALITY ARCHETYPES
SECONDARY ADVANTAGE
P
R
I
M
A
R
Y
A
D
V
A
N
T
A
G
E
INNOVATION
INNOVATION PRESTIGE POWER MYSTIQUE ALERT PASSION TRUST
PRESTIGE
PASSION
TRUST
POWER
MYSTIQUE
ALERT
You change the game
with creativity
You change the game
with creativity
You earn respect with
higher standards
You lead
with command
You communicate
with substance
You prevent problems
with care
You connect
with emotion
You build loyalty
with consistency
You earn respect with
higher standards
You connect
with emotion
You build loyalty
with consistency
You lead
with command
You communicate
with substance
You prevent problems
with care
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 14 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When youre confdent and authentic, youre more likely
to impress and infuence your listener.
The Anthem Method is very easy, because weve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
APPLY WHAT YOUVE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to fnd
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confdently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to ft within
the average attention
span. Otherwise youll
lose your listeners
attention.
CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY]
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
n
New business materials
n
Resume
n
LinkedIn profle
n
Website
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp
what you bring to the table.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
Heres how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personalitys most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
IN OUR PILOT PROGRAM WITH UNILEVER,
EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
LAMPYRIS NOCTILUCA
$177
Hello@HowToFascinate.com | 855.973.2663 15 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
YOUVE SEEN THE BEST OF
HOW THE WORLD SEES YOU
FACEBOOK
Facebook.com/HowToFascinate
TWITTER
@SallyHogshead
YOUTUBE
Youtube.com/SallyHogshead
TWITTER
@HowToFascinate
EMAIL
Hello@HowToFascinate.com
The greatest value you can add is to become more of
yourself. via @SallyHogshead #HowToFascinate
Every time you communicate, you are either adding
value or taking up space. via @SallyHogshead
When you want to stand out, your strengths matter
less than your differences. via @SallyHogshead
You dont LEARN how to be fascinating.
You UNLEARN boring. via @SallyHogshead
#HowToFascinate
If you dont know your own value, dont expect
anyone else to. via @SallyHogshead #HowToFascinate
WE LOVE TO CONNECT WITH YOU!
GET FASCINATING IDEAS HERE:
FASCINATE YOUR FOLLOWERS
TWEET THIS:
SEE THE REST OF
HOW THE WORLD SEES YOU
HOW THE WORLD SEES YOU: DI SCOVER YOUR HI GHEST
VALUE THROUGH THE SCI ENCE OF FASCI NATI ON
AVAILABLE JULY 2014
Combining marketing and neurology with a decade
of proprietary research and studies inside world-class
companies, author Sally Hogshead describes how your
personality is most likely to fascinate your team, clients,
and organization.
LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 16 / 16 THE SUBTLE TOUCH
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